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Nil Sports Jobs (NOW HIRING)

Excel Sports Management

Manager, NIL Sales

New York, NY · On-site

$80K - $90K/yr

Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue ... Viable companies and brands that may or may not be a fit for Excel NIL talent, properties and brand ...

Excel Sports Management

Manager, NIL Sales

New York, NY

$80K - $90K/yr

Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue ... Viable companies and brands that may or may not be a fit for Excel NIL talent, properties and brand ...

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How much do nil sports jobs pay per hour?

As of Aug 5, 2026, the average hourly pay for nil sports in the United States is $18.80, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $20.43 per hour, depending on experience, location, and employer.

What challenges do professionals face in NIL Sports management roles?

Professionals working in NIL sports management often navigate a rapidly evolving landscape where regulations, compliance, and best practices can differ by state and institution. A common challenge is staying updated on legal guidelines while helping student-athletes maximize their opportunities without jeopardizing their eligibility. Additionally, they must balance collaborating with athletes, brands, and compliance officers to structure fair, transparent deals. Strong communication, adaptability, and a commitment to ethical standards are crucial for success in this field.

How to become a Nil Sports agent?

To become a Nil Sports agent, you typically need relevant experience in sports management, strong negotiation skills, and knowledge of the sports industry. Obtaining certifications such as a sports management degree or agent license may be required depending on the region. Building a network within the sports community is also essential for success in this role.

What is the difference between Nil Sports vs Sports Coach?

AspectNil SportsSports Coach
Required CredentialsBasic sports certifications, coaching licensesAdvanced coaching certifications, specialized training
Work EnvironmentSports academies, schools, clubsSports facilities, schools, community centers
Employer & Industry UsageSports organizations, educational institutionsSports teams, fitness centers, schools

Nil Sports and Sports Coach roles often overlap in sports education and training. Nil Sports typically refers to entry-level or foundational roles in sports organizations, while Sports Coaches usually have more specialized training and responsibilities. Both work in similar environments and serve similar industries, but Sports Coaches often require advanced certifications and have a broader scope of training athletes.

What is NIL Sports?

'Nil Sports' typically refers to Name, Image, and Likeness (NIL) rights in sports, especially in the context of college athletics. NIL allows student-athletes to profit from their personal brand by signing endorsement deals, participating in advertisements, and leveraging their social media presence. This recent change in NCAA rules has enabled athletes to earn compensation while maintaining their college eligibility. The NIL landscape is evolving, and athletes, schools, and sponsors must navigate compliance and best practices. Understanding NIL is crucial for student-athletes who want to maximize their opportunities responsibly.

What skills and qualifications are needed to thrive as a NIL Sports professional?

To thrive as a NIL Sports Professional, you need a deep understanding of sports marketing, branding, and NCAA compliance, typically supported by a background in sports management or marketing. Familiarity with social media platforms, digital marketing tools, and contract management systems is crucial. Strong communication, negotiation skills, and the ability to build relationships help athletes and stakeholders maximize NIL opportunities. These competencies are essential to ensure athletes successfully monetize their personal brands while adhering to legal and regulatory guidelines.
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What cities are hiring for Nil Sports jobs? Cities with the most Nil Sports job openings:
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Nil Sports jobs near you
Infographic showing various Nil Sports job openings in the United States as of July 2026, with employment types broken down into 3% Locum Tenens, 16% As Needed, 2% Full Time, 31% Temporary, 47% Contract, and 1% Summer. Highlights an 93% Physical, 6% Hybrid, and 1% Remote job distribution, with an average salary of $39,099 per year, or $18.8 per hour.

Senior Manager, NIL Partnership Strategy - University of North Carolina at Chapel Hill

Learfield

Chapel Hill, NC

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 11 days ago

Learfield rating

8.4

Company rating: 8.4 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

6th of 50 rated marketing agency

Job description

Tar Heel Sports Properties is seeking an experienced and strategic Senior Manager of NIL Partnership Strategy to lead the NIL execution and management of corporate sponsorships across a broader portfolio at one of our university properties. In this role, you'll oversee a team of NIL activation professionals, drive cross-functional coordination, and serve as a key liaison between Learfield and university stakeholders. You'll play a hands-on role in delivering meaningful outcomes for partners, while also shaping the strategy, tools, and team culture that support long-term success.
This position manages NIL partnerships across multiple tiers of value and complexity, ensuring flawless fulfillment across digital, social, in-venue, broadcast, and experiential channels. As a senior member of the property team, you'll provide leadership to direct reports, contribute to renewal and upsell strategy, and play a critical role in aligning Learfield's execution with university goals. This is an ideal opportunity for a thoughtful, people-first leader who thrives in a fast-paced, client-focused environment and enjoys elevating others.

Key Responsibilities

  • Lead the strategic planning, activation, and fulfillment of NIL campaigns involving student-athlete talent across integrated brand partnerships.
  • Collaborate with the sales team to ensure student-athlete content, messaging, and experiences are seamlessly integrated with broader sponsorship objectives.
  • Serve as the NIL execution lead, overseeing athlete coordination, content timelines, deliverables, and campaign approvals in alignment with university compliance and Learfield guidelines.
  • Manage and coach a team of NIL activation professionals (coordinators, managers, interns), providing feedback, mentorship, and performance support.
  • Track and report on NIL performance, including content reach, engagement, and partner KPIs, and incorporate results into partnership recaps and renewal strategies.
  • Support strategic planning and renewal discussions for key accounts in collaboration with sales leadership.
  • Identify process improvement and support the growth of NIL programming by developing scalable activation models, toolkits, and storytelling frameworks that highlight student-athlete impact.
  • Represent Learfield in high-visibility partner meetings, university engagements, and game day operations.
  • Ensure all execution aligns with contractual terms, university brand standards, and Learfield policies.

Minimum Qualifications:

  • 8+ years of experience in sponsorship activation, client services, or brand marketing-preferably in NIL, sports, entertainment, or agency settings.
  • Proven experience leading teams and managing direct reports in a fast-paced, high-visibility environment.
  • Strategic thinker with strong execution skills and the ability to manage complex partner portfolios.
  • Excellent communication, organization, and cross-functional leadership skills.
  • Demonstrated ability to lead and influence both internal teams and external stakeholders.
  • Strong understanding of partnership fulfillment across digital, social, in-venue, and experiential channels.
  • Proficiency in Microsoft Office Suite and project management/CRM tools.
  • Availability to work evenings and weekends as needed for game days, client events, and university engagements.

Preferred Qualifications:

  • Bachelor's degree in marketing, business, communications, sports management, or related field.
  • Experience managing client relationships across multiple sponsorship tiers.
  • Familiarity with the multimedia rights landscape in collegiate athletics.
  • Understanding digital and social media best practices within NIL and influencer marketing.
  • Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms.
  • Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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