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Optical General Manager Jobs in Wisconsin (NOW HIRING)

Shopko Optical is seeking a General Manager - Bench to lead our teams within the Appleton, WI area. Effectively lead the optical team to maximize sales, profit and customer service objectives.

Shopko Optical is seeking a General Manager - Bench to lead our teams within the Green Bay, WI area. Effectively lead the optical team to maximize sales, profit and customer service objectives.

Shopko Optical is seeking a General Manager - Bench to lead our teams within the Appleton, WI area. Effectively lead the optical team to maximize sales, profit and customer service objectives.

Shopko Optical is seeking a General Manager - Bench to lead our teams within the Appleton, WI area. Effectively lead the optical team to maximize sales, profit and customer service objectives.

Shopko Optical is seeking a General Manager - Bench to lead our teams within the Appleton, WI area. Effectively lead the optical team to maximize sales, profit and customer service objectives.

Shopko Optical is seeking a General Manager - Bench to lead our teams within the Appleton, WI area. Effectively lead the optical team to maximize sales, profit and customer service objectives.

... Drive optical initiatives through team by planning and scheduling appropriately · Identify ... General Manager to provide appropriate direction and feedback to the team related to customer ...

... Drive optical initiatives through team by planning and scheduling appropriately · Identify ... General Manager to provide appropriate direction and feedback to the team related to customer ...

... Drive optical initiatives through team by planning and scheduling appropriately · Identify ... General Manager to provide appropriate direction and feedback to the team related to customer ...

... Drive optical initiatives through team by planning and scheduling appropriately · Identify ... General Manager to provide appropriate direction and feedback to the team related to customer ...

Shopko Optical is seeking an Optical Manager to lead our team in our Onalaska, WI. location ... describe the general nature and level of work performed by teammates assigned to this job ...

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Optical General Manager information

See Wisconsin salary details

$21.7K

$73.9K

$256.9K

How much do optical general manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for optical general manager in Wisconsin is $73,894.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,500.00 and $77,200.00 per year, depending on experience, location, and employer.

What is an optical general manager?

An Optical General Manager oversees the daily operations of an optical store or department, managing staff, customer service, inventory, and sales performance. They are responsible for ensuring high standards of eye care, compliance with industry regulations, and achieving business goals. This role often involves hiring and training staff, developing marketing strategies, and maintaining relationships with suppliers. Optical General Managers must have strong leadership, organizational, and communication skills to effectively run the business and deliver quality service to customers.

How does an optical general manager typically collaborate with optometrists and retail staff to ensure smooth clinic operations?

An Optical General Manager plays a key role in bridging the clinical and retail sides of an optical practice. They work closely with optometrists to coordinate patient appointments, ensure proper flow of information, and maintain compliance with healthcare regulations. At the same time, they oversee retail staff, manage inventory, and implement sales strategies to achieve business goals. Effective communication and team leadership are essential, as the General Manager must balance patient care priorities with operational efficiency and customer satisfaction.

What are the key skills and qualifications needed to thrive as an optical general manager?

To thrive as an Optical General Manager, you need comprehensive knowledge of optical products, retail management experience, and a background in optometry or optical sciences, often supported by relevant certifications. Familiarity with practice management software, inventory systems, and point-of-sale tools is essential. Strong leadership, customer service, and problem-solving abilities set top performers apart in this role. These skills ensure efficient operations, exceptional patient care, and sustained business growth in a competitive optical environment.
What are popular job titles related to Optical General Manager jobs in Wisconsin? For Optical General Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Optical General Manager jobs in Wisconsin look for? The top searched job categories for Optical General Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for Optical General Manager jobs? Cities in Wisconsin with the most Optical General Manager job openings:

General Manager - Bench

Shopko Optical

Appleton, WI • On-site

Full-time

Medical, Retirement, PTO

Posted 18 days ago


Shopko Optical rating

5.6

Company rating: 5.6 out of 10

Based on 25 frontline employees who took The Breakroom Quiz

26th of 39 rated optical retailers


Job description

It all starts in our centers, where our dedicated team members combine state-of-the-art technology, exceptional eye care, and hometown Midwestern values to deliver high-quality products and services.

As part of this team, you will have the opportunity to build meaningful relationships in the communities we serve through a rewarding career helping improve the sight and lives of our patients.

Enjoy on-the-job training and certification opportunities.

Are you looking for an opportunity to provide great customer service and patient care and grow your career? Shopko Optical is seeking a General Manager - Bench to lead our teams within the Appleton, WI area.

Effectively lead the optical team to maximize sales, profit and customer service objectives. Supervise and perform optical operations that include dispensing of eyewear, patient care, setting strategic goals and delivering financial performance. Hire, train, coach and manage performance of team. Work in partnership with Optometrist to drive positive business results, patient care and customer service.

Taking Care of our teams who take Care of our Patients

  • Competitive Wages, Incentives, Bonus
  • 401K with Match
  • Vacation Pay/Personal Day
  • Volunteer Time Off
  • Sick Pay
  • Health & Wellbeing Benefits
  • Voluntary/Cafeteria Offerings
  • Employee Assistance Program
  • On the Job Training & Certification
  • Teammate Recognition Program

DUTIES AND RESPONSIBILITIES:

DRIVE BUSINESS

  • Lead team to execute merchandise, operational and customer service strategies to deliver planned sales, gross margin and financial results
  • Model service, patient care and selling techniques to maximize customer satisfaction and achieve business objectives
  • Act with urgency to complete tasks and respond to patients and customers
  • Drive optical initiatives through team by planning and scheduling appropriately
  • Identify opportunities to grow business
  • Develop business plans and follow up on actions to drive profitable sales

LEADERSHIP

  • Hire, develop and train teammates
  • Manage teammate performance
  • Identify key-carriers and schedule appropriately to ensure all key-carrier responsibilities are being completed including opening/closing the store, cash office and alarm call response
  • Partner with Optometrist to ensure team and doctor are working together to drive business and patient/customer care results
  • Ensure store is compliant with all company HR policies and practices as well as federal and state laws and regulations
  • Communicate effectively with team to ensure knowledge of company initiatives, processes and key teammate information

CUSTOMER SERVICE AND PATIENT CARE

  • Provide and continuously model excellent customer service in all customer interactions
  • Provide appropriate direction and feedback to the team related to customer service
  • Dispense eyewear according to professional standards
  • Perform key-carrier tasks including opening/closing the store, cash office, committing payroll and responding to alarm calls

MINIMUM KNOWLEDGE, EXPERIENCE & SKILLS REQUIREMENTS:

  • ABO/Shopko OCE Certification required within 12 months of hire/promotion
  • High School Graduate or equivalent
  • 3 years of leadership experience or equivalent management experience with strong customer service focus (preferably in an optical or retail setting)
  • Optician experience desired
  • Proven ability to lead, coach and build relationships in a professional environment
  • Able to direct and motivate a diverse teammate network
  • Able to analyze and solve issues of varied scope: able to act decisively to implement solutions
  • Solid organizational and planning skills
  • Able to continuously monitor progress in relation to goal attainment
  • Able to analyze financial data, recognize opportunities for improvement and formulate plans to address.
  • Able to multi-task and remain flexible in an ever-changing environment
  • Demonstrate commitment to provide great customer service
  • Solid computer knowledge to include Microsoft Office Suite of programs

ESSENTIAL FUNCTIONS & WORK REQUIREMENTS:

  • Ability to effectively communicate at all levels within the organization through written and two-way verbal communication
  • Able to read and write at a high school graduate level
  • Able to sit or stand for extended periods of time
  • Able to operate various office equipment (e.g., personal computer, telephone, fax machine, copier, etc.)
  • Ability to lift 10 to 20 pounds
  • Ability to see (Near, Distance, Color, and Depth Perception)
  • Manual and finger dexterity, as well as hand/arm steadiness
  • Ability to grip and hold items
  • Good eye and hand coordination
  • Demonstrate physical agility (bending, twisting, reaching and pulling)
  • Able to operate a cash register, various optical equipment and tools
  • Able to work normal and/or extended (evenings, nights, and weekends) office hours to meet established deadlines
  • Able to travel independently to support Company objectives and personal development


These statements are intended to describe the general nature and level of work performed by teammates assigned to this job classification. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.



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