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Principal Product Marketing Manager, Competitive Intelligence
About This Role
As the first dedicated Competitive Intelligence hire in the era of AI, you will be the "founding member" of the Competitive Intelligence practice at OutSystems. Sitting within the Product Marketing team, you will act as the central nervous system for market and competitor insights.
Your mission is to translate complex technical shifts and competitor moves into actionable strategies that help our Sales team win, our Product team differentiate, and our Executive team lead. You will build the frameworks, select the tools, and establish the cadence for how we monitor and beat the competition.
Key Responsibilities
1. Strategic Analysis & Market Monitoring

• Establish the "Intel Engine": Build and run a repeatable cadence for monitoring competitor product launches, pricing changes, marketing shifts, and financial earnings.
• Technical Deep Dives: Conduct hands-on technical assessments of competing solutions (e.g., evaluating AI capabilities, developer experience, or workflow extensibility).
• Market Trends: Track emerging shifts in [Industry - e.g., Agentic AI, Low-Code, or IDE innovation] to provide "early warning" alerts on disruptive threats or opportunities.

2. Sales Enablement & Deal Support

• The "Win" Toolkit: Create and maintain high-impact assets including Battlecards, objection-handling guides, and "Why We Win" playbooks.
• Live Deal Support: Serve as a strategic advisor on high-stakes, "must-win" deals, providing custom competitive analysis and positioning to help Sales unblock revenue.
• Win/Loss Program: Partner with Revenue Operations to lead a formal Win/Loss analysis program, identifying patterns in why we win or lose against specific rivals.

3. Cross-Functional Influence

• Messaging & Positioning: Work with the broader Product Marketing team to ensure our corporate narrative and website messaging proactively distance us from the competition.
• Executive Briefings: Deliver regular updates (monthly/quarterly) to leadership on the competitive landscape, shifting "Magic Quadrant" dynamics, and strategic recommendations.

• Product Roadmap Input: Translate competitive gaps and technical weaknesses into prioritized recommendations for the Product Management team.

Qualifications / What You Need To Succeed

• Experience: 10+ years in Product Marketing, Competitive Strategy, or Corporate Development at a high-growth technical company (ServiceNow, Salesforce, or similar).
• The "Architect" Mindset: Proven ability to build a function from 0 to 1, including selecting tech stacks (Klue, Crayon, Salesforce integration) and defining company-wide processes.
• Technical Depth: You must be able to hold your own with Architects, Engineering, and CTO-level buyers. Experience in Agentic AI, Developer Tools, or Low-Code is a major advantage.
• Strategic Communication: Ability to take "dense technical telemetry" and boil it down into a 30-second executive summary or a high-impact "trap-setting" sales script.
• Leadership: While this is currently a team of one, you must have the presence and leadership skills to mentor cross-functional teams and eventually hire and scale the function.

Salary Determination: Our salary range is based on industry standards, company performance, and market conditions. We offer competitive compensation packages to attract and retain top talent.

• In determining salary ranges, we consider factors such as
• Market Research: Industry reports, salary surveys, and online salary databases
• Company Performance: Financial performance, revenue growth, and budget allocation
• Job Requirements: Skills, experience, and qualifications necessary for the role
• Geographic Location: Cost of living, market conditions, and industry standards in our region
• $174,000 - $212,000 Base Salary

More about OutSystems
OutSystems is a leading AI Development Platform built for the enterprise. Global organizations trust OutSystems to rapidly build mission-critical apps and agents, modernize legacy processes with agentic systems, and govern their entire AI portfolio across complex regulatory environments, all on one unified platform.
As the future becomes agentic, our customers need us now more than ever. While AI has opened the door to extraordinary possibilities, most large organizations find themselves stuck on one side of the "enterprise gap" because AI by itself doesn't solve their complex use cases and business challenges. OutSystems bridges the "enterprise gap" by combining the speed of generative AI with a deterministic, enterprise-grade framework. We provide the tools for teams of any size to deliver high-quality, reliable AI solutions that drive real business impact.
We are looking for passionate, talented, and motivated people to join us as we empower organizations to build, deploy, and scale the next generation of enterprise software. While we are leading the charge into the agentic era, our mission is broader: we are the platform enterprise leaders trust to evolve their entire business, accelerating innovation through secure, governed human-AI collaboration.
OutSystems is a global company, with more than 900k developer community members, 1,700 employees, more than 600 partners, and thousands of active customers in over 75 countries and across 21 industries. Founded in 2001, OutSystems now has offices in the United States, United Kingdom, the Netherlands, Portugal, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, India, and Singapore, and includes a thriving, worldwide community of remote employees.
Our customers are some of the world's most recognizable brands across diverse industries- such as Toyota, Heineken, Bosch, KeyBank, and UCLA-who trust OutSystems to deliver ROI and transformational impact.
Consistently recognized as a leader by top analyst firms Gartner, IDC and Forrester, OutSystems continues to shape the future of enterprise software development in the agentic era. We are proud to be named a leader in more than 100 categories on G2, including #1 in Customer Satisfaction in Enterprise Low Code Development, and most recently as a leader in AI Agent Building in the G2 Spring 2026 Reports.
Working at OutSystems
Our culture is built on our core values of Trust, Customer Success, Innovation, and Alignment. We operate as one global OutSystems team, taking ownership to pursue our vision of being the AI platform enterprise leaders trust to build, secure, and evolve their most critical applications and systems.
What do we have to offer you?

• A company at the vanguard of the agentic revolution, where we don't just react to AI innovation-we architect it. Joining OutSystems means stepping onto a high-growth rocket ship that combines the fearless agility of a startup with the sophisticated, global foundation of an enterprise powerhouse.
• Real growth opportunities. We don't just talk about development; we invest in it through structured programs designed to scale your expertise. Whether you are aiming for vertical progression, exploring lateral moves into new domains, or mastering specialized AI skills through our Professional Development Fund and Internal Mobility Program, we provide the resources to get you there.
• A global collective of world-class talent, where you'll collaborate with enterprise software legends and sought-after thought leaders. At OutSystems, our industry experts aren't just visionaries-they are accessible, approachable mentors who are deeply invested in your growth as we architect the agentic future together.

OutSystems nurtures an inclusive culture where talented individuals from all backgrounds are empowered to learn, experiment and make an impact. . We believe that driving our next phase of growth requires the radical creativity that only comes from diverse perspectives. We are committed to building a team as global and diverse as the organizations we serve, ensuring every individual can perform to their full potential. As an equal opportunity employer, all qualified applicants receive equal consideration regardless of race, origin, religion, sex, sexual orientation, gender identity, disability, veteran status, or any other protected status.