Staff Business Analyst, PlayStation Store
San Mateo, CA preferred
remote considered- west coast only
Pleasenote, this is a senior individualcontributorBusiness Analyst role, not a Product Management or Data Analyst position.
About the Role
Join the Commercial Development team at PlayStation and help shape the future of our Direct-to-Consumer businesses - PlayStation Store and PlayStation Direct!
You will be accountable fortranslatingcommercialopportunitiesintobusiness requirements andchange inbusiness processes, using experimentation to build the case for change,and influencing senior stakeholders using actionable recommendations supported by commercial reasoning. You'llalsocollaboratewithbusiness,product, data analytics, datascienceandengineering teams to ensure newproductfeatures meetthosebusinessrequirements. You will not own a product roadmap, feature backlog, or delivery team.
This role sits at the intersection of business strategy, data analytics, data science,product,and engineering, with a strong emphasis on decision quality, experimentation, and commercial impact.
WhatYou'llDo
- Lead complex business analysis for global, high-impact initiatives across digital commerce, personalization, subscriptions, and publishing operations
- Translate complex commercial objectives into actionable business requirements with measurable outcomes
- Partner with product, engineering, data analytics and data science teams to ensure product requirements meet the needs of the business and then facilitate successful product development and delivery
- Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvements
- Map business processes and guide the organization in process improvement and automation to deliver operational efficiencies
- Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendations
- Mentor team members in business analysis, AI / ML, product development methodologies, and encourage continuous learning across teams
What This Role IsNot
- Not a Product Manager role, nor owning a product roadmap
- Not a delivery or execution management role
- Not a purely technical ML,datascienceor data analystrole
WhatWe'reLooking For
- 8+ years of experience in Business Analysis within digital commerce, subscriptions or retail businesses
- Bachelor's degree or equivalent preferred
- Decompose vague business problems into structured questionsand clear business requirements
- Strong experience partnering product,engineering and data science teams to design and deliver commerce and tooling solutions that meet the needs of business teams
- Challenge assumptionsand build arguments using data and financial reasoning
- Map complex business process and direct teams through process improvement and automation initiatives
- Deep understanding of experimentationand measurement
- Commercial mindset with comfort discussing unit economics, marginal vs absolute lift, and ROI
- Executive-level communication skills, able to explain complex concepts clearly and credibly, backed by data-driven arguments
Nice to Have
- Experience with personalization,next best actionframeworks, or decision automation
- Familiarity with AI governance, ethics, and responsible data practices
- Experience operating in global, cross-functional environments