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Technical Product Marketing Manager Jobs in Reston, VA

Product Marketing Manager

Arlington, VA ยท On-site

$177K/yr

Translate product roadmaps and technical capabilities into compelling narratives that resonate with ... Experience using CRM and marketing platforms (e.g., Salesforce, HubSpot, or similar) to support ...

Product Marketing Manager

Arlington, VA ยท On-site

$177K/yr

Translate product roadmaps and technical capabilities into compelling narratives that resonate with ... Experience using CRM and marketing platforms (e.g., Salesforce, HubSpot, or similar) to support ...

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and ... The ideal candidate has experience marketing defense, aerospace, or other highly technical products ...

Product Marketing Manager

Arlington, VA ยท On-site

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and ... The ideal candidate has experience marketing defense, aerospace, or other highly technical products ...

Product Marketing Manager

Arlington, VA ยท On-site

$120K - $150K/yr

Auterion is seeking a Product Marketing Manager to translate complex autonomy, robotics, and ... The ideal candidate has experience marketing defense, aerospace, or other highly technical products ...

Product Marketing Manager

Reston, VA ยท Remote

$162K/yr

You will work across Product Management, Business Development, Sales, technical teams, Marketing & Communications, and agency partners to translate complex capabilities into clear, compelling stories ...

Product Marketing Manager

Reston, VA ยท On-site

$160K/yr

The Product Marketing Manager role focused on international market expansion. You will partner ... Identify product differentiation and translate technical details into simple, compelling messaging.

Product Marketing Manager Location: Washington, DC Assignment Type: Contract to Hire Pay Rate: $42/hrs Conversion Salary: $85K Work Schedule: 5 days on-site Benefits are available the 1st day of the ...

New

Product Marketing Manager

Reston, VA ยท On-site

$160K/yr

The Product Marketing Manager role focused on international market expansion. You will partner ... Identify product differentiation and translate technical details into simple, compelling messaging.

Product Marketing Manager

Reston, VA ยท On-site

$160K/yr

The Product Marketing Manager role focused on international market expansion. You will partner ... Identify product differentiation and translate technical details into simple, compelling messaging.

Sr Product Marketing Manager

Reston, VA ยท Hybrid

$135K - $183K/yr

They will be an expert at understanding our customers and turning technical concepts in persuasive ... The Sr Product Marketing Manager will serve as the subject matter expert on buyer personas, market ...

Sr Product Marketing Manager

Reston, VA ยท On-site

$135K - $183K/yr

The Sr Product Marketing Manager will help drive market preference and demand for Verisign's top ... They will be an expert at understanding our customers and turning technical concepts in persuasive ...

Product Marketing Manager

Gaithersburg, MD ยท On-site

$166K/yr

OpenText Business Network is looking for a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio.This role would ideally suit a product marketer ...

Product Marketing Manager

Gaithersburg, MD ยท On-site

$166K/yr

OpenText Business Network is looking for a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio.This role would ideally suit a product marketer ...

Product Marketing Manager, Homes.com

Arlington, VA ยท On-site

$177K/yr

Product Marketing Manager, Homes.com CoStar Group is a leading global provider of commercial and ... technical details into user benefit and value Conduct ongoing competitive analysis along with ...

Product Marketing Manager

Rockville, MD ยท On-site +1

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

Product Marketing Manager

Rockville, MD ยท On-site

$101K - $154K/yr

The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ...

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Technical Product Marketing Manager information

See Reston, VA salary details

$90.5K

$179.1K

$201.8K

How much do technical product marketing manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for technical product marketing manager in Reston, VA is $179,067.00, according to ZipRecruiter salary data. Most workers in this role earn between $173,700.00 and $200,800.00 per year, depending on experience, location, and employer.

What is a technical product marketing manager?

A Technical Product Marketing Manager is a professional responsible for developing and executing marketing strategies for complex technical products or services. They act as a bridge between the product development team and the market, ensuring that the product's technical features are communicated effectively to customers and sales teams. Their role involves market research, crafting messaging and positioning, enabling sales teams, and supporting product launches. They often work closely with engineering, sales, and customer success teams to align product offerings with customer needs and market trends.

How does a technical product marketing manager typically collaborate with product and engineering teams?

Technical Product Marketing Managers work closely with product and engineering teams to ensure messaging accurately reflects product capabilities and user needs. They often participate in product roadmap discussions, provide feedback on feature prioritization based on market trends, and translate technical specifications into compelling value propositions for customers. This collaborative approach helps align go-to-market strategies with product development, ensuring successful launches and ongoing product adoption.

What are the key skills and qualifications needed to thrive as a technical product marketing manager, and why are they important?

To thrive as a Technical Product Marketing Manager, you need a blend of product marketing expertise, technical acumen, and a solid understanding of customer needs, usually backed by a degree in marketing, business, or a technical field. Proficiency with marketing automation platforms, CRM systems, analytics tools, and sometimes experience with product management frameworks or certifications like Pragmatic Marketing is valuable. Exceptional communication, cross-functional collaboration, and strategic thinking are crucial soft skills that set top performers apart. These competencies enable you to effectively position products, translate complex technical features into customer value, and drive go-to-market success in competitive landscapes.

What is the difference between Technical Product Marketing Manager vs Product Marketing Manager?

AspectTechnical Product Marketing ManagerProduct Marketing Manager
Required CredentialsTechnical background, often with engineering or technical certificationsMarketing or business-related degrees, less technical focus
Work EnvironmentCollaborates closely with engineering and product teamsWorks with sales, marketing, and customer-facing teams
Industry UsageCommon in tech, SaaS, and engineering-heavy companiesWidespread across various industries including consumer goods and services

The Technical Product Marketing Manager focuses on translating technical features into customer benefits and works closely with engineering teams. In contrast, the Product Marketing Manager emphasizes market positioning, messaging, and customer outreach. Both roles are essential but differ mainly in technical depth and collaboration focus.

What are popular job titles related to Technical Product Marketing Manager jobs in Reston, VA?

For Technical Product Marketing Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Technical Product Marketing Manager jobs in Reston, VA look for?

The top searched job categories for Technical Product Marketing Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Technical Product Marketing Manager jobs?

Cities near Reston, VA with the most Technical Product Marketing Manager job openings:

Product Marketing Manager

Umbra

Arlington, VA โ€ข On-site

$177K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 8 days ago


Key responsibilities

  • Support go-to-market execution for new product launches, enhancements, and customer announcements.

  • Develop product positioning, value propositions, and messaging for the assigned business area.

  • Partner with cross-functional teams to create and maintain customer-facing marketing materials and ensure consistent messaging.


Job description

Umbra is an American space technology company delivering advanced systems, from sensors to spacecraft, that empower customers worldwide with unmatched access to critical information from space. Our mission is simple and ambitious: redefine space—for people, systems, and missions in every domain. Umbra’s ecosystem operates through three business units: Remote Sensing (the data), Space Systems (the components), and Mission Solutions (the platforms).  Together, our teams develop capabilities that deliver persistent access, resilient performance, and mission-ready solutions, advancing U.S. space leadership while keeping the world safe and informed.  

About the Job

Umbra is seeking two Product Marketing Managers to support go-to-market strategy, positioning, and customer-facing messaging across our product portfolio. One role will support our Space Systems business, while the other will focus on our Remote Sensing and Mission Solutions businesses.

In this role, you will partner closely with Business Development, Product Management, Engineering, and Communications to translate complex technical capabilities into clear value propositions, differentiated messaging, and compelling marketing content that drives customer engagement and business growth. Whether supporting spacecraft components and subsystems or advanced remote sensing and mission solutions, you'll help shape how Umbra's technologies are positioned across commercial, defense, and intelligence markets.

The ideal candidate is a strategic, technically fluent marketer with experience in B2B/B2G aerospace, defense, or national security markets and a passion for bringing innovative technologies to market.

These positions are based on-site in our Arlington, VA office.

Key Responsibilities 

  • Develop product positioning, value propositions, and messaging for your assigned business area (Space Systems or Remote Sensing & Mission Solutions), ensuring clear differentiation across target customer segments.
  • Own the messaging, positioning, and ongoing evolution of customer-facing product marketing materials – including datasheets, presentations, web content, technical briefs, case studies, infographics, sales enablement tools, and training materials – ensuring content remains accurate, differentiated, and aligned with product updates. Produce and maintain these assets using Adobe Creative Suite, Figma, and related design tools.
  • Support go-to-market execution for new product launches, enhancements, and customer announcements in partnership with Communications, Business Development, Product Management, and Engineering.
  • Partner closely with Business Development to support strategic pursuits through account-based marketing (ABM), campaign messaging, sales enablement, and customer-facing content.
  • Manage lead pipeline performance for assigned business units, leveraging CRM and marketing dashboards to track campaign impact, analyze funnel health, and translate performance insights into targeted product marketing and communications initiatives.
  • Conduct market and competitive research to inform product positioning, messaging, and growth opportunities within your assigned market.
  • Serve as the product marketing lead for your assigned business area, coordinating cross-functional marketing initiatives and ensuring consistent messaging across campaigns, events, digital channels, and customer communications.
  • Translate product roadmaps and technical capabilities into compelling narratives that resonate with commercial, defense, and intelligence customers.
  • Monitor market trends, customer needs, and mission priorities to inform marketing strategy and provide feedback into product planning.
  • Perform other duties as assigned.

Requirements

Required Qualifications 

  • Bachelor's degree in Marketing, Business, Engineering, or a related field; or equivalent professional experience.
  • 5+ years of experience in product marketing, product management, or technical marketing in a B2B/B2G environment.
  • Experience marketing complex, engineering-led hardware or technology products.
  • Excellent written and verbal communication skills, with a talent for crafting compelling narratives and content about technical products. 
  • Strong graphic design skills, with proficiency in design tools (e.g., Adobe Creative Suite, Figma, or Canva) to create polished marketing materials, sales collateral, and visual content.
  • Experience creating product positioning and messaging frameworks for technical products.
  • Strong research and analytical skills to gather market intelligence and derive insights that drive marketing strategy. 
  • Experience using CRM and marketing platforms (e.g., Salesforce, HubSpot, or similar) to support sales enablement and campaign execution.
  • Proven project management and organizational skills, with the ability to lead cross-functional initiatives and meet deadlines in a fast-paced, dynamic environment. 

Desired Qualifications 

  • 10+ years of experience in product marketing, product management, or technical marketing in a B2B/B2G environment.
  • Experience in aerospace, satellite technology, defense, automotive, robotics, semiconductors, or geospatial intelligence.
  • Familiarity with government and defense acquisition processes to federal agencies.
  • Strong sense of storytelling, creativity, and strategic thinking grounded in technical credibility.
  • Understanding of geospatial or satellite imagery concepts – ability to visually represent data or complex technology in an accessible way. 
  • Passion for space, technology, and innovation, which drives a deeper understanding of Umbra’s mission and audiences. 

Benefits

  • Flexible Vacation / Paid Time Off / Family Leave 
  • Medical, Dental, Vision, Life, Voluntary Life, LTD
  • 401(k) Plan with 3% non-elective employer contribution 
  • Stock Options
  • Free Parking in office building or Transit is reimbursed
  • Free lunch in office daily 

Umbra is an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law. 

Employment Eligibility Verification 

In compliance with federal laws, all hired persons will be required to verify their identity and eligibility to work in the United States by completing the required Employment Eligibility Verification Form (I-9 Form) upon hire. 

ITAR/EAR Requirements 

This position may include access to technology and/or data that is subject to U.S. export controls pursuant to ITAR and EAR. To comply with federal export controls, all persons hired must be a U.S. citizen, U.S. national, U.S. lawful permanent resident, refugee or asylee as defined by 8 U.S.C. § 1324b(a)(3), or must otherwise be eligible to obtain the required authorizations from the U.S. Department of State and/or U.S. Department of Commerce as applicable. 

Pay Transparency 

This job posting may cover multiple career levels. To ensure greater transparency, we provide base salary ranges for all roles, regardless of location. Our standard pay ranges are based on the role’s function and level, benchmarked against similar growth-stage companies. Compensation may vary based on geographical location, as certain regions may have different cost-of-living factors. The final offer will also be influenced by the candidate's skills, responsibilities, and relevant experience. 

Compensation Range 

The Compensation Range for this role is $145,000 - $175,000 DOE.