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Programmatic Campaign Manager Jobs in Michigan (NOW HIRING)

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Programmatic Campaign Manager information

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$12

$30

$59

How much do programmatic campaign manager jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for programmatic campaign manager in Michigan is $30.95, according to ZipRecruiter salary data. Most workers in this role earn between $19.28 and $38.37 per hour, depending on experience, location, and employer.

What does a programmatic campaign manager do?

A Programmatic Campaign Manager is responsible for planning, executing, and optimizing digital advertising campaigns that use automated, data-driven technologies to buy and place ads. They work with demand-side platforms (DSPs) to manage ad inventory, set targeting parameters, monitor performance metrics, and adjust strategies to maximize return on investment. Programmatic Campaign Managers also collaborate with clients, creative teams, and data analysts to ensure campaigns meet business objectives and stay within budget.

What are the key skills and qualifications needed to thrive as a programmatic campaign manager?

To thrive as a Programmatic Campaign Manager, you need a strong understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Proficiency with demand-side platforms (DSPs) such as The Trade Desk, DV360, and familiarity with analytics tools like Google Analytics and Excel is typically required. Attention to detail, strong communication, and problem-solving abilities help professionals excel in fast-paced, data-driven environments. These skills ensure efficient campaign execution, accurate performance measurement, and effective collaboration with clients and internal teams.

What are some common challenges faced by programmatic campaign managers when optimizing campaigns?

Programmatic Campaign Managers often face challenges such as balancing client objectives with budget constraints, ensuring accurate audience targeting, and managing multiple campaigns across various platforms. Additionally, keeping up with rapidly evolving ad technologies and data privacy regulations can be demanding. Effective communication with clients, creative teams, and data analysts is essential to address these challenges and achieve optimal campaign performance.

What is the salary of programmatic campaign manager?

The average salary for a programmatic campaign manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced managers with skills in data analysis and ad platforms can earn higher salaries.

What is the difference between Programmatic Campaign Manager vs Digital Media Buyer?

AspectProgrammatic Campaign ManagerDigital Media Buyer
CredentialsRelevant certifications (e.g., IAB certifications), experience with ad platformsSimilar certifications, focus on media buying experience
Work EnvironmentAgency or in-house marketing teams, digital advertising platformsAdvertising agencies, media companies, brands
Industry UsageUsed across digital advertising, programmatic platformsPrimarily in digital media buying and planning
Search & Comparison IntentUnderstanding roles in programmatic advertisingTraditional media buying vs programmatic

The Programmatic Campaign Manager focuses on managing automated ad campaigns using programmatic platforms, optimizing real-time bidding, and data-driven strategies. The Digital Media Buyer typically handles manual media planning and purchasing across digital channels. While both roles involve digital advertising, the Programmatic Campaign Manager specializes in automation and data analytics, whereas the Digital Media Buyer emphasizes traditional media buying methods.

What are popular job titles related to Programmatic Campaign Manager jobs in Michigan? For Programmatic Campaign Manager jobs in Michigan, the most frequently searched job titles are:
What cities in Michigan are hiring for Programmatic Campaign Manager jobs? Cities in Michigan with the most Programmatic Campaign Manager job openings:

Multi-Media Account Executive

Townsquare Media

Flint, MI • On-site

Full-time

Posted 23 days ago


Townsquare Media rating

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

53rd of 76 rated media


Job description

Multi-Media Account Executive

*This is a full-time, in-office opportunity. *

Take Your Sales Career to the Next Level:

Are you a driven, goal-oriented seller looking to grow your career in a high-impact role? At Townsquare Media Group, we're seeking experienced Account Executives who thrive in a fast-paced environment, love building relationships, and are motivated by helping local businesses succeed. If you're a confident closer with a passion for strategic, consultative sales—this is your opportunity to make a real impact.

Why Townsquare Media Group?

Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets—including our trusted Flint stations.

We combine the power of local media with best-in-class digital solutions to help businesses grow—offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing.

What You'll Do:

As a key member of our local sales team, you'll take full ownership of building and managing a book of business. You'll focus on bringing in new clients while maintaining long-term relationships with existing accounts. This is a full-cycle sales role where you'll:

  • Prospect, qualify, and secure new business using data-driven insights and tools
  • Conduct in-depth needs assessments and present tailored marketing strategies
  • Represent our full portfolio of solutions including broadcast, digital, programmatic, and event sponsorships
  • Cross-sell and upsell to expand your clients' reach and ROI
  • Partner with internal teams and collaborate on campaign execution and strategy
  • Work directly with your Market Leadership to meet and exceed individual and team goals

This is a consultative sales position where success is defined by your ability to build trust, deliver results, and help local businesses thrive.

What You'll Bring:

  • 2+ years of experience in sales (required)
  • Proven track record of achieving and exceeding sales goal
  • Demonstrated success in identifying and securing new business
  • Strong work ethic, drive, and competitiveness
  • Exceptional presentation, interpersonal, and communication skills
  • Valid driver's license, auto insurance, and vehicle (required)
  • BA/BS degree (preferred)

What's In It for You?

We know sales is a grind, but the rewards are real. Here's what you get:

  • Competitive compensation plan + UNCAPPED earning potential
  • 3 weeks PTO + 9 paid holidays (including 2 personal days)
  • Volunteer Time Off—give back to your community
  • Health, Dental, Vision, and Pet Insurance
  • 401(k) with company match + Employee Stock Purchase Plan
  • Company-provided laptop
  • Hands-on training and dedicated support from your leadership team
  • Real opportunities for career growth in a fast-moving multi-media organization

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.


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