BillGOย is seeking a Director ofย Product,ย Customerย Acquisition to define and drive the strategy forย acquiringย new customers across BGX. This roleย is responsible forย creatingย the businessย intent and product vision behind acquisition capabilities, ensuring alignment between go-to-market execution and internal product and engineering delivery.ย
You will lead the development of acquisition-focused product experiences and platforms that enable scalable growth, partnering closely with marketing, engineering, data, and go-to-market teams. This role sits at the intersection of growth strategy, product innovation, and execution, ensuringย BillGOย can efficiently attract, convert, and onboard new customers.ย
ย Why This Role Mattersย
This role is critical because it connectsย BillGOโsย growth ambitions with the product capabilitiesย requiredย to achieve them. By defining the strategy and ensuring alignment between go-to-market efforts and internal delivery, this role enables scalable, efficient customer acquisition.ย
Without this role, acquisition efforts can become fragmented between marketing and product; with it,ย BillGOย gains a unified, strategic approach that accelerates growth, improves conversion, and ensures the organization builds the right capabilities to win in the market.ย
ย Whatย Youโllย Doย
Acquisition Product Strategy & Visionย
Go-To-Market Alignmentย
Product Development & Deliveryย
Performance & Optimizationย
Cross-Functional Leadershipย
ย What You Bringย
Deep understanding of digital acquisitionย metrics (response metrics, conversion metrics, CAC, LTV/CAC,ย etc.)ย and performance marketing ecosystemsย
Ability toย leverageย AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work.ย
Preferredย
ย Compensationย
We offer a competitive compensation package, including:ย
This role is about more thanย compensation,ย itโsย about the opportunity to transform how small businesses thrive in the digital economy.ย