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Programmatic Digital Jobs in Massachusetts (NOW HIRING)

Lightmatter

Digital Architect

Boston, MA · On-site

$146K - $222K/yr

We are hiring a Digital Architect for high-speed photonic (mixed-signal) communication chips. The ... Process-oriented and programmatic: builds structure through processes that can be relied upon ...

MCPHS University

Digital Marketing Analyst

Boston, MA · On-site

... Programmatic, and Audio. Responsibilities also include campaign spend pacing, budget tracking, and ... Perform quarterly audits of digital marketing accounts to ensure campaign accuracy, consistency ...

Cybba

Digital Sales Consultant

Boston, MA · On-site

$120 - $180/hr

... programmatic media reach and onsite conversion technology--that drive results. About the Role We're ... Digital Sales Consultant with a strong track record in the sales of media and marketing services.

Cybba

Digital Sales Consultant

Boston, MA · On-site

$150K/yr

... programmatic media reach and onsite conversion technology-that drive results. About the Role We're ... Digital Sales Consultant with a strong track record in the sales of media and marketing services.

Cybba

Digital Sales Consultant

Boston, MA · On-site +1

$150K/yr

... programmatic media reach and onsite conversion technology-that drive results. About the Role We're ... Digital Sales Consultant with a strong track record in the sales of media and marketing services.

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Showing results 21-40

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Massachusetts?

For Programmatic Digital jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Massachusetts look for?

The top searched job categories for Programmatic Digital jobs in Massachusetts are:

What cities in Massachusetts are hiring for Programmatic Digital jobs?

Cities in Massachusetts with the most Programmatic Digital job openings:

Programmatic Digital jobs near you

Digital Strategy Consultant

Ten Bridge Communications

Brookline, MA • On-site, Remote

Contractor

Re-posted 21 days ago

Job description

Digital Strategy Consultant

We are seeking a digital strategist steeped in the world of biotech and pharma to elevate our client's communications programs by engaging specific specialized audiences in support of company communications and business goals. This role is suited for someone who understands biotech and pharma communications, and can identify the best ways to apply our clients' communications programs to digital channels. As a digital strategist, you'll be integrated within a specialized team of biotech communicators and creatives who partner with the industry's most innovative companies developing transformative new therapies for patients.


We are looking for a strategist and operator who can identify and apply the right tactics based on our clients' communications goals, budgets and stages of development.


What you will do:

  • Develop and launch digital campaigns for companies of all sizes and stages, from pre-clinical to commercial, including campaigns focused on strategic areas such as:
    • Disease awareness
    • Patient engagement
    • Partner and investor outreach
    • Clinical trial support
    • Scientific differentiation
    • Culture and hiring
  • Integrate across social, website and other digital channels to support our clients' overall communications
  • Partner with internal TBC teams to:
    • Provide recommendations on campaign budgets, channels and tactics based on a client's business and communications goals and target audiences
    • Advise on ad creative for a particular campaign, including suggestions for creative and copy
    • Advise on the technology stack required to support each digital campaign including tools required for execution, analytics tracking, and additional requirements
  • Report on campaign performance across channels, providing recommendations for extending impact and helping tie campaign performance to specific business goals
  • Meet and collaborate with client teams to explain strategy and performance and develop follow-on activities


What we're looking for:

  • 8+ years managing digital campaigns in the biotech and pharma space
  • Demonstrated ability to tailor strategies based on company size, audience, goals and progress
  • Ability to think at a high level in strategy conception, while executing the strategy with a high degree of attention to detail
  • Knowledge of various tools available to strategically reach relevant audiences within our industry, such as:
    • NPI-based targeting
    • YouTube and video marketing
    • Doceree and Sermo
    • Programmatic tools
  • Familiarity with scientific concepts our clients may be working on
  • Experience working in highly regulated environments and knowledge of what is and is not permissible at different stages across digital channels in healthcare


Engagement Details

  • This is a freelance role, engaged on a project or retainer basis
  • Work may fluctuate based on client needs. Flexibility and responsiveness to deadlines are important
  • Freelancers are expected to manage their own schedules and tools while meeting agreed-upon deliverables and timelines
  • Compensation will be based on an agreed upon hourly rate and estimate of total number of hours required to complete the project

About Ten Bridge Communications

Ten Bridge, established a decade ago, has grown to be the leading communications agency for innovative companies pioneering the future of drug development. Our success as an agency stems from a deep commitment to partnership with our clients. The Ten Bridge model reflects our orientation as an agency founded and run by individuals whose careers were shaped by both in-house experience leading communications within top biotech and pharmaceutical companies, and decades of agency experience applying this know-how to support the companies who shape the future.


This "hybrid" mindset combines the depth and dedication of an in-house communications team with the broad perspective and commitment to proactive client service of an agency. We consider every engagement as an opportunity to serve as an extension of our clients' teams. We earn our seat at the table daily by bringing insights, proactivity and depth to each encounter.


Please Note: This engagement is a remote-friendly position and can be based in any US location.

Apply