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Product Development Manager Jobs in Racine, WI (NOW HIRING)

Provide project leadership on complex product development projects, from concept to delivery, to a ... Manage target consumer mix to maximize sales and optimize profits. * Ensure product development ...

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Product Development Manager information

See Racine, WI salary details

$39.9K

$119.1K

$135.5K

How much do product development manager jobs pay per year?

As of Sep 14, 2026, the average yearly pay for product development manager in Racine, WI is $119,073.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,400.00 and $134,100.00 per year, depending on experience, location, and employer.

What is a product development manager?

A Product Development Manager is a professional responsible for overseeing the process of creating new products or improving existing ones within a company. They coordinate cross-functional teams, manage timelines, and ensure that products meet market needs and business objectives. Their role often includes market research, product design, testing, and working closely with marketing, engineering, and sales teams to bring products to market successfully.

What does a product development manager do?

A product development manager helps a company design new goods and merchandise to increase sales and revenue. As a product development manager, you collaborate with market research and product marketing managers to form development and marketing strategy around new product ideas. You also work with teams in the product development and marketing departments to implement strategies and design new goods or services. You oversee quality assurance testing to ensure that the end user is satisfied with the products your company creates.

What are the key skills and qualifications needed to thrive as a product development manager, and why are they important?

To thrive as a Product Development Manager, you need expertise in project management, market analysis, and product lifecycle strategies, usually supported by a degree in business, engineering, or a related field. Familiarity with tools like Agile methodologies, product management software (e.g., Jira, Trello), and certifications such as PMP or Scrum Master are highly beneficial. Strong leadership, communication, and problem-solving skills help you motivate teams and navigate cross-functional collaboration. These competencies are crucial for driving innovation, meeting market demands, and ensuring successful product launches.

What are some common challenges a product development manager might face when balancing stakeholder expectations and project timelines?

A Product Development Manager often navigates the challenge of balancing diverse stakeholder expectations with realistic project timelines. Stakeholders, such as marketing, sales, and engineering teams, may have differing priorities or urgency, which can lead to conflicting demands. Effective communication, setting clear project milestones, and regularly updating all parties are essential strategies. Additionally, managing scope creep and ensuring alignment on product vision help prevent delays and maintain focus on deliverables.

What is the difference between Product Development Manager vs Product Manager?

AspectProduct Development ManagerProduct Manager
Primary FocusOversees the development process, managing teams and technical aspectsDefines product vision, strategy, and manages the product lifecycle
Required SkillsTechnical knowledge, project management, team leadershipMarket research, user experience, strategic planning
Work EnvironmentCollaborates with engineering, design, and production teamsWorks closely with marketing, sales, and customer feedback

While both roles are integral to product success, the Product Development Manager primarily focuses on managing the development process and technical teams, whereas the Product Manager concentrates on defining the product vision and strategy. Understanding these distinctions helps organizations assign the right responsibilities and professionals to each role.

Is product development manager a 9-5 job?

Product development managers often work standard business hours, but their schedule can extend beyond 9-5 depending on project deadlines, meetings, and company needs. They may need to be flexible, especially during product launches or critical phases, and often collaborate with cross-functional teams across different time zones.

What are the most commonly searched types of Product Development jobs in Racine, WI?

The most popular types of Product Development jobs in Racine, WI are:

What job categories do people searching Product Development Manager jobs in Racine, WI look for?

The top searched job categories for Product Development Manager jobs in Racine, WI are:

What cities near Racine, WI are hiring for Product Development Manager jobs?

Cities near Racine, WI with the most Product Development Manager job openings:

Infographic showing various Product Development Manager job openings in Racine, WI as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 17% Part Time, 2% Contract, and 3% Nights. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $119,073 per year, or $57.2 per hour.

Product Manager

Menomonee Falls, WI • On-site

Full-time

Re-posted 10 days ago


Job description

Thank you for your interest in joining W.C. Bradley Co.!
We're excited you're here. Our application system is intuitive and easy to use, and we look forward to learning more about you as you complete your profile and submit your application.

Good luck, and thank you again for applying!

Job Summary

Responsible for supporting the growth, profitability and financial return of the company's assigned product portfolio through innovation and consumer insight. Contribute to building a profitable product portfolio that aligns with product and brand strategies, company/business unit objectives, and consumer needs. Provide project leadership on complex product development projects, from concept to delivery, to a cross functional team through the product development process.

Duties and Responsibilities
  • Identify and develop new products delivering against unmet consumer needs and increase consumer satisfaction.
  • Lead moderately complex to complex product development projects; deliver high quality products through innovation.
  • Conduct consumer research to refine product and/or brand categories to best meet consumer needs.
  • Continuously refresh the assigned portfolio of products; ensure products align with consumer needs; ensure products meet brand and style guidelines.
  • Collaborate with and lead a cross-functional team through the product development process; coordinate with multiple departments (i.e., sourcing, operations, engineering, and materials).
  • Ensure a well-rounded product development process is utilized to include consideration for environmental, regulatory, competitor products, consumer trends, and unmet consumer needs.
  • Collaborate with marketing in support of new product introductions; prepare product for commercial retail to include the development of packaging, artwork, promotional campaigns, and sales materials.
  • Manage target consumer mix to maximize sales and optimize profits.
  • Ensure product development, manufacturing, and fulfillment is cost efficient;
  • Develop, monitor, and maintain accountability for all project plans to include timetables, deliverables, and budgets.
  • Develop and execute product strategies that are aligned with the brand and product segment; continuously analyze Point of Sale (POS), sales data, and financial margins against forecast and modify strategy accordingly to maximize product Return on Investment (ROI).
  • Manage the product lifecycle for one or more products, or brand categories; to include SKU rationalization and E&O disposition.
  • Keep a current and up-to-date knowledge of industry and consumer trends; develop and maintain a strong partnership with sales team(s) and distribution channels.
  • Other duties as deemed necessary.
Qualification Requirements

Minimum Education: Bachelor's Degree in Business Administration, Marketing, or related field.

Minimum Work Experience: Three (3) years of marketing experience within the consumer products industry.

Knowledge, Skills and Abilities
  • Knowledge of product development/management and branding.
  • Knowledge of consumer research methodologies.
  • Knowledge of marketing concepts, strategies and standard practices.
  • Knowledge of the product development lifecycle from concept to Point of Sale.
  • Proficiency using a Personal Computer (PC) to include Microsoft Word, Excel, Visio, and Outlook.
  • Proficiency using product development software (i.e., Stage Gate).
  • Strong project management skills and the ability to coordinate the work of multiple teams.
  • Leadership skills and the ability to drive engagement of others towards a common goal.
  • Strong problem-solving skills and the ability to derive solutions through analysis.
  • Analytical skills and the ability to be detail oriented.
  • Financial and budgetary management skills.
  • Strong verbal and written communication skills and the ability to effectively communicate in English.
  • Ability to use and understand the business acumen within the consumer products industry.
  • Ability to travel domestically and internationally.
  • Ability to maintain regular and predictable attendance.
  • Ability to work in a constant state of alertness
Physical Requirements

Normal Office Environment with up to 25% Domestic and International Travel.

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members.  To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office