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Product Launch Manager Jobs in Reston, VA (NOW HIRING)

Dover Corporation

Product Manager

Arlington, VA · On-site

$90 - $130/hr

Product Manager Location: South Chesterfield, VA, US, 23834 Work Arrangement: Onsite Our Story ... market product launch efforts. Provide Sales, Customers and Channel Partners with support ...

Mondo

AI Product Manager

Centreville, VA · Remote

$140K - $150K/yr

Seeking an experienced AI Product Manager to lead the rapid experimentation, validation, and launch of AI-powered B2B products. This individual will partner closely with customers, Product leadership ...

ATCC

Product Operations Specialist

Gaithersburg, MD · On-site

$75K - $85K/yr

Experience supporting commercialization activities, product launches, launch readiness reviews, and lifecycle management processes. * Preferred: Experience with project tracking and management ...

ATCC

Product Operations Specialist

Gaithersburg, MD · Hybrid

$75K - $85K/yr

Experience supporting commercialization activities, product launches, launch readiness reviews, and lifecycle management processes. * Preferred: Experience with project tracking and management ...

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All JobsProduct Launch JobsProduct Launch Manager JobsProduct Launch Manager Jobs in Reston, VA

Product Launch Manager information

See Reston, VA salary details

$53.7K

$166.1K

$205.3K

How much do product launch manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for product launch manager in Reston, VA is $166,143.00, according to ZipRecruiter salary data. Most workers in this role earn between $147,000.00 and $205,300.00 per year, depending on experience, location, and employer.

What does a product launch manager do?

A Product Launch Manager is responsible for planning, coordinating, and executing the introduction of new products to the market. They work closely with cross-functional teams such as marketing, sales, engineering, and customer support to ensure a successful launch. Their role includes developing launch strategies, setting timelines, managing budgets, and measuring the effectiveness of the launch. Product Launch Managers also gather feedback post-launch to refine future product rollouts and maximize the product’s success.

What are the key skills and qualifications needed to thrive as a product launch manager?

To thrive as a Product Launch Manager, you need a solid background in project management, go-to-market strategy, and cross-functional coordination, often supported by a business or marketing degree. Familiarity with tools like project management software (e.g., Asana, Jira), CRM systems, and analytics platforms is typically required. Outstanding communication, problem-solving, and leadership skills help distinguish top performers in this role. These abilities ensure successful, timely product launches that align with business goals and deliver strong market impact.

What are some common challenges a product launch manager faces when coordinating cross-functional teams?

A Product Launch Manager often encounters challenges in aligning cross-functional teams, such as marketing, sales, engineering, and customer support, to meet tight launch deadlines. Communication gaps or differing priorities among departments can lead to delays or misunderstandings. Successfully managing these dynamics involves proactive planning, setting clear expectations, and facilitating regular check-ins to ensure everyone is on track and issues are addressed quickly. Building strong relationships and fostering open communication across teams is key to a smooth and successful product launch.

What is the difference between Product Launch Manager vs Product Marketing Manager?

AspectProduct Launch ManagerProduct Marketing Manager
Primary FocusPlanning and executing product launchesDeveloping marketing strategies and messaging
ResponsibilitiesCoordination of cross-functional teams, launch timelines, and go-to-market activitiesMarket research, positioning, and promotional campaigns
Required SkillsProject management, communication, cross-team collaborationMarket analysis, branding, customer insights
Work EnvironmentCollaborative, cross-departmental teams during product launchesMarketing departments, strategic planning teams

The Product Launch Manager focuses on executing the launch process, coordinating teams, and ensuring timely delivery of new products. In contrast, the Product Marketing Manager concentrates on market positioning, messaging, and promotional strategies to drive product adoption. Both roles are essential in bringing a product to market but differ in scope and daily responsibilities.

How much does a product launch manager make?

A product launch manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, industry, and location. Senior roles or those in large companies may offer higher compensation, often including bonuses and benefits. Strong project management skills and familiarity with product lifecycle tools can influence earning potential.

What are popular job titles related to Product Launch Manager jobs in Reston, VA?

For Product Launch Manager jobs in Reston, VA, the most frequently searched job titles are:

What job categories do people searching Product Launch Manager jobs in Reston, VA look for?

The top searched job categories for Product Launch Manager jobs in Reston, VA are:

What cities near Reston, VA are hiring for Product Launch Manager jobs?

Cities near Reston, VA with the most Product Launch Manager job openings:

Product Launch Manager jobs near you
Infographic showing various Product Launch Manager job openings in Reston, VA as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $165,838 per year, or $79.7 per hour.

Product Manager (Cervical, Corpectomy, & Biologics)

VB Spine

Leesburg, VA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted yesterday

Job description

Product Manager (Cervical, Corpectomy, & Biologics)
Location: Leesburg, VA
Company: VB Spine
Looking for a career where your work truly matters? At VB Spine, you'll be part of a mission-focused team that supports surgeons during life-changing spinal procedures. We're looking for driven individuals ready to learn quickly, adapt under pressure, and grow in a dynamic, fast-paced environment.
The Product Manager supports the development and execution of annual marketing plans aligned with VB Spine's business goals and growth objectives. This role gathers and translates competitive, market, and customer insights into actionable strategies that strengthen product positioning, support customer-centered development, and drive portfolio performance.
Working closely with Product Marketing, Sales, Sales Education, cross-functional partners, key opinion leaders, and other physicians, the Product Manager develops a deep understanding of product performance, customer needs, and market dynamics. This position supports regional sales strategies, product launches, sales enablement, forecasting, pricing, lifecycle management, and ongoing performance measurement. The ideal candidate combines strategic thinking, strong analytical skills, and hands-on execution to deliver meaningful business results.
What You'll Do:
  • Gather, analyze, and distribute competitive intelligence, including market trends, product features, competitive quality, and points of parity and differentiation.
  • Develop and maintain relationships with key opinion leaders, physicians, customers, and internal stakeholders to identify expressed and unmet customer needs.
  • Translate customer insights into product, portfolio, positioning, and value-proposition strategies.
  • Support the development of strategic plans, annual marketing plans, product launch plans, business reviews, proposals, and recommendations.
  • Convert marketing strategies into specific, measurable activities that support business goals and customer acquisition and retention.
  • Develop target audience profiles and needs-based customer segmentation using behavioral, attitudinal, and aspirational insights.
  • Lead value-proposition and positioning initiatives, incorporating customer beliefs, desired behaviors, clinical evidence, economic value, and other supporting proof points.
  • Partner with commercial teams to identify target customers and prioritize market opportunities.
  • Support evidence-generation strategies by connecting clinical, usability, and economic evidence to customer needs and value propositions.
  • Analyze market trends, competitive dynamics, and potential sources of business growth to recommend strategic areas of focus.
  • Develop sales tools, communication plans, and channel strategies for various products, markets, and customer segments.
  • Apply clinical and technical product knowledge to create compelling sales messages and clearly articulate customer value.
  • Analyze sales and business data to identify performance trends, opportunities, risks, and areas for growth.
  • Collaborate with Sales Education to develop product-training strategies, materials, tools, and ongoing educational resources.
  • Develop volume forecasts based on market conditions, sales activity, product trials, risks, and business assumptions.
  • Support integrated business planning, product lifecycle management, and supply-chain initiatives related to the overall portfolio strategy.
  • Analyze market-pricing data and support pricing strategies that align with brand positioning, customer value, and broader marketing objectives.
  • Partner with Marketing Communications to define communication objectives and evaluate appropriate marketing channels and tools.
  • Establish KPIs, milestones, and success criteria; conduct post-launch analyses; and incorporate lessons learned into future plans.
  • Analyze customer-satisfaction data and develop consistent methods for tracking and reporting customer engagement and business performance.
  • Accurately forecast resource needs, contribute to the budgeting process, and explain variances between planned and actual expenses.
  • Support the development of project charters, capital expenditure requests, and business-case financial models, as applicable.
  • Collaborate across functions to build strong partnerships and accomplish business objectives.
  • Deliver high-quality results with energy, accountability, and a strong focus on business priorities.
  • Provide guidance, coaching, or mentorship to other marketing team members as needed.

What You Bring:
  • Bachelor's degree in marketing, business, or a related discipline required.
  • Advanced degree or MBA preferred.
  • 4+ years of professional experience required.
  • 2+ years of medical device or marketing experience preferred.
  • Spine or enabling technologies experience-including imaging, robotics, navigation, or digital health-preferred.
  • Excellent presentation, interpersonal, and written and verbal communication skills.
  • Strong analytical, strategic-thinking, and problem-solving abilities.
  • Ability to manage multiple projects while delivering against established timelines.
  • Ability to influence and persuade stakeholders without direct organizational authority.
  • Ability to understand and work within complex, cross-divisional procedures and policies.
  • Demonstrated proficiency with Microsoft Excel, Word, and PowerPoint.
  • Developing financial acumen with the ability to support budgets, forecasts, pricing decisions, and business cases.
  • Ability to translate complex customer, market, and business information into clear strategies and actionable recommendations.
  • Ability to thrive in a fast-paced, collaborative, and evolving environment.

Physical & Mental Requirements:
  • Ability to occasionally exert up to 50 pounds of force and frequently or continuously exert up to 20 pounds of force to move objects.
  • Ability to coordinate eye, hand, and foot movement and grasp objects by hand.
  • Ability to meet cognitive demands involving visual and auditory discrimination, reading comprehension, memory, and information retention.
  • Ability to exercise discretion and independence when applying professional expertise.
  • Ability to effectively manage time, multiple projects, stress, and conflict.
  • Strong interpersonal, written, and verbal communication skills.
  • Ability to bring assignments through completion with minimal supervision.
  • Ability to prioritize responsibilities and maintain detailed and confidential records.
  • Ability to communicate and present effectively to large groups.
  • Unwavering ethics and integrity in a competitive and demanding work environment.

Why VB Spine?
At VB Spine, you'll have the opportunity to help shape products and strategies that support surgeons and improve patient care. You'll collaborate with talented professionals across Marketing, Sales, Clinical, Research and Development, and other key functions while gaining meaningful exposure to the evolving spine and enabling-technology markets. We provide the support, professional development, and opportunities you need to expand your expertise and grow your career within a fast-paced, mission-driven organization.
Compensation:
Pay for this role is competitive and based on experience, with additional factors like territory requirements, qualifications, and performance taken into account. The typical pay range for this position is $100,000 - $130,000 annually, with potential for bonuses and incentives plus benefits.
VB Spine reserves the right to offer compensation outside of this listed range. Final compensation is determined on a case-by-case basis and considers a variety of factors including experience level, skillset, and market conditions.
Benefits include:
  • Comprehensive health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off (PTO) and holidays
  • Ongoing training and professional development opportunities
  • Opportunity to grow within a fast-paced, dynamic company

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