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Programmatic Advertising Jobs in Massachusetts (NOW HIRING)

PMG

Commerce Programmatic Lead

Boston, MA · Remote

A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies. * Knowledge of Marketing Planning & Analysis and Database ...

PMG

Commerce Programmatic Lead

Boston, MA · Remote

A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies. * Knowledge of Marketing Planning & Analysis and Database ...

PMG

Commerce Programmatic Lead

Boston, MA · On-site

A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies. * Knowledge of Marketing Planning & Analysis and Database ...

PMG

Commerce Programmatic Senior Associate

Boston, MA · Remote

A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies. * Knowledge of Marketing Planning & Analysis and Database ...

PMG

Commerce Programmatic Senior Associate

Boston, MA · On-site

A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies. * Knowledge of Marketing Planning & Analysis and Database ...

PMG

Programmatic Media Senior Associate

Boston, MA

A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies. * Knowledge of Marketing Planning & Analysis and Database ...

Havas Health Inc.

Supervisor, Programmatic

Boston, MA · On-site

$133K - $139K/yr

Supervisor, Programmatic has a passion for the industry and experience creating & delivering ... advertiser reach an engaged audience. We are part of Havas Group, owned by Vivendi, one of the ...

Havas

Supervisor, Programmatic

Boston, MA · On-site

$133K - $139K/yr

Supervisor, Programmatic has a passion for the industry and experience creating & delivering ... advertiser reach an engaged audience. We are part of Havas Group, owned by Vivendi, one of the ...

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Programmatic Advertising information

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How much do programmatic advertising jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for programmatic advertising in Massachusetts is $8.40, according to ZipRecruiter salary data. Most workers in this role earn between $8.41 and $8.41 per hour, depending on experience, location, and employer.

What is a Programmatic Advertising job?

A Programmatic Advertising job involves managing and optimizing automated ad buying processes using data, algorithms, and real-time bidding. Professionals in this field work with demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges to efficiently target audiences and maximize campaign performance. Responsibilities often include setting up campaigns, analyzing performance metrics, and adjusting strategies to improve ROI. Strong analytical skills, knowledge of digital marketing, and familiarity with ad tech tools are essential for success in this role.

What are the typical challenges faced by professionals in programmatic advertising?

A common challenge in programmatic advertising is keeping up with rapidly evolving technologies and platforms, which requires ongoing learning and adaptability. Professionals must also navigate data privacy regulations and ensure that campaigns comply with current standards. Additionally, balancing campaign objectives with budget constraints and achieving optimal performance involves continuous analysis and strategic adjustments. To succeed, programmatic advertisers often collaborate closely with data analysts, creatives, and account managers in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive in the Programmatic Advertising position, and why are they important?

To excel in Programmatic Advertising, you should have a strong background in digital marketing, analytics, and media buying, ideally with a relevant degree or equivalent experience. Familiarity with demand-side platforms (DSPs) such as The Trade Desk or Google DV360, as well as certification in programmatic media or Google Ads, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills distinguish top performers in this field. These qualities are essential for optimizing campaigns, interpreting complex data, and collaborating with cross-functional teams to meet advertising objectives.

What are the most commonly searched types of Programmatic Advertising jobs in Massachusetts? The most popular types of Programmatic Advertising jobs in Massachusetts are:
What are popular job titles related to Programmatic Advertising jobs in Massachusetts? For Programmatic Advertising jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching Programmatic Advertising jobs in Massachusetts look for? The top searched job categories for Programmatic Advertising jobs in Massachusetts are:
Programmatic Advertising jobs near you
Infographic showing various Programmatic Advertising job openings in Massachusetts as of July 2026, with employment types broken down into 84% Full Time, 11% Part Time, 3% Temporary, and 2% Contract. Highlights an 89% Physical, 4% Hybrid, and 7% Remote job distribution, with an average salary of $17,473 per year, or $8.4 per hour.
Commerce Programmatic Lead

Commerce Programmatic Lead

PMG

Boston, MA • Remote

Other

Posted 5 days ago

Job description

Who You Will Be Working With

At PMG, you'll be part of a hands-on Commerce Programmatic group-marketers, operators, analysts, and creatives who care about people as much as performance. You'll partner closely with Retail Operations, Retail Media, Strategy, and Creative teammates to shape how products show up across marketplaces and how shoppers experience each PDP from first glance to purchase.

Day to day, you'll collaborate with client partners and PMG leads to turn insights into action-aligning catalog health, PDP content, pricing, and promotions so everything works in sync. You'll have supportive leaders, modern tools, and plenty of space to share ideas, mentor others, and keep raising the bar on what "retail ready" looks like.

If you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected commerce, this is the place to do your best work. As a Commerce Programmatic Lead, you'll feel right at home here.

What You Will Do

  • Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG's high standards.
  • Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
  • Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
  • Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost-effective.
  • Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
  • Master PMG's proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision-making and campaign performance.
  • Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
  • Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
  • Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward-thinking initiatives.

What You Will Bring

  • 4+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
  • A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies.
  • Knowledge of Marketing Planning & Analysis and Database Marketing to enhance decision-making and campaign outcomes.
  • Understanding and experience working within retail media networks (Amazon, Walmart)
  • Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage, optimize, and troubleshoot programmatic campaigns.
  • Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to craft cohesive, cross-channel strategies.
  • Proficiency in tools like Microsoft Excel and SQL to analyze data, produce clear insights, and inform optimizations.
  • Strong understanding of Measurement Systems to evaluate campaign success and optimize performance.
  • Excellent collaboration and communication skills, enabling seamless integration of programmatic efforts with cross-functional teams.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Apply