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Optical General Manager Jobs in Wisconsin (NOW HIRING)

... Drive optical initiatives through team by planning and scheduling appropriately · Identify ... General Manager to provide appropriate direction and feedback to the team related to customer ...

General Manager you will cultivate a collaborative working environment with all associate members ... Ensure our optical merchandise meets standards, patient requirements and requests About You

General Manager you will cultivate a collaborative working environment with all associate members ... Ensure our optical merchandise meets standards, patient requirements and requests About You

... store management to lead and mentor the Optical team, including participants of our Optician Apprentice Program, and exemplify what great service looks like Help maintain general store systems ...

... management to lead and mentor the Optical team, including participants of our Optician Apprentice Program, and exemplify what great service looks like • Help maintain general store systems ...

GENERAL FUNCTION: A store manager is responsible for managing all facets of the retail store ... Current optician or optometric technician certification or ability to achieve the certification ...

Assistant Manager

Madison, WI · On-site

$25 - $30/hr

Assistant Manager - Eye Contact Madison West General & Responsibilities This is a position that ... assurance * optical sales * mentoring and coaching others * guiding team to ensure excellent ...

Showing results 21-40

Optical General Manager information

See Wisconsin salary details

$21.7K

$73.9K

$256.9K

How much do optical general manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for optical general manager in Wisconsin is $73,894.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,500.00 and $77,200.00 per year, depending on experience, location, and employer.

What is an optical general manager?

An Optical General Manager oversees the daily operations of an optical store or department, managing staff, customer service, inventory, and sales performance. They are responsible for ensuring high standards of eye care, compliance with industry regulations, and achieving business goals. This role often involves hiring and training staff, developing marketing strategies, and maintaining relationships with suppliers. Optical General Managers must have strong leadership, organizational, and communication skills to effectively run the business and deliver quality service to customers.

How does an optical general manager typically collaborate with optometrists and retail staff to ensure smooth clinic operations?

An Optical General Manager plays a key role in bridging the clinical and retail sides of an optical practice. They work closely with optometrists to coordinate patient appointments, ensure proper flow of information, and maintain compliance with healthcare regulations. At the same time, they oversee retail staff, manage inventory, and implement sales strategies to achieve business goals. Effective communication and team leadership are essential, as the General Manager must balance patient care priorities with operational efficiency and customer satisfaction.

What are the key skills and qualifications needed to thrive as an optical general manager?

To thrive as an Optical General Manager, you need comprehensive knowledge of optical products, retail management experience, and a background in optometry or optical sciences, often supported by relevant certifications. Familiarity with practice management software, inventory systems, and point-of-sale tools is essential. Strong leadership, customer service, and problem-solving abilities set top performers apart in this role. These skills ensure efficient operations, exceptional patient care, and sustained business growth in a competitive optical environment.
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What cities in Wisconsin are hiring for Optical General Manager jobs? Cities in Wisconsin with the most Optical General Manager job openings:

General Manager Optical Retail FT Onalaska, WI #011

Eyemart Express

La Crosse, WI • On-site

Full-time

Dental, Vision, Life, Retirement

This job post has expired today. Applications are no longer accepted.


Eyemart Express rating

6.1

Company rating: 6.1 out of 10

Based on 80 frontline employees who took The Breakroom Quiz

21st of 39 rated optical retailers


Job description

General Manager Optical Retail Full-Time
30 years ago Dr. Barnes founded Eyemart Express to deliver everything a patient needs. It started with one friendly shop in Appleton, WI and has since expanded to over 245 in 42 states. Today, Eyemart Express is celebrated for promptly delivering quality eyewear at great prices, while maintaining great relationships with optometrists and local communities. We're not like everyone else, with local labs in stores, eye exams, and same-day delivery on glasses - our customers never miss a moment. Now, you can join one of the nation's top optical retailers and improve lives by helping people see better.
As a General Manager, you'll lead your team to provide exceptional service and operational excellence. Your experience in optical and retail management will help drive our growth and deliver amazing customer experiences.
Earning Potential: The earning potential for this role is competitive, inclusive of base pay and incentives.
Responsibilities:
  • Provide Exceptional Leadership: Manage daily store operations, including sales, customer service, lab work, and administrative tasks.
  • Team Management: Recruit, train, motivate, and manage store employees, ensuring all team members adhere to Eyemart standards.
  • Performance Management: Maintain store sales goals, monitor lab production, and ensure customer satisfaction.
  • Operational Excellence: Oversee inventory control, budget management, reporting, and store maintenance.

Requirements:
  • High School Diploma or GED
  • Minimum of 1 year retail management experience
  • Experience in the optical industry preferred
  • Strong leadership and communication skills

Benefits:
  • Vision Insurance
  • Dental Insurance
  • Matching 401k
  • Short-Term and Long-Term Disability
  • Life Insurance
  • Fully paid benefits to maintain licensing requirements and opportunities for advancement

At Eyemart Express, we're dedicated to excellence in everything we do. We understand the importance of work-life balance and strive to be as flexible as possible with scheduling needs to ensure our team members can achieve harmony between work and personal life.
If you're ready to join a company that values excellence, invests in your future, and respects your need for balance, submit your resume today! Eyemart Express is where your career takes off.
This posting provides an overview of the role. A full job description will be provided upon hire.
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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