Paid Social Strategist
Raleigh, NC · On-site
In this role, you'll plan, launch, and optimize paid social campaigns that generate measurable growth for our clients. You'll work across today's leading social advertising platforms to build ...
Paid Social Strategist
Raleigh, NC · On-site
In this role, you'll plan, launch, and optimize paid social campaigns that generate measurable growth for our clients. You'll work across today's leading social advertising platforms to build ...
Supervisor, Paid Social
Philadelphia, PA · On-site
$70K - $140K/yr
Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and ...
Supervisor, Paid Social
Philadelphia, PA · On-site
$70K - $140K/yr
Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and ...
Paid Social Strategist
Raleigh, NC · On-site
In this role, you'll plan, launch, and optimize paid social campaigns that generate measurable growth for our clients. You'll work across today's leading social advertising platforms to build ...
Quick apply
Paid Social Strategist
Raleigh, NC · On-site
In this role, you'll plan, launch, and optimize paid social campaigns that generate measurable growth for our clients. You'll work across today's leading social advertising platforms to build ...
The Paid Social Specialist is responsible for the day-to-day planning, execution, optimization, and performance analysis of paid social campaigns across multiple client accounts. This role translates ...
Quick apply
The Paid Social Specialist is responsible for the day-to-day planning, execution, optimization, and performance analysis of paid social campaigns across multiple client accounts. This role translates ...
Supervisor, Paid Social
Chicago, IL · On-site
$70K - $140K/yr
Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and ...
Supervisor, Paid Social
Chicago, IL · On-site
$70K - $140K/yr
Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and ...
Director, Paid Social
Philadelphia, PA · On-site
As our Director, Paid Social, you will be the strategic architect behind all social media initiatives for our clients - encompassing everything from advanced paid social advertising and compelling ...
Director, Paid Social
Philadelphia, PA · On-site
As our Director, Paid Social, you will be the strategic architect behind all social media initiatives for our clients - encompassing everything from advanced paid social advertising and compelling ...
Manager, Paid Social
New York, NY · Remote
Medical
Dental
Life
Retirement
In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day ...
Manager, Paid Social
New York, NY · Remote
Medical
Dental
Life
Retirement
In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day ...
Supervisor, Paid Social
Manhattan, NY · On-site
$70K - $140K/yr
Supervisor, Paid Social Position at CMI Media Group Job Title: Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with ...
Supervisor, Paid Social
Manhattan, NY · On-site
$70K - $140K/yr
Supervisor, Paid Social Position at CMI Media Group Job Title: Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with ...
Manager, Paid Social
Chicago, IL · On-site
Medical
Dental
Vision
Retirement
PTO
The Manager, Paid Social serves as the day-to-day steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to translate ...
Manager, Paid Social
Chicago, IL · On-site
Medical
Dental
Vision
Retirement
PTO
The Manager, Paid Social serves as the day-to-day steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to translate ...
Manager, Paid Social
Chicago, IL · On-site
Medical
Dental
Vision
Retirement
PTO
The Manager, Paid Social serves as the daytoday steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to translate ...
Manager, Paid Social
Chicago, IL · On-site
Medical
Dental
Vision
Retirement
PTO
The Manager, Paid Social serves as the daytoday steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to translate ...
Paid Social Manager
Austin, TX · Remote
$70K - $80K/yr
Medical
Dental
Retirement
PTO
The Paid Social Media Manager will be responsible for leading medium, enterprise, franchise, and multi-location client media strategy, monitoring performance, and reporting to clients. The Paid ...
Quick apply
Paid Social Manager
Austin, TX · Remote
$70K - $80K/yr
Medical
Dental
Retirement
PTO
The Paid Social Media Manager will be responsible for leading medium, enterprise, franchise, and multi-location client media strategy, monitoring performance, and reporting to clients. The Paid ...
Paid Social Manager
Chicago, IL · Remote
$70K - $80K/yr
Medical
Dental
Retirement
PTO
The Paid Social Media Manager will be responsible for leading medium, enterprise, franchise, and multi-location client media strategy, monitoring performance, and reporting to clients. The Paid ...
Quick apply
Paid Social Manager
Chicago, IL · Remote
$70K - $80K/yr
Medical
Dental
Retirement
PTO
The Paid Social Media Manager will be responsible for leading medium, enterprise, franchise, and multi-location client media strategy, monitoring performance, and reporting to clients. The Paid ...
Director, Paid Social
Irving, TX · On-site
$155 - $195/hr
The Director of Paid Social will set strategic direction for audience targeting, creative strategy, and budget allocation, while staying directly involved in execution.Duties and ...
Director, Paid Social
Irving, TX · On-site
$155 - $195/hr
The Director of Paid Social will set strategic direction for audience targeting, creative strategy, and budget allocation, while staying directly involved in execution.Duties and ...
Analyst, Paid Social
San Francisco, CA · On-site
Medical
Dental
Vision
Retirement
PTO
The Paid Social team manages campaigns across Meta, Pinterest, TikTok, and emerging social platforms. You'll help fuel customer growth and sales through data-driven media strategies across a dynamic ...
Analyst, Paid Social
San Francisco, CA · On-site
Medical
Dental
Vision
Retirement
PTO
The Paid Social team manages campaigns across Meta, Pinterest, TikTok, and emerging social platforms. You'll help fuel customer growth and sales through data-driven media strategies across a dynamic ...
Analyst - Paid Social
San Francisco, CA · On-site
Medical
Dental
Vision
Retirement
PTO
The Paid Social team manages campaigns across Meta, Pinterest, TikTok, and emerging social platforms. You'll help fuel customer growth and sales through data-driven media strategies across a dynamic ...
Analyst - Paid Social
San Francisco, CA · On-site
Medical
Dental
Vision
Retirement
PTO
The Paid Social team manages campaigns across Meta, Pinterest, TikTok, and emerging social platforms. You'll help fuel customer growth and sales through data-driven media strategies across a dynamic ...
Paid Social Manager
Medical
Dental
Vision
Retirement
PTO
Job Summary The Paid Social Manager defines and evolves how paid social media is leveraged across Choice Hotels. This is an individual contributor role within Paid Media Labs, serving as the ...
New
Paid Social Manager
Medical
Dental
Vision
Retirement
PTO
Job Summary The Paid Social Manager defines and evolves how paid social media is leveraged across Choice Hotels. This is an individual contributor role within Paid Media Labs, serving as the ...
New
Manager, Paid Social
New York, NY · On-site
Medical
Dental
Life
Retirement
In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day ...
Manager, Paid Social
New York, NY · On-site
Medical
Dental
Life
Retirement
In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day ...
Supervisor, Paid Social
Philadelphia, PA · On-site
$70K - $140K/yr
Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and ...
Supervisor, Paid Social
Philadelphia, PA · On-site
$70K - $140K/yr
Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and ...
Supervisor, Paid Social
$70K - $140K/yr
Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and ...
Supervisor, Paid Social
$70K - $140K/yr
Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and ...
Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and ...
Quick apply
Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and ...
Paid Social information
See salary details
$14.90 - $15.54
1% of jobs
$15.54 - $16.17
2% of jobs
$16.17 - $16.81
4% of jobs
$16.81 - $17.44
14% of jobs
$17.60 is the 25th percentile. Wages below this are outliers.
$17.44 - $18.07
15% of jobs
$18.07 - $18.71
9% of jobs
The median wage is $19.10 / hr.
$18.71 - $19.34
9% of jobs
$19.34 - $19.97
4% of jobs
$19.97 - $20.61
10% of jobs
$20.95 is the 75th percentile. Wages above this are outliers.
$20.61 - $21.24
15% of jobs
$21.24 - $21.88
18% of jobs
$14
$19
$21
How much do paid social jobs pay per hour?
As of Aug 13, 2026, the average hourly pay for paid social in the United States is $19.41, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $21.15 per hour, depending on experience, location, and employer.
Are paid social media jobs legit?
Paid social media jobs are legitimate roles involving managing advertising campaigns on platforms like Facebook, Instagram, and LinkedIn. They typically require skills in digital marketing, analytics, and familiarity with advertising tools, and are offered by reputable companies or agencies. However, job seekers should verify the employer and avoid scams that promise high pay for minimal work.
What is the difference between Paid Social vs Social Media Coordinator?
| Aspect | Paid Social | Social Media Coordinator |
|---|---|---|
| Credentials | Experience with advertising platforms, marketing certifications often preferred | Social media management skills, basic marketing knowledge |
| Work Environment | Digital marketing teams, advertising agencies | In-house marketing teams, media agencies |
| Industry Usage | Advertising, digital marketing | Brand management, communications |
| Primary Focus | Creating and managing paid ad campaigns on social platforms | Creating, scheduling, and engaging with organic content |
Paid Social specialists focus on developing and optimizing paid advertising campaigns on social media platforms, utilizing ad tools and targeting strategies. Social Media Coordinators handle organic content, community engagement, and brand messaging. While both roles work within social media marketing, Paid Social is more campaign and ad-driven, whereas Social Media Coordinators focus on organic growth and engagement.
What is an example of paid social?
Paid social refers to advertising campaigns on social media platforms like Facebook, Instagram, LinkedIn, or Twitter where businesses pay to promote content or products. Examples include running targeted ads, sponsored posts, or boosted content to reach specific audiences and achieve marketing goals.
What are some common challenges faced in a paid social role, and how can they be managed effectively?
Professionals in Paid Social often encounter challenges such as balancing budget constraints with campaign performance goals, adapting to frequent changes in platform algorithms, and accurately measuring ROI across multiple channels. Effective management involves staying up to date with platform updates, leveraging A/B testing to optimize creatives and audience targeting, and collaborating closely with analytics teams to interpret data. Building strong relationships with other marketing team members ensures campaigns align with broader brand objectives, and regular communication helps quickly address any performance issues.
What is a paid social specialist?
A Paid Social specialist is a marketing professional who manages and optimizes paid advertising campaigns on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Their main responsibilities include creating engaging ads, targeting specific audiences, setting budgets, analyzing performance data, and adjusting strategies to improve return on investment (ROI). They work closely with brands or agencies to increase brand awareness, drive website traffic, and generate leads or sales through paid social media channels.
What are the key skills and qualifications needed to thrive as a paid social specialist, and why are they important?
To thrive as a Paid Social Specialist, you need strong analytical abilities, digital marketing knowledge, and experience with campaign management, typically supported by a degree in marketing or a related field. Mastery of social advertising platforms like Facebook Ads Manager, LinkedIn Campaign Manager, and proficiency with analytics tools such as Google Analytics or Sprout Social are commonly required. Standout candidates demonstrate creativity, adaptability, and strong communication skills to craft compelling ad copy and optimize campaigns in real time. These skills and qualities are crucial for driving ROI, efficiently managing budgets, and effectively engaging target audiences in a constantly evolving digital landscape.
More about Paid Social jobs
What cities are hiring for Paid Social jobs? Cities with the most Paid Social job openings:
What are the most commonly searched types of Paid Social jobs? The most popular types of Paid Social jobs are:
What states have the most Paid Social jobs? States with the most job openings for Paid Social jobs include:
Job description
TriMark Digital is looking for a curious, data-driven, and creative Paid Social Strategist to join our performance marketing team. In this role, you'll plan, launch, and optimize paid social campaigns that generate measurable growth for our clients. You'll work across today's leading social advertising platforms to build scalable campaigns, uncover insights from performance data, and continuously test new ideas that improve results. If you enjoy blending analytics, strategy, creative testing, and emerging platform capabilities, this role is for you.
Roles & Responsibilities
- Plan, build, and manage paid social campaigns across platforms like Meta (Facebook & Instagram), LinkedIn, X/Twitter, Pinterest, TikTok, Reddit and emerging channels
- Develop full-funnel paid social strategies, supporting everything from awareness and engagement to lead generation and revenue growth
- Structure campaigns using modern best practices such as advantage campaigns, algorithm-friendly account structures, and smart budget allocation
- Conduct audience research, competitor analysis, and platform benchmarking to inform targeting and campaign strategy
- Build and execute structured testing roadmaps, including creative testing, audience testing, and landing page testing
- Manage creative testing frameworks to identify high-performing messaging, visuals, and formats
- Collaborate with creative teams to develop thumb-stopping ad creative and conversion-focused messaging
- Optimize campaigns toward CPA, CPL, ROAS, LTV, and other performance metrics aligned with client goals
- Leverage AI-powered campaign features, automation tools, and platform optimization models to improve performance at scale
- Implement and monitor privacy-safe tracking solutions including pixels, Conversion APIs, and server-side tracking where applicable
- Analyze performance data and provide clear insights and actionable recommendations
- Create reporting dashboards and performance summaries for internal teams and clients
- Communicate campaign strategy, results, and optimization plans clearly and confidently.
Professional Skills & Qualifications
- Bachelor's degree (BS/BA) in marketing, analytics, business, or a related field (or equivalent experience)
- 3+ years of hands-on experience managing paid social campaigns in platforms like Meta Ads Manager and LinkedIn Campaign Manager
- Strong understanding of paid social performance metrics, campaign optimization strategies, and full-funnel marketing
- Experience building campaigns focused on lead generation, e-commerce performance, or conversion-driven marketing
- Familiarity with modern attribution models and cross-channel measurement
- Proficiency in Excel, Google Sheets, or data visualization tools for performance analysis and reporting
About TriMark Digital
Sourced by ZipRecruiter
Industry
Marketing
Company size
11 - 50 Employees
Headquarters location
Raleigh, NC, US
Year founded
2006