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Performance Marketing Manager Jobs in Alabama (NOW HIRING)

Brook Valley Management

Marketing Manager

Birmingham, AL · On-site

$70K - $95K/yr

Reporting & Performance Management * Establish, track, and report on marketing KPIs related to donor acquisition, retail traffic, engagement, conversion, and campaign efficiency. * Analyze campaign ...

Allied Universal

Marketing Manager

Birmingham, AL · On-site

The Marketing Operations Manager is a key member of the marketing team responsible for supporting ... Ability to build and maintain reports, dashboards, and performance metrics. * Exposure to demand ...

OWA

Digital Marketing Mgr

Foley, AL

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the ...

Demand.com

Marketing Director (Remote)

Huntsville, AL · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Demand.com

Marketing Director (Remote)

Birmingham, AL · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact content engine * Partner closely with Sales to drive full-funnel results * Manage marketing KPIs ...

Cspire_telapex

Senior SEM Specialist

Mobile, AL · On-site

$77K - $95K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of ... performance measurement. Monitor and manage multi-million-dollar advertising budgets while ...

C Spire

Senior SEM Specialist

Montgomery, AL · On-site

$77K - $95K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of ... performance measurement. Monitor and manage multi-million-dollar advertising budgets while ...

Cspire_telapex

Senior SEM Specialist

Montgomery, AL · On-site

$77K - $95K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of ... performance measurement. Monitor and manage multi-million-dollar advertising budgets while ...

C Spire

Senior SEM Specialist

Birmingham, AL · On-site

$73K - $90K/yr

As a Senior SEM Specialist, you will own the strategy, execution, optimization, and performance of ... performance measurement. Monitor and manage multi-million-dollar advertising budgets while ...

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All JobsPerformance Marketing JobsPerformance Marketing Manager JobsPerformance Marketing Manager Jobs in Alabama

Performance Marketing Manager information

See Alabama salary details

$29.9K

$75.7K

$131.9K

How much do performance marketing manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for performance marketing manager in Alabama is $75,673.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,400.00 and $88,800.00 per year, depending on experience, location, and employer.

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and digital advertising can earn higher compensation, often supplemented with bonuses or performance incentives.

Is performance marketing a stressful job?

Performance marketing managers often face pressure to meet aggressive campaign targets and optimize ROI, which can create a stressful environment. The role requires managing multiple channels, analyzing data, and adapting strategies quickly, which can contribute to workload and stress levels.

What are the most commonly searched types of Performance Marketing jobs in Alabama?

The most popular types of Performance Marketing jobs in Alabama are:

What are popular job titles related to Performance Marketing Manager jobs in Alabama?

For Performance Marketing Manager jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Performance Marketing Manager jobs in Alabama look for?

The top searched job categories for Performance Marketing Manager jobs in Alabama are:

What cities in Alabama are hiring for Performance Marketing Manager jobs?

Cities in Alabama with the most Performance Marketing Manager job openings:

Performance Marketing Manager jobs near you
Infographic showing various Performance Marketing Manager job openings in Alabama as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 10% Part Time, and 4% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $75,673 per year, or $36.4 per hour.

Performance Marketing Manager Intern

My Amazon Guy

Allgood, AL • Remote

$7.25 - $10/hr

Full-time, Internship

Re-posted 17 days ago

Job description

This is a remote position.

The Performance Marketing Manager Intern will support the execution and optimization of direct-to-consumer (DTC) performance marketing campaigns across paid social channels. This internship is designed to provide hands-on experience in digital advertising, creative testing, and conversion optimization while learning from a high-performing marketing team. The ideal candidate is eager to learn, data-driven, and passionate about digital marketing and eCommerce growth. Prior DTC experience is not required, but is a plus.

Key Responsibilities
  • Assist in planning, launching, and monitoring paid social campaigns on Meta (Facebook, Instagram) and TikTok.
  • Support in analyzing campaign data and preparing performance reports.
  • Collaborate with creative teams to brainstorm and test new ad creatives and messaging.
  • Help implement A/B tests for ad creatives, copy, and landing pages.
  • Participate in conversion rate optimization (CRO) initiatives by tracking and documenting test results.
  • Assist in creating and maintaining Standard Operating Procedures (SOPs) related to campaign management and reporting.
  • Support the integration of email marketing campaigns with paid strategies.
  • Conduct research on industry trends, competitors, and best practices in digital advertising.
  • Contribute ideas for process improvement and creative innovation within the marketing team.
  • Maintain a proactive learning approach to stay updated on the latest trends in performance marketing.

Learning Opportunities
  • Gain hands-on experience managing real paid social campaigns.
  • Learn how to analyze campaign performance and identify optimization opportunities.
  • Exposure to creative strategy, media buying, and CRO processes.
  • Work closely with seasoned marketers and gain mentorship from the Performance Marketing leadership team.
  • Understand how paid and organic marketing work together in a DTC environment.


Requirements
  • DTC experience is a huge plus but not required.
  • Strong analytical and problem-solving skills.
  • Excellent attention to detail and organizational skills.
  • Comfortable working with data and basic performance metrics (CTR, CPC, ROAS, etc.).
  • Basic understanding of paid social platforms (Meta Ads, TikTok Ads) is a plus.
  • Creative thinker with a willingness to test and learn.
  • Strong written and verbal communication skills.
  • Ability to work collaboratively in a fast-paced environment.

Technical Requirements
  • A computer with dual monitor setup is required
  • Computer with at least 8GB of RAM
  • Must have at least 25 MBPS internet speed
  • Camera with at least 1080p resolution

Benefits
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  • Opportunities for professional development and career advancement