ZipRecruiter

Log In

1

Search Engine Jobs in Maryland (NOW HIRING)

Aquent

Director of Search Engine Marketing

Baltimore, MD · On-site +1

$50 - $65/hr

Manage SEM budgets, forecasts, pacing, and performance against KPIs including CPA, ROAS, revenue, pipeline, conversion volume, and efficiency metrics. * Translate business and client objectives into ...

Genesys

Own and execute a global SEO and GEO strategy that increases organic visibility, AI citation presence, and pipeline contribution across digital channels * Drive optimization of digital experiences ...

Autodesk

Search Intelligence Manager

California, MD · On-site

$78K - $139K/yr

As part of the SEO and AEO Center of Excellence, you'll work closely with search experience, technical search, content, and analytics partners to monitor performance, identify trends, and surface ...

Media Works

Paid Search Coordinator

Baltimore, MD · On-site

$44K/yr

Position Requirements/Responsibilities: · Master implementation across multiple SEM platforms · Manage pacing of all SEM campaigns, and coordinate with relevant teams to complete pacing weekly · ...

Media Works

Paid Search Coordinator

Baltimore, MD · On-site

Master implementation across multiple SEM platforms Manage pacing of all SEM campaigns, and coordinate with relevant teams to complete pacing weekly Support SEM Digital Buyer with reporting and ...

Media Works Ltd

Paid Search Coordinator

Baltimore, MD · Hybrid

Master implementation across multiple SEM platforms Manage pacing of all SEM campaigns, and coordinate with relevant teams to complete pacing weekly Support SEM Digital Buyer with reporting and ...

Media Works Ltd

Paid Search Coordinator

Baltimore, MD · On-site

$44K/yr

Position Requirements/Responsibilities: • Master implementation across multiple SEM platforms • Manage pacing of all SEM campaigns, and coordinate with relevant teams to complete pacing weekly ...

Media Works Ltd

Paid Search Specialist

Baltimore, MD · Hybrid

Successful candidates will plan and build out SEM campaigns from start to finish by creating budget projections, researching keywords, conducting competitive analysis, and monitoring and reporting on ...

Media Works

Paid Search Specialist

Baltimore, MD · On-site

$55K - $65K/yr

Successful candidates will plan and build out SEM campaigns from start to finish by creating budget projections, researching keywords, conducting competitive analysis, and monitoring and reporting on ...

Media Works

Paid Search Specialist

Baltimore, MD · On-site

Successful candidates will plan and build out SEM campaigns from start to finish by creating budget projections, researching keywords, conducting competitive analysis, and monitoring and reporting on ...

Media Works Ltd

Paid Search Specialist

Baltimore, MD · On-site

$55K - $65K/yr

Successful candidates will plan and build out SEM campaigns from start to finish by creating budget projections, researching keywords, conducting competitive analysis, and monitoring and reporting on ...

next page

Showing results 1-20

All JobsSearch Engine JobsSearch Engine Jobs in Maryland

Search Engine information

See Maryland salary details

$20.9K

$64.8K

$119.6K

How much do search engine jobs pay per year?

As of Aug 7, 2026, the average yearly pay for search engine in Maryland is $64,833.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,355.00 and $76,749.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine vs Search Engine Optimization Specialist?

AspectSearch EngineSearch Engine Optimization Specialist
Primary RolePlatform that indexes and ranks web pages for user queriesProfessional who improves website visibility on search engines
Required SkillsTechnical infrastructure, indexing algorithmsKeyword research, content strategy, SEO techniques
Work EnvironmentSearch engine company offices or cloud infrastructureDigital marketing agencies, in-house marketing teams
Industry UsageDeveloped and operated by companies like Google, BingUsed by businesses aiming to enhance online presence

The main difference is that a Search Engine is a platform that provides search results, while a Search Engine Optimization Specialist is a professional who optimizes websites to rank higher on search engines. The search engine is the tool, and the specialist is the user who improves website visibility within that tool.

What is the best search engine for finding jobs?

For a search engine role, using popular job-specific search engines like Indeed, Glassdoor, or LinkedIn can help find job listings efficiently. These platforms aggregate job postings from various sources and often include filters for location, industry, and experience level, making them useful tools for job seekers in this field.

What are some common challenges faced by search engine marketing specialists when optimizing campaigns?

Search engine marketing specialists often encounter challenges such as staying updated with frequent changes to search engine algorithms, managing campaign budgets effectively, and ensuring ad relevance for target audiences. Balancing keyword bids, improving quality scores, and analyzing large volumes of performance data can also be demanding. Successful specialists regularly collaborate with content teams, use analytics tools to refine strategies, and must adapt quickly to evolving best practices to achieve optimal results.

What is a search engine?

Search engines are online tools that help users find information on the internet by indexing and organizing web content. When a user enters a query, the search engine scans its database and returns relevant results, such as websites, images, videos, or news articles. Popular search engines like Google, Bing, and Yahoo use complex algorithms to rank and display the most useful information. They play a crucial role in navigating the vast amount of data available online, making it easier for people to access what they need quickly and efficiently.

What are the key skills and qualifications needed to thrive as a search engine specialist?

To thrive as a Search Engine Specialist, you need expertise in search engine optimization (SEO), keyword research, and web analytics, often supported by a background in marketing or computer science. Familiarity with tools like Google Analytics, SEMrush, Moz, and Google Search Console, as well as certifications such as Google Ads or HubSpot SEO, is highly beneficial. Strong analytical thinking, adaptability, and effective communication help you interpret data trends and collaborate with content and technical teams. These skills and qualities are crucial for driving website visibility, increasing organic traffic, and achieving business goals in a competitive digital landscape.
What are popular job titles related to Search Engine jobs in Maryland? For Search Engine jobs in Maryland, the most frequently searched job titles are:
What job categories do people searching Search Engine jobs in Maryland look for? The top searched job categories for Search Engine jobs in Maryland are:
What cities in Maryland are hiring for Search Engine jobs? Cities in Maryland with the most Search Engine job openings:
Search Engine jobs near you
Infographic showing various Search Engine job openings in Maryland as of August 2026, with employment types broken down into 1% Locum Tenens, 72% Full Time, 22% Part Time, and 5% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $64,833 per year, or $31.2 per hour.

SEO and Paid Search Specialist

Strategic Factory

Owings Mills, MD • On-site, Remote

$60K - $75K/yr

Other

Medical, Retirement, PTO

Re-posted 29 days ago

Job description

Description

Position Summary

The SEO and Paid Search Specialist is responsible for executing digital marketing strategies across search and paid media channels to meet client KPIs. Working within a defined strategy provided by the Client Services and Strategy teams, this role focuses on implementing best practices in SEO, PPC, and analytics to improve visibility, engagement, and conversions.


The ideal candidate combines analytical precision with hands-on technical skills in Google Ads, Microsoft Ads, and SEO platforms. This individual is proactive in optimizing performance, detail-oriented in tracking results, and committed to continuous learning in an ever-evolving digital landscape.


Essential Duties & Responsibilities

Search Engine Optimization (SEO)

  • Execute on-site, technical, and off-site SEO initiatives as defined in client strategies.
  • Conduct keyword research and apply insights to optimize content, metadata, and internal linking.
  • Perform technical SEO audits and implement recommendations (crawl errors, indexation, Core Web Vitals, schema, etc.).
  • Monitor and report SEO performance through Google Search Console, Google Analytics 4, and third-party tools such as SEMrush, Ahrefs, or Screaming Frog.
  • Manage local SEO, including Google Business Profile optimization and citation consistency.
  • Stay up to date on search algorithm changes and apply current SEO best practices.

Pay-Per-Click (PPC) & Paid Media

  • Build, manage, and optimize paid search campaigns in Google Ads and Microsoft Ads based on approved strategies.
  • Conduct keyword research, audience targeting, and ad copy optimization to improve CTR and conversion rates.
  • Adjust bids, budgets, and targeting settings to meet performance goals (CPL, CPA, ROAS).
  • Set up conversion tracking and ensure accurate attribution in Google Analytics 4 and Google Tag Manager.
  • Monitor performance and generate reports with actionable insights and improvement recommendations.
  • Test new ad formats, responsive search ads, and performance max campaigns for continual optimization.

Analytics & Reporting

  • Measure and report on campaign KPIs, including traffic, conversions, and ROI.
  • Analyze data to identify trends, opportunities, and performance issues across SEO and PPC efforts.
  • Provide clear, data-backed updates to the Client Services team for client reporting.
  • Collaborate on tracking and attribution models to ensure marketing activities are accurately measured.

Collaboration & Execution

  • Work closely with the Client Services Director, strategy team, and creative/development teams to ensure smooth campaign execution.
  • Implement recommendations for landing page improvements and conversion optimization.
  • Maintain strong communication with internal stakeholders to align deliverables, timelines, and outcomes.
  • Proactively identify areas for improvement within campaigns and workflows.

Requirements

Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • 4+ years of hands-on experience managing SEO and PPC campaigns, preferably in an agency setting.
  • Proficient with:
    • Google Ads, Microsoft Ads
    • Google Analytics 4, Google Tag Manager, Google Search Console
    • SEO tools: SEMrush, Ahrefs, Screaming Frog, or similar
    • CMS platforms such as WordPress
    • Microsoft  Excel/Google Sheets for data analysis and reporting
  • Demonstrated experience meeting or exceeding KPI goals for multiple clients.
  • Strong analytical and problem-solving skills, with attention to detail.
  • Excellent written and verbal communication skills for internal reporting and documentation.

Preferred Skills

  • Experience with paid social advertising (LinkedIn Ads, Meta Ads Manager).
  • Basic HTML/CSS knowledge for on-page SEO implementation.
  • Familiarity with call tracking and CRM systems (e.g., HubSpot, Zoho, Salesforce).
  • Google Ads and Google Analytics certifications are a plus.

Why Work for Strategic Factory

Financial stability. Start with a competitive base salary and earn promotions based on positive performance and measurable results.

Massive advancement opportunities. Join a rapidly growing company that's poised to double in size in the next three years.

Gorgeous work environment. Have you seen our building? Work alongside skilled professionals in our state-of-the-art facility.

Strategic benefits. Our comprehensive package includes health care, 401k, vacation and sick time, paid holidays, and other unique benefit options.

Uber-talented team members. Prepare to be inspired as you work alongside the very best and brightest talent the industry has to offer.

Engaging company culture. We may work hard, but we play hard, too! We host a variety of fun, team building activities throughout the year.


Strategic Factory is an Equal Opportunity Employer

Apply