ZipRecruiter

Log In

1

Programmatic Advertising Jobs in Indiana (NOW HIRING)

Gray Television

MEDIA EXECUTIVE - WPTA

Fort Wayne, IN · On-site

The Media Executive will design and sell marketing solutions for businesses using the latest advertising products available across our company's digital platforms (Programmatic, OTT, Email, Social ...

next page

Showing results 1-20

All JobsProgrammatic Advertising JobsProgrammatic Advertising Jobs in Indiana

Programmatic Advertising information

See Indiana salary details

$5

$7

$7

How much do programmatic advertising jobs pay per hour?

As of Jul 4, 2026, the average hourly pay for programmatic advertising in Indiana is $7.32, according to ZipRecruiter salary data. Most workers in this role earn between $7.31 and $7.31 per hour, depending on experience, location, and employer.

What is a Programmatic Advertising job?

A Programmatic Advertising job involves managing and optimizing automated ad buying processes using data, algorithms, and real-time bidding. Professionals in this field work with demand-side platforms (DSPs), supply-side platforms (SSPs), and ad exchanges to efficiently target audiences and maximize campaign performance. Responsibilities often include setting up campaigns, analyzing performance metrics, and adjusting strategies to improve ROI. Strong analytical skills, knowledge of digital marketing, and familiarity with ad tech tools are essential for success in this role.

What are the typical challenges faced by professionals in programmatic advertising?

A common challenge in programmatic advertising is keeping up with rapidly evolving technologies and platforms, which requires ongoing learning and adaptability. Professionals must also navigate data privacy regulations and ensure that campaigns comply with current standards. Additionally, balancing campaign objectives with budget constraints and achieving optimal performance involves continuous analysis and strategic adjustments. To succeed, programmatic advertisers often collaborate closely with data analysts, creatives, and account managers in a fast-paced, results-driven environment.

What are the key skills and qualifications needed to thrive in the Programmatic Advertising position, and why are they important?

To excel in Programmatic Advertising, you should have a strong background in digital marketing, analytics, and media buying, ideally with a relevant degree or equivalent experience. Familiarity with demand-side platforms (DSPs) such as The Trade Desk or Google DV360, as well as certification in programmatic media or Google Ads, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills distinguish top performers in this field. These qualities are essential for optimizing campaigns, interpreting complex data, and collaborating with cross-functional teams to meet advertising objectives.

What are the most commonly searched types of Programmatic Advertising jobs in Indiana? The most popular types of Programmatic Advertising jobs in Indiana are:
What are popular job titles related to Programmatic Advertising jobs in Indiana? For Programmatic Advertising jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Programmatic Advertising jobs in Indiana look for? The top searched job categories for Programmatic Advertising jobs in Indiana are:
Programmatic Advertising jobs near you

Director, Programmatic Revenue

SPG Administrative Svcs. Ptr.

Indianapolis, IN

Full-time

Posted 29 days ago

Job description

Job Location:

Corporate Indianapolis

PRIMARY PURPOSE

The Director of Programmatic Revenue & Demand Development is responsible for owning and scaling the programmatic buyer funnel, with a focus on driving awareness, education, and adoption among agencies and advertisers not currently buying direct. This role will be accountable for increasing demand into the company's SSP by improving network discoverability, buyer accessibility, and overall ease of transaction. The role will lead pricing and inventory packaging strategy across PMP and Open Exchange channels, actively managing dynamic CPMs, monitoring performance, and optimizing floor pricing at the screen level to maximize yield. Success will be measured by sustained growth in programmatic revenue, with an expectation of delivering 20-30% yearoveryear increases through disciplined execution and ongoing optimization.

PRINCIPAL RESPONSIBILITIES

  • Demand Strategy & Partnerships

    • Build relationships with programmatic buyers (agency trading desks, DSP teams, brand trading groups)

    • Create go-to-market campaigns targeting agencies/brands that aren't currently buying direct

    • Partner with SSPs on co-marketing, buyer enablement, case studies

  • Pricing & Inventory Management

    • Work with your ad ops team to determine what inventory flows programmatically (reserve-based, priority, standard)

    • Set floor prices and price schedules that maximize revenue without undercutting direct

    • Run elasticity tests and pricing optimization

  • Buyer Experience & Enablement

    • Create self-service tools, documentation, and support for programmatic buyers

    • Build audience/location-based packages that appeal to programmatic buyers

    • Track and close gaps in buyer experience (Is creative optimization fast? Are reports clear? Is support responsive?)

  • Analytics & Revenue Optimization

    • Monitor fill rates, CPMs, buyer diversity by SSP

    • Identify which inventory/dayparts/audiences are under monetized

    • Report on programmatic revenue growth and ROI

MINIMUM QUALIFICATIONS

  • 5+ years in programmatic (agency trading desk, DSP, or SSP demand development role)

  • Understands buyer behavior and incentives

  • Experience growing programmatic revenue above market growth rates with premium inventory

  • Exceptional analytical skills (pricing, forecasting, deal modeling)

  • Strong at stakeholder management (balancing sales, ops, and buyers)

Apply