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Performance Marketing Manager Jobs in Wisconsin (NOW HIRING)

Dahl Automotive

Marketing Manager

Wausau, WI · On-site

Track marketing performance and use data to improve lead generation, market share, customer ... Proven experience hiring, managing, and developing creative or content teams, including setting ...

Dahl Automotive

Marketing Manager

Milwaukee, WI

Track marketing performance and use data to improve lead generation, market share, customer ... Proven experience hiring, managing, and developing creative or content teams, including setting ...

Dahl Automotive

Marketing Manager

La Crosse, WI

Track marketing performance and use data to improve lead generation, market share, customer ... Proven experience hiring, managing, and developing creative or content teams, including setting ...

Dahl Automotive

Marketing Manager

Sheboygan, WI

Track marketing performance and use data to improve lead generation, market share, customer ... Proven experience hiring, managing, and developing creative or content teams, including setting ...

Dahl Automotive

Marketing Manager

Madison, WI · On-site

Track marketing performance and use data to improve lead generation, market share, customer ... Proven experience hiring, managing, and developing creative or content teams, including setting ...

Dahl Automotive

Marketing Manager

La Crosse, WI · On-site

Track marketing performance and use data to improve lead generation, market share, customer ... Proven experience hiring, managing, and developing creative or content teams, including setting ...

Dahl Automotive

Marketing Manager

Madison, WI · On-site

Track marketing performance and use data to improve lead generation, market share, customer ... Proven experience hiring, managing, and developing creative or content teams, including setting ...

Quovis, Inc.

Marketing Manager

Racine, WI · On-site

Partner with leadership to define success metrics and KPIs, analyzing campaign performance and customer insights to inform future strategy * Manage marketing initiatives with a test-and-learn mindset ...

Quovis, Inc.

Marketing Manager

Racine, WI · On-site

Partner with leadership to define success metrics and KPIs, analyzing campaign performance and customer insights to inform future strategy * Manage marketing initiatives with a test-and-learn mindset ...

CNH Industrial N.V.

Marketing Manager

Racine, WI · On-site

Track, analyze, and report on performance metrics, using data-driven insights to optimize future marketing efforts * Manage relationships with agencies and vendors to ensure timely, high-quality ...

Ascension

Marketing Manager

Glendale, WI · Hybrid

$99K - $135K/yr

... performance. * Partner with clinical lines of business to align marketing initiatives with ... management experience preferred. What additional requirements you'll need * High School Diploma ...

Ascension

Marketing Manager

Glendale, WI

$99K/yr

... performance. * Partner with clinical lines of business to align marketing initiatives with ... management experience preferred. What additional preferences we're seeking * High School Diploma ...

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All JobsPerformance Marketing JobsPerformance Marketing Manager JobsPerformance Marketing Manager Jobs in Wisconsin

Performance Marketing Manager information

See Wisconsin salary details

$33.3K

$84.3K

$146.9K

How much do performance marketing manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for performance marketing manager in Wisconsin is $84,269.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,600.00 and $98,900.00 per year, depending on experience, location, and employer.

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and digital advertising can earn higher compensation, often supplemented with bonuses or performance incentives.

Is performance marketing a stressful job?

Performance marketing managers often face pressure to meet aggressive campaign targets and optimize ROI, which can create a stressful environment. The role requires managing multiple channels, analyzing data, and adapting strategies quickly, which can contribute to workload and stress levels.

What are the most commonly searched types of Performance Marketing jobs in Wisconsin?

The most popular types of Performance Marketing jobs in Wisconsin are:

What are popular job titles related to Performance Marketing Manager jobs in Wisconsin?

For Performance Marketing Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Performance Marketing Manager jobs in Wisconsin look for?

The top searched job categories for Performance Marketing Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Performance Marketing Manager jobs?

Cities in Wisconsin with the most Performance Marketing Manager job openings:

Performance Marketing Manager jobs near you
Infographic showing various Performance Marketing Manager job openings in Wisconsin as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $84,269 per year, or $40.5 per hour.

Marketing Manager

Dahl Automotive

Wausau, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

At Dahl Automotive, we value our team above all else. We are proud of our culture and the career path opportunities we provide! It's our Mission to Keep People Moving and as a member of our team, we look forward to supporting and challenging you to success in this critical role and through your career path. Join our team and become part of a legacy that is more than 100 years in the making!
Join the Dahl Automotive team as a Marketing Manager! This position will lead Dahl Automotive's marketing strategy and brand image across all 16 locations throughout Wisconsin and Minnesota. You will strengthen and grow our brand by developing a social media strategy with original, engaging content at each dealership and at the group-wide level. This role will focus on driving measurable lead generation, increasing market share, improving customer engagement, and delivering a strong return on marketing investment. You'll also ensure each location maintains a consistent brand experience while meeting manufacturer requirements and local market needs. If you're a creative, driven marketing leader who's ready to make an impact across a growing automotive group, we'd love to hear from you-apply today and join the Dahl Automotive team!
Responsibilities
  • Lead Dahl Automotive's overall marketing strategy across all 16 locations, ensuring consistency while supporting the unique needs of each dealership.
  • Develop social media strategy and determine who will execute (partners, in-house or hybrid); establish clear expectations for content quality, volume, creativity and turnaround times.
  • Hire, coach, and manage any additional marketing team members as needed.
  • Build and maintain a content calendar across Instagram, TikTok, Facebook, YouTube, and LinkedIn, balancing inventory, sales, fixed operations, community, culture, and recruiting content.
  • Establish a repeatable content-production workflow, including shoot days at each location, editing, approvals, scheduling, and asset management.
  • Set and enforce Dahl Automotive brand standards, OEM compliance, and advertising-disclosure requirements across all marketing and social content.
  • Partner with GMs and Sales Managers on inventory-driven campaigns, aged-unit movement, monthly payment offers, and other sales initiatives.
  • Oversee inventory syndication and third-party listings, including Autotrader, Cars.com, CarGurus, and Facebook Marketplace, and evaluate the ROI of each platform.
  • Own dealership website marketing, including content, merchandising, SRP/VDP experience, offers, and conversion optimization.
  • Work with website providers to create and maintain monthly website coupons, incentives, and special offers.
  • Drive service and parts marketing through retention campaigns, declined-service follow-up, tire and accessory promotions, seasonal campaigns, and service scheduler optimization.
  • Manage community sponsorships, charitable giving, local events, and other community-focused marketing initiatives.
  • Represent Dahl Automotive at community events and other public-facing opportunities when appropriate.
  • Track marketing performance and use data to improve lead generation, market share, customer engagement, and overall marketing ROI.
  • Review and audit vendor invoices and marketing expenses to identify opportunities to eliminate ineffective or unnecessary spending.

Qualifications
  • 5+ years of marketing experience, with 3+ years in automotive retail strongly preferred; multi-store or multi-brand experience is a plus.
  • Proven experience hiring, managing, and developing creative or content teams, including setting production schedules and providing editorial feedback.
  • Strong understanding of short-form video strategy, social media platforms, and evolving platform algorithms; able to recognize what makes content effective, not just whether it was produced.
  • Strong understanding of digital marketing, lead generation, website performance, and marketing analytics.
  • Ability to develop marketing strategies that connect creative execution to measurable business results.
  • Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience.
  • Willingness to travel between Dahl Automotive locations throughout Wisconsin and Minnesota.
  • Valid driver's license and insurable driving record.
  • Excellent communication, organization, leadership, and interpersonal skills.
  • Creative, collaborative, and highly accountable with the ability to manage multiple priorities across a multi-location organization.

As part of the Dahl Auto team, you will be eligible for all company benefits, including paid time off, medical, dental, vision, 401k with automatic 3% company contribution, life insurance, disability insurance, accident insurance, discounts on vehicles and services, and much more!
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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