Description:
Engagement Overview
The Creative Director defines and stewards Indagare's brand identity, visual world, and creative standards across marketing channels. This engagement ensures coherence of taste, storytelling, and design while enabling a high-velocity creative pipeline supported by in-house resources. The Creative Director partners closely with the CMO, Editorial leadership, and fractional creative talent to build a distinctive brand and creative assets that reinforces Indagare's positioning, desirability, and authority in luxury travel.
What You'll Do
- Oversee the evolution and maintenance of Indagareโs brand guidelines, ensuring they remain relevant in a fast-evolving digital landscape.
- Lead the conceptualization and production of innovative campaigns and creative assets, with a focus on digital and social excellence
- Drive the creative strategy for groundbreaking marketing campaigns across all channels and mediums
- Work across the business to optimize resources, budgets, and schedules, ensuring the team delivers at the highest standard without compromising agility.
- Work collaboratively across the organization to drive innovation and creative excellence
- Communicate vision and feedback effectivelyโverbally, written, and visuallyโto stakeholders at all levels
- Additional creative responsibilities and projects upon request
Success Metrics
- Creative excellence - quality, consistency and velocity
- Brand aesthetic coherence
- Editorial and exec alignment on brand identity
Qualifications
- 8-12+ years of experience in creative direction within digital, editorial, or luxury/lifestyle environments
- Sophisticated taste with the ability to translate brand strategy into visual and creative systems
- Experience building or stewarding a brand world across multiple channels (social, digital, email, campaigns, product)
- Ability to elevate creative without slowing down velocity; comfortable empowering in-house talent to execute
- Comfortable in high-context, cross-functional creative processes with multiple stakeholders (Product, Editorial and Marketing)
- Curiosity about travel, culture, design, and storytelling; a marketerโs instinct and a strategist's clarity
- Low-ego collaborator who balances conviction with openness; able to offer critique that moves work forward
Requirements: