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Manager Google Ppc Jobs in Alabama (NOW HIRING)

OWA

Marketing Manager

Foley, AL · On-site

... social, Google/PPC, programmatic, and OTA advertising * Lead and manage media strategy from agency relationships to in-house ownership, including account access, platform onboarding, vendor ...

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Manager Google Ppc information

What does a manager Google PPC do?

A manager Google PPC oversees pay-per-click advertising campaigns on Google Ads, developing strategies to optimize ad performance and maximize return on investment. They analyze data, manage budgets, and coordinate with teams to ensure campaigns meet business goals, often using tools like Google Analytics and AdWords certifications.

What is the difference between Manager Google Ppc vs PPC Specialist?

AspectManager Google PpcPPC Specialist
CredentialsGoogle Ads Certification, marketing degree often preferredGoogle Ads Certification, digital marketing background
Work EnvironmentOversees teams, strategic planning, client communicationExecutes campaigns, analyzes data, optimizes ads
Industry UsageUsed in agencies, large companies, and marketing teamsCommon in digital marketing agencies and in-house teams

The main difference is that a Manager Google Ppc focuses on overseeing campaigns, managing teams, and strategic planning, while a PPC Specialist handles the day-to-day execution, optimization, and analysis of ad campaigns. Managers typically have leadership responsibilities, whereas specialists focus on technical skills and campaign performance.

What is manager Google PPC management?

Manager Google PPC management involves overseeing pay-per-click advertising campaigns on Google Ads, including strategy development, keyword selection, ad creation, bid management, and performance analysis. It requires skills in digital marketing, data analysis, and familiarity with Google Ads tools to optimize ad spend and achieve marketing goals.

How to become a manager Google PPC?

To become a Google PPC manager, develop expertise in pay-per-click advertising, Google Ads platform, and digital marketing strategies. Obtain relevant certifications such as Google Ads Certification and gain experience managing PPC campaigns across various industries. Strong analytical skills, knowledge of keyword research, ad copywriting, and budget management are essential for this role.
What are popular job titles related to Manager Google Ppc jobs in Alabama? For Manager Google Ppc jobs in Alabama, the most frequently searched job titles are:
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Infographic showing various Manager Google Ppc job openings in Alabama as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Marketing Manager

OWA

Foley, AL • On-site

Full-time

Re-posted 26 days ago

Job description

As OWA matures its internal capabilities, this role is responsible for media strategy in-house, managing third-party buying partners or contractors as needed, and ensuring every paid channel — TV, radio, outdoor, digital, social, programmatic — is performing against defined business goals. This role manages day-to-day team workflow, project prioritization, cross-functional communication, and departmental reporting, ensuring that campaigns, content, and brand initiatives move through the team efficiently.
 
DUTIES AND RESPONSIBILITIES:
  • Serve as OWA's primary internal expert on integrated media strategy, owning the planning and strategic direction for all paid media channels including broadcast TV, radio, outdoor/billboard, digital display, paid social, Google/PPC, programmatic, and OTA advertising
  • Lead and manage media strategy from agency relationships to in-house ownership, including account access, platform onboarding, vendor relationships, and institutional knowledge transfer
  • Oversee paid media buying execution — either directly or through a third-party contractor or agency — while retaining all strategy, performance analysis, and optimization decisions internally
  • Manage day-to-day operations of the marketing department, serving as the primary point of contact for internal stakeholders across OWA's business entities
  • Translate the Director's strategic direction into actionable project plans, timelines, and team assignments across social, digital, creative, PR, and operations
  • Directly supervise the Social Media Manager, Digital Marketing Manager, Creative Services Manager, Content Producer, PR Coordinator, Partnerships & Community Coordinator, and Traffic & Operations Coordinator
  • Lead weekly department meetings, manage the marketing calendar, and maintain visibility into all active campaigns and projects
  • Own media budget management including pacing, invoice reconciliation, vendor contract oversight, and post-buy performance reporting
  • Develop and present integrated media plans for seasonal campaigns, new attraction launches, special events, and resort-wide promotional initiatives
  • Track and report campaign performance across all paid and owned channels; present findings and strategic recommendations to the Director of Marketing
  • Evaluate co-op advertising opportunities with Gulf Shores/Orange Beach tourism boards, Alabama Tourism Department, and regional partners
  • Support onboarding and training of new team members; contribute to the development of department SOPs, workflow documentation, and brand standards
  • Serve as acting Director of Marketing in the absence of the Director
QUALIFICATIONS:
  • 5–8 years of integrated marketing experience with demonstrated hands-on expertise in both traditional media (TV, radio, outdoor) and digital media (Google Ads, Meta, programmatic, paid social)
  • Proven experience developing and managing integrated media plans across traditional and digital channels simultaneously — not one or the other
  • Experience managing or directing media buying, whether in-house or through agency/contractor relationships; ability to hold third parties accountable to strategy and performance
  • At least 2 years in a team management or senior lead capacity with experience directing creative, digital, and communications staff
  • Strong command of media math, post-buy analysis, and performance reporting across traditional and digital channels
  • Proficiency with Google Ads, Meta Ads Manager, Google Analytics (GA4), and familiarity with programmatic and OTA advertising platforms
  • Familiarity with traditional media vendor relationships including broadcast TV, radio, and outdoor in a regional market; Gulf Coast Alabama market knowledge a significant plus
  • Experience in tourism, theme parks, hospitality, entertainment, or destination marketing strongly preferred
  • Strong project management skills with ability to manage high-volume, multi-campaign workload across a multi-entity organization
  • Proficiency with project management tools (ClickUp, Asana, Monday.com, or similar)
  • Exceptional communication, presentation, and cross-functional leadership skills
  • Bachelor's degree in Marketing, Advertising, Communications, or related field; MBA or relevant advanced degree a plus
Interested applicants can apply directly to www.visitowa.com/employment.
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