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Product Marketing Manager Jobs in Reston, VA (NOW HIRING)

Addison Group

Product Marketing Manager

Washington, DC · On-site

$85K/yr

Product Marketing Manager Location: Washington, DC Assignment Type: Contract to Hire Pay Rate: $42/hrs Conversion Salary: $85K Work Schedule: 5 days on-site Benefits are available the 1st day of the ...

New

Umbra

Product Marketing Manager

Arlington, VA · On-site

$177K/yr

About the Job Umbra is seeking two Product Marketing Managers to support go-to-market strategy, positioning, and customer-facing messaging across our product portfolio. One role will support our ...

Umbra

Product Marketing Manager

Arlington, VA · On-site

$177K/yr

About the Job Umbra is seeking two Product Marketing Managers to support go-to-market strategy, positioning, and customer-facing messaging across our product portfolio. One role will support our ...

Transunion

Product Marketing Manager

Reston, VA · On-site

$160K/yr

The Product Marketing Manager role focused on international market expansion. You will partner across Product, Marketing, and Sales to define offerings, shape market positioning, create customer ...

TransUnion

Product Marketing Manager

Reston, VA · On-site

$160K/yr

The Product Marketing Manager role focused on international market expansion. You will partner across Product, Marketing, and Sales to define offerings, shape market positioning, create customer ...

TransUnion

Product Marketing Manager

Reston, VA · On-site

$160K/yr

The Product Marketing Manager role focused on international market expansion. You will partner across Product, Marketing, and Sales to define offerings, shape market positioning, create customer ...

Auterion

Product Marketing Manager

Arlington, VA · On-site

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and defense technology into clear, market-facing messaging, sales enablement, web content, and campaign ...

Auterion

Product Marketing Manager

Arlington, VA · On-site

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and defense technology into clear, market-facing messaging, sales enablement, web content, and campaign ...

Auterion

Product Marketing Manager

Arlington, VA · On-site

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and defense technology into clear, market-facing messaging, sales enablement, web content, and campaign ...

AdventHealth

Product Marketing Manager

Reston, VA · Remote

$162K/yr

We are looking for an early-career Product Marketing Manager who wants to build expertise at the intersection of technology, national security, and marketing. You will work across Product Management ...

Verisign

Sr Product Marketing Manager

Reston, VA · Hybrid

$135K - $183K/yr

The Sr Product Marketing Manager will help drive market preference and demand for Verisign's top-level domains (TLDs) and related products and services globally. A successful candidate will have the ...

OpenText

Product Marketing Manager

Gaithersburg, MD

$166K/yr

OpenText Business Network is looking for a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio.This role would ideally suit a product marketer ...

OpenText

Product Marketing Manager

Gaithersburg, MD · On-site

$166K/yr

OpenText Business Network is looking for a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio.This role would ideally suit a product marketer ...

Verisign

Sr Product Marketing Manager

Reston, VA · On-site

$135K - $183K/yr

The Sr Product Marketing Manager will help drive market preference and demand for Verisign's top-level domains (TLDs) and related products and services globally. A successful candidate will have the ...

Meso Scale Discovery

Product Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

MSD

Product Marketing Manager

Rockville, MD · On-site

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

MSD

Product Marketing Manager

Rockville, MD · On-site

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

Meso Scale Discovery

Product Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

HyTechPro

Product Marketing Manager

Germantown, MD · On-site

$156K/yr

... shows, conferences,product launches, and promotional events. * Manage all functions of ... Marketing Market will design ago-to-strategy for selling business services to Associations market.

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All JobsProduct Marketing JobsProduct Marketing Manager JobsProduct Marketing Manager Jobs in Reston, VA

Product Marketing Manager information

See Reston, VA salary details

$70.2K

$154.8K

$182.1K

How much do product marketing manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for product marketing manager in Reston, VA is $154,773.00, according to ZipRecruiter salary data. Most workers in this role earn between $160,200.00 and $160,200.00 per year, depending on experience, location, and employer.

What is a product marketing manager?

A Product Marketing Manager (PMM) is responsible for developing and executing marketing strategies that drive the adoption and success of a product. They act as a bridge between the product development team and the market, helping to define product positioning, messaging, and go-to-market plans. PMMs conduct market research, understand customer needs, and collaborate with sales, product, and marketing teams to ensure a product's success. Their work ensures that the product reaches the right audience and achieves its business goals.

What is a product marketing manager?

A product marketing manager works as part of the product team to help manage a business’s brand and drive sales. Duties include examining the preferences and needs of customers to fine-tune the marketing of products, analyzing competitors, and informing the sales team of the marketing strategy. They also determine the appropriate market for products based on consumer data and research. The job typically requires some travel to meet with clients and give product demonstrations at trade shows.

How does a product marketing manager typically collaborate with product and sales teams to ensure a successful product launch?

Product Marketing Managers regularly work cross-functionally with both product and sales teams to align messaging, positioning, and go-to-market strategies. They translate product features into customer benefits, provide sales enablement materials, and gather market feedback to inform product development. Throughout a product launch, they coordinate closely with product managers to understand the roadmap and with sales to train teams on value propositions, ensuring a unified approach that maximizes market impact.

What are the key skills and qualifications needed to thrive as a product marketing manager, and why are they important?

To thrive as a Product Marketing Manager, you need expertise in market research, go-to-market strategy, and product positioning, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms, marketing automation tools, analytics software, and often certifications like Pragmatic Marketing or HubSpot are highly valuable. Strong communication, cross-functional collaboration, and strategic thinking skills help set top performers apart. These capabilities ensure the successful launch, promotion, and sustained growth of products in competitive markets.

What is the difference between Product Marketing Manager vs Product Manager?

AspectProduct Marketing ManagerProduct Manager
Primary FocusMarket positioning, messaging, go-to-market strategiesProduct development, feature prioritization, product lifecycle
Required SkillsMarketing, communication, customer insightsTechnical knowledge, project management, user experience
Work EnvironmentMarketing teams, sales, customer supportEngineering, design, product teams

While both roles collaborate closely, the Product Marketing Manager concentrates on market strategy and customer engagement, whereas the Product Manager oversees product development and technical aspects. Understanding these differences helps organizations align roles for successful product launches and growth.

Is product marketing high paying?

Product marketing managers typically earn above-average salaries compared to many other marketing roles, with median annual pay often exceeding $100,000 in the United States. Compensation varies based on experience, industry, location, and company size, and advanced skills in data analysis and strategic planning can lead to higher earnings.

What is the salary of a product marketing manager?

The salary of a product marketing manager varies based on experience, location, and company size, but typically ranges from $70,000 to $130,000 annually in the United States. Senior roles or those in high-cost areas can earn over $150,000, often supplemented with bonuses and stock options. Strong skills in market research, communication, and product strategy are essential for higher compensation.
More about Product Marketing Manager jobs

What are the most commonly searched types of Product Marketing jobs in Reston, VA?

The most popular types of Product Marketing jobs in Reston, VA are:

What are popular job titles related to Product Marketing Manager jobs in Reston, VA?

For Product Marketing Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Product Marketing Manager jobs in Reston, VA look for?

The top searched job categories for Product Marketing Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Product Marketing Manager jobs?

Cities near Reston, VA with the most Product Marketing Manager job openings:

Product Marketing Manager jobs near you
Infographic showing various Product Marketing Manager job openings in Reston, VA as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $154,773 per year, or $74.4 per hour.

Product Marketing Manager

Addison Group

Washington, DC • On-site

$85K/yr

Contractor

Medical, Dental, Vision

Posted 3 days ago

New

Job description

Position Title: Product Marketing Manager

Location: Washington, DC

Assignment Type: Contract to Hire

Pay Rate: $42/hrs

Conversion Salary: $85K

Work Schedule: 5 days on-site

Benefits are available the 1st day of the month following 60 days of employment. The following benefits available are medical, dental, and vision.

Job Discription:

The Product Marketing Manager is responsible for developing and executing marketing campaigns that promote membership, professional development programs, events, publications, credentials, and other services. This role supports audience growth, engagement, revenue generation, and brand awareness through integrated, multi-channel marketing initiatives.

 

Key Responsibilities

·       Plan and execute marketing campaigns to increase awareness, engagement, participation, and sales.

·       Create and adapt content for email, websites, social media, digital advertising, presentations, videos, and print materials.

·       Manage and coordinate multi-channel marketing activities, including timelines, approvals, deliverables, testing, and performance tracking.

·       Analyze campaign results and marketing data to identify trends and opportunities for improvement.

·       Support marketing efforts for conferences, educational programs, and special events, including pre-event promotion and post-event engagement.

·       Collaborate with internal teams, external vendors, partners, and stakeholders to ensure consistent and effective communications.

·       Contribute to marketing process improvements, documentation, and training initiatives.

 

Qualifications

·       Bachelor's degree in Marketing, Communications, Business, Statistics, or a related field preferred.

·       5+ years of progressive marketing experience.

·       Proven experience executing multi-channel marketing campaigns, including email, digital, and social media marketing.

·       Strong content creation, copywriting, and storytelling skills.

·       Experience analyzing marketing performance and using data to optimize results.

·       Proficiency with email marketing platforms and digital advertising tools preferred.

·       Strong project management, organizational, and collaboration skills.

·       Ability to manage multiple projects in a fast-paced environment with minimal supervision.

 

Preferred Experience

·       Experience supporting membership organizations, associations, professional development programs, events, or continuing education initiatives.

·       Familiarity with marketing automation platforms, CRM systems, and audience engagement strategies.

Experience: 5+ years marketing experience required

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

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