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Product Manager Personalization Jobs in Reston, VA

Senior Director, Product Management

Bethesda, MD ยท On-site +1

$150K - $170K/yr

  • Life

  • Retirement

Product management has changed, and this role sits at the center of that change. The distance ... Creative automation and personalization * Commerce and customer journey performance * Marketing ...

Real-time analytics and adaptive campaign management. * Seamless user experiences across planning ... Advocate for data-driven personalization, identity-based marketing, and AI-powered advertising ...

Sitecore Architect/Application Lead

Mclean, VA

$135K - $225K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

... management, personalization, integrations, search, analytics, and multichannel experiences ... Experience with Sitecore JSS, SXA, Horizon, CDP, Personalize, or other Sitecore ecosystem products.

Sitecore Architect/Application Lead

Mclean, VA ยท On-site

$135K - $225K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

... management, personalization, integrations, search, analytics, and multichannel experiences ... Experience with Sitecore JSS, SXA, Horizon, CDP, Personalize, or other Sitecore ecosystem products.

Director, Data Science

Arlington, VA ยท On-site

  • Medical

  • Retirement

  • PTO

About the Role This is a senior leadership role on the Global Product Management Data Science team ... Lead the data science roadmap spanning personalization, recommendation systems, and GenAI chatbot ...

Director, Data Science

Arlington, VA ยท Remote

  • Medical

  • Retirement

  • PTO

About the Role This is a senior leadership role on the Global Product Management Data Science team ... Lead the data science roadmap spanning personalization, recommendation systems, and GenAI chatbot ...

Senior Backend Software Engineer

Washington, DC ยท On-site

$138K - $182K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Work closely with product managers, designers, and stakeholders to translate business requirements ... working with AI or personalization-focused features. * Strong experience with full-stack ...

Showing results 41-60

Product Manager Personalization information

See Reston, VA salary details

$53.6K

$165.8K

$204.9K

How much do product manager personalization jobs pay per year?

As of Aug 12, 2026, the average yearly pay for product manager personalization in Reston, VA is $165,838.00, according to ZipRecruiter salary data. Most workers in this role earn between $146,700.00 and $204,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a product manager personalization?

To thrive as a Product Manager Personalization, you need a strong background in product management, data analysis, and user experience design, often supported by a degree in business, computer science, or a related field. Familiarity with A/B testing platforms, analytics tools like Google Analytics or Mixpanel, and personalization engines is typically required. Exceptional communication, stakeholder management, and problem-solving skills help drive cross-functional collaboration and innovative solutions. These abilities are crucial for delivering personalized experiences that increase user engagement and achieve business goals.

What does a product manager personalization do?

A Product Manager for Personalization is responsible for developing and optimizing products or features that deliver personalized experiences to users. They analyze user data and behavior to identify opportunities for customization, work closely with engineering and design teams to implement personalization strategies, and ensure these features align with business goals. Their role often involves prioritizing product enhancements, measuring the impact of personalization efforts, and staying updated on industry best practices. Ultimately, they aim to increase user engagement and satisfaction by making products more relevant to individual users.

How does a product manager personalization typically collaborate with data scientists and engineers to deliver personalized experiences?

As a Product Manager Personalization, you'll work closely with both data scientists and engineers throughout the product development lifecycle. You'll define personalization goals, prioritize features, and translate customer insights into actionable requirements. Regular meetings with data scientists help you understand model capabilities and limitations, while collaboration with engineers ensures technical feasibility and smooth implementation. Open communication and cross-functional teamwork are key to iterating quickly and delivering impactful personalized experiences for users.

What is the difference between Product Manager Personalization vs Product Manager Data Analytics?

AspectProduct Manager PersonalizationProduct Manager Data Analytics
Required SkillsUser segmentation, A/B testing, UX designData analysis, SQL, statistical methods
Work EnvironmentCross-functional teams focusing on user experienceData-driven decision making, analytics teams
Industry UsageTech, e-commerce, mediaFinance, tech, marketing

Product Manager Personalization and Product Manager Data Analytics both focus on data-driven product improvements. Personalization emphasizes tailoring user experiences through segmentation and testing, while Data Analytics centers on analyzing data to inform product decisions. Both roles require analytical skills but differ in their primary focus and methods.

What job categories do people searching Product Manager Personalization jobs in Reston, VA look for? The top searched job categories for Product Manager Personalization jobs in Reston, VA are:
What cities near Reston, VA are hiring for Product Manager Personalization jobs? Cities near Reston, VA with the most Product Manager Personalization job openings:

Senior Director, Product Management

MarketBridge

Bethesda, MD โ€ข On-site, Remote

$150K - $170K/yr

Full-time

Life, Retirement

Posted 13 days ago


Job description

Who We Are
Marketbridge partners with leading B2B brands to create unified Go-to-Marketยฎsystems that connectstrategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visitwww.marketbridge.comand followwww.linkedin.com/company/marketbridge/.
Who We're Looking For
We are building an AI-powered operating system that is driving innovation across B2B Marketing, and we are looking for a Senior Director of Product Management to help lead the build. This is a role for someone who wants to stay close to the product: owning major parts of the platform end to end, shipping them fast, and setting the bar for how we build.
Product management has changed, and this role sits at the center of that change. The distance between an idea and a working prototype is now measured in days, not sprints. You will move at that pace, using AI to compress the lifecycle and turn direction into shipped software. If you have spent the last few years learning to build this way, you will do some of the best work of your career here.
Responsibilities
You will take the product direction set for our operating system and turn it into working software, owning the delivery of major parts of the platform and setting the standard for how the team builds.
  • Ownership. Own the roadmap and delivery for one or more major areas of the platform: the data layer, the skills and agents layer, the context layer or the solutions that support our agency and consutling services.
  • Execution. Turn direction into shipped software. Write the specs, build the prototypes, drive end-to-end testing, and establish the ground truths the rest of the work depends on.
  • Standards. Set the bar for how we build. Drive spec-driven development and Product Requirement Docs, and hold quality high while moving fast.
  • Pace. Compress the distance between an idea and a shipped product, using AI across the full lifecycle.
  • Partnership. Work shoulder to shoulder with engineering, analytics, and creative teams to move ideas into production quickly, and mentor the product talent around you.

This role builds. If the phrase vibe coding makes you lean in, you will feel at home here. The engineering team supporting you can move at speed, and the ideas you prototype with stakeholders can be translated into features and functionality that ship into production fast.
How we work
We run on PRD to prototype to spec-driven development, and we move fast because our tooling lets us. Claude and OpenAI are part of the daily workflow, not an experiment on the side. Notion is where our thinking lives. Figma is where our product takes shape. Monday is where manage the work, We have a real process already in place, refined through building, and you will need to absorb it quickly and then help make it better.
What we are looking for
You have real product management experience, the kind that taught you how to find the problem, ship the thing, and stand behind the outcome. Then you learned to build with AI, and you can show us what that looks like in practice, not just in theory.
  • Depth in product management. Years of owning products and shipping them, with outcomes attached, not just scope.
  • A real transition to AI-native work. Concrete evidence of using AI to accelerate the full product lifecycle, with results you can point to.
  • Strong hands-on building. This role builds. You are comfortable prototyping yourself, working spec-first, and moving from idea to working software fast.
  • Fluency with a modern product stack. Claude, OpenAI, Notion, Figma, Monday, Product Requirement Docs, and spec-driven workflows.
  • The ability to integrate quickly. We already have a working process. You can plug in from day one, then help improve it.

Qualifications
  • 10+ years of product management experience, including time owning complex products end to end.
  • A bachelor's degree in Computer Science, Software Engineering, Information Systems, Data Science, a related field, or equivalent practical experience.
  • Hands-on experience with Claude, OpenAI, and other AI tools and platforms.
  • A track record of shipping products on fast timelines, ideally in service-driven or agency-model environments.
  • Familiarity with how AI is reshaping marketing workflows across:
  • Media strategy and optimization
  • Creative automation and personalization
  • Commerce and customer journey performance
  • Marketing analytics and business intelligence
  • Experience with martech or adtech platforms, cloud-based data environments, or analytics frameworks is a plus.
  • Commerce and customer journey performance
  • Marketing analytics and business intelligence
  • Familiarity with enterprise AI ecosystems, martech , revops and adtech platforms, cloud-based environments (AWS / Databricks), and analytics frameworks.
  • A demonstrated ability to bridge technical AI concepts with executive-level business strategy.
  • Experience supporting enterprise solution architecture and change management.

Who you will work with
You will report to the VP of Product Management and work at the center of a small, technical team building something new. The people around you move fast and build with their hands. We are looking for someone who wants to be one of them and help lead them.
Our Culture & Our Core Values
Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.
How we work together matters just as much as the work itself. Our values shape how we operate day to day. Be Kind means treating teammates with respect and showing up for one another. Be Open reflects how we collaborate, share perspectives, and give clear, honest feedback. Be Real speaks to a culture of authenticity, where people can speak up and be themselves. Be Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real results.
You'll join a collaborative team focused on solving real problems for complex clients. From day one, you'll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.
Here, you'll do meaningful work, alongside smart people, with room to grow as the business grows.
Benefits & Perks
At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth.Here'swhat you can look forward to:
  • ๐Ÿ– Time Off & Flexibility- Flexible Time Off, summer Fridays, and paid parental leave (up to16 weeksfor birthing parents). Plus,we'reclosed from Christmas to New Year's so you can fully unplug.
  • ๐Ÿ’™Health & Wellness-Comprehensive medicalbenefitsand freepremiumaccess to the Calm app for relaxation and mindfulness.
  • ๐Ÿ’ฐFinancial Security-401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
  • ๐Ÿ“šLearning & Growth- A professional development fund($500)and continuous learning programs to invest in your career.
  • ๐Ÿ’ปTech & Perks- Company-provided laptop & accessories,monthlyWi-Fi & cell stipend,ChatGPT EnterpriseAccessand exclusive discounts through Perkopolis.

Note: This position requires candidates to be eligible to work in the United States without visa sponsorship. Marketbridge is an Equal Opportunity Employer.
Marketbridge is committed to providing competitive, equitable compensation that reflects the responsibilities of the role, market conditions, and each candidate's unique qualifications. The anticipated base salary for this position is $150,000-$170,000.
This salary range represents our estimate of the potential base salary for this role at the time of posting. Salary ranges are reviewed from time to time and may be updated based on market data, business needs, and other factors.
Placement within the salary range is determined by several factors, including, but not limited to, relevant experience, skills, qualifications, education, certifications, seniority, demonstrated performance, geographic location, internal equity, market benchmarks, business needs, and overall alignment with the requirements of the role.
While we generally expect to make offers within the posted salary range, in certain circumstances we may offer compensation above or below the stated range, where permitted by applicable law. The final compensation offered will be determined based on the selected candidate's qualifications and overall alignment with the role, taking into consideration the factors outlined above.