Orchestration Jobs (NOW HIRING)

Position Overview

Summary:

As part of the orchestration team, the Omnichannel Orchestration Lead is responsible for the optimization, automation and delivery of omnichannel tactics, campaigns, and customer journeys across channels including email, social, 3rd party media, web, and field engagement. The role partners closely with Brand teams, Business Partners, Content, Analytics, IT, and external agencies to evaluate opportunities, prioritize initiatives, and execute connected, customercentric experiences aligned to Brand goals.

This role blends strategic leadership, cross-functional collaboration, operational excellence, and handson journey orchestration, ensuring that omnichannel execution is impactful, measurable, scalable and compliant.

Job Expectations & Key Responsibilities:

EndtoEnd Omnichannel Delivery

• Oversee the endtoend delivery of consistent, customercentric omnichannel experiences across all channels for HCP and DTC customers.

• Translate business and brand requirements into functional journey designs, execution plans, and activities. Own and drive the delivery of these journeys with crossfunctional teams and external partners.

CrossFunctional & Brand Partnership

• Partner with Brands, Business Partners, CRM, IT, Creative, Content, Decision Engine & Analytics teams, and crossfunctional teams to prioritize Omnichannel tactics, develop implementation plans, and manage delivery timelines.

• Manage project budgets aligned to brand and business strategies.

• Work handinhand with Omnichannel partners to create meaningful and measurable customer-centric journeys.

Journey Design, Personalization & Optimization

• Partner with Business Partners and Brand teams to define customer segmentation, targeting criteria, triggers, personalization logic, and activation strategies across channels.

• Apply insights from Analytics on recommended channels, timing, sequencing, and frequency to develop optimized and personalized customer journeys.

• Track and evaluate KPIs for campaigns and journeys in partnership with the Brand Analytics teams.

• Provide regular performance updates and effectiveness readouts in partnership with the Channel Analytics Teams, identifying opportunities and proposing enhancements to orchestration methods and delivered tactics.

• Lead testandlearn approaches to continuously optimize experiences and outcomes.

Platform, Automation & Capability Ownership

• Maintain a strong working knowledge of journey orchestration and marketing automation platforms and tools (e.g., Salesforce Marketing Cloud, D360), including capabilities and limitations.

• Build, deploy, and manage journeys using orchestration platforms; operationalize segments using standardized templates and audience definitions.

• Demonstrate data fluency by understanding and managing data relationships to ensure accurate targeting, personalization, and reachability.

• Collaborate with Platform leads to influence enhancements that improve orchestration efficiency, scalability, and governance.

• Leverage or develop SQL skills to support advanced segmentation, troubleshooting, and validation.

Operational Excellence, Governance & Risk Management

• Own campaign architecture documentation, including journey flows, orchestration logic, and detailed campaign briefs utilizing Azure DevOps and Loop.

• Build and maintain standardized templates by campaign type (e.g., Home Office email series, Veeva Suggestions, thirdparty media activation, direct mail fulfillment, event programs).

• Ensure all delivered tactics are compliant, measurable, and aligned with documented SLAs and governance frameworks.

• Identify, manage, and escalate execution risks and dependencies impacting delivery or stakeholders.

Thought Leadership & Industry Innovation

• Collate and disseminate omnichannel orchestration & marketing automation best practices across brands.

• Evaluate emerging capabilities, tools, and industry trends in journey orchestration, marketing automation, and analytics to continuously improve the customer experience.

Model Otsuka's Core Competencies:

• Accountability for Results

• Strategic Thinking & Problem Solving

• Patient & Customer Centricity

• Impactful Communication

• Respectful Collaboration & Empowered Development

Qualifications

Required:

• Bachelor's degree in Information Technology or equivalent

• 10+ years of proven experience in Omnichannel orchestration, marketing automation, or marketing operations

Preferred:

• Strong experience designing and executing customer journeys across multiple channels

• Handson experience with Salesforce Marketing Cloud and/or D360 preferred

• Demonstrated ability to translate strategy into scalable, operational execution

• Strong crossfunctional leadership, vendor management, and stakeholder communication skills

• Experience working in regulated or privacysensitive environments preferred

• Exposure to AI tools for marketing and customer experience, including data analysis, segmentation, audience mining, and prompt engineering

Competencies
Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
Impactful Communication -Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
Respectful Collaboration - Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals.
Empowered Development - Play an active role in professional development as a business imperative.

Company benefits: Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

Come discover more about Otsuka and our benefit offerings;https://www.otsuka-us.com/careers-join-otsuka.

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Please understand, Otsuka will never ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment.

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