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Programmatic Digital Jobs in Massachusetts (NOW HIRING)

Cybba

Digital Sales Consultant

Boston, MA · On-site

$150K/yr

... programmatic media reach and onsite conversion technology-that drive results. About the Role We're ... Digital Sales Consultant with a strong track record in the sales of media and marketing services.

Salem Surround

Account Executive Sales

Quincy, MA

Strong digital knowledge : SEM, SEO, programmatic, OTT/CTV, social media, email marketing * Consultative selling approach with exceptional communication skills * CRM proficiency and data analysis ...

829 Studios

Director of Media Buying

Boston, MA · On-site

$120K - $150K/yr

What You'll Bring * 10+ years of digital media buying and programmatic advertising experience. * 5+ years leading teams, departments, or agency service lines. * Extensive expertise managing ...

New

Massgeneralbrigham

HDS Senior Data Analyst

Somerville, MA · On-site

$93K - $118K/yr

Collaborates with EA, HDS, and MGB Digital partners to continually improve analytical capabilities using SQL, Python, R, and other programmatic analytics tools, including documentation of analytical ...

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All JobsProgrammatic Digital JobsProgrammatic Digital Jobs in Massachusetts

Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What are popular job titles related to Programmatic Digital jobs in Massachusetts?

For Programmatic Digital jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Massachusetts look for?

The top searched job categories for Programmatic Digital jobs in Massachusetts are:

What cities in Massachusetts are hiring for Programmatic Digital jobs?

Cities in Massachusetts with the most Programmatic Digital job openings:

Programmatic Digital jobs near you

Digital Sales Consultant

Cybba

Boston, MA • On-site

$150K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 2 days ago

Job description

*Role is based in Boston, MA (Hybrid) OR Fully Remote (US)*
About Cybba
Cybba is a performance-driven media services company that helps brands and retailers reach more customers and measure results online and in-store. Using advanced data analytics, we design and activate high reach ad campaigns-
leveraging audience targeting, programmatic media reach and onsite conversion technology-that drive results.
About the Role
We're looking for a motivated Digital Sales Consultant with a strong track record in the sales of media and marketing services. This role is ideal for a consultative seller with an existing network and a knack for identifying qualified prospects, closing deals, and helping clients grow through innovative data and audience-based solutions. Bringing a specific vertical or industry experience to the table is a plus. You'll be responsible for generating new client sales by crafting solutions that meet their needs. This is a high-impact role for someone entrepreneurial, strategic, and eager to help shape the our future growth.
What You'll Do
  • Drive new business by leveraging your existing network and identifying prospect needs.
  • Craft and deliver tailored pitches, proposals, and solutions that speak directly to client needs.
  • Own the sales cycle from lead generation through client acquisition
  • Collaborate with our client strategy and account teams to ensure great execution and long-term success.

What We're Looking For
  • Experience:
    • 3+ years of experience in advertising or media sales, business development, or client services within advertising and marketing services.
    • Media strategy or planning experience is a plus.
    • Proficiency with sales and CRM tools (e.g., Salesforce, HubSpot, LinkedIn Sales Navigator)
  • Skills & Traits:
    • Existing relationships with potential prospects, a proven book of business and strong regional or vertical-specific network.
    • Self-directed - motivated by sales commissions.
    • Ability to motivate prospects to take action with our solutions.
  • Education: Bachelor's Degree preferred, but not required.

Why Join Cybba
• Year 1 OTE - $150,000 with uncapped commission plan
• Flexible hybrid or fully remote work environment
• Unlimited PTO and paid holidays
• Comprehensive medical, dental, and vision benefits
• 401(k) with employer match
• Life and disability insurance
Cybba is an equal opportunity employer committed to diversity and inclusion. We welcome applicants from all backgrounds and experiences and are proud to foster a workplace where everyone can thrive.

Apply