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Preneed Funeral information

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$26K

$53.2K

$105.5K

How much do preneed funeral jobs pay per year?

As of Aug 18, 2026, the average yearly pay for preneed funeral in the United States is $53,170.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $58,000.00 per year, depending on experience, location, and employer.

What is a preneed funeral?

A preneed funeral refers to the arrangement and payment for funeral services and merchandise in advance of one's death. This type of planning allows individuals to specify their wishes, lock in current prices, and relieve loved ones of making difficult decisions during an emotional time. Preneed funeral plans can be funded through insurance policies, trusts, or other financial vehicles, and the details can often be customized according to personal preferences.

What are the key skills and qualifications needed to thrive as a preneed funeral counselor?

To thrive as a Preneed Funeral Counselor, you need a solid background in sales and customer service, often supported by a high school diploma or equivalent and, in some states, a relevant license. Familiarity with customer relationship management (CRM) software and knowledge of funeral service regulations are typically required. Outstanding interpersonal skills, empathy, and the ability to explain sensitive information clearly help set top performers apart in this role. These skills are crucial for building trust with clients, providing compassionate guidance, and ensuring compliance with legal requirements.

What are some common challenges faced by professionals working in preneed funeral planning, and how can they be managed?

Professionals in preneed funeral planning often face the challenge of discussing sensitive topics with clients who may feel uncomfortable talking about end-of-life arrangements. Building trust and demonstrating empathy are essential for helping clients feel at ease. Additionally, staying informed about changing legal requirements and insurance regulations is crucial. Effective communication skills and continual professional development can help overcome these challenges and ensure clients receive thoughtful, compliant service.

What is the difference between Preneed Funeral vs Funeral Director?

AspectPreneed FuneralFuneral Director
CredentialsMay require licensing or certification depending on stateLicensed by state, often requires funeral director license
Work EnvironmentPre-arrangement meetings, sales, planningArranging, conducting funerals, overseeing services
Industry UsageFocuses on pre-planning and sales of funeral servicesHandles all funeral arrangements and services

While both roles are involved in funeral services, Preneed Funeral specialists focus on pre-arranging and selling funeral plans, whereas Funeral Directors manage the entire funeral process, including conducting services. Understanding these differences helps families choose the right professional for their needs.

What is a preneed funeral counselor?

A preneed funeral counselor is a professional who helps clients plan and arrange funeral services in advance, often discussing options, explaining legal and financial details, and assisting with pre-need contracts. They typically work for funeral homes or agencies and require knowledge of funeral planning, legal regulations, and customer service skills.
More about Preneed Funeral jobs

What cities are hiring for Preneed Funeral jobs?

Cities with the most Preneed Funeral job openings:

What states have the most Preneed Funeral jobs?

States with the most job openings for Preneed Funeral jobs include:

What job categories do people searching Preneed Funeral jobs look for?

The top searched job categories for Preneed Funeral jobs are:

Preneed Funeral jobs near you
Infographic showing various Preneed Funeral job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 90% Full Time, and 9% Part Time. Highlights an 98% Physical, and 2% Remote job distribution, with an average salary of $53,170 per year, or $25.6 per hour.

Licensed Preneed Funeral Director - Robinson Funeral Home

Precoa

Melrose, MA • On-site

$75K - $80K/yr

Full-time

Re-posted 11 days ago

Job description

Position at Robinson Funeral Home
Continue serving families while balancing work and life.
You're a licensed Funeral Director with a deep understanding of what it takes to serve families, and you feel a calling to pursue a meaningful career. You also know when you have a balanced life, you do better work.
Why not explore a career in preneed where you get the best of both worlds?
We'll provide everything you need to be successful including expert coaching, qualified leads, proactive appointment setting support, and strategic, effective marketing.
You can focus on doing what you do best - making meaningful connections with families to provide peace of mind in your community.
What you'll do (and why you'll love doing it)
  • Make what you want: Earn competitive compensation that you control by closing pre-set appointments (typical average of $75,000 - $80,000/annually with no earning cap).
  • Serve your community: Craft a schedule that meets your needs with a supportive community education program across four locations to keep your network strong.
  • Capitalize on our support: Lead generation programs and strategic marketing programs provided at no cost - you'll be representing some of our most premier South Carolina funeral home partners!
  • Grow as much as you can: This is a busy territory with strong demand across multiple locations. There is some travel between locations, and for someone who wants to maximize their opportunity to help a lot of families, this is the perfect opening.
  • Experience recognition of a lifetime: Precoa Escapes Sales Incentive Trips for you and your family

Requirements
If you have these skills, we want to talk with you!
  • Funeral Director License REQUIRED
  • Strong interpersonal abilities and relationship development skills
  • Ability to effectively close pre-set, qualified appointments
  • Excellent communication skills, lead generation, and networking abilities
  • Current life insurance license or ability to obtain one

Benefits
  • Meaningful work in your community
  • Lead generation marketing and community education program at no cost
  • Uncapped earning potential
  • Consistent regional and nationwide incentive programs
  • Qualification for Precoa Escapes trip of a lifetime

About Precoa
Precoa is the leading national sales and marketing company within the preneed insurance industry. We partner with premier, market-leading funeral homes and implement a lead generation and marketing system called Proactive Preneed. Our goal is to help as many families as possible prearrange and put into place intentional plans to help their families begin healing at the time of loss.

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