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Product Marketing Manager Jobs in Reston, VA (NOW HIRING)

Product Marketing Manager

Ashburn, VA · On-site

$90K - $120K/yr

Product Marketing Manager Unacast is a leading provider of global location intelligence that delivers cutting-edge analytics about human mobility in the physical world. We are a team of experts with ...

New

Product Marketing Manager

Arlington, VA · On-site

$177K/yr

About the Job Umbra is seeking two Product Marketing Managers to support go-to-market strategy, positioning, and customer-facing messaging across our product portfolio. One role will support our ...

Product Marketing Manager

Arlington, VA · On-site

$177K/yr

About the Job Umbra is seeking two Product Marketing Managers to support go-to-market strategy, positioning, and customer-facing messaging across our product portfolio. One role will support our ...

Product Marketing Manager

Arlington, VA · On-site

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and defense technology into clear, market-facing messaging, sales enablement, web content, and campaign ...

Product Marketing Manager

Reston, VA · On-site

$130K - $140K/yr

About the Role Brightspot is looking for a strategic and action-oriented Product Marketing Manager to join our Marketing team. This role is ideal for a PMM with deep spikes in sales enablement and ...

Product Marketing Manager

Arlington, VA · On-site

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and defense technology into clear, market-facing messaging, sales enablement, web content, and campaign ...

Product Marketing Manager

Arlington, VA · On-site

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and defense technology into clear, market-facing messaging, sales enablement, web content, and campaign ...

Product Marketing Manager

Reston, VA · On-site

$130K - $140K/yr

About the Role Brightspot is looking for a strategic and action-oriented Product Marketing Manager to join our Marketing team. This role is ideal for a PMM with deep spikes in sales enablement and ...

Sr Product Marketing Manager

Reston, VA · Hybrid

$135K - $183K/yr

The Sr Product Marketing Manager will help drive market preference and demand for Verisign's top-level domains (TLDs) and related products and services globally. A successful candidate will have the ...

Product Marketing Manager

Gaithersburg, MD · On-site

$166K/yr

OpenText Business Network is looking for a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio.This role would ideally suit a product marketer ...

Product Marketing Manager

Gaithersburg, MD · On-site

$166K/yr

OpenText Business Network is looking for a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio.This role would ideally suit a product marketer ...

Sr Product Marketing Manager

Reston, VA · On-site

$135K - $183K/yr

The Sr Product Marketing Manager will help drive market preference and demand for Verisign's top-level domains (TLDs) and related products and services globally. A successful candidate will have the ...

Product Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

Product Marketing Manager

Rockville, MD · On-site

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

Product Marketing Manager

Rockville, MD · On-site

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

Product Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

Product Marketing Manager

Washington, DC · On-site +1

$100K - $150K/yr

About the Role Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution--sharpening how we message, package, and deliver Leadership Connect's solutions ...

Product Marketing Manager

Washington, DC · On-site +1

$100K - $150K/yr

About the Role Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution-sharpening how we message, package, and deliver Leadership Connect's solutions ...

Product Marketing Manager

Germantown, MD · On-site

$156K/yr

... shows, conferences,product launches, and promotional events. * Manage all functions of ... Marketing Market will design ago-to-strategy for selling business services to Associations market.

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Showing results 1-20

Product Marketing Manager information

See Reston, VA salary details

$70.2K

$154.8K

$182.1K

How much do product marketing manager jobs pay per year?

As of Aug 24, 2026, the average yearly pay for product marketing manager in Reston, VA is $154,773.00, according to ZipRecruiter salary data. Most workers in this role earn between $160,200.00 and $160,200.00 per year, depending on experience, location, and employer.

What is a product marketing manager?

A Product Marketing Manager (PMM) is responsible for developing and executing marketing strategies that drive the adoption and success of a product. They act as a bridge between the product development team and the market, helping to define product positioning, messaging, and go-to-market plans. PMMs conduct market research, understand customer needs, and collaborate with sales, product, and marketing teams to ensure a product's success. Their work ensures that the product reaches the right audience and achieves its business goals.

What is a product marketing manager?

A product marketing manager works as part of the product team to help manage a business’s brand and drive sales. Duties include examining the preferences and needs of customers to fine-tune the marketing of products, analyzing competitors, and informing the sales team of the marketing strategy. They also determine the appropriate market for products based on consumer data and research. The job typically requires some travel to meet with clients and give product demonstrations at trade shows.

How does a product marketing manager typically collaborate with product and sales teams to ensure a successful product launch?

Product Marketing Managers regularly work cross-functionally with both product and sales teams to align messaging, positioning, and go-to-market strategies. They translate product features into customer benefits, provide sales enablement materials, and gather market feedback to inform product development. Throughout a product launch, they coordinate closely with product managers to understand the roadmap and with sales to train teams on value propositions, ensuring a unified approach that maximizes market impact.

What are the key skills and qualifications needed to thrive as a product marketing manager, and why are they important?

To thrive as a Product Marketing Manager, you need expertise in market research, go-to-market strategy, and product positioning, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms, marketing automation tools, analytics software, and often certifications like Pragmatic Marketing or HubSpot are highly valuable. Strong communication, cross-functional collaboration, and strategic thinking skills help set top performers apart. These capabilities ensure the successful launch, promotion, and sustained growth of products in competitive markets.

What is the difference between Product Marketing Manager vs Product Manager?

AspectProduct Marketing ManagerProduct Manager
Primary FocusMarket positioning, messaging, go-to-market strategiesProduct development, feature prioritization, product lifecycle
Required SkillsMarketing, communication, customer insightsTechnical knowledge, project management, user experience
Work EnvironmentMarketing teams, sales, customer supportEngineering, design, product teams

While both roles collaborate closely, the Product Marketing Manager concentrates on market strategy and customer engagement, whereas the Product Manager oversees product development and technical aspects. Understanding these differences helps organizations align roles for successful product launches and growth.

Is product marketing high paying?

Product marketing managers typically earn above-average salaries compared to many other marketing roles, with median annual pay often exceeding $100,000 in the United States. Compensation varies based on experience, industry, location, and company size, and advanced skills in data analysis and strategic planning can lead to higher earnings.

What is the salary of a product marketing manager?

The salary of a product marketing manager varies based on experience, location, and company size, but typically ranges from $70,000 to $130,000 annually in the United States. Senior roles or those in high-cost areas can earn over $150,000, often supplemented with bonuses and stock options. Strong skills in market research, communication, and product strategy are essential for higher compensation.

What are the most commonly searched types of Product Marketing jobs in Reston, VA?

The most popular types of Product Marketing jobs in Reston, VA are:

What job categories do people searching Product Marketing Manager jobs in Reston, VA look for?

The top searched job categories for Product Marketing Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Product Marketing Manager jobs?

Cities near Reston, VA with the most Product Marketing Manager job openings:

Infographic showing various Product Marketing Manager job openings in Reston, VA as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $154,773 per year, or $74.4 per hour.

Product Marketing Manager

Ashburn, VA • On-site

Unacast
IT Services • 11 - 50 employees

$90K - $120K/yr

Other

PTO

This job post has expired today. Applications are no longer accepted.


Job description

Product Marketing Manager

Unacast is a leading provider of global location intelligence that delivers cutting-edge analytics about human mobility in the physical world. We are a team of experts with decades of unmatched industry experience and we partner with organizations across the private and public sectors to unlock the potential of location data. Unacast drives smarter decision-making based on trustworthy, reliable, and privacy-friendly location intelligence that powers both commercial and societal benefits.

We're a trusted partner to a strong and growing client base, and we believe in creating real-world impact through data. At Unacast, you'll be empowered to take ownership, build trust through transparency and collaboration, and contribute to shared successbecause we win as a team.

We're now looking for a Product Marketing Manager to help drive the success and growth of our privacy-friendly datasets, consumed through APIs, data delivery and a SaaS platform.

Overview

As a Product Marketing Manager, you'll lead the go-to-market strategy and execution for product launches, craft compelling narratives that differentiate our offerings, and enable our sales and customer teams to succeed. You'll turn deep customer and market insights into clear positioning and impactful messagingensuring that our product gets into the hands of the right users and drives measurable business results. This position is remote in the US, however the Product Marketing Manager is required to work closely with the product teams in Europe. You will report directly to the owner of the product line, the CTO.

Key Responsibilities
  • Go-to-Market Leadership
  • Product Positioning & Messaging
  • Content & Thought Leadership
  • Sales Enablement & Training
  • Customer & Market Insights
Required Qualifications
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 3+ years of experience in product marketing, ideally within B2B, SaaS, or data-focused products.
  • Proven track record of leading successful go-to-market launches.
  • Extensive experience interfacing with customers and stakeholders
  • Strong analytical mindset and experience using data to inform strategy and measure impact with analytics tools or CRM platforms.
  • Excellent storytelling and communication skillsable to translate complex concepts into differentiated messaging.
  • Experience working closely with sales, product and cross-functional teams, wearing many hats, to influence strategy and drive results.
Key Competencies
  • Customer-Centric Approach
  • Collaborative & Influential
  • Data-Driven Decision Making
  • Focused on Clarity & Impact

Apply Today

We care deeply about creating a space where you can thrive, connect, and make a real impact. We're excited to see how you can contribute and look forward to your application!

This a remote position that may require occasional travel. Preference for candidates on EST or CST time zones who reside in the following states: CT, FL, GA, IA, IL, IN, MA, MD, MN, NC, NJ, NY, PA, RI, SC, TX, VA, WV.

We offer competitive salaries and benefits and unlimited PTO. The typical base salary range for this role is $90,000 to $120,000. Ranges are based on various factors including the labor market, job type, job level, internal equity and budget. Exact salary offers will be determined by factors such as the candidate's skills, qualifications, experience and geographic location.

Unacast is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, creed, disability, ethnicity, gender identity or expression, marital status, national origin, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by law.

Unacast is committed to making the job application process accessible to everyone. If you are living with a disability (visible or not visible), we will provide a reasonable accommodation for any part of the application or hiring process. To request an accommodation in connection with the application or recruiting process, please contact Human Resources at 703-840-8850. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Unacast participates in the E-Verify program.