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The Amazon Prime Video Studios team is seeking an exceptional and passionate Senior Lead Creative Advertising professional to develop innovative, award-winning, and effective 360° creative advertising campaigns that drive viewership of our original series and movies. This role will manage and guide a creative team while crafting thoughtful, premium, and best-in-class campaigns that connect with customers across all channels.
The ideal candidate will be a creative leader with proven team management experience, able to inspire and direct creative talent while delivering expertise in audiovisual (AV), print, social, and experiential creative advertising and marketing initiatives. Previous experience in entertainment marketing is essential.
Key job responsibilities
Creative Thinking
- Personally ideate and develop innovative long-lead creative advertising campaigns that tell stories, connect with customers, and drive viewership of our highest priority original series and movies.
- Maintain a strong point of view (POV) and creative vision, with the ability to provide clear, concise direction to internal and external partners.
- Craft high-level creative briefs and presentation decks.
- Prepare photo shoot briefs, sketches, and comps that effectively communicate concepts and campaign direction.
- Drive consensus for your campaigns by clearly articulating creative strategies and presenting concepts to peers, senior studio leadership, and executive producers/filmmakers.
- Solve cross-functional business, customer, and stakeholder requirements while creating breakthrough creative work.
- Think globally and across platforms, mastering the idiosyncrasies of each to create tailored content that drives marketing objectives.
- Strive to create first-to-market ideas that raise the bar.
Creative Execution
- Lead the execution of key campaign creative assets within budget and on time.
- Elevate the creative output of internal resources and agency partners to ensure all marketing assets meet high standards of creativity, innovation, and brand association.
- Manage highly visible and complex projects with wide impact across the business, spanning multiple territories, teams, and platforms.
- Effectively direct and manage the development of all creative assets for campaigns, including but not limited to: trailers, TV spots, key art, out-of-home (OOH), digital, social, merchandising, and experiential.
- Forecast resourcing needs and work with key stakeholders to drive project schedules while prioritizing and using resources effectively.
- Manage blockers or obstacles in the creative process with confidence and clear communication.
- Identify and implement appropriate processes to ensure an efficient and effective workflow.
- Facilitate meetings with all levels of management, both internal and external.
- Collaborate with the team to allocate, manage, and track budgets for creative asset development.
Leadership
- Promote collaboration with internal stakeholders and foster positive agency relationships to achieve high-level outcomes.
- Work with senior leadership to create policies, procedures, and best practices that impact the broader department.
- Proactively work to solve problems, communicate with senior management, and actively seek clarification when there is ambiguity.
BASIC QUALIFICATIONS
- 10+ years of entertainment marketing experience at or with a creative/advertising agency, network, streaming service, or studio
- Experience managing and leading creative teams
PREFERRED QUALIFICATIONS
- A strong portfolio of work showing creative innovation with the ability to articulate big and breakthrough ideas in print, outdoor, AV, social, digital, events and experiential
- Experience building strategic relationships with stakeholders, including cross-functional communication and collaboration
- Proven success in creative project management and execution across all forms of media, print, video, social and digital mass media.
- Experience defining workflows within marketing, production, or creative departments/companies
- Has developed campaign(s) for global launch with unique creative in territory
- Deep knowledge of storytelling, world-building and the customer journey
- Strong verbal and written communication skills
- Excellent presentation skills
- Able to multi-task, work in a fast-paced environment and maintain a sharp attention to detail
- Experience leading process improvements and/or operations tool implementations
- Experience working with digital asset management tools
- Working knowledge of Adobe Creative Suite and Microsoft Office
- Bachelor's degree
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 184,500.00 - 249,600.00 USD annually