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Performance Optimization Manager Jobs in Florida

BrandStar

Paid Media Buyer

Pompano Beach, FL · On-site

Performance Max), Meta Ads (Ads Manager + Business Manager), and TikTok Ads-with a strong emphasis ... E-commerce Growth & Optimization * Manage acquisition and retargeting campaigns designed to grow ...

Luxury Coastal Vacations

Content Manager

Destin, FL · On-site +1

This role manages freelance writers, supports scalable content systems, contributes to landing page and blog development as needed, supports search engine optimization, and monitors performance to ...

BrandStar

Paid Media Buyer

Pompano Beach, FL · On-site

Performance Max), Meta Ads (Ads Manager + Business Manager), and TikTok Ads-with a strong emphasis ... E-commerce Growth & Optimization * Manage acquisition and retargeting campaigns designed to grow ...

Performance Optimal Health

$1.57K - $2.03K/wk

... Management-we're not just a physical therapy provider; we are a holistic health organization committed to helping individuals achieve long-term, optimal health. At Performance, you'll join a ...

Performance Optimal Health

Physical Therapist

Naples, FL · On-site

$1.58K - $2.05K/wk

... Management-we're not just a physical therapy provider; we are a holistic health organization committed to helping individuals achieve long-term, optimal health. At Performance, you'll join a ...

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Performance Optimization Manager information

What are the key skills and qualifications needed to thrive as a Performance Optimization Manager, and why are they important?

To thrive as a Performance Optimization Manager, you need strong analytical skills, a background in business or data analysis, and experience in process improvement methodologies such as Lean or Six Sigma. Familiarity with data visualization tools (e.g., Tableau, Power BI), performance management systems, and relevant certifications in project management or process optimization are typically required. Excellent communication, leadership, and problem-solving abilities help drive change and encourage collaboration across teams. These skills are crucial for identifying inefficiencies, implementing effective solutions, and ensuring sustained business growth.

How does a Performance Optimization Manager typically collaborate with other departments to drive improvements?

Performance Optimization Managers often work closely with cross-functional teams, including marketing, operations, product development, and IT. They gather data from various sources, analyze performance metrics, and facilitate workshops or meetings to identify bottlenecks and propose actionable solutions. Effective collaboration requires strong communication skills and the ability to translate complex analytical findings into clear recommendations that align with organizational goals. This collaborative approach ensures that optimization strategies are practical, well-supported, and have a measurable impact across the business.

What does a Performance Optimization Manager do?

A Performance Optimization Manager is responsible for analyzing business processes and systems to identify areas where efficiency, productivity, and overall performance can be improved. They develop and implement strategies, use data-driven insights, and collaborate with various departments to streamline operations. Their goal is to maximize the organization's effectiveness, reduce costs, and enhance results, often through process redesign, technology integration, and ongoing performance monitoring.

What is the difference between Performance Optimization Manager vs Data Analyst?

AspectPerformance Optimization ManagerData Analyst
Primary FocusImproving system, process, or product performanceAnalyzing data to identify trends and insights
Required SkillsPerformance metrics, process improvement, project managementData analysis, statistical tools, reporting
Work EnvironmentCross-functional teams, technical projectsData sets, reporting tools, business units
CertificationsPerformance management, project management (e.g., PMP)Data analysis, statistics (e.g., CAP, Google Data Analytics)

The Performance Optimization Manager focuses on enhancing system and process efficiency, often working with technical teams and managing improvement projects. In contrast, Data Analysts primarily interpret data to support decision-making. Both roles require analytical skills but differ in their core objectives and tools.

What are popular job titles related to Performance Optimization Manager jobs in Florida? For Performance Optimization Manager jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Performance Optimization Manager jobs in Florida look for? The top searched job categories for Performance Optimization Manager jobs in Florida are:
What cities in Florida are hiring for Performance Optimization Manager jobs? Cities in Florida with the most Performance Optimization Manager job openings:
Performance Optimization Manager jobs near you
Infographic showing various Performance Optimization Manager job openings in Florida as of May 2026, with employment types broken down into 90% Full Time, and 10% Contract. Highlights an 80% In-person, 10% Hybrid, and 10% Remote job distribution.
Paid Media Buyer & SEO Specialist

Paid Media Buyer & SEO Specialist

BrandStar

Pompano Beach, FL • On-site

Full-time

Posted 15 days ago

Job description

Job Description
BrandStar Digital is looking for a South Florida Based, performance-driven Paid Media Buyer to plan, build, and optimize paid advertising campaigns across Google Ads (incl. Performance Max), Meta Ads (Ads Manager + Business Manager), and TikTok Ads-with a strong emphasis on e-commerce growth. You'll be responsible for driving measurable results (ROAS/ROI), ensuring conversion tracking accuracy, and scaling winning campaigns through structured testing.
Key Responsibilities:
E-commerce Growth & Optimization
  • Manage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROAS

  • Optimize toward e-commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volume

  • Build and refine shopping-focused strategies (when applicable), including feed-aware thinking for product catalogs and creative merchandising

Campaign Strategy & Execution
  • Build and manage full-funnel campaigns across Google Search, Performance Max, Display/YouTube, Meta, and TikTok

  • Structure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages)

  • Own day-to-day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvements

  • Develop and run testing roadmaps for creative angles, offers, audiences, and landing pages

Platform Expertise
  • Google Ads: Search, Performance Max, conversion actions, audience signals, asset group strategy, shopping/feed considerations (when relevant), and troubleshooting performance drivers

  • Meta: Ads Manager + Business Manager, pixel/CAPI awareness, campaign structure, audience strategy (broad, interest, lookalikes, retargeting), and creative testing

  • TikTok: campaign setup, audience targeting, creative iteration, and performance optimization

Performance, Reporting & Insights
  • Track, report, and improve core KPIs: ROAS, ROI, CPA/CPL, CAC, CVR, CTR, CPC, and revenue

  • Analyze results across platforms and communicate what changed, why it changed, and what actions to take next

  • Provide clear weekly updates and performance summaries with next-step recommendations

Conversion Tracking & Troubleshooting
  • Validate and troubleshoot conversion tracking across platforms (pixel/tag health, events, attribution, UTMs)

  • Diagnose issues impacting performance (tracking gaps, disapprovals, learning limitations, data quality, landing page issues)

  • Collaborate with web/dev/analytics teams to improve tracking implementation (GTM/GA4 familiarity preferred)

Copy & Creative Collaboration
  • Write and test ad copy across platforms (headlines, primary text, descriptions, hooks)

  • Provide performance-based creative briefs and iteration feedback to designers/video editors

  • Evaluate creative performance and iterate quickly (angles, messaging, formats, CTAs)

Experience and Skills
Required Qualifications
  • 3-5+ years of hands-on experience managing campaigns in Google Ads, Meta Ads, and TikTok Ads

  • Strong e-commerce background, including experience optimizing for online purchases and revenue

  • Proven ability to improve and scale performance toward ROAS/ROI goals

  • Working knowledge of:

  • Google Ads Performance Max strategy and optimization levers

  • Meta Ads Manager + Meta Business Manager (assets, permissions, pixels, domains)

  • Conversion tracking fundamentals, attribution, and troubleshooting methodology

  • Strong analytical skills and ability to translate data into actionable decisions

  • Ability to write performance-focused ad copy and manage structured testing

Proof of Past Success (Required)
Candidates must be able to show real examples of prior results, such as:
  • Case studies, dashboards, or screenshots demonstrating performance improvements (ROAS, CAC, revenue growth, CPA reduction)

  • Clear explanations of what was done (campaign structure, testing strategy, creative learnings, tracking changes) and why it worked

  • Examples of campaigns scaled from small budgets to larger spend while maintaining or improving efficiency
    (Sensitive information can be redacted; we care about the story, the decisions, and the outcomes.)

More Required Skills:
  • GA4 + GTM experience (event setup, debugging, UTM governance)

  • Experience with Google Merchant Center, product feeds, supplemental feeds, promotions, and catalog strategy

  • Experience with YouTube, Microsoft Ads, LinkedIn Ads, Reddit, or programmatic/display platforms

  • Experience integrating paid media data with Shopify/BigCommerce/WooCommerce and/or CRMs

  • CRO experience: landing page optimization, heatmaps, A/B tests, funnel analysis

What Success Looks Like (First 60-90 Days)
  • Campaigns are structured cleanly with accurate measurement and clear testing priorities

  • Tracking is validated and attribution blind spots are reduced

  • A consistent testing cadence is in place (creative + audiences + offers + landing pages)

  • Performance trends improve (ROAS/CAC efficiency and/or revenue volume growth)

  • Communication is proactive, clear, and action-oriented

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