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See Reston, VA salary details

$44.2K

$132.1K

$150.3K

How much do product development jobs pay per year?

As of Jun 7, 2026, the average yearly pay for product development in Reston, VA is $132,112.00, according to ZipRecruiter salary data. Most workers in this role earn between $119,100.00 and $148,800.00 per year, depending on experience, location, and employer.

What Is Product Development?

Product development is the process of creating new products or enhancing existing products to improve market value. It includes all aspects of research, design, testing, and marketing. Product development takes months or years to implement properly because marketers and analysts watch market trends over time to determine whether a product is satisfying a consumer need or want.

What is the difference between Product Development vs Product Management?

AspectProduct DevelopmentProduct Management
Primary FocusDesigning, creating, and building productsStrategizing, planning, and overseeing product lifecycle
Required SkillsTechnical skills, engineering, designMarket research, communication, leadership
Work EnvironmentEngineering teams, R&D, technical departmentsCross-functional teams, executive meetings
Common CertificationsEngineering degrees, technical certificationsProduct management certifications (e.g., PMP, Scrum)

Product Development focuses on creating and building products, involving technical and engineering tasks. Product Management involves strategizing, planning, and guiding the product's lifecycle, requiring strong market and leadership skills. While they collaborate closely, their core responsibilities differ: one builds, the other manages the product's success.

What are some common challenges faced by professionals in Product Development, and how can they be addressed?

Product Development professionals often encounter challenges such as balancing customer needs with technical feasibility, managing cross-functional team communication, and meeting tight deadlines. Navigating these issues typically involves clear prioritization, regular stakeholder check-ins, and fostering a collaborative environment with engineering, design, and marketing teams. Utilizing agile methodologies and maintaining open feedback channels can also help streamline processes and ensure alignment on project goals.

What are the key skills and qualifications needed to thrive in Product Development, and why are they important?

To thrive in Product Development, you need expertise in market research, project management, and product lifecycle understanding, often supported by a degree in engineering, business, or a related field. Familiarity with tools like Agile software, prototyping platforms, and product management systems (e.g., Jira, Trello) is typically required. Creativity, strong communication, and cross-functional collaboration are crucial soft skills for success in this role. These competencies ensure the creation of innovative, user-centric products that successfully reach the market and meet business goals.

What is product development?

Product development is the process of creating new products or improving existing ones to meet customer needs and business goals. It involves several stages, including idea generation, market research, design, prototyping, testing, and launching the product to the market. Product development often requires cross-functional collaboration between teams like marketing, engineering, design, and manufacturing. The goal is to deliver a product that provides value to customers and stands out in the marketplace.
More about Product Development jobs
What are the most commonly searched types of Product Development jobs in Reston, VA? The most popular types of Product Development jobs in Reston, VA are:
What job categories do people searching Product Development jobs in Reston, VA look for? The top searched job categories for Product Development jobs in Reston, VA are:
What cities near Reston, VA are hiring for Product Development jobs? Cities near Reston, VA with the most Product Development job openings:
Product Development jobs near you
Executive Director, Head of Product Development

Executive Director, Head of Product Development

ProShares

Bethesda, MD • On-site

$250K - $300K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Job description

About Us:
ProShares has been at the forefront of the ETF revolution since 2006. ProShares now offers one of the largest lineups of ETFs, with more than $100 billion in assets. We are an industry leader in strategies such as crypto-linked, dividend growth, interest rate hedged bond and geared (leveraged and inverse) ETF investing. ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns.
Position Summary:
The Head of Product Development is an executive role responsible for the vision, strategy and execution of the firm's new product priorities. The ideal candidate will manage a global pipeline, generate groundbreaking ideas, and collaborate with internal and external partners to bring new investment solutions to market.
The executive will serve as a senior member of the Product Development Steering Committee and will participate in regular strategy sessions with the CEO and Management Team. This individual will contribute to the firm's strategic direction and advancing the product priorities across asset classes, structures, and global channels/markets.
Essential Job Functions[1]:
  • Vision and Strategy: Define and execute product development strategy across multiple asset classes, investment structures and targeted client channels; experience in fixed income and alternatives highly desired
  • Innovation: Generate new ideas that continue the firm's long heritage in first-to-market and unique investment products for the financial advisor and self-directed investor channels.
  • Client and Market Research: Lead market research and use client feedback to identify opportunities and guide product improvements
  • Executive Collaboration: Partner closely with the CEO and senior management team to identify new opportunities and advance product initiatives from idea to launch and scale.
  • Ownership and Execution: Oversee the development process at every stage, ensuring feasibility, investment integrity, operational excellence, and measurable commercial results post launch.
  • Cross-functional Collaboration: Partner with internal teams, including product management, legal, portfolio management, and portfolio operations, to ensure disciplined and complaint approach
  • Business Alignment: Manage competing priorities and execute with urgency in line with timelines and budgets.
  • Regulatory Process: Stay current with industry regulations and ensure that new products adhere to all legal and compliance requirements.
  • Competitive Insight: Anticipate trends and competitive dynamics to position ProShares as an innovation leader.
  • Team Management: Oversight of team of subject matter experts and technical product practitioners

Education and Experience:
  • 15+ years of experience in asset management, with a demonstrated record of product development and functional team leadership; history of managing technical teams preferred
  • Advanced degree in quantitative field and/or CFA/CAIA preferred.
  • Proven success developing and launching investment products across asset classes such as equities, fixed income, private markets and liquid alternatives
  • Experience with index based or model-driven actively managed strategies and portfolio teams
  • Creative and abstract thinker who challenges conventional approaches and can find new ways of accessing financial markets or providing financial solutions for investors
  • Deep understanding of ETFs and the evolving financial landscape, investor behavior, and the global regulatory environment.
  • Experience with other delivery vehicles such as interval funds, collective trusts, and other pooled products
  • Exceptional communication, relationship management, and leadership skills, with the ability to influence effectively at executive levels.
  • Demonstrated track record of innovation, complex project management, and ability to influence decisions.
  • Strong industry relationships that will enable you to gather insights and keep abreast of emerging trends.

Knowledge, Skills and Abilities:
  • Strong strategic thinking and creative problem-solving skills.
  • Excellent project and process management skills, with a keen focus on execution.
  • Creativity and forward-looking thinking
  • Exceptional communication and interpersonal skills to work effectively with diverse teams.
  • Proven leadership and team management experience.
  • Ability to navigate complex regulatory environments.

The compensation for this position includes salary and incentive pay. The annual base salary range for this role is $250,000-$300,000 (USD), which does not include discretionary bonus compensation. Total compensation may vary based on experience, role, location, department, and individual performance.
Our Benefits:
  • Competitive pay and discretionary bonus
  • Paid time off
  • Health care benefits (medical, dental & vision)
  • Additional insurance includes basic life, accidental death and dismemberment, supplemental life, disability and legal benefit
  • 401(k) retirement plan with matching contribution
  • Spending Accounts (Health Care, Dependent Care, and Transportation)
  • Wellness Programs (fitness reimbursement, Employee Assistance Program)
  • Education assistance
  • Hybrid work schedule
  • Additional Programs include peer recognition, corporate matching gift

[1] These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Additional privacy information for CA residents
EOE STATEMENT
ProShare Advisors LLC and its affiliates are equal opportunity employers and do not discriminate against otherwise qualified applicants on the basis of age, race, color, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), marital or family status, national origin, ancestry, physical or mental disability, mental condition, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.

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