Product Manager Personalization Jobs in Reston, VA

IQVIA Digital Overview:

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision.We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. Learn more at www.iqviadigital.com

Product

The Product team is responsible for defining and executing the vision, strategy, and roadmap for IQVIA Digital's portfolio of data, technology, and media solutions. Through close partnership with clients and cross-functional collaboration with Go-to-Market, Technology, Data Management, and Operations teams, the team translates market insights and customer needs into innovative, scalable products. Built upon IQVIA's industry-leading healthcare data assets and privacy-by-design foundation, these solutions deliver differentiated value to clients, drive business growth, and advance IQVIA Digital's leadership in the healthcare marketing ecosystem.

Role Summary

We are seeking a Director of Product Management to lead a portfolio of data-driven personalization products within IQVIA Digital's Personalization Science suite. This role will own the strategy, roadmap, and execution of solutions that enable healthcare brands to deliver highly targeted, omnichannel engagement with healthcare providers (HCPs) and consumers, powered by IQVIA's proprietary data and analytics.

This is a hands-on leadership role at the intersection of data, analytics, and marketing technology-responsible for translating complex healthcare datasets and behavioral signals into scalable, client-facing products that drive measurable engagement and business outcomes.
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What You'll Own

Product Strategy & Roadmap
Define and execute the roadmap for a portfolio of personalization and audience products, including:
o Behavioral intelligence and engagement platforms (e.g., activity and content consumption insights)
o HCP data and profiling solutions (e.g., multi-attribute segmentation and targeting)
o Audience products (intent-based, predictive, and modeled audiences)
Identify opportunities to expand personalization capabilities across channels, use cases, and client segments.

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Product Delivery & Execution

Lead end-to-end product development-from concept through launch and iteration.
Partner with engineering and data science to build scalable, SaaS-based solutions integrated into a broader martech ecosystem.
Deliver capabilities that enable right message, right channel, right time engagement across digital touchpoints.

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Data & Analytics Innovation

Translate IQVIA's clinical, behavioral, and engagement data into productized insights and targeting solutions.
Drive development of:
o Identity resolution and audience building capabilities
o Predictive models and intent signals
o Real-time or near-real-time engagement triggers
Work closely with data science teams to operationalize advanced analytics into market-ready offerings.
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Customer-Centric Product Development

Engage directly with pharma clients, agencies, and internal commercial teams to:
o Validate product-market fit
o Gather requirements and prioritize features
o Ensure products deliver measurable marketing impact
Incorporate feedback loops into roadmap decisions and product evolution.
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Commercial Performance

Support go-to-market strategy, including positioning, packaging, and pricing of products.
Partner with sales and client teams to drive adoption, growth, and retention.
Track performance against product KPIs such as usage, revenue contribution, and client outcomes.
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Cross-Functional Leadership

Serve as the connective layer across product, engineering, data science, and commercial teams.
Drive alignment across stakeholders in a matrixed organization.
Ensure products meet privacy, compliance, and consent standards critical to healthcare data usage.

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What We're Looking For

8-12+ years in product management, with experience delivering data-driven or platform-based products

Background in one or more of:
o Marketing technology (martech/adtech)
o Data and analytics platforms
o Healthcare, life sciences, or regulated industries (strongly preferred)

Experience working with:
o Audience segmentation and targeting products
o Behavioral data or digital engagement signals
o AI/ML or predictive modeling (practical application vs theory)

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Core Capabilities

Strong product execution mindset-comfortable operating in ambiguity and driving delivery
Ability to translate complex data and technical concepts into clear product value propositions
Customer-first thinking with a bias toward measurable outcomes
Experience working cross-functionally across technical and commercial teams
Strong communication skills, including ability to influence senior stakeholders

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Preferred

Experience in healthcare provider (HCP) engagement or pharma commercialization
Familiarity with identity resolution, privacy frameworks, and consent-driven data ecosystems
Experience integrating products with third-party platforms or open ecosystems

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How Success is Measured

Delivery of roadmap milestones and product releases
Growth in adoption and revenue across assigned portfolio
Measurable improvement in client engagement outcomes
Strength of product-market fit and client satisfaction
Contribution to overall personalization platform innovation

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Why This Role Matters

Personalization is a core driver of modern healthcare engagement. IQVIA Digital's Personalization Science platform connects data, analytics, and activation to enable more relevant, human-centered interactions across the care continuum.

In this role, you'll directly shape how leading healthcare brands engage their audiences-turning complex data into meaningful, scalable experiences.

This is a remote/WFH opportunity available to candidates currently residing in the United States.

#iqviadigital

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more athttps://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.