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Product Content Manager Jobs in Reston, VA (NOW HIRING)

Turnitin, LLC

UX Writer (USA Remote)

Washington, DC · Remote

Collaborate with UX Designers and Product Managers throughout the design process, offering copy and content feedback from early concepts through delivery. * Apply UX writing principles, style ...

Turnitin, LLC

UX Writer (USA Remote)

Washington, DC · On-site +1

Collaborate with UX Designers and Product Managers throughout the design process, offering copy and content feedback from early concepts through delivery. * Apply UX writing principles, style ...

PNC Bank

Content Design Manager Senior

Washington, DC · On-site +1

You'll be a key player in shaping product design and strategy by collaborating with content ... As a manager of talent in PNC, you will be expected to: * Include Intentionally - Cultivates ...

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All JobsProduct Content JobsProduct Content Manager JobsProduct Content Manager Jobs in Reston, VA

Product Content Manager information

See Reston, VA salary details

$15

$40

$80

How much do product content manager jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for product content manager in Reston, VA is $40.48, according to ZipRecruiter salary data. Most workers in this role earn between $27.26 and $47.02 per hour, depending on experience, location, and employer.

What does a product content manager do?

A Product Content Manager is responsible for creating, managing, and optimizing the content related to a company's products across various channels, such as websites, catalogs, and marketing materials. They ensure that product information is accurate, engaging, and consistent to help customers make informed purchasing decisions. This role often involves collaborating with product, marketing, and design teams to develop content strategies and support product launches. Additionally, Product Content Managers analyze content performance and make improvements based on data and user feedback.

How does a product content manager typically collaborate with product, marketing, and design teams?

A Product Content Manager works closely with product managers to understand new features and updates, ensuring all content reflects accurate product information. They also partner with marketing teams to align messaging and promotional content, and with design teams to create engaging, user-friendly materials. Regular cross-functional meetings and feedback loops are essential, as the role requires balancing technical accuracy with compelling storytelling. This collaborative approach ensures a seamless user experience and consistent brand voice across all channels.

What is the difference between Product Content Manager vs Product Marketing Manager?

AspectProduct Content ManagerProduct Marketing Manager
Primary FocusCreating, managing, and optimizing product content for websites, catalogs, and digital platformsDeveloping marketing strategies, campaigns, and messaging to promote products
Skills & CertificationsContent management, SEO, copywriting, product knowledgeMarketing strategy, market research, campaign management
Work EnvironmentCollaborates with product teams, content creators, and digital teamsWorks with sales, marketing, and product teams to drive product adoption

While both roles focus on product promotion, the Product Content Manager specializes in creating and managing product information and content, whereas the Product Marketing Manager focuses on strategic marketing campaigns and positioning to boost sales and market presence.

What are the key skills and qualifications needed to thrive as a product content manager, and why are they important?

To thrive as a Product Content Manager, you need expertise in content strategy, copywriting, and digital marketing, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Exceptional organizational skills, creativity, and cross-functional communication help you deliver engaging and consistent product messaging. These abilities ensure that product content drives customer engagement, supports brand consistency, and enhances user experience across channels.

What is the role of a product content manager?

A product content manager is responsible for creating, managing, and optimizing product information across digital platforms to ensure accuracy, consistency, and engaging presentation. They collaborate with marketing, design, and development teams, often using content management systems (CMS) and SEO best practices. Their goal is to enhance product visibility and support sales through high-quality content.
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What cities near Reston, VA are hiring for Product Content Manager jobs? Cities near Reston, VA with the most Product Content Manager job openings:
Product Content Manager jobs near you

Product Marketing Assistant

Sparkbit 360

Washington, DC • On-site

$17 - $28/hr

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

  • Job Description

    At Sparkbit 360, we believe that every brand has a story worth sharing, a message that can inspire, and a vision that deserves to be seen. As a full-service marketing and public relations agency, were dedicated to helping businesses like yours thrive in an ever-evolving world.

    Position Overview:
    We are seeking a dynamic and detail-oriented Product Marketing Assistant to join our growing team. In this role, you will work closely with the product marketing managers and cross-functional teams to support the development and execution of marketing strategies that drive product awareness and customer engagement.

    Responsibilities:

      • Assist in the development and execution of product marketing plans and campaigns.
      • Coordinate product launches and promotional events to ensure timely and effective delivery.
      • Conduct market research and gather competitive intelligence to support strategic decision-making.
      • Collaborate with sales, product development, and creative teams to develop marketing materials.
      • Help manage and update product content across various channels including websites and social media.
      • Monitor and report on marketing campaign performance and customer engagement metrics.

    Qualifications:

          • Bachelor's degree in Marketing, Business, Communications or a related field.
          • Strong written and verbal communication skills with attention to detail.
          • Basic understanding of marketing principles and product lifecycle management.
          • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
          • Experience with social media platforms and content management systems is a plus.

    What We Offer:

    • Competitive pay
    • Opportunities for advancement
    • Professional development and training
    • Supportive and collaborative team environment
    • Travel opportunities (if applicable)