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Optical General Manager Jobs in Wisconsin (NOW HIRING)

Regional Manager- Minnesota

Onalaska, WI · On-site

$112K - $168K/yr

Oversee General Manager in Training program to develop bench strength within the region * Regularly evaluate optometrist, manager, and optician talent for current and future bench strength FINANCIAL ...

Regional Manager- Minnesota

Hudson, WI · On-site

$112K - $168K/yr

Oversee General Manager in Training program to develop bench strength within the region * Regularly evaluate optometrist, manager, and optician talent for current and future bench strength FINANCIAL ...

WI · On-site

$52 - $70/hr

... Drive optical initiatives through team by planning and scheduling appropriately · Identify ... General Manager to provide appropriate direction and feedback to the team related to customer ...

... Full Time Management West Bend, WI, US Position Summary Effectively lead the optical team to ... Supervise and perform optical operations that include dispensing of eyewear, patient care, setting ...

... management to lead and mentor the Optical team, including participants of our Optician Apprentice Program, and exemplify what great service looks like • Help maintain general store systems ...

... store management to lead and mentor the Optical team, including participants of our Optician Apprentice Program, and exemplify what great service looks like Help maintain general store systems ...

New

... store management to lead and mentor the Optical team, including participants of our Optician Apprentice Program, and exemplify what great service looks like Help maintain general store systems ...

New

... management to lead and mentor the Optical team, including participants of our Optician Apprentice Program, and exemplify what great service looks like • Help maintain general store systems ...

New

... store management to lead and mentor the Optical team, including participants of our Optician Apprentice Program, and exemplify what great service looks like Help maintain general store systems ...

... management to lead and mentor the Optical team, including participants of our Optician Apprentice Program, and exemplify what great service looks like • Help maintain general store systems ...

New

GENERAL FUNCTION: A store manager is responsible for managing all facets of the retail store ... Current optician or optometric technician certification or ability to achieve the certification ...

Be Seen First

Optical Sales Associate

Madison, WI · On-site

$17 - $20/hr (+ commission)

GENERAL FUNCTION The Sales Associate sets the standard of quality in eye care and eyewear by ... peers, management, doctors and support staff (Target Host partners). * Takes pride in the ...

New

Showing results 41-60

Optical General Manager information

See Wisconsin salary details

$21.7K

$73.9K

$256.9K

How much do optical general manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for optical general manager in Wisconsin is $73,894.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,500.00 and $77,200.00 per year, depending on experience, location, and employer.

What is an optical general manager?

An Optical General Manager oversees the daily operations of an optical store or department, managing staff, customer service, inventory, and sales performance. They are responsible for ensuring high standards of eye care, compliance with industry regulations, and achieving business goals. This role often involves hiring and training staff, developing marketing strategies, and maintaining relationships with suppliers. Optical General Managers must have strong leadership, organizational, and communication skills to effectively run the business and deliver quality service to customers.

What are the key skills and qualifications needed to thrive as an optical general manager?

To thrive as an Optical General Manager, you need comprehensive knowledge of optical products, retail management experience, and a background in optometry or optical sciences, often supported by relevant certifications. Familiarity with practice management software, inventory systems, and point-of-sale tools is essential. Strong leadership, customer service, and problem-solving abilities set top performers apart in this role. These skills ensure efficient operations, exceptional patient care, and sustained business growth in a competitive optical environment.

How does an optical general manager typically collaborate with optometrists and retail staff to ensure smooth clinic operations?

An Optical General Manager plays a key role in bridging the clinical and retail sides of an optical practice. They work closely with optometrists to coordinate patient appointments, ensure proper flow of information, and maintain compliance with healthcare regulations. At the same time, they oversee retail staff, manage inventory, and implement sales strategies to achieve business goals. Effective communication and team leadership are essential, as the General Manager must balance patient care priorities with operational efficiency and customer satisfaction.

What are popular job titles related to Optical General Manager jobs in Wisconsin?

For Optical General Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Optical General Manager jobs in Wisconsin look for?

The top searched job categories for Optical General Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Optical General Manager jobs?

Cities in Wisconsin with the most Optical General Manager job openings:

Infographic showing various Optical General Manager job openings in Wisconsin as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $73,894 per year, or $35.5 per hour.

Regional Manager- Minnesota

Shopko Optical

Onalaska, WI • On-site

$112K - $168K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Posted 7 days ago


Key responsibilities

  • Manage the overall sales, profit, and service performance of multiple centers in the region.

  • Develop and execute strategies to drive business, monitor center operations, and ensure compliance with policies and regulations.

  • Oversee staffing, training, onboarding, and performance management of center teams, including General Managers and Optometrists.


Shopko Optical rating

5.6

Company rating: 5.6 out of 10

Based on 25 frontline employees who took The Breakroom Quiz

26th of 40 rated optical retailers


Job description

Regional Manager Salary Range is $112,000 to $168,000

For over 40 years, Shopko Optical has been delivering high-quality products and services by combining state-of-the-art technology, exceptional eye care, and hometown Midwestern values to improve the sight and lives of our patients. As we expand, we are continually looking for innovative and motivated people to join in Shopko Optical’s growth and success.

Taking Care of our teams who take Care of our Patients

  • Competitive Wages & Bonus Incentives
  • Competitive time off package including vacation pay, volunteer pay paid holidays, and a personal day
  • Sick Pay: Eligible teammates accrue Sick/ Safe leave per state law   
  • Health & Wellbeing Benefits Medical, Life, Dental, vision, Short- & Long-term Disability 
  • Voluntary/Cafeteria Offerings
  • Employee Assistance Program
  • Teammate Recognition Program

POSITION SUMMARY:

Responsible for the overall sales, profit, and service performance of multiple centers in a geographic region. Develop and execute strategies consistent with corporate direction to drive business. Manage and is accountable for the effective operation of the region’s centers including staffing, training, policy and procedure adherence, compliance, optometric relations, and patient/customer experience. Build a strong team with a succussion plan for growth and development.

DUTIES AND RESPONSIBILITIES:

DRIVE BUSINESS & DELIVER RESULTS

• Work individually and cross functionally to develop and execute merchandise, operational, and customer service strategies to deliver planned sales, gross margin and EBITDA results

• Execute quality center visits to validate patient/customer service standards are consistently delivered

• Observe and review individual optician performance during visits and provide

appropriate feedback and coaching

• Establish and monitor center operations guidelines (i.e., appointment monitoring, daily

system balancing, government, and state regulations)

• Ensure operational exceptions are addressed and resolved

• Facilitate ongoing process improvement

• Stay up to date on competition within the region

LEADERSHIP

• Oversee onboarding for new General Managers and Optometrists; ensure training

and onboarding is completed effectively for all teammates

• Provide realistic parameters that allow teams to make decisions with accountability

• Is accessible to teams and the rest of the organization

• Provide proactive communication to centers and corporate partners

• Resolve customer concerns promptly and positively

• Work closely with Human Resources to develop and implement solutions related to staffing, recruiting, performance management, and employee relations

• Oversee General Manager in Training program to develop bench strength within the region

• Regularly evaluate optometrist, manager, and optician talent for current and future bench strength

FINANCIAL ACUMEN

• Oversee financial operations of region by driving sales and managing expenses to plan

• Identify exceptions and put appropriate action plans in place for resolution

• Assist in accurate budget submission

COMPLIANCE

• Ensure centers follow applicable Federal and State laws including HIPAA, Fraud, Waste and Abuse, and Federally and State funded vision plan regulations

• Ensure all applicable Optometric and Optician laws are followed

• Ensure centers adhere to all company safety standards, policies, and procedures

MINIMUM KNOWLEDGE, EXPERIENCE & SKILLS REQUIREMENTS:

• Bachelor’s degree in relevant business field or equivalent work experience

• 5+ years of multi-unit retail management experience

• Optical Manager leadership experience preferred

• Proven ability to lead, coach, and build teammate relationships in an environment of fast change; must be able to direct, and motivate a diverse teammate population

• Strong planning, analysis, and organizational skills

• Able to work collaboratively in a matrix environment

• Strong problem-solving skills to identify problems and develop solutions

• Strong verbal and written communication and interpersonal skills

• Strong multi-tasking skills

• Able to thrive within a fast-paced environment

• Proficiency in Microsoft Office Suite of programs

ESSENTIAL FUNCTIONS & WORK REQUIREMENTS:

• Ability to effectively communicate at all levels within the organization through written and

two-way verbal communication

• Able to sit or stand for extended periods of time

• Able to operate various office equipment (e.g., personal computer, telephone, fax

machine, copier, etc.)

• Able to read and write at a high school graduate level

• Able to lift 10 to 20 pounds

• Able to view/read computer screen for extended periods of time

• Able to work normal and/or extended (evenings, nights, and weekends) office hours to

meet established deadlines

• Able to travel independently to support Company objectives and personal

development

These statements are intended to describe the general nature and level of work performed by teammates assigned to this job classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.


What Shopko Optical employees say

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