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Programmatic Advertising Jobs in Indiana (NOW HIRING)

The Krazy Coupon Lady

KCL is standing up a dedicated Advertising Operations & AI Enablement function, and this role owns ... Bring outside-in knowledge of programmatic and display ad-serving standards, and adjust KCL ...

Gray Television

MEDIA EXECUTIVE - WPTA

Fort Wayne, IN · On-site

The Media Executive will design and sell marketing solutions for businesses using the latest advertising products available across our company's digital platforms (Programmatic, OTT, Email, Social ...

coty

$85K - $110K/yr

Oversee the planning & execution of programmatic, social & ecommerce buying across DACH * Develop ... Manage and implement advertising technology platforms and tools, ensuring their proper integration ...

GRAY TELEVISION

MEDIA EXECUTIVE - WPTA

Fort Wayne, IN · On-site

The Media Executive will design and sell marketing solutions for businesses using the latest advertising products available across our company's digital platforms (Programmatic, OTT, Email, Social ...

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How much do programmatic advertising jobs pay per hour?

As of Sep 14, 2026, the average hourly pay for programmatic advertising in Indiana is $7.32, according to ZipRecruiter salary data. Most workers in this role earn between $7.31 and $7.31 per hour, depending on experience, location, and employer.

What is programmatic advertising?

A Programmatic Advertising job involves managing and optimizing automated ad buying processes using data, algorithms, and real-time bidding. Professionals in this field work with demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges to efficiently target audiences and maximize campaign performance. Responsibilities often include setting up campaigns, analyzing performance metrics, and adjusting strategies to improve ROI. Strong analytical skills, knowledge of digital marketing, and familiarity with ad tech tools are essential for success in this role.

What are the key skills and qualifications needed to thrive in programmatic advertising?

To excel in Programmatic Advertising, you should have a strong background in digital marketing, analytics, and media buying, ideally with a relevant degree or equivalent experience. Familiarity with demand-side platforms (DSPs) such as The Trade Desk or Google DV360, as well as certification in programmatic media or Google Ads, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills distinguish top performers in this field. These qualities are essential for optimizing campaigns, interpreting complex data, and collaborating with cross-functional teams to meet advertising objectives.

What are the typical challenges faced by professionals in programmatic advertising?

A common challenge in programmatic advertising is keeping up with rapidly evolving technologies and platforms, which requires ongoing learning and adaptability. Professionals must also navigate data privacy regulations and ensure that campaigns comply with current standards. Additionally, balancing campaign objectives with budget constraints and achieving optimal performance involves continuous analysis and strategic adjustments. To succeed, programmatic advertisers often collaborate closely with data analysts, creatives, and account managers in a fast-paced, results-driven environment.

Is programmatic advertising a good career?

Programmatic advertising is a growing field that involves using software and data to automate ad buying and placement. It requires skills in digital marketing, data analysis, and familiarity with ad platforms like DSPs. The role offers opportunities for advancement and specialization in a dynamic industry.

What are the most commonly searched types of Programmatic Advertising jobs in Indiana?

The most popular types of Programmatic Advertising jobs in Indiana are:

What are popular job titles related to Programmatic Advertising jobs in Indiana?

For Programmatic Advertising jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Programmatic Advertising jobs in Indiana look for?

The top searched job categories for Programmatic Advertising jobs in Indiana are:

Programmatic Advertising jobs near you
Infographic showing various Programmatic Advertising job openings in Indiana as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 85% Physical, 5% Hybrid, and 10% Remote job distribution, with an average salary of $15,225 per year, or $7.3 per hour.

Digital Media Buyer & Website Manager

Fair Oaks, IN • On-site

Fair Oaks Farms
Museums and Historical Sites • 201 - 500 employees
Learn more about Fair Oaks Farmsexternal

Full-time

Re-posted 19 days ago

Job description

About Company:


Position: Digital Media Buyer & Website Manager

Department: Marketing 

Reports to: Vice President of Sales & Marketing 

Type: Full-Time; Exempt

Position Summary: The Digital Media Buyer & Website Manager is responsible for developing, executing, and optimizing paid media strategies that drive visitation, occupancy, revenue, and brand awareness for the property. This role manages the annual digital advertising budget, executes media buys across multiple digital platforms, coordinates traditional media campaigns, and oversees website content management to support seasonal promotions, events, accommodations, dining, and entertainment offerings. The ideal candidate combines analytical media buying expertise with creative digital marketing skills and a strong understanding of hospitality and tourism marketing.

Duties & Responsibilities

  • Develop and execute paid media campaigns across platforms including Google Ads, Meta (Facebook and Instagram), Viant, YouTube, display networks, and other emerging digital channels.
  • Manage the annual digital advertising budget and allocate spending across key business segments, including hotel, attractions, dining, events, ecommerce, and seasonal promotions.
  • Monitor campaign performance and optimize targeting, bidding strategies, creative assets, and audience segmentation to maximize return on ad spending (ROAS).
  • Create media plans and forecast campaign performance based on business objectives and seasonal demand.
  • Track, analysis, and report campaign metrics including impressions, clicks, conversions, cost-per-acquisition, occupancy impact, and revenue attribution.
  • Collaborate with VP of Sales & Marketing as well as creative agency partners to ensure alignment between marketing initiatives and business goals.
  • Stay current on digital advertising trends, platform updates, audience targeting capabilities, and hospitality marketing best practices.
  • Coordinate radio advertising campaigns throughout the year to support special events, promotions, entertainment acts, seasonal offerings, and brand awareness initiatives.
  • Assist with media scheduling, creative coordination, commercial trafficking, and campaign performance tracking.
  • Work with media vendors and partners to negotiate placements and maximize campaign effectiveness.
  • Manage and maintain the property's website to ensure accurate, timely, and engaging content.
  • Build and update landing pages for seasonal activities, events, promotions, packages, and marketing campaigns.
  • Coordinate website content updates across multiple business segments and departments.
  • Optimize website pages for user experience, conversion performance, and SEO best practices.
  • Monitor website analytics and recommend enhancements to improve engagement, traffic, and conversion rates.
  • Ensure website content reflects current branding, messaging, promotions, and guest experiences.
  • Manage the annual paid media budget and track expenditures against approved allocations.
  • Provide regular reporting on campaign performance, budget utilization, website analytics, and marketing ROI.
  • Report on Key Performance Indicators such as Return on Ad Spend (ROAS), CPAs, Occupancy and Visitation growth, website traffic and conversion rates, campaign engagement metrics and seasonal campaign performance. 
  • Develop recommendations for future media investments based on performance data and market trends.
  • Maintain accurate records of media spending, invoices, and vendor contracts.

 Qualifications

  • Bachelor’s degree in marketing, Digital Marketing, Communications, Business, Hospitality, or related field.
  • 3–5+ years of experience in digital media buying, digital marketing, or advertising.
  • Hands-on experience managing Google Ads, Meta Ads Manager, and programmatic advertising platforms.
  • Experience managing advertising budgets and performance reporting.
  • Proficiency with Google Analytics, Google Tag Manager, and website content management systems (CMS).
  • Strong analytical, organizational, and project management skills.
  • Excellent communication and collaboration abilities.
  • Preferred Experience in hospitality, tourism, resort, casino, entertainment, or destination marketing.
  • Preferred Experience with Viant, DSP platforms, geofencing, retargeting, and audience segmentation strategies.
  • Knowledge of SEO, conversion rate optimization, and website UX best practices.
  • Familiarity with radio, broadcast, and traditional media advertising.
  • Experience with marketing automation and CRM platforms.
  • Other duties as necessary.