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Product Marketing Manager Jobs in Reston, VA (NOW HIRING)

Product Marketing Manager

Arlington, VA · On-site

$177K/yr

About the Job Umbra is seeking two Product Marketing Managers to support go-to-market strategy, positioning, and customer-facing messaging across our product portfolio. One role will support our ...

Product Marketing Manager

Arlington, VA · On-site

$177K/yr

About the Job Umbra is seeking two Product Marketing Managers to support go-to-market strategy, positioning, and customer-facing messaging across our product portfolio. One role will support our ...

Product Marketing Manager

Arlington, VA · On-site

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and defense technology into clear, market-facing messaging, sales enablement, web content, and campaign ...

Product Marketing Manager

Arlington, VA · On-site

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and defense technology into clear, market-facing messaging, sales enablement, web content, and campaign ...

Product Marketing Manager

Reston, VA · On-site

$130K - $140K/yr

About the Role Brightspot is looking for a strategic and action-oriented Product Marketing Manager to join our Marketing team. This role is ideal for a PMM with deep spikes in sales enablement and ...

Product Marketing Manager

Arlington, VA · On-site

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and defense technology into clear, market-facing messaging, sales enablement, web content, and campaign ...

Product Marketing Manager

Reston, VA · On-site

$130K - $140K/yr

About the Role Brightspot is looking for a strategic and action-oriented Product Marketing Manager to join our Marketing team. This role is ideal for a PMM with deep spikes in sales enablement and ...

Sr Product Marketing Manager

Reston, VA · Hybrid

$135K - $183K/yr

The Sr Product Marketing Manager will help drive market preference and demand for Verisign's top-level domains (TLDs) and related products and services globally. A successful candidate will have the ...

Product Marketing Manager

Gaithersburg, MD · On-site

$166K/yr

OpenText Business Network is looking for a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio.This role would ideally suit a product marketer ...

Product Marketing Manager

Gaithersburg, MD · On-site

$166K/yr

OpenText Business Network is looking for a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio.This role would ideally suit a product marketer ...

Sr Product Marketing Manager

Reston, VA · On-site

$135K - $183K/yr

The Sr Product Marketing Manager will help drive market preference and demand for Verisign's top-level domains (TLDs) and related products and services globally. A successful candidate will have the ...

Product Marketing Manager

Rockville, MD · On-site

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

Product Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

Product Marketing Manager

Rockville, MD · On-site +1

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

Product Marketing Manager

Rockville, MD · On-site

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

Product Marketing Manager

Germantown, MD · On-site

$155K/yr

Collect feedback from sales and service teams to inform product positioning and innovation Work closely with Sales team and Digital Marketing Manager under the direction of the Chief Executive ...

Product Marketing Manager

Washington, DC · On-site +1

$100K - $150K/yr

About the Role Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution--sharpening how we message, package, and deliver Leadership Connect's solutions ...

Product Marketing Manager

Washington, DC · On-site +1

$100K - $150K/yr

About the Role Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution-sharpening how we message, package, and deliver Leadership Connect's solutions ...

Product Marketing Manager

Germantown, MD · On-site

$156K/yr

... shows, conferences,product launches, and promotional events. * Manage all functions of ... Marketing Market will design ago-to-strategy for selling business services to Associations market.

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Product Marketing Manager information

See Reston, VA salary details

$70.2K

$154.8K

$182.1K

How much do product marketing manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for product marketing manager in Reston, VA is $154,773.00, according to ZipRecruiter salary data. Most workers in this role earn between $160,200.00 and $160,200.00 per year, depending on experience, location, and employer.

What is a product marketing manager?

A Product Marketing Manager (PMM) is responsible for developing and executing marketing strategies that drive the adoption and success of a product. They act as a bridge between the product development team and the market, helping to define product positioning, messaging, and go-to-market plans. PMMs conduct market research, understand customer needs, and collaborate with sales, product, and marketing teams to ensure a product's success. Their work ensures that the product reaches the right audience and achieves its business goals.

What is a product marketing manager?

A product marketing manager works as part of the product team to help manage a business’s brand and drive sales. Duties include examining the preferences and needs of customers to fine-tune the marketing of products, analyzing competitors, and informing the sales team of the marketing strategy. They also determine the appropriate market for products based on consumer data and research. The job typically requires some travel to meet with clients and give product demonstrations at trade shows.

How does a product marketing manager typically collaborate with product and sales teams to ensure a successful product launch?

Product Marketing Managers regularly work cross-functionally with both product and sales teams to align messaging, positioning, and go-to-market strategies. They translate product features into customer benefits, provide sales enablement materials, and gather market feedback to inform product development. Throughout a product launch, they coordinate closely with product managers to understand the roadmap and with sales to train teams on value propositions, ensuring a unified approach that maximizes market impact.

What are the key skills and qualifications needed to thrive as a product marketing manager, and why are they important?

To thrive as a Product Marketing Manager, you need expertise in market research, go-to-market strategy, and product positioning, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms, marketing automation tools, analytics software, and often certifications like Pragmatic Marketing or HubSpot are highly valuable. Strong communication, cross-functional collaboration, and strategic thinking skills help set top performers apart. These capabilities ensure the successful launch, promotion, and sustained growth of products in competitive markets.

What is the difference between Product Marketing Manager vs Product Manager?

AspectProduct Marketing ManagerProduct Manager
Primary FocusMarket positioning, messaging, go-to-market strategiesProduct development, feature prioritization, product lifecycle
Required SkillsMarketing, communication, customer insightsTechnical knowledge, project management, user experience
Work EnvironmentMarketing teams, sales, customer supportEngineering, design, product teams

While both roles collaborate closely, the Product Marketing Manager concentrates on market strategy and customer engagement, whereas the Product Manager oversees product development and technical aspects. Understanding these differences helps organizations align roles for successful product launches and growth.

Is product marketing high paying?

Product marketing managers typically earn above-average salaries compared to many other marketing roles, with median annual pay often exceeding $100,000 in the United States. Compensation varies based on experience, industry, location, and company size, and advanced skills in data analysis and strategic planning can lead to higher earnings.

What is the salary of a product marketing manager?

The salary of a product marketing manager varies based on experience, location, and company size, but typically ranges from $70,000 to $130,000 annually in the United States. Senior roles or those in high-cost areas can earn over $150,000, often supplemented with bonuses and stock options. Strong skills in market research, communication, and product strategy are essential for higher compensation.

What are the most commonly searched types of Product Marketing jobs in Reston, VA?

The most popular types of Product Marketing jobs in Reston, VA are:

What are popular job titles related to Product Marketing Manager jobs in Reston, VA?

For Product Marketing Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Product Marketing Manager jobs in Reston, VA look for?

The top searched job categories for Product Marketing Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Product Marketing Manager jobs?

Cities near Reston, VA with the most Product Marketing Manager job openings:

Infographic showing various Product Marketing Manager job openings in Reston, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $154,773 per year, or $74.4 per hour.

Product Marketing Manager

Umbra

Arlington, VA • On-site

$177K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 21 days ago


Job description

Umbra is an American space technology company delivering advanced systems, from sensors to spacecraft, that empower customers worldwide with unmatched access to critical information from space. Our mission is simple and ambitious: redefine space—for people, systems, and missions in every domain. Umbra’s ecosystem operates through three business units: Remote Sensing (the data), Space Systems (the components), and Mission Solutions (the platforms). Together, our teams develop capabilities that deliver persistent access, resilient performance, and mission-ready solutions, advancing U.S. space leadership while keeping the world safe and informed.

About the Job

Umbra is seeking two Product Marketing Managers to support go-to-market strategy, positioning, and customer-facing messaging across our product portfolio. One role will support our Space Systems business, while the other will focus on our Remote Sensing and Mission Solutions businesses.

In this role, you will partner closely with Business Development, Product Management, Engineering, and Communications to translate complex technical capabilities into clear value propositions, differentiated messaging, and compelling marketing content that drives customer engagement and business growth. Whether supporting spacecraft components and subsystems or advanced remote sensing and mission solutions, you'll help shape how Umbra's technologies are positioned across commercial, defense, and intelligence markets.

The ideal candidate is a strategic, technically fluent marketer with experience in B2B/B2G aerospace, defense, or national security markets and a passion for bringing innovative technologies to market.

These positions are based on-site in our Arlington, VA office.

Key Responsibilities

  • Develop product positioning, value propositions, and messaging for your assigned business area (Space Systems or Remote Sensing & Mission Solutions), ensuring clear differentiation across target customer segments.
  • Own the messaging, positioning, and ongoing evolution of customer-facing product marketing materials – including datasheets, presentations, web content, technical briefs, case studies, infographics, sales enablement tools, and training materials – ensuring content remains accurate, differentiated, and aligned with product updates. Produce and maintain these assets using Adobe Creative Suite, Figma, and related design tools.
  • Support go-to-market execution for new product launches, enhancements, and customer announcements in partnership with Communications, Business Development, Product Management, and Engineering.
  • Partner closely with Business Development to support strategic pursuits through account-based marketing (ABM), campaign messaging, sales enablement, and customer-facing content.
  • Manage lead pipeline performance for assigned business units, leveraging CRM and marketing dashboards to track campaign impact, analyze funnel health, and translate performance insights into targeted product marketing and communications initiatives.
  • Conduct market and competitive research to inform product positioning, messaging, and growth opportunities within your assigned market.
  • Serve as the product marketing lead for your assigned business area, coordinating cross-functional marketing initiatives and ensuring consistent messaging across campaigns, events, digital channels, and customer communications.
  • Translate product roadmaps and technical capabilities into compelling narratives that resonate with commercial, defense, and intelligence customers.
  • Monitor market trends, customer needs, and mission priorities to inform marketing strategy and provide feedback into product planning.
  • Perform other duties as assigned.

Requirements

Required Qualifications

  • Bachelor's degree in Marketing, Business, Engineering, or a related field; or equivalent professional experience.
  • 5+ years of experience in product marketing, product management, or technical marketing in a B2B/B2G environment.
  • Experience marketing complex, engineering-led hardware or technology products.
  • Excellent written and verbal communication skills, with a talent for crafting compelling narratives and content about technical products.
  • Strong graphic design skills, with proficiency in design tools (e.g., Adobe Creative Suite, Figma, or Canva) to create polished marketing materials, sales collateral, and visual content.
  • Experience creating product positioning and messaging frameworks for technical products.
  • Strong research and analytical skills to gather market intelligence and derive insights that drive marketing strategy.
  • Experience using CRM and marketing platforms (e.g., Salesforce, HubSpot, or similar) to support sales enablement and campaign execution.
  • Proven project management and organizational skills, with the ability to lead cross-functional initiatives and meet deadlines in a fast-paced, dynamic environment.

Desired Qualifications

  • 10+ years of experience in product marketing, product management, or technical marketing in a B2B/B2G environment.
  • Experience in aerospace, satellite technology, defense, automotive, robotics, semiconductors, or geospatial intelligence.
  • Familiarity with government and defense acquisition processes to federal agencies.
  • Strong sense of storytelling, creativity, and strategic thinking grounded in technical credibility.
  • Understanding of geospatial or satellite imagery concepts – ability to visually represent data or complex technology in an accessible way.
  • Passion for space, technology, and innovation, which drives a deeper understanding of Umbra’s mission and audiences.

Benefits

  • Flexible Vacation / Paid Time Off / Family Leave
  • Medical, Dental, Vision, Life, Voluntary Life, LTD
  • 401(k) Plan with 3% non-elective employer contribution
  • Stock Options
  • Free Parking in office building or Transit is reimbursed
  • Free lunch in office daily

Umbra is an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Employment Eligibility Verification

In compliance with federal laws, all hired persons will be required to verify their identity and eligibility to work in the United States by completing the required Employment Eligibility Verification Form (I-9 Form) upon hire.

ITAR/EAR Requirements

This position may include access to technology and/or data that is subject to U.S. export controls pursuant to ITAR and EAR. To comply with federal export controls, all persons hired must be a U.S. citizen, U.S. national, U.S. lawful permanent resident, refugee or asylee as defined by 8 U.S.C. § 1324b(a)(3), or must otherwise be eligible to obtain the required authorizations from the U.S. Department of State and/or U.S. Department of Commerce as applicable.

Pay Transparency

This job posting may cover multiple career levels. To ensure greater transparency, we provide base salary ranges for all roles, regardless of location. Our standard pay ranges are based on the role’s function and level, benchmarked against similar growth-stage companies. Compensation may vary based on geographical location, as certain regions may have different cost-of-living factors. The final offer will also be influenced by the candidate's skills, responsibilities, and relevant experience.

Compensation Range

The Compensation Range for this role is $145,000 - $175,000 DOE.