The Senior Manager of Digital and Performance Marketing at Zippo Manufacturing Company/W.R. Case ... This role owns the strategy, execution, and optimization of paid media (paid social, pay-per-click ...
The Senior Manager of Digital and Performance Marketing at Zippo Manufacturing Company/W.R. Case ... This role owns the strategy, execution, and optimization of paid media (paid social, pay-per-click ...
... account performance. * Drive engagement with executive sponsors, acting as a strategic voice to ... Coordinate with the client SEO/GEO team lead managing public-site/search visibility initiatives.
New
... account performance. * Drive engagement with executive sponsors, acting as a strategic voice to ... Coordinate with the client SEO/GEO team lead managing public-site/search visibility initiatives.
New
SEO, GEO/AEO & Performance Marketing Expert
Malvern, PA ยท On-site
$140K - $150K/yr
... performance. โข Drive engagement with executive sponsors, acting as a strategic voice to ... Coordinate with client SEO/GEO Team lead managing public site/ โข Ensuring that investors can ...
SEO, GEO/AEO & Performance Marketing Expert
Malvern, PA ยท On-site
$140K - $150K/yr
... performance. โข Drive engagement with executive sponsors, acting as a strategic voice to ... Coordinate with client SEO/GEO Team lead managing public site/ โข Ensuring that investors can ...
Full Stack SEO Developer
Villanova, PA ยท On-site
Performance Optimization, Security & Process Improvement Optimize web performance metrics, including server-side rendering, caching, and asset management. Learn and apply security best practices ...
Full Stack SEO Developer
Villanova, PA ยท On-site
Performance Optimization, Security & Process Improvement Optimize web performance metrics, including server-side rendering, caching, and asset management. Learn and apply security best practices ...
Sales Performance Manager
Harrisburg, PA ยท On-site
$110K - $120K/yr
This role is responsible for driving sales effectiveness and performance by delivering actionable insights, optimizing pipeline managing, and enabling data-driven decision-making across the ...
Sales Performance Manager
Harrisburg, PA ยท On-site
$110K - $120K/yr
This role is responsible for driving sales effectiveness and performance by delivering actionable insights, optimizing pipeline managing, and enabling data-driven decision-making across the ...
Senior Systems Performance Engineer
Pittsburgh, PA ยท Hybrid
$101K - $138K/yr
Strong experience debugging and optimizing Linux system performance. * Deep understanding of operating system concepts, including process scheduling, memory management, filesystems, networking, and ...
Senior Systems Performance Engineer
Pittsburgh, PA ยท Hybrid
$101K - $138K/yr
Strong experience debugging and optimizing Linux system performance. * Deep understanding of operating system concepts, including process scheduling, memory management, filesystems, networking, and ...
AI Agent Evaluation Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Quick apply
AI Agent Evaluation Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
AI Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Quick apply
AI Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
RL Environment Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Quick apply
RL Environment Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Frontend Developer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
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Frontend Developer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
AI Trainer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Quick apply
AI Trainer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Backend Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Quick apply
Backend Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Full Stack Software Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Quick apply
Full Stack Software Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Machine Learning Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
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Machine Learning Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
AI/ML Software Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
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AI/ML Software Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Software Engineer - AI/ML & LLM - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Quick apply
Software Engineer - AI/ML & LLM - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
SWE AI Training Data Expert - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Quick apply
SWE AI Training Data Expert - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Backend Developer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Quick apply
Backend Developer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
AI Software Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Quick apply
AI Software Engineer - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
AI coding agents Expert - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Quick apply
AI coding agents Expert - Remote
Philadelphia, PA ยท Remote
$80 - $120/hr
Design tasks involving bug fixing, feature development, refactoring, and performance optimization ... Hiring Manager review. Compensation Compensation is output-based , with payment provided per task ...
Performance Optimization Manager information
What does a performance optimization manager do?
How does a performance optimization manager typically collaborate with other departments to drive improvements?
What are the key skills and qualifications needed to thrive as a performance optimization manager, and why are they important?
What is the difference between Performance Optimization Manager vs Data Analyst?
| Aspect | Performance Optimization Manager | Data Analyst |
|---|---|---|
| Primary Focus | Improving system, process, or product performance | Analyzing data to identify trends and insights |
| Required Skills | Performance metrics, process improvement, project management | Data analysis, statistical tools, reporting |
| Work Environment | Cross-functional teams, technical projects | Data sets, reporting tools, business units |
| Certifications | Performance management, project management (e.g., PMP) | Data analysis, statistics (e.g., CAP, Google Data Analytics) |
The Performance Optimization Manager focuses on enhancing system and process efficiency, often working with technical teams and managing improvement projects. In contrast, Data Analysts primarily interpret data to support decision-making. Both roles require analytical skills but differ in their core objectives and tools.
What are the most commonly searched types of Performance Optimization jobs in Pennsylvania?
The most popular types of Performance Optimization jobs in Pennsylvania are:
What are popular job titles related to Performance Optimization Manager jobs in Pennsylvania?
For Performance Optimization Manager jobs in Pennsylvania, the most frequently searched job titles are:
What job categories do people searching Performance Optimization Manager jobs in Pennsylvania look for?
The top searched job categories for Performance Optimization Manager jobs in Pennsylvania are:
What cities in Pennsylvania are hiring for Performance Optimization Manager jobs?
Cities in Pennsylvania with the most Performance Optimization Manager job openings:

Full-time
Re-posted 21 days ago
Job description
The Senior Manager of Digital and Performance Marketing at Zippo Manufacturing Company/W.R. Case & Sons Cutlery will lead marketing initiatives across our portfolio of iconic American brands. This role owns the strategy, execution, and optimization of paid media (paid social, pay-per-click, and programmatic) along with email and SMS marketing and will be responsible for driving scalable customer acquisition and revenue growth, while also leveraging email as a high-impact owned channel for engagement and conversion. The role will oversee three staff and reports to the Vice President of Global Marketing.
The Senior Manager leads a high-impact function, and team, at the intersection of media, data, and creative-building a modern growth engine that balances brand storytelling with measurable performance outcomes.
PRIMARY DUTIES:
Leadership & Strategy
- Define and lead the overarching paid media and email marketing strategy
- Execute on Brand Team strategies for high impact organic content
- Manage and mentor a high-performing internal team and external agency partners
- Establish clear KPIs (CPA, ROAS, revenue contribution from email) and accountability frameworks
- Partner with leadership to align marketing investments with business growth goals
- Build annual roadmaps, including spending plan and revenue forecasting
Paid Media (Acquisition & Growth)
- Oversee strategy and execution across:
- Paid Social (Meta, TikTok, YouTube, LinkedIn etc.)
- PPC and Search (Google Ads, Performance Max)
- Programmatic and DSP
- Elevate internal capabilities for programmatic/DSP buying
- Drive full-funnel media planning, from awareness through conversion and remarketing
- Optimize budget allocation across channels to maximize incremental revenue and efficiency
- Implement rigorous testing frameworks (creative, audience, bidding strategies, landing pages)
- Identify and scale new customer acquisition opportunities and emerging platforms
Data, Analytics & Attribution
- Establish a unified measurement framework across digital channels with assistance from Business Intelligence group
- Lead attribution strategy, including multi-touch attribution and incrementality testing
- Build dashboards and reporting using established Business Intelligence platforms to provide clear visibility into performance and ROI
- Translate data into actionable insights that inform strategy, creative, and budget decisions
- Ensure accurate tracking (pixels, conversion APIs, tagging infrastructure)
Creative & Brand Integration
- Partner with creative and brand teams to develop high-performing, on-brand organic content
- Ensure consistency across paid and owned channels while optimizing for performance
- Guide creative testing strategies and improvement loops
- Balance performance marketing needs with the heritage and premium positioning of both brands
Technology & Innovation
- Advise on the tools in marketing technology stack with assistance of Marketing Operations group
- Stay ahead of industry trends in media buying, deliverability, automation, and AI-driven optimization
- Leverage first-party data strategies in response to evolving privacy regulations
- Identify opportunities to improve efficiency through tools, automation, and data integration
EDUCATION AND ADDITIONAL ELIGIBILITY QUALIFICATIONS:
- Bachelor's in Marketing, Communications, Digital Media/Digital Marketing, Data Analytics, or Business Administration, or equivalent relevant experience required
- 4-8+ years of experience in performance marketing, including paid media and email marketing
- Demonstrated Proficiency with Microsoft Office Suite
- Knowledge of Microsoft AX and D365 operating system, Shopify, DOMO, and Monday.com systems preferred
- Proven leadership experience managing teams and external partners
- Deep expertise across paid social, PPC/search, and programmatic/DSP platforms, as well as email marketing platforms and campaign optimization
- Strong analytical mindset with experience in attribution, forecasting, and performance optimization
- Experience managing and scaling media budgets
- Demonstrated success driving efficient customer acquisition and email-driven revenue growth in an eCommerce or DTC environment
- Direct programmatic ad buying experience, utilizing platforms such as TradeDesk, Amazon DSP, StackAdapt, etc.
This is a salaried-exempt, full on-site role located in Bradford, PA.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
About Zippo Manufacturing
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
Bradford, PA, US
Year founded
1932