About the role The Manager, Paid Social is responsible for managing the day-to-day execution and optimization of Paid Social investment within the Athleta brand. Sitting within the broader Marketing ...
About the role The Manager, Paid Social is responsible for managing the day-to-day execution and optimization of Paid Social investment within the Athleta brand. Sitting within the broader Marketing ...
Paid Social Manager
$63K - $147K/yr
As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates.
Paid Social Manager
$63K - $147K/yr
As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates.
Manager, Paid Social
San Francisco, CA · On-site
About the Role The Manager, Paid Social is responsible for managing the day-to-day execution and optimization of Paid Social investment within the Athleta brand. Sitting within the broader Marketing ...
Manager, Paid Social
San Francisco, CA · On-site
About the Role The Manager, Paid Social is responsible for managing the day-to-day execution and optimization of Paid Social investment within the Athleta brand. Sitting within the broader Marketing ...
Director, Paid Social
$120K - $135K/yr
The Role We're looking for a Director, Paid Social to lead full-funnel paid social strategy, execution, optimization, and measurement for a portfolio of high-growth clients. As a senior leader on the ...
Director, Paid Social
$120K - $135K/yr
The Role We're looking for a Director, Paid Social to lead full-funnel paid social strategy, execution, optimization, and measurement for a portfolio of high-growth clients. As a senior leader on the ...
Are you a visionary Paid Social leader with a passion for transforming healthcare marketing? Do you thrive on developing cutting-edge strategies, building high-performing teams, and driving client ...
Are you a visionary Paid Social leader with a passion for transforming healthcare marketing? Do you thrive on developing cutting-edge strategies, building high-performing teams, and driving client ...
The Manager, Paid Social serves as the daytoday steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to translate ...
The Manager, Paid Social serves as the daytoday steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to translate ...
The Manager, Paid Social serves as the daytoday steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to translate ...
The Manager, Paid Social serves as the daytoday steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to translate ...
Director, Paid Social
Chicago, IL · On-site
$97K - $139K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
Chicago, IL · On-site
$97K - $139K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Are you a visionary Paid Social leader with a passion for transforming healthcare marketing? Do you thrive on developing cutting-edge strategies, building high-performing teams, and driving client ...
Quick apply
Are you a visionary Paid Social leader with a passion for transforming healthcare marketing? Do you thrive on developing cutting-edge strategies, building high-performing teams, and driving client ...
Manager, Paid Social
Chicago, IL · On-site
Overview The Manager, Paid Social serves as the day-to-day steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to ...
Manager, Paid Social
Chicago, IL · On-site
Overview The Manager, Paid Social serves as the day-to-day steward of paid social campaign development, activation, and innovation. This role works closely with media strategy and client teams to ...
Paid Social Manager
New York, NY · On-site
$63K - $147K/yr
As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates.
Paid Social Manager
New York, NY · On-site
$63K - $147K/yr
As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates.
Paid Social Strategist
Raleigh, NC · On-site
In this role, you'll plan, launch, and optimize paid social campaigns that generate measurable growth for our clients. You'll work across today's leading social advertising platforms to build ...
Paid Social Strategist
Raleigh, NC · On-site
In this role, you'll plan, launch, and optimize paid social campaigns that generate measurable growth for our clients. You'll work across today's leading social advertising platforms to build ...
Paid Social Specialist
Burbank, CA · On-site
Position: Paid Social Specialist Location: Burbank, California Annual Salary: 70.000 - 85.000 Description: Entravision's US Digital business unit is quickly growing its digital agency service ...
Paid Social Specialist
Burbank, CA · On-site
Position: Paid Social Specialist Location: Burbank, California Annual Salary: 70.000 - 85.000 Description: Entravision's US Digital business unit is quickly growing its digital agency service ...
Director, Paid Social
$75K - $107K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
$75K - $107K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
Chicago, IL · On-site
$75K - $107K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
Chicago, IL · On-site
$75K - $107K/yr
The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the planning ...
Director, Paid Social
Chicago, IL · On-site
$97K - $139K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
Chicago, IL · On-site
$97K - $139K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Paid Social Manager
Missoula, MT · On-site +1
Paid Social Manager Department: Paid Advertising Reports To: Senior Paid Social Team Manager Work Location: In-office, Hybrid, or Remote Role Overview The Paid Social Manager is a strategic and ...
Paid Social Manager
Missoula, MT · On-site +1
Paid Social Manager Department: Paid Advertising Reports To: Senior Paid Social Team Manager Work Location: In-office, Hybrid, or Remote Role Overview The Paid Social Manager is a strategic and ...
Supervisor, Paid Social
$70K - $140K/yr
Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and ...
Supervisor, Paid Social
$70K - $140K/yr
Supervisor, Paid Social Company: CMI Media Group Are you a strategic paid social media leader with a passion for connecting with audiences in meaningful ways? Do you thrive on driving impact and ...
Manager, Paid Social
New York, NY · Remote
In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day ...
Manager, Paid Social
New York, NY · Remote
In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day ...
Director, Paid Social
Philadelphia, PA · On-site
$97K - $139K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Director, Paid Social
Philadelphia, PA · On-site
$97K - $139K/yr
Overview The Paid Social Director is responsible for leading a team of Paid Social specialists for a client or group of brands. In this role, the Director will be responsible for overseeing the ...
Paid Social information
See salary details
$14.90 - $15.54
1% of jobs
$15.54 - $16.17
2% of jobs
$16.17 - $16.81
4% of jobs
$16.81 - $17.44
14% of jobs
$17.60 is the 25th percentile. Wages below this are outliers.
$17.44 - $18.07
15% of jobs
$18.07 - $18.71
9% of jobs
The median wage is $19.10 / hr.
$18.71 - $19.34
9% of jobs
$19.34 - $19.97
4% of jobs
$19.97 - $20.61
10% of jobs
$20.95 is the 75th percentile. Wages above this are outliers.
$20.61 - $21.24
15% of jobs
$21.24 - $21.88
18% of jobs
$14
$19
$21
How much do paid social jobs pay per hour?
As of Jul 14, 2026, the average hourly pay for paid social in the United States is $19.41, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $21.15 per hour, depending on experience, location, and employer.
Are paid social media jobs legit?
Paid social media jobs are legitimate roles involving managing advertising campaigns on platforms like Facebook, Instagram, and LinkedIn. They typically require skills in digital marketing, analytics, and familiarity with advertising tools, and are offered by reputable companies or agencies. However, job seekers should verify the employer and avoid scams that promise high pay for minimal work.
What is the difference between Paid Social vs Social Media Coordinator?
| Aspect | Paid Social | Social Media Coordinator |
|---|---|---|
| Credentials | Experience with advertising platforms, marketing certifications often preferred | Social media management skills, basic marketing knowledge |
| Work Environment | Digital marketing teams, advertising agencies | In-house marketing teams, media agencies |
| Industry Usage | Advertising, digital marketing | Brand management, communications |
| Primary Focus | Creating and managing paid ad campaigns on social platforms | Creating, scheduling, and engaging with organic content |
Paid Social specialists focus on developing and optimizing paid advertising campaigns on social media platforms, utilizing ad tools and targeting strategies. Social Media Coordinators handle organic content, community engagement, and brand messaging. While both roles work within social media marketing, Paid Social is more campaign and ad-driven, whereas Social Media Coordinators focus on organic growth and engagement.
What jobs pay 4000 a week without a degree?
Paid social roles such as social media managers or digital advertising specialists can pay around $4,000 weekly, especially with experience and successful campaign management. These jobs often require skills in platforms like Facebook, Instagram, or TikTok, and may involve freelance work or agency positions that offer high earning potential without a degree.
What are some common challenges faced in a Paid Social role, and how can they be managed effectively?
Professionals in Paid Social often encounter challenges such as balancing budget constraints with campaign performance goals, adapting to frequent changes in platform algorithms, and accurately measuring ROI across multiple channels. Effective management involves staying up to date with platform updates, leveraging A/B testing to optimize creatives and audience targeting, and collaborating closely with analytics teams to interpret data. Building strong relationships with other marketing team members ensures campaigns align with broader brand objectives, and regular communication helps quickly address any performance issues.
What is a Paid Social specialist?
A Paid Social specialist is a marketing professional who manages and optimizes paid advertising campaigns on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Their main responsibilities include creating engaging ads, targeting specific audiences, setting budgets, analyzing performance data, and adjusting strategies to improve return on investment (ROI). They work closely with brands or agencies to increase brand awareness, drive website traffic, and generate leads or sales through paid social media channels.
What are examples of social jobs?
Social jobs include roles such as social media manager, content creator, community manager, social media strategist, and paid social specialist. These positions involve managing social media platforms, creating engaging content, analyzing campaign performance, and developing strategies to increase brand awareness and engagement using tools like Facebook Ads Manager or LinkedIn Campaign Manager.
What are the key skills and qualifications needed to thrive as a Paid Social Specialist, and why are they important?
To thrive as a Paid Social Specialist, you need strong analytical abilities, digital marketing knowledge, and experience with campaign management, typically supported by a degree in marketing or a related field. Mastery of social advertising platforms like Facebook Ads Manager, LinkedIn Campaign Manager, and proficiency with analytics tools such as Google Analytics or Sprout Social are commonly required. Standout candidates demonstrate creativity, adaptability, and strong communication skills to craft compelling ad copy and optimize campaigns in real time. These skills and qualities are crucial for driving ROI, efficiently managing budgets, and effectively engaging target audiences in a constantly evolving digital landscape.
What is a paid social job?
A paid social job involves managing and creating advertising campaigns on social media platforms such as Facebook, Instagram, or LinkedIn. It requires skills in digital marketing, audience targeting, and analytics tools to optimize ad performance and achieve marketing goals.
More about Paid Social jobs
What cities are hiring for Paid Social jobs? Cities with the most Paid Social job openings:
What are the most commonly searched types of Paid Social jobs? The most popular types of Paid Social jobs are:
What states have the most Paid Social jobs? States with the most job openings for Paid Social jobs include:
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 7 days ago
Gap rating
6.8
Based on 275 frontline employees who took The Breakroom Quiz
27th of 104 rated fashion retailers
Job description
About Gap Inc.
At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.
Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers.
Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement.
We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world.
We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you’re ready to learn fast and help shape what’s next, you’ll fit right in.
About the role
Benefits at Gap Inc.
The Manager, Paid Social is responsible for managing the day-to-day execution and optimization of Paid Social investment within the Athleta brand. Sitting within the broader Marketing Shared Services organization, this role is part of Gap Inc.’s centralized approach to Paid Social activation, partnering closely with the Director & Senior Manager, Paid Social, Channel Planning teams, and Media Agency partners to execute campaigns that drive business results. This role will leverage strong channel expertise to identify optimization opportunities, contribute to Paid Social best practices, and support continuous improvement across the portfolio.
What you'll do- Manage day-to-day Paid Social activation and execution, serving as the primary day-to-day contact with Media Agency resources dedicated to Paid Social.
- Partner with Media Agency teams on campaign execution, platform best practices, creative strategies, and optimization opportunities to maximize Paid Social performance.
- Monitor Paid Social investment and creative performance against target KPIs identified in marketing briefs, proactively identifying optimization opportunities and escalating potential risks.
- Support cross-portfolio optimization by identifying opportunities to improve efficiency, share learnings, and promote best practices across Gap Inc.’s brands.
- Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team.
- Partner closely with the Measurement team to ensure accurate reporting, monitor campaign performance, and surface actionable insights.
- Prepare and share campaign performance updates, testing results, and best practices with internal stakeholders.
- Identify opportunities to improve campaign performance through testing, optimization, and adoption of new Paid Social capabilities.
- Support the Senior Manager and Director, Paid social in managing relationships with key platform partners by staying informed on evolving offerings and identifying opportunities that provide incremental value for Gap Inc.
Strategy
- Execute Paid Social strategies aligned with business and marketing objectives while identifying opportunities to improve campaign performance and operational efficiency.
Planning
- Support the planning and execution of Paid Social campaigns, helping optimize investments and ensure campaigns deliver against brand and business objectives.
Leadership
- Demonstrate accountability, initiative, and strong collaboration while building productive relationships with internal stakeholders, agency partners, and cross-functional teams.
Teamwork
- Collaborate effectively across Channel Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.
Ownership
- Demonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution, and continuously seek opportunities to improve results.
Curiosity
- Champion a test-and-learn mindset by executing testing plans across the Paid Social ecosystem and staying current on platform innovations, products, and best practices.
- 4+ years of marketing experience with 2+ years of experience in Paid Social investment and campaign management.
- Experience planning, executing, and optimizing Paid Social campaigns across major social platforms.
- Experience partnering with agency teams and collaborating effectively across cross-functional stakeholders.
- Strong knowledge of Paid Social platforms, technologies, measurement approaches, best practices, and industry trends.
- Experience working in a highly collaborative, matrixed organization with the ability to influence without direct authority.
- Excellent communication, organization, and interpersonal skills, with the ability to manage multiple priorities in a fast-paced environment.
- Analytical, curious, and proactive, with a passion for continuous learning, testing, and improving campaign performance.
- Comfortable working through ambiguity while contributing to new ways of working and supporting the continued evolution of Gap Inc.’s Paid Social Center of Excellence.
Salary Range: $119,400.00 - $155,200.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.