The Marketing Manager is responsible for developing and executing localized marketing strategies that maximize theatrical performance, strengthen exhibitor, media, and promotional partner ...
The Marketing Manager is responsible for developing and executing localized marketing strategies that maximize theatrical performance, strengthen exhibitor, media, and promotional partner ...
The Marketing Manager is responsible for developing and executing localized marketing strategies that maximize theatrical performance, strengthen exhibitor, media, and promotional partner ...
The Marketing Manager is responsible for developing and executing localized marketing strategies that maximize theatrical performance, strengthen exhibitor, media, and promotional partner ...
Establish KPIs, monitor departmental performance, prepare executive reports, and implement process ... Manage marketing operations, communication strategies, corporate presentations, vendor ...
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Establish KPIs, monitor departmental performance, prepare executive reports, and implement process ... Manage marketing operations, communication strategies, corporate presentations, vendor ...
Senior Marketing Manager
San Juan, PR · On-site
$90 - $130/hr
Establish KPIs, monitor departmental performance, prepare executive reports, and implement process ... Manage marketing operations, communication strategies, corporate presentations, vendor ...
Senior Marketing Manager
San Juan, PR · On-site
$90 - $130/hr
Establish KPIs, monitor departmental performance, prepare executive reports, and implement process ... Manage marketing operations, communication strategies, corporate presentations, vendor ...
Marketing Manager
San Juan, PR · On-site
About the Role The Marketing Manager will own DECA's marketing strategy, brand voice, content ... You will report on performance through a monthly KPI scorecard and help DECA become a recognized ...
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Marketing Manager
San Juan, PR · On-site
About the Role The Marketing Manager will own DECA's marketing strategy, brand voice, content ... You will report on performance through a monthly KPI scorecard and help DECA become a recognized ...
PR · On-site
SENIOR MARKETING MANAGER DEPARTMENT: MarketingIMMEDIATE SUPERVISOR: Vice President of ... Evaluate campaign performance and optimize investment (ROI/MROI).Supervise the management and ...
Quick apply
PR · On-site
SENIOR MARKETING MANAGER DEPARTMENT: MarketingIMMEDIATE SUPERVISOR: Vice President of ... Evaluate campaign performance and optimize investment (ROI/MROI).Supervise the management and ...
Marketing Management * Full Time Add to favorites View favorites We Put the World on Vacation ... Compile data on each team members performance. * Prepare additional reports deemed necessary by ...
Marketing Management * Full Time Add to favorites View favorites We Put the World on Vacation ... Compile data on each team members performance. * Prepare additional reports deemed necessary by ...
Sr Product Marketing Manager.
San Juan, PR · On-site
$118K - $155K/yr
Goal achievement is typically accomplished through performance of direct and / or indirect reports. A key responsibility of roles in this career stream is managing people. which includes ...
New
Sr Product Marketing Manager.
San Juan, PR · On-site
$118K - $155K/yr
Goal achievement is typically accomplished through performance of direct and / or indirect reports. A key responsibility of roles in this career stream is managing people. which includes ...
New
Marketing Management * Full Time Add to favorites View favorites We Put the World on Vacation ... Compile data on each team members performance. * Prepare additional reports deemed necessary by ...
Marketing Management * Full Time Add to favorites View favorites We Put the World on Vacation ... Compile data on each team members performance. * Prepare additional reports deemed necessary by ...
Sr Product Marketing Manager.
San Juan, PR · On-site
$118K - $155K/yr
Goal achievement is typically accomplished through performance of direct and / or indirect reports. A key responsibility of roles in this career stream is managing people. which includes ...
Sr Product Marketing Manager.
San Juan, PR · On-site
$118K - $155K/yr
Goal achievement is typically accomplished through performance of direct and / or indirect reports. A key responsibility of roles in this career stream is managing people. which includes ...
Compile data on each team member's performance. * Prepare additional reports deemed necessary by ... Timeshare experience in sales and marketing required * 2 years management or supervisory preferred ...
Compile data on each team member's performance. * Prepare additional reports deemed necessary by ... Timeshare experience in sales and marketing required * 2 years management or supervisory preferred ...
Compile data on each team member's performance. * Prepare additional reports deemed necessary by ... Timeshare experience in sales and marketing required * 2 years management or supervisory preferred ...
Compile data on each team member's performance. * Prepare additional reports deemed necessary by ... Timeshare experience in sales and marketing required * 2 years management or supervisory preferred ...
Product Manager, Marketing Technology
Juncos, PR · Remote
$150K/yr
Performance Tracking: * Define and track key performance indicators (KPIs) to measure product ... and optimizing CRM and Marketing Technology platforms integrated with an eCommerce stack ...
Product Manager, Marketing Technology
Juncos, PR · Remote
$150K/yr
Performance Tracking: * Define and track key performance indicators (KPIs) to measure product ... and optimizing CRM and Marketing Technology platforms integrated with an eCommerce stack ...
PR · On-site
Monitor and analyze marketing campaign performance and digital engagement metrics. * Ensure brand ... Experience with social media management, digital advertising, and website content management.
Quick apply
PR · On-site
Monitor and analyze marketing campaign performance and digital engagement metrics. * Ensure brand ... Experience with social media management, digital advertising, and website content management.
Sr. Director, Fan Development
Carolina, PR · On-site
$90 - $150/hr
Collaborate with the Sr. Marketing Manager, who leads day-to-day execution, to set channel strategy, campaign priorities, and performance goals across email, SMS, app, and paid media* Partner on ...
Sr. Director, Fan Development
Carolina, PR · On-site
$90 - $150/hr
Collaborate with the Sr. Marketing Manager, who leads day-to-day execution, to set channel strategy, campaign priorities, and performance goals across email, SMS, app, and paid media* Partner on ...
Work closely with co-colleagues to develop a high-performance team. * Drive the Best Outcomes ... Keep abreast of what competitors are doing, and update Marketing Manager of market intelligence and ...
Work closely with co-colleagues to develop a high-performance team. * Drive the Best Outcomes ... Keep abreast of what competitors are doing, and update Marketing Manager of market intelligence and ...
Collaborate with the Sr. Marketing Manager, who leads day-to-day execution, to set channel strategy, campaign priorities, and performance goals across email, SMS, app, and paid media* Partner on ...
Collaborate with the Sr. Marketing Manager, who leads day-to-day execution, to set channel strategy, campaign priorities, and performance goals across email, SMS, app, and paid media* Partner on ...
Marketing Management * Full Time Add to favorites View favorites We Put the World on Vacation ... Compile data on each Resort Host's performance. * Prepare additional reports deemed necessary by ...
Marketing Management * Full Time Add to favorites View favorites We Put the World on Vacation ... Compile data on each Resort Host's performance. * Prepare additional reports deemed necessary by ...
PR · On-site
$80K - $92K/yr
Monitor marketing and sales performance metrics to forecast trends * Build strong clients ... Proven work experience as a Digital marketing strategist or Digital marketing manager
Quick apply
PR · On-site
$80K - $92K/yr
Monitor marketing and sales performance metrics to forecast trends * Build strong clients ... Proven work experience as a Digital marketing strategist or Digital marketing manager
Publisher Account Executive
San Juan, PR · On-site
... performance marketing. We leverage the advertiser relationships and the technology we've built across our brands to help others. Responsibilities: * Manage day-to-day communication through email ...
Publisher Account Executive
San Juan, PR · On-site
... performance marketing. We leverage the advertiser relationships and the technology we've built across our brands to help others. Responsibilities: * Manage day-to-day communication through email ...
Performance Marketing Manager information
What does a performance marketing manager do?
A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.
What are the key skills and qualifications needed to thrive as a performance marketing manager?
To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.
How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?
As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.
What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?
| Aspect | Performance Marketing Manager | Digital Marketing Specialist |
|---|---|---|
| Credentials | Relevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degree | Similar certifications, marketing or related degree |
| Work Environment | Focus on paid campaigns, data analysis, ROI optimization | Broader digital channels, content creation, social media management |
| Industry Usage | Common in e-commerce, tech, advertising agencies | Widespread across various industries including retail, healthcare, and nonprofits |
The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.
How much does a performance marketing manager earn?
Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and digital advertising can earn higher compensation, often supplemented with bonuses or performance incentives.
Is performance marketing a stressful job?
Performance marketing managers often face pressure to meet aggressive campaign targets and optimize ROI, which can create a stressful environment. The role requires managing multiple channels, analyzing data, and adapting strategies quickly, which can contribute to workload and stress levels.
What are popular job titles related to Performance Marketing Manager jobs in Puerto Rico?
For Performance Marketing Manager jobs in Puerto Rico, the most frequently searched job titles are:
What job categories do people searching Performance Marketing Manager jobs in Puerto Rico look for?
The top searched job categories for Performance Marketing Manager jobs in Puerto Rico are:
- Ecommerce Marketing Director
- Digital Marketing Manager
- E Commerce Marketing Manager
- Senior Affiliate Marketing Manager
- Creative Marketing Manager
- Online Affiliate Marketing Manager
- Digital Marketing Communications Manager
- Manager Outdoor Industry Marketing
- Director Multicultural Marketing Manager
- Freelance Digital Marketing Manager
Full-time
Re-posted 8 days ago
Job description
Position Summary
Reporting to EVP, Global Customer Experience, the Marketing Manager, Theatrical serves as Sony Pictures Entertainment's primary marketing representative in Puerto Rico and is responsible for leading the planning, execution, and performance of theatrical marketing initiatives across the territory.
Based in San Juan, this role operates with a high degree of autonomy and serves as the local market expert, partnering closely with Home Office teams including Marketing, Sales, Exhibitor Relations, and Finance. The Marketing Manager is responsible for developing and executing localized marketing strategies that maximize theatrical performance, strengthen exhibitor, media, and promotional partner relationships, and enhance consumer engagement for Sony Pictures releases.
This position oversees campaign execution, publicity, promotions, market intelligence, and operational coordination while ensuring marketing investments deliver measurable business results. As the primary Sony Pictures representative in Puerto Rico, the Marketing Manager serves as a trusted business partner, providing strategic market insights and representing the studio with professionalism and integrity.
Key Responsibilities
Marketing Strategy & Campaign Management
Publicity, Promotions & Partnerships
Sales & Market Support
Operations & Logistics
Education, Experience & Qualifications
Knowledge, Skills & Competencies
Reporting to EVP, Global Customer Experience, the Marketing Manager, Theatrical serves as Sony Pictures Entertainment's primary marketing representative in Puerto Rico and is responsible for leading the planning, execution, and performance of theatrical marketing initiatives across the territory.
Based in San Juan, this role operates with a high degree of autonomy and serves as the local market expert, partnering closely with Home Office teams including Marketing, Sales, Exhibitor Relations, and Finance. The Marketing Manager is responsible for developing and executing localized marketing strategies that maximize theatrical performance, strengthen exhibitor, media, and promotional partner relationships, and enhance consumer engagement for Sony Pictures releases.
This position oversees campaign execution, publicity, promotions, market intelligence, and operational coordination while ensuring marketing investments deliver measurable business results. As the primary Sony Pictures representative in Puerto Rico, the Marketing Manager serves as a trusted business partner, providing strategic market insights and representing the studio with professionalism and integrity.
Key Responsibilities
Marketing Strategy & Campaign Management
- Develop and execute localized marketing strategies for theatrical releases in Puerto Rico, aligning with Sony Pictures' global objectives.
- Plan, implement, and monitor integrated advertising campaigns across traditional and digital media platforms.
- Coordinate and implement promotional partnerships, media promotions, and consumer campaigns that increase awareness and audience engagement.
- Manage marketing budgets, forecasts, purchase orders, invoices, and campaign expenditures while ensuring effective cost control.
- Evaluate campaign performance, market trends, and emerging media opportunities, and recommend optimizations to maximize audience engagement and box office performance.
- Communicate market insights, campaign results, risks, and opportunities to senior leadership and support strategic business initiatives as assigned.
Publicity, Promotions & Partnerships
- Lead local publicity efforts, promotional campaigns, and consumer activations and strategic partnership programs to support theatrical releases.
- Develop and maintain strong relationships with media, promotional partners, advertising agencies, influencers, exhibitors and key industry stakeholders.
- Coordinate press junkets, media interviews, screenings, premieres, special events, promotional appearances and fan activations, including Comic Con participation.
- Coordinate and implement promotional contests, cross-promotional opportunities, trade partnerships, and synergy initiatives that extend campaign reach.
- Track media coverage, awards opportunities, and publicity participation while ensuring effective execution of local PR initiatives.
- Manage local Sony Pictures social media channels in accordance with corporate guidelines.
Sales & Market Support
- Partner with Sales and Exhibitor Relations to support theatrical release strategies and exhibitor engagement.
- Coordinate and attend trade screenings, to gather market intelligence and exhibitor feedback to support release planning.
- Monitor competitive activity, consumer trends, box office performance, providing regular market analysis and recommendations.
Operations & Logistics
- Coordinate the ordering, distribution, tracking and inventory management of theatrical marketing materials, trailers, standees, posters and exhibition assets.
- Oversee relationships with distribution partners, warehouses, and exhibitors to ensure timely delivery and proper implementation of marketing materials.
- Support operational readiness for theatrical releases, screenings, premieres, and promotional events.
- Coordinate with Finance to support monthly reporting, advertising reconciliations, vendor payments, purchase orders, and financial close activities.
Education, Experience & Qualifications
- Bachelor's degree in Marketing, Communications, Cinema, or a related field.
- 3-5 years of progressive experience in marketing, promotions, or related industry experience.
- Experience managing integrated marketing campaigns from planning through execution. Experience managing external agencies, vendors, and cross-functional projects.
Knowledge, Skills & Competencies
- Fluency in both English and Spanish (written and verbal).
- Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Ability to work independently with minimal supervision.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Strong relationship-building skills with the ability to influence and collaborate across internal and external stakeholders.
- Analytical mindset with experience interpreting market trends, campaign performance, and box office data to support business decisions.
- Strategic thinking with the ability to identify opportunities and recommend marketing initiatives that drive results.
- Financial acumen, including budget management, forecasting, and expense tracking.
- Strong negotiation and vendor management skills.
- Results-oriented with a proactive, solutions-focused approach.
- High level of professionalism, sound judgment, and attention to detail.
- Proficiency in Microsoft Office Suite; SAP and Purchase Order system experience.
- Experience with social media platforms and marketing analytics tools.
- Ability to travel throughout Puerto Rico for meetings, screenings, etc.