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Performance Marketing Manager Jobs in Puerto Rico

Marketing Manager

Guaynabo, PR · On-site

$90 - $140/hr

Establish performance expectations, monitor productivity, and foster a collaborative team ... Manage marketing budgets and monitor return on investment (ROI) for campaigns and initiatives.

Marketing Manager

San Juan, PR · On-site

$70 - $100/hr

... plans for the marketing work group, managing execution, and measuring results. * Developing ... Leads development of performance measures, tracks performance, and reports results achieved.

Marketing Manager

San Juan, PR · On-site

$70 - $90/hr

Marketing Manager Management San Juan, PR, PR 6 days ago Requisition ID: 1046 About DECA Analytics ... You will report on performance through a monthly KPI scorecard and help DECA become a recognized ...

Marketing Manager

San Juan, PR · On-site

$70 - $95/hr

About the Role The Marketing Manager will own DECA's marketing strategy, brand voice, content ... You will report on performance through a monthly KPI scorecard and help DECA become a recognized ...

Collaborate with the Sr. Marketing Manager, who leads day-to-day execution, to set channel strategy, campaign priorities, and performance goals across email, SMS, app, and paid media* Partner on ...

Work closely with co-colleagues to develop a high-performance team. * Drive the Best Outcomes ... Keep abreast of what competitors are doing, and update Marketing Manager of market intelligence and ...

BRAND DEVELOPMENT MANAGER

Caguas, PR · On-site

$75 - $105/hr

... performance and recommend adjustments as needed. * Develop, track, and report on the marketing ... Ability to manage multiple projects simultaneously and meet deadlines. * Proficiency in Microsoft ...

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Performance Marketing Manager information

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and digital advertising can earn higher compensation, often supplemented with bonuses or performance incentives.

Is performance marketing a stressful job?

Performance marketing managers often face pressure to meet aggressive campaign targets and optimize ROI, which can create a stressful environment. The role requires managing multiple channels, analyzing data, and adapting strategies quickly, which can contribute to workload and stress levels.

What are popular job titles related to Performance Marketing Manager jobs in Puerto Rico?

For Performance Marketing Manager jobs in Puerto Rico, the most frequently searched job titles are:

Infographic showing various Performance Marketing Manager job openings in Puerto Rico as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution.

Marketing Manager

DRIVEN ADVISORS

Guaynabo, PR • On-site

$90 - $140/hr

Other

Posted 5 days ago


Key responsibilities

  • Define, develop, lead, and execute the organization's overall marketing strategy and related processes.

  • Design and implement marketing campaigns across digital and traditional platforms, including content creation, branding, advertising, and promotional activities.

  • Supervise, mentor, and coordinate marketing staff and external vendors to ensure operational excellence and alignment with organizational goals.


Job description

Driven Advisors is a top-tier financial advisory firm focused on transforming the way in which companies and their teams see numbers, driving opportunities for change and growth. Our work is defined by a relentless passion to solve your most complex business problems. We focus on the future. We see the opportunities where others see limitations. We are driven by your success.

Position Summary:

The Marketing Manager is responsible for defining, developing, leading, and executing the organization's overall marketing strategy and all marketing-related processes. This role drives innovative and results-oriented marketing initiatives that support business growth, strengthen brand positioning, and expand market presence. The Marketing Manager oversees the development and implementation of modern, sophisticated marketing programs designed to increase brand awareness, generate qualified demand, strengthen customer engagement, and drive sustainable business growth.

The Marketing Manager provides strategic leadership and direction to the marketing team, ensuring the effective execution of integrated marketing programs and initiatives. The role works closely with cross-functional teams and key stakeholders to align marketing strategies with organizational objectives, identify new market opportunities, and maximize the impact of marketing investments.

Key Responsibilities: Business Development & Growth Strategy
  • Develop and implement strategic marketing plans focused on sustainable business growth and market expansion.
  • Identify new business opportunities, partnerships, and revenue-generating initiatives.
  • Analyze market trends, competitor activities, and customer behavior to drive data-informed decisions.
  • Collaborate with executive leadership to align marketing strategies with company objectives and long-term growth goals.
  • Lead brand positioning efforts to strengthen market presence and organizational visibility.
Marketing Leadership & Campaign Management
  • Design and execute modern, creative, and elegant marketing campaigns across digital and traditional platforms.
  • Oversee content creation, branding initiatives, advertising strategies, and promotional activities.
  • Ensure all marketing materials maintain a high-quality, professional, and sophisticated brand image.
  • Manage social media strategies, digital marketing efforts, and community engagement initiatives.
  • Coordinate events, networking opportunities, and public relations activities to increase brand awareness.
Team Supervision & Leadership
  • Supervise, mentor, and direct marketing staff and external vendors to ensure operational excellence.
  • Establish performance expectations, monitor productivity, and foster a collaborative team environment.
  • Promote innovation, accountability, and continuous improvement within the marketing department.
  • Lead cross-functional collaboration with internal departments to support organizational initiatives.
Operational & Performance Management
  • Manage marketing budgets and monitor return on investment (ROI) for campaigns and initiatives.
  • Prepare marketing performance reports and present strategic recommendations to leadership.
  • Ensure projects are completed on time, within budget, and aligned with company standards.
  • Maintain consistency in corporate identity, messaging, and communication strategies.
Qualifications:
  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field required.
  • Minimum of 10 years of experience in marketing leadership, business development, or brand management required.
  • Proven experience marketing professional services, including accounting, tax, financial advisory, consulting, legal, or similar B2B service organizations required.
  • Strong understanding of the relationship between marketing, business development, and sales within a professional services environment required.
  • Experience developing and executing marketing and business development strategies for international markets required.
  • Demonstrated success supporting sales initiatives, lead generation, client acquisition, business development, and revenue growth required.
  • Demonstrated success working closely with sales teams to generate qualified leads and achieve revenue growth targets required.
  • Proven experience leading teams and driving measurable business growth required.
  • Strong understanding of digital marketing, branding, social media, and market analytics.
  • Exceptional leadership, organizational, and project management skills.
  • Strong business acumen with the ability to think strategically and execute effectively.
  • Creative mindset with strong attention to detail and brand aesthetics.
  • Professional presence with outstanding interpersonal and communication skills.
  • Fully bilingual in English and Spanish (spoken and written) is required.
  • Excellent presentation, negotiation, and written communication abilities in both languages.
  • Experience managing multi-channel marketing campaigns.
  • Ability to thrive in a fast-paced and evolving business environment.
  • Strong analytical and decision-making capabilities.
  • High level of professionalism, creativity, and initiative.
  • Experience with CRM platforms, marketing automation tools, and digital analytics preferred.
Work Environment and Schedule Requirements:
  • This position requires flexibility to work extended hours, holidays, weekends, and irregular schedules based on operational needs.
  • Occasional travel may be required for events.
  • The employee is regularly working in an office environment under normal conditions.
  • The noise in his/her work environment is moderate.

We are an Equal Opportunity Employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All employment decisions are based on qualifications, merit, and business needs.

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