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Outdoor Guide Jobs in Minnesota (NOW HIRING)

Rivian

Product Guide III (Part-time) - Edina Spaces

Edina, MN · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it ... Mon-Sat: 10:00am-7:00pm As a Product Guide III at Rivian, you are the face of the brand ...

Rivian

Product Guide III (Part-time) - Edina Spaces

Edina, MN · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it ... Mon-Sat: 10:00am-7:00pm As a Product Guide III at Rivian, you are the face of the brand ...

Academy Sports + Outdoors

Store Team Member

Austin, MN · On-site

$13.50 - $17.50/hr

Whether you're guiding someone to the perfect product or learning new skills behind the scenes, you play a key role in helping more people enjoy more sports and outdoors. Click the link(s) below to ...

Academy Sports + Outdoors

Store Team Lead

Austin, MN

$17.50 - $20.50/hr

Whether you're guiding someone to the perfect product or learning new skills behind the scenes, you play a key role in helping more people enjoy more sports and outdoors. Click the link(s) below to ...

orvis

Lead Retail Sales Associate

Minneapolis, MN

$17.75 - $20.25/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Seeking a dynamic LEAD RETAIL GUIDE who appreciates the outdoor lifestyle and enjoys outfitting customers for great adventures. Working alongside the Store Manager, you will: * Create a store ...

Orvis

Lead Retail Sales Associate

Minneapolis, MN · On-site

$18 - $19/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Seeking a dynamic LEAD RETAIL GUIDE who appreciates the outdoor lifestyle and enjoys outfitting customers for great adventures. Working alongside the Store Manager, you will: * Create a store ...

orvis

Lead Retail Sales Associate

Minneapolis, MN

$17.75 - $20.25/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Seeking a dynamic LEAD RETAIL GUIDE who appreciates the outdoor lifestyle and enjoys outfitting customers for great adventures. Working alongside the Store Manager, you will: * Create a store ...

orvis

Lead Retail Sales Associate

Minneapolis, MN · On-site

$17.75 - $20.25/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Seeking a dynamic LEAD RETAIL GUIDE who appreciates the outdoor lifestyle and enjoys outfitting customers for great adventures. Working alongside the Store Manager, you will: * Create a store ...

orvis

Lead Retail Sales Associate

Minneapolis, MN

$17.75 - $20.25/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Seeking a dynamic LEAD RETAIL GUIDE who appreciates the outdoor lifestyle and enjoys outfitting customers for great adventures. Working alongside the Store Manager, you will: * Create a store ...

Academy, Ltd.

Store Team Member

Austin, MN · On-site

$13.50 - $17.50/hr

Whether you're guiding someone to the perfect product or learning new skills behind the scenes, you play a key role in helping more people enjoy more sports and outdoors. Click the link(s) below to ...

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Showing results 21-40

All JobsOutdoor Guide JobsOutdoor Guide Jobs in Minnesota

Outdoor Guide information

See Minnesota salary details

$7

$19

$39

How much do outdoor guide jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for outdoor guide in Minnesota is $19.30, according to ZipRecruiter salary data. Most workers in this role earn between $13.41 and $19.52 per hour, depending on experience, location, and employer.

What is an outdoor guide?

Outdoor guides are professionals who lead individuals or groups on outdoor adventures such as hiking, rafting, climbing, fishing, or camping. They are responsible for ensuring the safety of participants, sharing knowledge about the environment, and providing instruction on techniques and equipment. Outdoor guides often have specialized training in first aid, navigation, and natural history. Their goal is to create enjoyable, educational, and safe experiences in various outdoor settings.

What is the difference between Outdoor Guide vs Hiking Instructor?

AspectOutdoor GuideHiking Instructor
CertificationsFirst Aid, CPR, outdoor activity certificationsFirst Aid, CPR, outdoor activity certifications
Work EnvironmentOutdoor settings, various terrains, group supervisionDesignated hiking trails, group instruction, outdoor
Employer & IndustryTour companies, adventure tourism, outdoor recreationOutdoor education centers, adventure programs, outdoor recreation
Search & Comparison IntentPeople seeking outdoor adventure jobs or toursIndividuals interested in outdoor education or guiding hikes

While both roles involve outdoor activities and safety certifications, an Outdoor Guide typically leads various outdoor adventures across different terrains, focusing on guiding groups through activities like rafting, climbing, or camping. A Hiking Instructor specializes in teaching hiking skills, leading groups on trails, and providing outdoor education specifically related to hiking. Both roles require similar certifications and work environments but differ in scope and activity focus.

What skills and qualifications are needed to be an outdoor guide?

To thrive as an Outdoor Guide, you need expertise in outdoor skills, navigation, first aid, and a solid understanding of environmental safety, often supported by certifications like Wilderness First Responder or Leave No Trace. Familiarity with GPS devices, mapping software, and specialized gear for activities such as hiking, kayaking, or climbing is typically required. Strong communication, leadership, and problem-solving abilities help guides manage groups and respond calmly to unexpected situations. These skills ensure the safety, enjoyment, and education of participants while minimizing risks in dynamic outdoor environments.

What challenges do outdoor guides face during group excursions, and how can they be managed?

Outdoor Guides often encounter challenges such as rapidly changing weather, varying group fitness levels, and maintaining group safety in remote environments. Effective Outdoor Guides stay prepared with contingency plans, adapt itineraries on the fly, and communicate clearly with participants to ensure everyone understands expectations and safety procedures. Building rapport and fostering teamwork within diverse groups is also key for a positive and safe experience.

What are popular job titles related to Outdoor Guide jobs in Minnesota?

For Outdoor Guide jobs in Minnesota, the most frequently searched job titles are:

What job categories do people searching Outdoor Guide jobs in Minnesota look for?

The top searched job categories for Outdoor Guide jobs in Minnesota are:

What cities in Minnesota are hiring for Outdoor Guide jobs?

Cities in Minnesota with the most Outdoor Guide job openings:

Outdoor Guide jobs near you
Infographic showing various Outdoor Guide job openings in Minnesota as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 14% Part Time, 1% Temporary, and 4% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $40,143 per year, or $19.3 per hour.

General Manager (Executive) Sports Business Unit

Sportsman's Guide

Minneapolis, MN • On-site

$225K - $325K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 16 hours ago

Job description

General Manager Sports Business Unit
ABOUT THE COMPANY
Crecera Brands is the driving force behind Sportsman's Guide, Salt Strong, The Golfer's World, Play Baseball and Play Softball, five of America's leading retailers of outdoor gear, sporting goods and golf supplies. For nearly 50 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, tgw.com, saltstrong.com, playbaseball.com and playsoftball.com.
ABOUT THE POSITION
We are seeking a dynamic and commercially driven General Manager to lead and scale our direct-to-consumer (DTC) ecommerce business across Crecera Brands golf, baseball, and softball, collectively our Sports business unit. Our websites include The Golfer's World (tgw.com), playbaseball.com, and playsoftball.com. Our Sports GM owns profit and loss (P&L) for the business unit while driving growth through best-in-class digital marketing, merchandising, brand marketing and customer experience strategies.
The ideal candidate combines strong financial acumen with deep expertise in DTC marketing and performance-driven digital channels and has proven experience leading cross-functional teams in a fast-paced consumer brand environment.
Key Responsibilities
Business Leadership & P&L Ownership
  • Own and manage full P&L responsibility, including revenue growth, gross margin, operating expenses, and profitability targets
  • Develop and execute the overall DTC growth strategy, aligning with company objectives
  • Identify and capitalize on new revenue streams, customer segments, and market opportunities within the sports categories
  • Drive forecasting, budgeting, and financial planning processes

Digital Marketing Leadership
  • Lead the strategy and execution of performance marketing channels including paid media (search, social, display), affiliate, email/SMS, and SEO
  • Optimize customer acquisition cost (CAC), lifetime value (LTV), and ROAS through data-driven decision-making
  • Oversee customer lifecycle marketing, retention initiatives, and personalization strategies
  • Stay current on trends in ecommerce, digital media, and marketing technology

Brand Marketing
  • Define and maintain the visual brand identity, tone, and positioning across all consumer touchpoints.
  • Design and execute multi-channel marketing campaigns to build awareness in the golf and baseball communities.
  • Oversee production of high-quality digital assets, including video, photography, and copy for product launches.
  • Build organic loyalty through grassroots initiatives, youth leagues, tournaments, and digital community spaces.
  • Manage influencer relationships with professional athletes, coaches, creators, and regional brand ambassadors.
  • Cohesively align brand messaging with paid acquisition efforts

Merchandising & Product Strategy
  • Direct merchandising strategy including product assortment, pricing, promotions, and inventory optimization
  • Partner with product, sourcing, and supply chain to ensure alignment between customer demand and inventory availability
  • Utilize analytics to optimize conversion rates, average order value (AOV), and product performance

Team Leadership & Cross-Functional Management
  • Lead and develop high-performing marketing and merchandising teams with direct reporting relationships
  • Foster a culture of accountability, innovation, and continuous improvement
  • Collaborate with operations, technology, finance, and customer experience teams to deliver a seamless end-to-end customer journey

Customer & Brand Experience
  • Ensure a best-in-class digital customer experience across web and mobile platforms
  • Oversee site merchandising, UX optimization, and conversion rate improvements
  • Champion brand positioning while driving performance metrics

Location & Compensation
  • This position is based at our corporate headquarters, located at The Offices at Mall of America in Bloomington, Minnesota. The selected candidate must reside within the Greater Minneapolis-Saint Paul metropolitan area.
  • The anticipated base salary range for this position is $225,000 to $325,000 annually, with final compensation determined by the candidate's experience, qualifications, and overall fit for the role. In addition, this position is eligible for participation in our annual incentive bonus and long-term incentive programs.
  • We offer a comprehensive and competitive benefits package that includes medical, dental, and vision coverage; a Health Savings Account (HSA); 401(k) plan with company matching contributions; optional healthcare and dependent care flexible spending accounts; an employee discount program; and a flexible paid time off (PTO) policy.

Qualifications
Required Experience
  • 10+ years of progressive leadership experience in ecommerce or DTC businesses, with at least 3-5 years in a senior leadership position
  • Proven track record of owning and managing a P&L at scale
  • Deep expertise in digital/performance marketing (paid media, CRM, SEO, analytics)
  • Experience leading merchandising and marketing teams in a consumer-facing business
  • Strong familiarity with ecommerce platforms, analytics tools, and marketing technologies

Preferred Experience
  • Experience in sporting goods, golf, baseball, softball, or adjacent enthusiast categories
  • Background in high-growth or digitally native brands
  • Experience scaling omnichannel or multi-brand ecommerce businesses

Core Competencies
  • Strategic thinker with strong commercial and financial acumen
  • Data-driven decision-maker with a bias for action
  • Deep understanding of digital customer behavior and acquisition strategies
  • Exceptional leadership, communication, and team-building skills
  • Ability to operate both strategically and tactically in a fast-paced environment

Success Metrics
  • Revenue growth and profitability (P&L performance)
  • Customer acquisition efficiency (CAC, ROAS)
  • Conversion rate, AOV, and LTV improvements
  • Inventory productivity and margin expansion
  • Team engagement and organizational effectiveness

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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