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Programmatic Manager Jobs in Pennsylvania (NOW HIRING)

Manage junior team workflow and quality of deliverables * Identify optimization opportunities using ... Programmatic experience in DSP or SSP platforms * Strong understanding of digital media and ...

... Manage junior team workflow and quality of deliverables • Identify optimization opportunities ... Programmatic experience in DSP or SSP platforms • Strong understanding of digital media and ...

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Programmatic Manager information

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$29.1K

$104.8K

$118.3K

How much do programmatic manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for programmatic manager in Pennsylvania is $104,826.00, according to ZipRecruiter salary data. Most workers in this role earn between $114,300.00 and $116,800.00 per year, depending on experience, location, and employer.

How does a programmatic manager typically collaborate with creative and analytics teams?

A Programmatic Manager works closely with creative teams to ensure that ad formats and messaging align with campaign strategies and platform requirements. They also partner with analytics teams to monitor campaign performance, interpret data, and optimize targeting and bidding strategies in real time. Effective communication and cross-functional collaboration are key, as programmatic managers act as a bridge between technical execution and strategic campaign goals, ensuring all stakeholders are aligned for maximum impact.

What are the key skills and qualifications needed to thrive as a programmatic manager?

To thrive as a Programmatic Manager, you need a strong grasp of digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and relevant certifications such as IAB Digital Media Buying & Planning are typically required. Analytical thinking, attention to detail, and strong communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills are vital for maximizing ROI, ensuring effective campaign delivery, and staying ahead in the fast-evolving digital advertising landscape.

What is a programmatic manager?

A Programmatic Manager is a digital marketing professional responsible for overseeing and optimizing automated ad buying and placement processes using programmatic technology platforms. They work with data, demand-side platforms (DSPs), and ad exchanges to target specific audiences and achieve campaign goals efficiently. Their role includes managing budgets, analyzing performance metrics, and ensuring ads are delivered to the right users at the right time. Programmatic Managers collaborate closely with clients, creative teams, and data analysts to maximize ROI and drive successful digital advertising campaigns.

What are the most commonly searched types of Programmatic jobs in Pennsylvania?

The most popular types of Programmatic jobs in Pennsylvania are:

What are popular job titles related to Programmatic Manager jobs in Pennsylvania?

For Programmatic Manager jobs in Pennsylvania, the most frequently searched job titles are:

What job categories do people searching Programmatic Manager jobs in Pennsylvania look for?

The top searched job categories for Programmatic Manager jobs in Pennsylvania are:

What cities in Pennsylvania are hiring for Programmatic Manager jobs?

Cities in Pennsylvania with the most Programmatic Manager job openings:

Infographic showing various Programmatic Manager job openings in Pennsylvania as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 18% Part Time, 1% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $104,826 per year, or $50.4 per hour.

Associate Director, Programmatic

Starcom Mediavest Group Germany Gmbh

Philadelphia, PA • On-site

$97K - $139K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago


Job description

Company Description
PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.
Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.
Job Description
An Associate Director, Programmatic leads and oversees programmatic buying strategies, ensuring campaigns meet client goals and deliver results. You will manage a team of programmatic specialists, providing mentorship and guidance to optimize performance. Being a bridge between our teams and clients, you will provide actionable insights, identify areas for improvement, and ensure best practices across accounts. This role is important to driving programmatic success while promoting collaboration and high performance within your team.
This is a hybrid role, requiring three days in-office each week. If contacted for an interview, your recruiter will discuss specifics with you, including any necessary reasonable accommodations. You will report to the Director, Programmatic.
Responsibilities
  • Lead and mentor a team of managers and associates, guiding them on programmatic strategies, optimization techniques, and campaign execution.
  • Provide senior-level programmatic expertise to our teams (e.g., Media, Business Intelligence, Creative, Ad Operations) and external partners (clients, media agencies, platform providers).
  • Ensure campaigns are optimized for performance by leading your team to deliver data-driven recommendations that achieve client goals.
  • Maintain relationships with data, inventory, and platform partners to ensure best-in-class campaign execution and identify new opportunities.
  • Define and implement best practices for programmatic buying, campaign management, and reporting. Identify and guide process improvements to enhance efficiency and results.
  • Manage resources to meet service level expectations, addressing any challenges related to workload and resource allocation.
  • Collaborate across teams to ensure integrated strategies that use all available channels and platforms effectively.
  • Ensure client satisfaction by overseeing the execution of programmatic strategies and providing regular communication on campaign performance and optimization.
  • Support senior leadership in forecasting resource needs and driving revenue growth through enhanced programmatic capabilities.

Qualifications
  • 5+ years of experience in digital media, with 3+ years focusing in programmatic buying, campaign management, and optimization.
  • Knowledge of programmatic advertising, including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and other relevant technologies.
  • Advanced proficiency in excel (can perform complex functions) for data analysis, reporting, and campaign tracking.
  • Ability to present complex programmatic concepts and strategic recommendations to clients and our teams.
  • Experience managing and mentoring programmatic teams, focusing on career development and skill-building.
  • Project management skills, able to handle multiple campaigns, assets, and deadlines with precision.
  • Ability to identify and resolve challenges before they impact campaigns.
  • Experience creating impactful PowerPoint presentations and presenting to clients and partners.
  • Collaborative mindset with experience working across cross-functional teams, including media strategy, creative, and analytics.
  • Awareness of current trends and developments in programmatic and digital media, and the ability to integrate these into applicable strategies.

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
#LI-AB7
Compensation Range: USD $97,375.00 - USD $139,965.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/30/2026.