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Performance Marketer Jobs in Raleigh, NC (NOW HIRING)

Limitless East Marketing

Marketing Assistant

Raleigh, NC · On-site

$46K - $59K/yr

Track and analyze the performance of marketing efforts. * Coordinate with vendors and partners to ensure timely delivery of marketing assets. * Support event planning and promotional activities.

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Performance Marketer information

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How much do performance marketer jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for performance marketer in Raleigh, NC is $17.59, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $16.83 per hour, depending on experience, location, and employer.

How much does a performance marketer make?

Performance marketers typically earn a median annual salary ranging from $50,000 to $80,000, depending on experience, location, and industry. Senior or specialized roles with certifications in tools like Google Ads or Facebook Ads can earn higher salaries, often exceeding $100,000 annually.

What skills and qualifications are needed to be a performance marketer?

To thrive as a Performance Marketer, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Proficiency with platforms like Google Ads, Facebook Ads Manager, Google Analytics, and relevant certification (e.g., Google Ads certification) is typically required. Strategic thinking, adaptability, and strong communication skills help differentiate successful professionals in this role. These skills ensure campaigns are data-driven, results-focused, and effectively aligned with business goals for maximum ROI.

What is a performance marketer?

Performance Marketers are professionals who focus on planning, executing, and optimizing marketing campaigns that are driven by measurable results, such as clicks, leads, or sales. They use data analytics and performance metrics to ensure marketing efforts deliver a positive return on investment (ROI). Performance marketers often work with channels like paid search, social media ads, affiliate marketing, and email marketing. Their main goal is to maximize the effectiveness and efficiency of marketing spend by constantly testing and tweaking campaigns. They are skilled in using various tools and platforms to track, analyze, and improve campaign performance.

What is a performance marketing job?

A performance marketing job involves creating and managing digital advertising campaigns to drive specific actions such as sales, leads, or website traffic. It requires skills in data analysis, paid media platforms like Google Ads or Facebook Ads, and optimization techniques to maximize return on investment.

How does a performance marketer collaborate with creative and data teams to achieve campaign goals?

Performance Marketers work closely with creative teams to develop compelling ad assets that align with campaign objectives and brand guidelines. They also partner with data analysts to interpret campaign metrics, identify optimization opportunities, and adjust strategies in real-time. This cross-functional collaboration is essential for launching effective campaigns, iterating on creatives based on performance data, and ensuring that marketing spend drives measurable ROI. Effective communication and adaptability are key, as priorities can shift rapidly in response to campaign results.
What are popular job titles related to Performance Marketer jobs in Raleigh, NC? For Performance Marketer jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Performance Marketer jobs in Raleigh, NC look for? The top searched job categories for Performance Marketer jobs in Raleigh, NC are:
Performance Marketer jobs near you
Infographic showing various Performance Marketer job openings in Raleigh, NC as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $36,585 per year, or $17.6 per hour.

Marketing Technology Specialist

VisionPoint Marketing

Raleigh, NC • Remote

Full-time

Posted 21 days ago

Job description

About VisionPoint Marketing

VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier—and more successful—for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters.

The Role

We are looking for a Marketing Technology Specialist to build the technical solutions that power digital marketing across our client portfolio.

This role sits at the intersection of development, analytics, paid media, and marketing operations. You’ll solve technical marketing challenges by building lightweight applications, connecting platforms through APIs, implementing advanced measurement and analytics solutions, and creating automation that helps our teams work smarter. If you enjoy making systems work better together, solving complex implementation problems, and building practical tools that have real business impact, we’d love to meet you.

What You’ll DoBuild Marketing Technology Solutions
  • Custom Tool Development: Design, build, and maintain lightweight applications and utilities using JavaScript, Node.js, and AWS that improve agency operations and client marketing performance.
  • Workflow Automation: Create reusable automation, reporting and analysis tools, and operational solutions that reduce manual effort and improve efficiency across teams.
  • Solution Architecture: Evaluate technical challenges and determine the right solution—whether that’s a cloud application, API integration, Google Sheets workflow, reporting dashboard, or automation platform.
Integrations & Technical Implementation
  • Marketing Platform Integrations: Build and maintain integrations between websites, advertising platforms, analytics tools, reporting systems, and CRM environments using REST APIs, webhooks, SFTP, and other data exchange methods.
  • Client Implementation Support: Collaborate with client marketing, analytics, and engineering teams to define integration requirements, coordinate technical implementation, validate data flows, and resolve deployment issues.
  • Advanced Measurement: Implement server-side tracking solutions, conversion APIs, and custom event collection to support reliable attribution and marketing measurement.
  • Platform Extensions: Extend marketing platforms with custom JavaScript, Node.js services, and lightweight cloud applications that go beyond standard platform capabilities.
  • Technical Troubleshooting: Diagnose and resolve complex tracking, attribution, integration, and data flow issues across interconnected marketing systems.
Measurement & Reporting
  • Tracking Validation: Partner with the Analytics team to ensure tracking implementations are accurate, complete, and producing reliable marketing data.
  • Reporting Solutions: Build dashboards and reporting experiences using platforms like Looker Studio, Google Sheets, TapClicks, or similar tools that help internal teams and clients understand marketing performance.
  • Data Transformation: Connect, clean, and organize marketing data from multiple platforms to create scalable reporting and decision-making tools.
Cross-Functional Collaboration
  • Technical Partner: Serve as the primary technical resource for the Paid Media team while partnering closely with Analytics, Strategy, CRM, and Web teams.
  • Client Technical Consulting: Partner directly with clients to understand business and technical requirements, explain complex implementation concepts, guide technical decision-making, and coordinate successful integrations across client and agency teams.
  • Implementation Consulting: Translate campaign objectives and business requirements into scalable technical solutions and advise internal teams on implementation approaches and technical feasibility.
  • Continuous Innovation: Stay current on emerging marketing technologies, server-side measurement, AI-assisted development, and new integration opportunities that improve agency capabilities.
Who You Are

Must-Have Technical Skills

  • Marketing Measurement: Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and modern server-side tracking technologies such as Meta Conversions API, Google Enhanced Conversions, LinkedIn Conversions API, or similar solutions.
  • Application Development: Experience building technical solutions using JavaScript and Node.js, including deploying or supporting cloud-hosted applications (AWS preferred).
  • Systems Integration: Strong understanding of REST APIs, webhooks, SFTP, and other integration methods used to connect marketing platforms and business systems.
  • Reporting & Automation: Experience building workflow automation, reporting solutions, or operational tools using Google Sheets, Looker Studio, TapClicks, Zapier, or similar platforms.
  • Problem Solving: Ability to troubleshoot complex data flows, translate business requirements into practical technical solutions, and navigate interconnected marketing systems.

Background & Experience

  • Agency Experience (preferred): Comfortable supporting multiple clients with varying marketing technology stacks and implementation requirements.
  • CRM Integration Experience: Familiarity with marketing data integrations involving CRM platforms and lead management workflows.
  • Modern Development Practices: Experience using Git/GitHub and AI-assisted development tools such as Cursor, Claude Code, Codex, or GitHub Copilot to accelerate development while applying sound engineering judgment.
  • Privacy Awareness: Familiarity with consent management platforms and privacy-conscious marketing implementations.
Our Tech Stack
  • Marketing Measurement: GA4, Google Tag Manager, Server-Side Tracking, Meta Conversions API, Google Enhanced Conversions
  • Development: JavaScript, Node.js, AWS
  • Integrations: REST APIs, Webhooks, SFTP
  • Reporting & Automation: Google Sheets, Looker Studio, TapClicks, Zapier

A Quick Note 

Research shows that people from underrepresented identities often hesitate to apply for job opportunities if they feel they do not fulfill all of the listed qualifications. VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn't meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity!

What Success Looks Like

Within your first year, you’ll become the agency’s go-to technical resource for marketing technology solutions. You’ll have built reusable tools that save teams time, implemented reliable integrations across marketing platforms, solved complex tracking and measurement challenges, and improved how we collect, connect, and communicate marketing data for our clients.

 

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity. It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.


 

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