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Product Content Manager Jobs in Reston, VA (NOW HIRING)

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Experience in content delivery, management, retrieval systems, and production for high traffic websites (Adobe Experience Manager) * Experience in translating complex concepts, customer needs ...

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Experience in content delivery, management, retrieval systems, and production for high traffic websites (Adobe Experience Manager) * Experience in translating complex concepts, customer needs ...

System One

Web Content Developer

Merrifield, VA · On-site

$42/hr

Experience in content delivery, management, retrieval systems, and production for high traffic websites (Adobe Experience Manager) * Experience in translating complex concepts, customer needs ...

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All JobsProduct Content JobsProduct Content Manager JobsProduct Content Manager Jobs in Reston, VA

Product Content Manager information

See Reston, VA salary details

$15

$40

$80

How much do product content manager jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for product content manager in Reston, VA is $40.48, according to ZipRecruiter salary data. Most workers in this role earn between $27.26 and $47.02 per hour, depending on experience, location, and employer.

What does a product content manager do?

A Product Content Manager is responsible for creating, managing, and optimizing the content related to a company's products across various channels, such as websites, catalogs, and marketing materials. They ensure that product information is accurate, engaging, and consistent to help customers make informed purchasing decisions. This role often involves collaborating with product, marketing, and design teams to develop content strategies and support product launches. Additionally, Product Content Managers analyze content performance and make improvements based on data and user feedback.

How does a product content manager typically collaborate with product, marketing, and design teams?

A Product Content Manager works closely with product managers to understand new features and updates, ensuring all content reflects accurate product information. They also partner with marketing teams to align messaging and promotional content, and with design teams to create engaging, user-friendly materials. Regular cross-functional meetings and feedback loops are essential, as the role requires balancing technical accuracy with compelling storytelling. This collaborative approach ensures a seamless user experience and consistent brand voice across all channels.

What is the difference between Product Content Manager vs Product Marketing Manager?

AspectProduct Content ManagerProduct Marketing Manager
Primary FocusCreating, managing, and optimizing product content for websites, catalogs, and digital platformsDeveloping marketing strategies, campaigns, and messaging to promote products
Skills & CertificationsContent management, SEO, copywriting, product knowledgeMarketing strategy, market research, campaign management
Work EnvironmentCollaborates with product teams, content creators, and digital teamsWorks with sales, marketing, and product teams to drive product adoption

While both roles focus on product promotion, the Product Content Manager specializes in creating and managing product information and content, whereas the Product Marketing Manager focuses on strategic marketing campaigns and positioning to boost sales and market presence.

What are the key skills and qualifications needed to thrive as a product content manager, and why are they important?

To thrive as a Product Content Manager, you need expertise in content strategy, copywriting, and digital marketing, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Exceptional organizational skills, creativity, and cross-functional communication help you deliver engaging and consistent product messaging. These abilities ensure that product content drives customer engagement, supports brand consistency, and enhances user experience across channels.

What is the role of a product content manager?

A product content manager is responsible for creating, managing, and optimizing product information across digital platforms to ensure accuracy, consistency, and engaging presentation. They collaborate with marketing, design, and development teams, often using content management systems (CMS) and SEO best practices. Their goal is to enhance product visibility and support sales through high-quality content.
What are popular job titles related to Product Content Manager jobs in Reston, VA? For Product Content Manager jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Product Content Manager jobs in Reston, VA look for? The top searched job categories for Product Content Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Product Content Manager jobs? Cities near Reston, VA with the most Product Content Manager job openings:
Product Content Manager jobs near you

Digital Content Lead

Lafayette Federal Credit Union

Rockville, MD • On-site

Full-time

Medical, Life, Retirement, PTO

Posted 15 days ago

Job description

Job Type
Full-time
Description
NOTICE: JOB APPLICANTS LIMITED TO DC, MD, OR VA RESIDENTS.
Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions.
Be part of Lafayette Federal Credit Union, recognized by USA Today as a Top Workplace for three consecutive years (2024-2026) We are expanding and looking for exceptional talent to support our members and contribute to our reputation as an employer of choice. Be a key player in our mission to become the premier financial partner for our community. Your skills and dedication are essential to our success.
  • Do you have a passion for people and value friendly, welcoming interactions?
  • Do you value helping people find solutions to their needs?
  • Are you looking for an entry-level career that will position you to learn and grow in the financial services industry?

If so, then Lafayette Federal may have the perfect opportunity for you! We are currently seeking a Digital Content Lead to join our dynamic team!
About us:
Our Difference: What makes Lafayette Federal cutting-edge ? Lafayette Federal Credit Union is not only a great place to bank, but also a great place to work! We have been recognized nationally by (1) Newsweek's America's Best Bank's list, (2) we've received a 5-star rating from Bauer financial, and (3) we've also ranked #12 in S&P Global' s Top Performing Credit Union's in 2022 for the second year in a row!
Our Culture: Lafayette Federal is about inclusion, diversity, high performance, and new opportunities. Teamwork and our sense of community also make Lafayette Federal a great place to work. Each person is valued for his or her unique set of skills. We share a common devotion to the people we serve, participating in charity events throughout each year and giving back to the community.
Our Opportunities: Professional development, training, and certification is a priority for our employees. We want you to reach your career goals and provide support that leads to opportunities of advancement within the industry.
About the role:
Lafayette Federal Credit Union is seeking a creative and strategic Digital Content Lead to drive our organic content strategy across social media, digital channels, and reputation-building platforms. This role is responsible for developing engaging content that strengthens our brand, increases audience engagement, and enhances visibility across traditional and emerging digital channels, including AI-powered search and discovery experiences.
Requirements
Content Strategy & Execution
  • Develop and execute a comprehensive organic brand content strategy across owned channels that strengthens brand visibility, audience engagement, search discoverability, and AI-driven answer engine presence
  • Lead end-to-end content planning, creation, and execution across LinkedIn, Meta, YouTube, TikTok, and future platform.
  • Ensure all content reflects a consistent brand voice and aligns with enterprise messaging and communication standards.
  • Identify content opportunities that strengthen brand awareness, reputation, and audience engagement.

Brand Reputation & Audience Engagement
  • Manage community engagement; properly escalate/communicate business affecting information. Interact with and reshare social media posts and videos from Lafayette Federal Credit Union's partners, vendors, and staff as appropriate.
  • Monitor audience sentiment, engagement trends, and industry conversations to identify content opportunities

Content Operations
  • Manage the enterprise editorial calendar and content workflow process.
  • Coordinate content development with internal stakeholders and subject matter experts.
  • Create and oversee content production projects, including photography, video, and external creative partnerships.
  • Manage multiple projects simultaneously while maintaining quality and meeting deadlines.
  • Ensure all content complies with brand guidelines, legal requirements, and approval processes.

Performance & Optimization
  • Monitor and report on content and channel performance using analytics and social listening tools.
  • Translate performance insights into recommendations that improve engagement, audience growth, and content effectiveness.
  • Track industry trends, platform updates, and emerging digital opportunities.
  • Experiment with new content formats, storytelling approaches, and platform capabilities.
  • Support SEO and AI search visibility initiatives by incorporating content best practices that improve discoverability.

Qualifications
  • 5+ years of experience in digital content marketing, content strategy, organic social media, or brand communications.
  • Demonstrated experience creating social media content, including copywriting, graphic design, and video production.
  • Proficiency with content creation and design tools such as Canva, Adobe Creative Suite, Figma, Adobe Express, CapCut, or similar platforms.
  • Experience producing, editing, and optimizing short-form video content for digital and social channels.
  • Strong visual storytelling skills with the ability to create engaging graphics, presentations, and multimedia content that align with brand standards.
  • Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
  • Experience in financial services or other regulated industries a plus.

Top benefits or perks:
Joining Lafayette Federal comes with perks to support you in your personal and professional journey.
We provide employees with a generous benefits package including:
  • Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
  • Fully funded deductible (HMO Plan)
  • 401k employer matching contribution
  • Income protection with life insurance, short and long-term disability
  • Paid time off, holiday leave & birthday leave
  • Educational assistance
  • Commuter benefits program and more !

Pay: $69,000 - $86,500 annually depending on experience and qualifications.
*Lafayette Federal Credit Union is an Equal Opportunity and E-Verify Employer
*EOE/AA/DISABILITY/VETERAN

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