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Digital Marketing & Events Co-op (2 Positions) 

Position Summary 

The Marketing & Events Co-op is a year-long, part-time opportunity designed for students interested in gaining hands-on experience across both digital marketing and event management. Working closely with Dentsply Sirona's Commercial Marketing team, co-op students will help plan and execute SureSmile growth initiatives while supporting local field marketing efforts. 

Each co-op will begin the year with a primary area of responsibility-either Digital Marketing or Event Planning. At the midpoint of the program, the co-ops will rotate responsibilities, allowing each student to gain meaningful experience in both disciplines while contributing to end-to-end campaign execution. 

This role provides exposure to strategic planning, marketing communications, influencer partnerships, project management, event execution, analytics, and cross-functional collaboration. 

What You'll Do 

Digital Marketing Rotation 

• Develop and execute social media content plans promoting SureSmile Days in the Cincinnati area. 

• Coordinate campaign calendars and digital marketing timelines.  

• Partner with university athletes and influencers to create localized marketing campaigns.  

• Create marketing assets, graphics, and promotional materials.  

• Monitor campaign performance and recommend improvements.  

• Assist with email marketing and digital communications.  

• Track engagement metrics and prepare campaign performance reports.  

• Support post-event analytics and recommendations.  

Event Planning Rotation 

• Plan and coordinate SureSmile Day events at dental practices in the Cincinnati area. 

• Develop detailed project plans, timelines, and checklists.  

• Partner with Territory Managers and Marketing to execute promotional plans.  

• Coordinate logistics with participating practices.  

• Assist with scheduling, vendor coordination, and event materials.  

• Track milestones and ensure projects remain on schedule.  

• Support event-day execution when needed.  

• Capture lessons learned and support continuous process improvements.  

Throughout Both Rotations You'll 

• Collaborate with Marketing, Sales, Territory Managers, and external partners.  

• Participate in campaign planning meetings.  

• Gain exposure to project management methodologies.  

• Present recommendations and project updates.  

• Build relationships with cross-functional stakeholders.  

• Support additional marketing initiatives as assigned.  

What You'll Learn 

By the end of the program, you will have experience in: 

• Digital marketing strategy  

• Social media campaign management  

• Influencer marketing  

• Event planning and execution  

• Project management  

• Marketing analytics  

• Cross-functional collaboration  

• Healthcare and dental marketing  

• Professional communication  

• Business planning and execution  

Qualifications 

Required 

• Currently enrolled in a bachelor's degree program in Marketing, Business, Communications, Event Management, Project Management, or a related field at the University if Cincinnati.  

• Minimum cumulative GPA of 3.0.  

• Eligible to work in the United States without sponsorship now or in the future.  

• Available to meet the part-time hours requirement. 

• Strong written and verbal communication skills.  

• Excellent organizational skills with attention to detail.  

• Ability to manage multiple projects simultaneously.  

• Proficiency in Microsoft Office.  

• Experience with social media platforms and content creation.  

Preferred 

• Familiarity with Canva, Adobe Creative Suite, or similar design tools.  

• Interest in event planning or project management.  

• Experience leading student organizations or campus events.  

• Strong problem-solving skills and willingness to learn.  

Program Structure 

• Two Co-op Positions  

• Part-Time  

• Academic Year Commitment