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Performance Optimization Manager Jobs in Maryland

Sd Solutions LLC

Senior ServiceNow Developer

Lanham, MD · On-site

$54 - $74/hr

Support CMDB/CSDM implementation and data-quality initiatives. * Develop and maintain UI Builder ... Support performance tuning and platform optimization. * Support ServiceNow security and access ...

Amivero

Database Administrator

Columbia, MD

The Database Management Administrator is responsible for the design, implementation, administration, security, performance optimization, and operational support of enterprise database environments ...

Amivero

Database Administrator

Camp Springs, MD · On-site

$90 - $120/hr

The Database Management Administrator is responsible for the design, implementation, administration, security, performance optimization, and operational support of enterprise database environments ...

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Performance Optimization Manager information

What does a performance optimization manager do?

A Performance Optimization Manager is responsible for analyzing business processes and systems to identify areas where efficiency, productivity, and overall performance can be improved. They develop and implement strategies, use data-driven insights, and collaborate with various departments to streamline operations. Their goal is to maximize the organization's effectiveness, reduce costs, and enhance results, often through process redesign, technology integration, and ongoing performance monitoring.

How does a performance optimization manager typically collaborate with other departments to drive improvements?

Performance Optimization Managers often work closely with cross-functional teams, including marketing, operations, product development, and IT. They gather data from various sources, analyze performance metrics, and facilitate workshops or meetings to identify bottlenecks and propose actionable solutions. Effective collaboration requires strong communication skills and the ability to translate complex analytical findings into clear recommendations that align with organizational goals. This collaborative approach ensures that optimization strategies are practical, well-supported, and have a measurable impact across the business.

What are the key skills and qualifications needed to thrive as a performance optimization manager, and why are they important?

To thrive as a Performance Optimization Manager, you need strong analytical skills, a background in business or data analysis, and experience in process improvement methodologies such as Lean or Six Sigma. Familiarity with data visualization tools (e.g., Tableau, Power BI), performance management systems, and relevant certifications in project management or process optimization are typically required. Excellent communication, leadership, and problem-solving abilities help drive change and encourage collaboration across teams. These skills are crucial for identifying inefficiencies, implementing effective solutions, and ensuring sustained business growth.

What is the difference between Performance Optimization Manager vs Data Analyst?

AspectPerformance Optimization ManagerData Analyst
Primary FocusImproving system, process, or product performanceAnalyzing data to identify trends and insights
Required SkillsPerformance metrics, process improvement, project managementData analysis, statistical tools, reporting
Work EnvironmentCross-functional teams, technical projectsData sets, reporting tools, business units
CertificationsPerformance management, project management (e.g., PMP)Data analysis, statistics (e.g., CAP, Google Data Analytics)

The Performance Optimization Manager focuses on enhancing system and process efficiency, often working with technical teams and managing improvement projects. In contrast, Data Analysts primarily interpret data to support decision-making. Both roles require analytical skills but differ in their core objectives and tools.

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For Performance Optimization Manager jobs in Maryland, the most frequently searched job titles are:

What job categories do people searching Performance Optimization Manager jobs in Maryland look for?

The top searched job categories for Performance Optimization Manager jobs in Maryland are:

What cities in Maryland are hiring for Performance Optimization Manager jobs?

Cities in Maryland with the most Performance Optimization Manager job openings:

Performance Optimization Manager jobs near you
Infographic showing various Performance Optimization Manager job openings in Maryland as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution.

Performance Marketing Assistant Manager - CGSS

Live! Casino and Hotel Maryland

Hanover, MD • On-site

$51K - $70K/yr

Full-time

Medical, Retirement

This job post has expired today. Applications are no longer accepted.

Job description

Min Compensation
USD $51,273.00/Yr.
Max Compensation
USD $70,721.00/Yr.
Overview
Why We Need Your Talents:
Bring your passion, enthusiasm, and entrepreneurial spirit to work on the growing Live! brand. We're one of the most successful regional gaming and hospitality companies in the country and need a Performance Marketing Assistant Manager to help our business units unlock more growth. You'll support the Sr. Digital Marketing Manager with search engine marketing (SEM) campaigns primarily using Google Ads for our casinos, hotels, online gaming, entertainment, and restaurants. You'll optimize our campaigns with our business partners and recommend test-and-learn opportunities to improve performance. We'll also want you to help improve our organic search rankings (SEO) by working with our web teams on implementing SEO best practices.
This position requires in-depth knowledge of search best practices: building paid campaigns, A/B testing, tracking, optimizing, and reporting on performance, and content ideation. We're also looking for you to bring your POV on organic strategies from concept, execution and optimizations based on data analysis. You'll also keep up with current AI trends and apply optimizations in our paid and organic strategies. This is a highly visible role where the Performance Marketing Assistant Manager will work closely with corporate and multi-property departments, vendors, and agency partners. You'll be based out of our Maryland or Philadelphia location but often work remotely.
Responsibilities
Where You'll Make an Impact:
  • Paid Search
    • Support and effectively communicate with the Sr. Digital Marketing Manager regarding all paid search account management.
    • Perform daily campaign activities for enterprise-level paid search campaigns including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion.
    • Conduct keyword research, write ad copy, establish bidding strategies to exceed KPIs and manage budget accordingly.
    • Assist in paid search campaign strategies and testing projects.
    • Assist gaming and gaming operations, floors promotions, Live! Rewards, as needed.
    • Pull weekly campaign reports and analyze campaign highlights and action items.
    • Collaborate with corporate and property stakeholders to support business goals, keeping stakeholders informed of performance to goals on a weekly, monthly, and quarterly basis.
    • Contribute to monthly marketing best practices presentations and quarterly digital agency reviews.
    • Coordinate with digital media agencies as needed.
    • Mentor teams on SEM best practices, update on industry news, maintain relevant certifications, and identify learning opportunities.

    SEO
    • Support Sr. Digital Marketing Manager with SEO projects.
    • Partner with agency and internal team to implement SEO standards during site redesigns, major and minor enhancements, and new site features.
    • Monitor SEO performance by utilizing SEO tools such as Semrush, Google Search Console, and Google Analytics 4.
    • Identify new SEO growth opportunities by analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis.
    • Mentor teams on SEO best practices, update on industry news and identify learning opportunities.

    AI Search
    • Support the Sr. Digital Marketing Manager with AI optimization projects.
    • Measure AI performance using AI tools.
    • Identify and implement AI optimizations to improve our AI visibility, brand mentions, and SOV scores.
    • Mentor teams on AIO best practices

Skills to Help You Succeed:
  • Passion for data analysis and creative thinking
  • High level of attention-to-detail
  • Ability to work in a fast-paced environment, multi-task and stay organized
  • Ability to blend creative and analytical thinking to develop insights and hypotheses based on structured and unstructured data
  • Excellent presentation and communication skills
  • Proficient in Google Ads Editor and Excel
  • Working knowledge of Microsoft Office Suite including PowerPoint, Word, and Outlook

Qualifications
Must-Haves:
  • Education
  • A four (4)-year degree in Marketing, Communications, Media relations or a related field or equivalent work experience
  • Google Ads Certification is a plus
  • Proficient in Google Analytics 4, Certification is a plus
  • Experience
  • 2 - 3 years managing search campaigns for a business or agency
  • 2 - 4+ years total work experience in a business or agency setting
  • Experience independently managing paid search campaigns from soup to nuts
  • Working knowledge of and ability to build out reports in Google Ads and Google Analytics 4 required
  • Working knowledge of Google Ads Editor is a plus
  • Data (formerly Looker) Studio knowledge is a plus
  • Working knowledge of Google Tag Manager, Semrush, ReviewTrackers is a plus.
  • Experience with Sitecore is a plus
  • Understanding of Schema a plus
  • Understanding of web analytics methodology and strategies
  • Proficient with Monday.com, or other project management tools
  • Hospitality/Gaming industry experience a plus but not required
  • Supervisory experience preferred but not required
  • Must be able to obtain and maintain a valid gaming license as determined by Maryland and/or Pennsylvania gaming authorities

Physical Requirements:
  • Ability to:
  • Occasionally stand for extended periods of time
  • Reach for specific objects at short distances in local working area
  • Sit 80% of the time
  • Use of stairs and elevators

What We Offer
Perks We Offer You
  • Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
  • Generous retirement savings options are available.
  • Free uniforms
  • Free parking
  • Discounted meals
  • Service and Attendance bonuses
  • Tuition reimbursement
  • Discounts on hotels, theme parks, travel, and more!

Life at Live!
  • 24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
  • Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!
  • Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
  • You will work in an environment where smoking is allowed.

Apply