Position Summary Information for Announcement
University Overview
Embark on an exciting journey with the University of La Verne, where your career aspirations come to life in a vibrant and welcoming environment. Established in 1891, our diverse and inclusive community is more than just a university-it's a home for passionate individuals like you.
At the University of La Verne, we embody four core values that set us apart-Ethical Reasoning, Diversity and Inclusivity, Lifelong Learning, and Civic and Community Engagement. If you're fueled by these principles and are eager to make a meaningful impact, your journey begins here.
With a rich history spanning 132 years, the University of La Verne boasts a global Leo Family of 89,000+ accomplished alumni. As the #1 private university in California for social mobility according to U.S. News and World Report 2024, and recently recognized as the 33rd Best U.S. College by the Wall Street Journal 2024, we take pride in our commitment to excellence in education.
Join us in shaping the future, where your passion meets purpose. Come be part of something extraordinary and apply today!
Diversity Statement
The University supports a diverse and inclusive environment where students recognize and benefit from the life experiences and viewpoints of other students, faculty, and staff. Diversity is an active and intentional practice that supports difference and multiplicity to expand knowledge, educate capable citizens, develop the whole person, and serve our local and global communities. Promoting and sustaining diversity is a commitment to educational quality and the creation of positive, respectful learning communities.
Job Description Summary
The Office of Undergraduate Admission is looking for creative undergraduate student to help manage and create content for their social media accounts. The student social media specialist will assist in content creation, scheduling, and brainstorming innovative ways to connect with and increase the prospective student audience through social media.
This position will help manage our Instagram, Facebook, Twitter, YouTube and TikTok, while keeping an eye out for any new platforms we can utilize. The Student Social Media Specialist may also assist with other forms of media including the collection of photo/video content, creating and editing informational videos, designing flyers, etc.
Hours will be conducted mostly independently, 5-10 hours a week, with bi-weekly or monthly meetings.
Specific Duties
- Create, schedule, and publish content for Instagram, Facebook, X (Twitter), YouTube, and TikTok.
- Help develop and manage the monthly social media content calendar.
- Monitor social media accounts and respond to comments and direct messages as needed.
- Attend admission events to capture photos, videos, and live content.
- Track social media performance and share ideas to improve engagement and reach.
- Ensure all content adheres to the University of La Verne branding and messaging guidelines.
- Research social media trends and recommend new content ideas and strategies.
- Assist with major social media recruitment and enrollment campaigns.
- Provide guidance and support to other student employees assisting with social media.
- Attend biweekly or monthly meetings with the supervisor.
Minimum Qualifications
- Must be a current University of La Verne student.
- Must currently serve as a Student Social Media Specialist in the Office of Admission.
- Demonstrated knowledge of campus events, student life, and University culture.
- Must be in good academic and disciplinary standing with the University.
- Strong communication skills and the ability to represent the University of La Verne in a positive and authentic manner.
- Ability to work independently and take initiative in creating and managing content.
- Access to a mobile device and/or computer with reliable internet access to create and post content regularly.
Preferred Qualifications
- Experience creating content for Instagram, TikTok, X (Twitter), and other social media platforms.
- Proficiency with basic photo and video editing tools such as Canva, CapCut, or Adobe Express.
- Previous experience managing content calendars and scheduling posts.
- Strong understanding of social media trends and strategies to increase student engagement.
- Ability to work independently, meet deadlines, and manage multiple projects.
- Experience in analyzing social media performance and recommending ways to improve reach and engagement.
- Prior leadership or mentoring experience is preferred.
Benefits Summary
Employees are eligible for the following benefits:
One hour of Paid Sick Leave for every 30 hours worked, with a maximum accrual of 24 hours of Paid Sick Leave per year and capped at 48 hours.
University of La Verne Defined Contribution Retirement Plan - can contribute employee voluntary contributions, excluding wages derived from federal work study funds.
In accordance with the Affordable Care Act (ACA), employees who work an average of 30 or more hours per week, will be eligible for medical coverage through the University of La Verne.
Covered under the University of La Verne Workers Compensation Insurance.
Location La Verne Main Campus If Other, please specify. Physical Demands Summary
The physical demands include the ability to sit, stand, walk, bend, and lift up to 20 pounds occasionally.
Do the essential functions of this job require lifting? No If yes, list maximum weight and duration Describe work environment