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Programmatic Account Manager Jobs in Virginia (NOW HIRING)

WOWK-TV

Strategic Account Manager

Richmond, VA · On-site

Strategic Account Manager Are you a data-driven, client-focused digital marketing expert with a ... and programmatic buying. * Strong analytical skills and the ability to translate data into ...

Mondo

Account Executive (VA)

Norfolk, VA · Hybrid

$50K - $55K/yr

Account Executive, location is Hybrid - Norfolk, VA. The start date is ASAP for this permanent ... programmatic advertising or analytics tools * Agency-side relationship experience * Salesforce CRM ...

Mondo

Account Executive (VA)

Norfolk, VA · Hybrid

$50K - $55K/yr

Account Executive, location is Hybrid - Norfolk, VA. The start date is ASAP for this permanent ... programmatic advertising or analytics tools * Agency-side relationship experience * Salesforce CRM ...

STR

Lead Program Manager

Arlington, VA · On-site

$147K - $200K/yr

Your areas of specific focus will include building and executing programmatic baselines, including ... Program Manager, Control Account Manager, or Subcontracts Manager experience in a design and ...

STR

Lead Program Manager

Arlington, VA · On-site

$147K - $200K/yr

Your areas of specific focus will include building and executing programmatic baselines, including ... Program Manager, Control Account Manager, or Subcontracts Manager experience in a design and ...

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Programmatic Account Manager information

See Virginia salary details

$29.2K

$65.3K

$105.1K

How much do programmatic account manager jobs pay per year?

As of Jun 15, 2026, the average yearly pay for programmatic account manager in Virginia is $65,252.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,600.00 and $77,800.00 per year, depending on experience, location, and employer.

How does a Programmatic Account Manager typically collaborate with other teams to ensure campaign success?

A Programmatic Account Manager works closely with sales, ad operations, data analytics, and creative teams to execute and optimize digital advertising campaigns. Daily responsibilities often involve coordinating with sales to understand client objectives, working with ad ops to troubleshoot technical issues, and partnering with analytics teams to interpret performance data. Collaboration is key, as the Programmatic Account Manager acts as a bridge between clients and internal teams, ensuring campaigns are aligned with client goals and delivered efficiently. This cross-functional teamwork helps address challenges promptly and drives campaign success.

What are the key skills and qualifications needed to thrive as a Programmatic Account Manager, and why are they important?

To thrive as a Programmatic Account Manager, you need a solid understanding of digital advertising, data analysis, and campaign management, often backed by a degree in marketing, business, or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools, and industry certifications such as IAB Digital Media Buying & Planning are typically required. Strong communication, problem-solving, and project management skills help you build client relationships and coordinate across teams. These skills ensure effective campaign execution, client satisfaction, and optimal ad spend performance in a rapidly evolving digital landscape.

What is a Programmatic Account Manager?

A Programmatic Account Manager is a digital advertising professional who oversees the planning, execution, and optimization of programmatic ad campaigns for clients or an organization. They use automated technologies and data-driven strategies to buy and place ads across digital platforms, ensuring campaigns meet performance goals and client objectives. Their responsibilities include managing client relationships, analyzing campaign data, troubleshooting technical issues, and collaborating with sales and creative teams. Programmatic Account Managers play a key role in maximizing advertising ROI through efficient and targeted ad delivery.
What are popular job titles related to Programmatic Account Manager jobs in Virginia? For Programmatic Account Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Programmatic Account Manager jobs in Virginia look for? The top searched job categories for Programmatic Account Manager jobs in Virginia are:
What cities in Virginia are hiring for Programmatic Account Manager jobs? Cities in Virginia with the most Programmatic Account Manager job openings:
Programmatic Account Manager jobs near you
Infographic showing various Programmatic Account Manager job openings in Virginia as of June 2026, with employment types broken down into 14% Full Time, 83% Part Time, 2% Temporary, and 1% Nights. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $65,252 per year, or $31.4 per hour.
Strategic Account Manager

Strategic Account Manager

Nexstar Media Group

Richmond, VA • On-site

Full-time

Posted 6 days ago

Nexstar Media Group rating

7.0

Company rating: 7.0 out of 10

Based on 98 frontline employees who took The Breakroom Quiz

42nd of 65 rated media

Job description

Strategic Account Manager
Are you a data-driven, client-focused digital marketing expert with a passion for driving measurable results? At WRIC, we're seeking a highly motivated Strategic Account Manager (SAM) to lead our digital marketing sales efforts. In this role, you'll be a key player in developing and executing innovative digital media strategies that exceed client expectations and contribute significantly to our revenue growth. You'll partner closely with Sales Managers and Account Executives (AEs) as the technical expert and strategic consultant to co-present compelling solutions and build strong client relationships. This is a unique opportunity to leverage your analytical skills and digital marketing expertise to solve client challenges and deliver exceptional value.
Equal Opportunity Employer/Minorities/Women/Veterans/Disabled.
Key Responsibilities:
Drive Revenue Growth: Develop and execute strategic digital marketing plans that achieve client objectives and contribute to overall team revenue targets.
Strategic Consulting: Conduct in-depth needs assessments and develop customized media strategies aligned with client goals, target audience, and budget.
Data Analysis & Optimization: Leverage data analytics to identify actionable insights, optimize campaign performance, and provide data-backed recommendations to clients. Continuously monitor KPIs and make data-driven adjustments to maximize ROI.
Client Relationship Management: Build and maintain strong relationships with key client stakeholders, acting as a trusted advisor and strategic partner. Proactively identify opportunities to expand existing accounts and increase client lifetime value.
Sales Collaboration: Partner with Account Executives (AEs) to co-present strategic proposals, provide technical expertise, and ensure a seamless sales process. Train and mentor AEs on digital product knowledge and best practices.
Campaign Management: Oversee campaign execution, ensuring timely delivery of assets, accurate tracking, and consistent performance. Monitor campaign pacing and proactively address any potential issues.
Reporting & Analysis: Prepare and present regular performance reports to clients, highlighting key metrics, insights, and recommendations.
Operational Excellence: Manage order entry, oversee billing reconciliation, coordinate creative changes, pull reports, and handle digital task assignments efficiently.
What We're Looking For:
  • 2+ years of experience in digital marketing sales, with a proven track record of exceeding revenue targets.
  • Deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, display advertising, and programmatic buying.
  • Strong analytical skills and the ability to translate data into actionable insights and recommendations.
  • Excellent presentation, communication, and interpersonal skills.
  • Ability to collaborate effectively with internal teams and build strong client relationships.
  • Experience with Matrix and Wide Orbit software is a plus.
  • Google Ads and/or other relevant certifications are a plus.

Join Our Team!
If you're a passionate and driven digital marketing professional looking for an exciting opportunity to make a real impact, we encourage you to apply! We're a dynamic, growth-oriented company that values innovation, collaboration, and results. Apply today, and let's discuss how you can contribute to our success!

What Nexstar Media Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Nexstar Media Group logo

About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

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