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Optical General Manager Jobs (NOW HIRING)

National Vision

General Manager - Optical

Sheridan, CO · On-site

$57K/yr

As a General Manager , you'll lead a talented team, drive results, and create an amazing experience ... Knowledge of the optical industry is preferred. * Bachelor's degree or equivalent experience ...

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$73.2K

$254.5K

How much do optical general manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for optical general manager in the United States is $73,209.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,000.00 and $76,500.00 per year, depending on experience, location, and employer.

What is an optical general manager?

An Optical General Manager oversees the daily operations of an optical store or department, managing staff, customer service, inventory, and sales performance. They are responsible for ensuring high standards of eye care, compliance with industry regulations, and achieving business goals. This role often involves hiring and training staff, developing marketing strategies, and maintaining relationships with suppliers. Optical General Managers must have strong leadership, organizational, and communication skills to effectively run the business and deliver quality service to customers.

What are the key skills and qualifications needed to thrive as an optical general manager?

To thrive as an Optical General Manager, you need comprehensive knowledge of optical products, retail management experience, and a background in optometry or optical sciences, often supported by relevant certifications. Familiarity with practice management software, inventory systems, and point-of-sale tools is essential. Strong leadership, customer service, and problem-solving abilities set top performers apart in this role. These skills ensure efficient operations, exceptional patient care, and sustained business growth in a competitive optical environment.

How does an optical general manager typically collaborate with optometrists and retail staff to ensure smooth clinic operations?

An Optical General Manager plays a key role in bridging the clinical and retail sides of an optical practice. They work closely with optometrists to coordinate patient appointments, ensure proper flow of information, and maintain compliance with healthcare regulations. At the same time, they oversee retail staff, manage inventory, and implement sales strategies to achieve business goals. Effective communication and team leadership are essential, as the General Manager must balance patient care priorities with operational efficiency and customer satisfaction.
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Optical General Manager jobs near you
Infographic showing various Optical General Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $73,209 per year, or $35.2 per hour.

Optical General Manager

West Point Optical LLC

Lone Tree, CO • On-site

Full-time

Re-posted 16 days ago

Job description

GENERAL FUNCTION:

The major responsibility of the Retail Optical Manager is to drive profitable sales through exam growth and outstanding patient experience.  Drive revenue, productivity, operational processes in a positive and multi-tasking environment. Modeling exemplary patient care. Develop and maintain outstanding patient, associate and doctor satisfaction through consistent retention.

MAJOR DUTIES & RESPONSIBILITIES:

  • Excellent reliability as it relates to times and attendance
    • Reliable means of transportation and valid drivers license
    • Ability to travel up to 30 miles from primary store
    • Open availability on Saturdays and peak season
  • Drive profitable store sales by fostering a patient focused retail culture.
  • Prioritize exam growth on a daily, weekly, and monthly basis.
    • Community outreach, i.e. cornea events and blitzing
    • Consistent communication with existing patients
    • Creative social media marketing  
  • Attainment of plan sales goal and comp store sales growth.
    • Proven track record of increased KPI results
    • Ability to analyze the business through strong business acumen
  • Positive comp store contribution (year-on-year improvement).
  • Manage gross margin, in accordance with Company standards
  • Effectively train and develop associates to consistently provide a patient care focused experience.
  • Develop team of administratively skilled associates that provide support on daily operational tasks.
  • Develop strong professional relationships with Doctors.
  • Ensure appropriate coverage and quality of Doctor hours.
  • Implementation of initiatives to increase number or exams and conversion of exams to sales.
  • Participate in business planning and business updates.
  • Accountable for the recruitment, training, development, and retention of high performing associates, as measured by:
    • Utilization of effective daily practice and role-playing
    • Employee coaching through two-way communication
    • Proactive manpower planning for adequate bench strength
  • Ensuring positive patient satisfaction, as measured by patient retention and survey responses.
  • Ensure each store is effectively merchandised and presented according to standards as measured by:
    • Execution of planogram
    • Execution of visual appearance inside and outside of store (i.e., signage)
    • Maintenance of overall standards (i.e. cleanliness, housekeeping)
    • Associates exhibit professional presentation (i.e., attire) in accordance with Company standards
  • Ensure high quality through customer follow-up, accurate measurements, correct pricing, POS entry, and realistic service delivery time quote as measured by:
    • Ready when promised
    • Remake and return percent as compared to Company average
    • Calls to customers to follow-up on purchases
  • Maximize Managed Vision Care relationships and sales opportunities.
  • Timely implementation of approved Marketing programs
  • Execution of signage and promotions according to Company standards.
  • Execution of operational procedures:
    • Safety (security system, safety information posted, fire extinguishers, door locks)
    • Maintenance as measured by proper housekeeping, carpet, store front windows, proper lighting, and store safety (safety information posted, fire extinguishers and door locks)

KNOWLEDGE & SKILLS:

  • Optical knowledge or Licensed (minimum 2 years optical experience)
  • Proven track record of sales growth through sales skills and accountability for sales results. (minimum 3 years sales experience)
  • Demonstrated ability to deliver an outstanding experience during direct interaction with patients at a proven conversion of at least 80%.
  • Proven experience and results with a retail or customer service establishment.
  • Ability to present and implement decisive and creative solutions to opportunities to grow the business.
  • Ability to provide enthusiastic and concise communication to meet/exceed patient expectations.
  • Foster positive and results-oriented associate and doctor relationships.
  • Success in store merchandising and attention to detail.
  • Ability to manage priorities through adaptability and flexibility.
  • Willingness to take calculated risks
  • Attention to detail and follow-up.
  • Abilities to multi-task and delegate to maximize patient interaction.
  • Computer experience preferred.

EDUCATION:

Bachelor's degree or comparable experience in retail operations (Minimum 3 years optical retail experience.)

The incumbent or successful candidate must meet the position requirements above in order to perform the essential functions of this position and achieve the outcomes/results indicated in this position description.  The Company will make every effort to make reasonable accommodations upon request to enable qualified individuals with known disabilities to perform the essential functions of their job.

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