Paid Social Manager
Tampa, FL · On-site
The Paid Social Manager is responsible for leading the execution and optimization of the brand's paid social and national media campaigns. Reporting to the Senior Omnichannel Manager, this role will ...
Paid Social Manager
Tampa, FL · On-site
The Paid Social Manager is responsible for leading the execution and optimization of the brand's paid social and national media campaigns. Reporting to the Senior Omnichannel Manager, this role will ...
Paid Social Manager
Tampa, FL · On-site
The Paid Social Manager is responsible for leading the execution and optimization of the brand's paid social and national media campaigns. Reporting to the Senior Omnichannel Manager, this role will ...
Paid Social Manager
Tampa, FL · On-site
The Paid Social Manager is responsible for leading the execution and optimization of the brand's paid social and national media campaigns. Reporting to the Senior Omnichannel Manager, this role will ...
Paid Social Manager
Omaha, NE · On-site +1
We're looking for a Paid Social Manager who thrives in a fast-paced environment, takes ownership, and is passionate about driving growth through paid social marketing. This role is ideal for someone ...
Quick apply
Paid Social Manager
Omaha, NE · On-site +1
We're looking for a Paid Social Manager who thrives in a fast-paced environment, takes ownership, and is passionate about driving growth through paid social marketing. This role is ideal for someone ...
Paid Social Manager
Tampa, FL · Hybrid
Description The Paid Social Manager is responsible for leading the execution and optimization of the brand's paid social and national media campaigns. Reporting to the Senior Omnichannel Manager ...
Paid Social Manager
Tampa, FL · Hybrid
Description The Paid Social Manager is responsible for leading the execution and optimization of the brand's paid social and national media campaigns. Reporting to the Senior Omnichannel Manager ...
Paid Social Manager
Omaha, NE · On-site +1
We're looking for a Paid Social Manager who thrives in a fast-paced environment, takes ownership, and is passionate about driving growth through paid social marketing. This role is ideal for someone ...
Paid Social Manager
Omaha, NE · On-site +1
We're looking for a Paid Social Manager who thrives in a fast-paced environment, takes ownership, and is passionate about driving growth through paid social marketing. This role is ideal for someone ...
Paid Social Manager
Boston, MA · On-site
$80 - $100/hr
Paid Social Manager We're looking for a Paid Social Manager who is equal parts creative storyteller and data‑driven strategist. This role sits on our growth team and is perfect for someone who ...
Paid Social Manager
Boston, MA · On-site
$80 - $100/hr
Paid Social Manager We're looking for a Paid Social Manager who is equal parts creative storyteller and data‑driven strategist. This role sits on our growth team and is perfect for someone who ...
Paid Social Manager
New York, NY · On-site
$63K - $147K/yr
As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates.
Paid Social Manager
New York, NY · On-site
$63K - $147K/yr
As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates.
Paid Social Manager
Omaha, NE · On-site +1
We're looking for a Paid Social Manager who thrives in a fast-paced environment, takes ownership, and is passionate about driving growth through paid social marketing. This role is ideal for someone ...
Paid Social Manager
Omaha, NE · On-site +1
We're looking for a Paid Social Manager who thrives in a fast-paced environment, takes ownership, and is passionate about driving growth through paid social marketing. This role is ideal for someone ...
Paid Social Manager
Omaha, NE · On-site
$80 - $100/hr
We're looking for a Paid Social Manager who thrives in a fast-paced environment, takes ownership, and is passionate about driving growth through paid social marketing. This role is ideal for someone ...
Paid Social Manager
Omaha, NE · On-site
$80 - $100/hr
We're looking for a Paid Social Manager who thrives in a fast-paced environment, takes ownership, and is passionate about driving growth through paid social marketing. This role is ideal for someone ...
Paid Social Manager
Chicago, IL · Hybrid
$70K - $95K/yr
ABOUT THE ROLE We are currently looking for a Paid Social Manager to join our growing media team. This person will own the day-to-day management, optimization, and reporting of paid social campaigns ...
Paid Social Manager
Chicago, IL · Hybrid
$70K - $95K/yr
ABOUT THE ROLE We are currently looking for a Paid Social Manager to join our growing media team. This person will own the day-to-day management, optimization, and reporting of paid social campaigns ...
Paid Social Manager
North Bethesda, MD · On-site
Job Summary The Paid Social Manager defines and evolves how paid social media is leveraged across Choice Hotels. This is an individual contributor role within Paid Media Labs, serving as the ...
Paid Social Manager
North Bethesda, MD · On-site
Job Summary The Paid Social Manager defines and evolves how paid social media is leveraged across Choice Hotels. This is an individual contributor role within Paid Media Labs, serving as the ...
Paid Social Manager
New York, NY · On-site
$63K - $147K/yr
As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates.
Paid Social Manager
New York, NY · On-site
$63K - $147K/yr
As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates.
Paid Social Manager
North Bethesda, MD · On-site
Job Summary The Paid Social Manager defines and evolves how paid social media is leveraged across Choice Hotels. This is an individual contributor role within Paid Media Labs, serving as the ...
Paid Social Manager
North Bethesda, MD · On-site
Job Summary The Paid Social Manager defines and evolves how paid social media is leveraged across Choice Hotels. This is an individual contributor role within Paid Media Labs, serving as the ...
Paid Social Manager
New York, NY · On-site
$63K - $147K/yr
As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates.
Quick apply
Paid Social Manager
New York, NY · On-site
$63K - $147K/yr
As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates.
Paid Social Manager
Cambridge, MA · On-site
We're looking for a Paid Social Manager who is equal parts creative storyteller and data-driven strategist. This role sits on our growth team and is perfect for someone who thrives in a fast-paced ...
Paid Social Manager
Cambridge, MA · On-site
We're looking for a Paid Social Manager who is equal parts creative storyteller and data-driven strategist. This role sits on our growth team and is perfect for someone who thrives in a fast-paced ...
Paid Social Manager
Draper, UT · Hybrid
Why you want this job We are seeking a Paid Social Manager to join the 1-800 Contacts team to support the implementation, optimization, and evaluation of paid social media campaigns. This role is ...
Paid Social Manager
Draper, UT · Hybrid
Why you want this job We are seeking a Paid Social Manager to join the 1-800 Contacts team to support the implementation, optimization, and evaluation of paid social media campaigns. This role is ...
Paid Social Manager
Draper, UT · On-site +1
Why you want this job We are seeking a Paid Social Manager to join the 1-800 Contacts team to support the implementation, optimization, and evaluation of paid social media campaigns. This role is ...
Paid Social Manager
Draper, UT · On-site +1
Why you want this job We are seeking a Paid Social Manager to join the 1-800 Contacts team to support the implementation, optimization, and evaluation of paid social media campaigns. This role is ...
Paid Social, Manager
New York, NY · On-site
In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day ...
Paid Social, Manager
New York, NY · On-site
In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day ...
WI · On-site
$100 - $125/hr
Manage and develop Paid Social Specialist(s), reviewing campaign builds, QA, and day-to-day optimizations * Direct agency partners on execution quality, testing cadence, and account hygiene * Set ...
WI · On-site
$100 - $125/hr
Manage and develop Paid Social Specialist(s), reviewing campaign builds, QA, and day-to-day optimizations * Direct agency partners on execution quality, testing cadence, and account hygiene * Set ...
In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day ...
In this role, you'll lead Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Your responsibilities include managing day-to-day ...
Paid Social Manager information
See salary details
$37K - $45.7K
4% of jobs
$45.7K - $54.4K
11% of jobs
$59.1K is the 25th percentile. Wages below this are outliers.
$54.4K - $63K
18% of jobs
$63K - $71.7K
15% of jobs
The median wage is $72.5K / yr.
$71.7K - $80.4K
18% of jobs
$84.9K is the 75th percentile. Wages above this are outliers.
$80.4K - $89.1K
16% of jobs
$89.1K - $97.8K
9% of jobs
$97.8K - $106.5K
3% of jobs
$106.5K - $115.1K
2% of jobs
$115.1K - $123.8K
2% of jobs
$123.8K - $132.5K
1% of jobs
$37K
$78K
$132.5K
How much do paid social manager jobs pay per year?
As of Sep 7, 2026, the average yearly pay for paid social manager in the United States is $77,966.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,500.00 and $88,000.00 per year, depending on experience, location, and employer.
What does a paid social manager do?
A Paid Social Manager is responsible for planning, executing, and optimizing paid advertising campaigns on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. They manage budgets, target specific audiences, create and test ad creatives, and analyze campaign performance to maximize return on investment. Paid Social Managers often collaborate with creative, analytics, and marketing teams to ensure campaigns align with broader business objectives and brand messaging.
How does a paid social manager typically collaborate with creative and analytics teams to optimize campaign performance?
As a Paid Social Manager, you’ll frequently work alongside creative teams to develop engaging ad assets and messaging that resonate with target audiences. Simultaneously, you’ll partner with analytics or data teams to interpret campaign results, identify trends, and adjust strategies for better ROI. This cross-functional collaboration ensures that campaigns are both visually compelling and data-driven, allowing for ongoing optimization. Regular meetings and feedback loops are common, fostering a dynamic environment where creativity and performance insights drive results.
What are the key skills and qualifications needed to thrive as a paid social manager, and why are they important?
To thrive as a Paid Social Manager, you need strong analytical skills, campaign management experience, and a solid understanding of digital marketing principles, often supported by a relevant degree or certifications. Proficiency with advertising platforms like Facebook Ads Manager, TikTok Ads, and analytics tools such as Google Analytics is typically required. Creativity, adaptability, and excellent communication skills help you develop compelling campaigns and collaborate with stakeholders. These skills are crucial for optimizing ad performance, efficiently managing budgets, and driving measurable business results.
More about Paid Social Manager jobs
What cities are hiring for Paid Social Manager jobs?
Cities with the most Paid Social Manager job openings:
What are the most commonly searched types of Paid Social jobs?
The most popular types of Paid Social jobs are:
Who are the top companies hiring for Paid Social Manager jobs?
The top employers for Paid Social Manager jobs are:
What states have the most Paid Social Manager jobs?
States with the most job openings for Paid Social Manager jobs include:
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 25 days ago
Key responsibilities
Lead paid social strategy development and oversee execution across platforms such as Meta, TikTok, and emerging platforms.
Monitor campaign performance, recommend optimizations, and develop creative briefs for upper funnel paid media campaigns.
Lead monthly reporting on paid social and national KPIs, and use data to optimize future creative and media strategies.
Job description
The Paid Social Manager is responsible for leading the execution and optimization of the brand's paid social and national media campaigns. Reporting to the Senior Omnichannel Manager, this role will be responsible for driving customer acquisition, household penetration, revenue growth, and brand awareness through data-driven media planning, audience targeting, and performance optimization aligned with NYM's business objectives.
WHY YOU'LL LOVE IT HERE:
At Not Your Mother's Haircare, we exist to do hair differently. We create life-tested clean haircare for every strand and season, designed to take on real hair needs, from volume and hydration to frizz control and definition, without overcomplicating your routine
Our team moves fast, thinks big, and isn't afraid to challenge the expected. We believe the best ideas come from collaboration, curiosity, and people who bring fresh perspectives to the table. Whether we're launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little bit of edge.
As we continue to grow, we're looking for a Paid Social Manager to help shape what's next for the brand. If you're passionate about innovation, energized by collaboration, and excited to make an impact, you'll fit right in.
Our culture is rooted in the values that guide everything we do. We lead with LOVE FOR ALL by creating a workplace where individuality is celebrated, and everyone feels empowered to show up as themselves. We encourage our team to MAKE YOUR MARK by taking initiative, owning ideas, and pushing work forward with confidence. And we continue SHAKING THINGS UP by embracing change, staying curious, and never settling for ordinary.
WHO YOU'LL LEAD/COLLABORATE WITH:
While this position has no direct reports, the role will collaborate with external agency partners and work cross-functionally with internal teams.
HOW YOU'LL MAKE YOUR MARK:
Paid Social Management
• Lead paid social strategy development in partnership with Sr. Manager and media agencies to develop & oversee execution across paid Meta, TikTok, and emerging platforms.
• Monitor campaign performance and recommend optimizations to improve efficiency & incrementality
• Stay up-to-date on industry trends and competitor activity to make content recommendations and optimizations
• Lead the development of creative briefs for upper funnel paid media campaigns (audio, CTV, OOH, etc.)
• Manage social content workstream with agency to ensure assets are developed to meet campaign goals for both TikTok & Instagram
• Maintain social budget updates, monitor spend/pacing to make sure monthly budgets are accurate, and track invoices
• Recommend test & learn opportunities on new social platforms and new upper funnel media tactics
• Work closely with Organic Social team to gain insights and on performance to inform paid strategies
• Mentor junior team members and contribute to culture of inclusivity, collaboration, and performance
Measurement & Analytics
• Lead monthly reporting on paid social & national KPIs against brand goals
• Monitor sentiment of paid social ads and report on trends & insights
• Use data to optimize future creative and media mix strategies
Requirements
• Platform & media expertise in Meta, TikTok
• Experience in upper funnel/National media execution
• Strong analytical & critical thinking skills
• Strong organizational and project management skills with exceptional attention to detail.
• Exceptional written and verbal communication skills.
• Proficiency in Microsoft Office (Excel and Powerpoint)
• Analytical mindset with the ability to interpret performance metrics and make data-driven decisions.
EDUCATION AND EXPERIENCE:
• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• 4-6+ years of experience in digital marketing, brand marketing, website management, or social commerce.
• Experience managing TikTok Shop or other social commerce platforms.
• Experience managing website content through a CMS (Shopify or similar platform preferred).
• Understanding of SEO fundamentals and a strong interest in Generative Engine Optimization (GEO) and AI-powered search.
• Experience with Google Analytics (GA4), TikTok Shop Seller Center, Google Search Console, and digital reporting tools.
• Strong analytical, project management, and cross-functional collaboration skills.
• Excellent written communication skills with an eye for compelling digital storytelling.
WHAT IT TAKES DAY-TO-DAY:
• Hybrid work schedule: 3 days in office and 2 days remote
NYM Benefits & Perks
At NYM, we believe in supporting your success-professionally, financially, and personally.
WHY YOU'LL LOVE IT HERE:
At Not Your Mother's Haircare, we exist to do hair differently. We create life-tested clean haircare for every strand and season, designed to take on real hair needs, from volume and hydration to frizz control and definition, without overcomplicating your routine
Our team moves fast, thinks big, and isn't afraid to challenge the expected. We believe the best ideas come from collaboration, curiosity, and people who bring fresh perspectives to the table. Whether we're launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little bit of edge.
As we continue to grow, we're looking for a Paid Social Manager to help shape what's next for the brand. If you're passionate about innovation, energized by collaboration, and excited to make an impact, you'll fit right in.
Our culture is rooted in the values that guide everything we do. We lead with LOVE FOR ALL by creating a workplace where individuality is celebrated, and everyone feels empowered to show up as themselves. We encourage our team to MAKE YOUR MARK by taking initiative, owning ideas, and pushing work forward with confidence. And we continue SHAKING THINGS UP by embracing change, staying curious, and never settling for ordinary.
WHO YOU'LL LEAD/COLLABORATE WITH:
While this position has no direct reports, the role will collaborate with external agency partners and work cross-functionally with internal teams.
HOW YOU'LL MAKE YOUR MARK:
Paid Social Management
• Lead paid social strategy development in partnership with Sr. Manager and media agencies to develop & oversee execution across paid Meta, TikTok, and emerging platforms.
• Monitor campaign performance and recommend optimizations to improve efficiency & incrementality
• Stay up-to-date on industry trends and competitor activity to make content recommendations and optimizations
• Lead the development of creative briefs for upper funnel paid media campaigns (audio, CTV, OOH, etc.)
• Manage social content workstream with agency to ensure assets are developed to meet campaign goals for both TikTok & Instagram
• Maintain social budget updates, monitor spend/pacing to make sure monthly budgets are accurate, and track invoices
• Recommend test & learn opportunities on new social platforms and new upper funnel media tactics
• Work closely with Organic Social team to gain insights and on performance to inform paid strategies
• Mentor junior team members and contribute to culture of inclusivity, collaboration, and performance
Measurement & Analytics
• Lead monthly reporting on paid social & national KPIs against brand goals
• Monitor sentiment of paid social ads and report on trends & insights
• Use data to optimize future creative and media mix strategies
Requirements
• Platform & media expertise in Meta, TikTok
• Experience in upper funnel/National media execution
• Strong analytical & critical thinking skills
• Strong organizational and project management skills with exceptional attention to detail.
• Exceptional written and verbal communication skills.
• Proficiency in Microsoft Office (Excel and Powerpoint)
• Analytical mindset with the ability to interpret performance metrics and make data-driven decisions.
EDUCATION AND EXPERIENCE:
• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• 4-6+ years of experience in digital marketing, brand marketing, website management, or social commerce.
• Experience managing TikTok Shop or other social commerce platforms.
• Experience managing website content through a CMS (Shopify or similar platform preferred).
• Understanding of SEO fundamentals and a strong interest in Generative Engine Optimization (GEO) and AI-powered search.
• Experience with Google Analytics (GA4), TikTok Shop Seller Center, Google Search Console, and digital reporting tools.
• Strong analytical, project management, and cross-functional collaboration skills.
• Excellent written communication skills with an eye for compelling digital storytelling.
WHAT IT TAKES DAY-TO-DAY:
• Hybrid work schedule: 3 days in office and 2 days remote
NYM Benefits & Perks
At NYM, we believe in supporting your success-professionally, financially, and personally.
- Competitive Compensation designed to reflect your skills and impact
- Work-Life Balance with PTO, sick time, 9 paid holidays, and 2 paid floating holidays
- Comprehensive Health Coverage including medical, dental, and vision for you and your family, plus company-paid short-term disability and life insurance
- Financial Wellness with Roth and 401(k) retirement plans and a 4% employer match
- Paid Parental Leave because family always comes first
- Professional Growth supported through our professional development reimbursement program
- Wellness Perks On-site fitness center and One Pass Select access
- Annual Beauty & Wellness Credit to invest in yourself
- Volunteer Time Off so you can support the causes that matter most
- Monthly Networking Lunch Credit to stay connected, inspired, and engaged