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Performance Marketing Manager Jobs in California

AppLovin

Performance Marketing Manager

Palo Alto, CA · On-site

The Role We're hiring a founding Performance Marketing Manager to own all of paid growth for Gist - every channel, every dollar, every partnership. You'll set the performance marketing strategy ...

Booster

Performance Marketing Manager

Redwood City, CA · On-site

$100 - $130/hr

About the Role We are seeking a highly analytical, strategic, and growth‑minded Performance Marketing Manager to accelerate our direct‑to‑consumer revenue. Reporting directly to the VP of ...

AppLovin

Performance Marketing Manager

Palo Alto, CA · On-site

The Role We're hiring a founding Performance Marketing Manager to own all of paid growth for Gist - every channel, every dollar, every partnership. You'll set the performance marketing strategy ...

Sundae

Performance Marketing Manager

San Diego, CA · On-site

Role Overview We're seeking a data-driven, execution-oriented Performance Marketing Manager to own and optimize Sundae's lead generation efforts across paid and offline acquisition channels. This ...

Sundae

Performance Marketing Manager

San Diego, CA · On-site

$110K - $125K/yr

Role Overview We're seeking a data-driven, execution-oriented Performance Marketing Manager to own and optimize Sundae's lead generation efforts across paid and offline acquisition channels. This ...

Sierra

Performance Marketing Manager

San Francisco, CA · On-site

$170K - $200K/yr

... budget performance, managing multi-million-dollar quarterly ad budgets, maximizing ROAS, partnering closely with Sales in a sales-led motion, and using attribution, forecasting, and marketing ...

Vercel

Performance Marketing Manager

San Francisco, CA · On-site +1

$150K - $188K/yr

This role is built for an analytical, AI-native growth marketer who cares about results, testing ... Performance reporting, where you surface actionable insights and clear recommendations to ...

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All JobsPerformance Marketing JobsPerformance Marketing Manager JobsPerformance Marketing Manager Jobs in California

Performance Marketing Manager information

See California salary details

$32.6K

$82.4K

$143.6K

How much do performance marketing manager jobs pay per year?

As of Aug 28, 2026, the average yearly pay for performance marketing manager in California is $82,395.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,200.00 and $96,700.00 per year, depending on experience, location, and employer.

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and digital advertising can earn higher compensation, often supplemented with bonuses or performance incentives.

Is performance marketing a stressful job?

Performance marketing managers often face pressure to meet aggressive campaign targets and optimize ROI, which can create a stressful environment. The role requires managing multiple channels, analyzing data, and adapting strategies quickly, which can contribute to workload and stress levels.

What are the most commonly searched types of Performance Marketing jobs in California?

The most popular types of Performance Marketing jobs in California are:

What are popular job titles related to Performance Marketing Manager jobs in California?

For Performance Marketing Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Performance Marketing Manager jobs in California look for?

The top searched job categories for Performance Marketing Manager jobs in California are:

What cities in California are hiring for Performance Marketing Manager jobs?

Cities in California with the most Performance Marketing Manager job openings:

Performance Marketing Manager jobs near you
Infographic showing various Performance Marketing Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 90% Full Time, 7% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $82,395 per year, or $39.6 per hour.