ZipRecruiter

Log In

1

Retail General Manager Jobs in Wisconsin (NOW HIRING)

Love's Travel Stops and Country Stores

$57K - $73K/yr

... retail store, fuel, restaurant, fresh kitchen, and truck care. · Ensure a safe, clean, and well ... General Manager with proper task execution and completion, schedule and cash integrity, and ...

Jockey

Coopers Uptown General Manager

Kenosha, WI · On-site

$54K - $69K/yr

As the leader of both the retail store and café operations, the General Manager will provide leadership and direction to the store in the following areas: driving our rich employee culture, creating ...

Jockey

Coopers Uptown General Manager

Kenosha, WI · On-site

$54K - $69K/yr

As the leader of both the retail store and café operations, the General Manager will provide leadership and direction to the store in the following areas: driving our rich employee culture, creating ...

Steinhafels

General Manager

Green Bay, WI

Do you have a passion for retail but need more flexibility with your schedule? Look no further than ... Steinhafels is currently recruiting for a General Manager. This position has the overall ...

Steinhafels

General Manager

Green Bay, WI · On-site

Do you have a passion for retail but need more flexibility with your schedule? Look no further than ... Steinhafels is currently recruiting for a General Manager. This position has the overall ...

Fleet Farm

General Manager

Oconomowoc, WI · On-site

General Manager - Store Operations Location ... May be based in any of our 50 retail locations Reports To: District Manager Department: Store ...

Steinhafels

General Manager

Green Bay, WI · On-site

Do you have a passion for retail but need more flexibility with your schedule? Look no further than ... Steinhafels is currently recruiting for a General Manager. This position has the overall ...

Fleet Farm

General Manager

Delavan, WI · On-site

General Manager - Store Operations Location ... May be based in any of our 50 retail locations Reports To: District Manager Department: Store ...

Fleet Farm

General Manager

Marshfield, WI · On-site

General Manager - Store Operations Location ... May be based in any of our 50 retail locations Reports To: District Manager Department: Store ...

next page

Showing results 1-20

All JobsRetail General JobsRetail General Manager JobsRetail General Manager Jobs in Wisconsin

Retail General Manager information

See Wisconsin salary details

$30.3K

$65.1K

$94.9K

How much do retail general manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for retail general manager in Wisconsin is $65,072.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $70,700.00 per year, depending on experience, location, and employer.

What is a retail general manager?

Retail General Managers are responsible for overseeing the daily operations of retail stores or chains. Their duties include managing staff, ensuring excellent customer service, monitoring sales performance, and implementing company policies. They also handle budgeting, inventory control, and strategies to increase profitability. Retail General Managers play a key role in driving store success and maintaining a positive work environment.

What does a retail general manager do?

A Retail General Manager is responsible for both the day-to-day running of the store and the execution of long-term business strategies. Balancing these aspects often involves delegating daily tasks—such as inventory management, staff scheduling, and customer service oversight—to department managers or team leads, which frees up time for analyzing sales trends, setting performance goals, and developing marketing initiatives. Effective communication and time management are crucial, as GMs must regularly meet with their teams to ensure alignment on immediate priorities while also focusing on broader objectives like revenue growth and customer satisfaction. This dual focus is key to both smooth store operations and sustained business success.

What are the key skills and qualifications needed to thrive as a retail general manager?

To thrive as a Retail General Manager, you need strong leadership, business acumen, inventory management skills, and a background in retail operations, often supported by a bachelor's degree in business or a related field. Familiarity with point-of-sale (POS) systems, inventory tracking software, and sales analytics tools is typically required. Outstanding communication, problem-solving, and team-motivation skills help set top performers apart in this role. These skills and qualities are crucial for optimizing store performance, delivering excellent customer service, and effectively leading teams to achieve business goals.

What are popular job titles related to Retail General Manager jobs in Wisconsin?

For Retail General Manager jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Retail General Manager jobs in Wisconsin look for?

The top searched job categories for Retail General Manager jobs in Wisconsin are:

What cities in Wisconsin are hiring for Retail General Manager jobs?

Cities in Wisconsin with the most Retail General Manager job openings:

Retail General Manager jobs near you
Infographic showing various Retail General Manager job openings in Wisconsin as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $65,072 per year, or $31.3 per hour.

General Manager in Training - Retail

Love's Travel Stops and Country Stores

$57K - $73K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 23 days ago

Love's Travel Stops rating

5.9

Company rating: 5.9 out of 10

Based on 799 frontline employees who took The Breakroom Quiz

402nd of 734 rated retailers

Job description

Benefits: * Fuel Your Growth with Love's - company funded tuition assistance * Paid Time Off * Flexible Scheduling * 401(k) – 100% match up to 5% * Medical/Dental/Vision Insurance after 30-days * Competitive Pay * Career Development * Quarterly Bonus Program * Profit-Sharing Opportunity

Welcome to Love’s!

At Love’s, our Operations Managers assist/oversee daily operations to drive efficiency, quality, and customer satisfaction. Responsibilities include leading a team, managing processes, and executing strategies to grow sales and meet organizational goals. With opportunity as our greatest benefit and having a supportive team environment, this role is perfect for driven individuals looking to make an impact.

Job Functions:

· Hands-on responsibility of multiple business operations up to and potentially including retail store, fuel, restaurant, fresh kitchen, and truck care.

· Ensure a safe, clean, and well-maintained facility through restroom and shower cleanliness, facilities, equipment maintenance, and safety checks.

· Drive sales of products and services through efficient ordering, stocking, inventory management, and merchandising standards.

· Assist the General Manager with proper task execution and completion, schedule and cash integrity, and complete daily, weekly, and monthly reporting.

· Understand financial reporting to include analyzing profit and loss statements and affecting changes to capture and capitalize on opportunities.

· Collaborate with managers in the efforts of talent acquisition.

Requirements:

· 2+ years in retail, travel stop or c-store, big box, grocery, or department store management.

· 2+ years managing operations with an annual sales volume of $2+million.

· 2+ years affecting and deciphering budgets and P&L statements.

· 2+ years supervising and training 5-10+ employees.

· Ability to successfully complete a pre-employment drug screen and background check. Additional screening may include a motor vehicle check and/or DOT Physical.

Skills and Demands:

· Ability to work various shift times to include days, afternoons, evenings, nights, occasional overnights, weekends, and holidays.

· Excellent communication and interpersonal skills with a customer satisfaction focus.

· Exceptional customer service, positive rapport building, expert salesmanship, and ensuring satisfaction by managing operations and employee-vehicle deployment.

· Strong organizational and multitasking abilities with attention to detail.

· Effective teamwork skills.

· Ability to navigate various computer programs, systems, and technology tools as part of daily operations.

· Must be able to talk, hear, move around, lift up to 50 pounds, and see clearly to perform job duties.

Our Culture: 

Fueling customers' journeys since 1964, innovation leads the way for this family-owned and operated business headquartered in Oklahoma City. With nearly 40,000 team members, travel stops are the core business along with products and services that provide value for professional drivers, fleets, traveling public, RVers, alternative energy and wholesale fuel customers. Giving back to communities and an inclusive workplace are hallmarks of the award-winning culture.

Love's is an Equal Opportunity Employer. Veterans encouraged to apply.

What Love's Travel Stops employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply