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Job TitleManager of Athletics Digital Marketing Agency Texas A&M University Department Athletic Director Proposed Minimum SalaryCommensurate Job LocationCollege Station, Texas Job TypeStaff

Who We Are Texas A&M Athletics department is committed to building champions through academic achievement, athletic excellence, and national recognition of student-athletes, teams, and programs. We are a proud member of the Southeast Conference, with more than 650 Texas A&M student-athletes competing at the NCAA Division 1-A level in 20 varsity sports.

The Manager of Digital Marketing leads the Athletics Department’s email marketing strategy, serving as the primary point of contact for all email communications with Texas A&M Athletics fans to drive additional revenue and engagement. The role develops, executes, and optimizes email campaigns through audience segmentation, automation, personalization, and performance analysis to grow attendance, ticket sales, membership solicitation & retention, and merchandise sales. The position also supports mobile app content, digital engagement, and SMS messaging strategy; oversees customer database management & campaign analytics; and implements digital advertising media buys. This position reports to the Assistant AD for Marketing & Fan Experience and partners with the Marketing & Fan Experience, Communications, 12th Man Foundation, Aggie Sports Enterprises, Aggie NIL, and 12th Man Creative units to deliver cohesive, on-brand messaging to the 12th Man fan base.

Salary: Commensurate based on selected candidates experience.

Other: Ability to work a non-standard work week including nights, weekends and holidays as needed.

DATABASE MARKETING Develop, execute and optimize email and SMS campaigns through audience segmentation, automation, personalization, A/B testing, and performance analysis to drive attendance, ticket sales, membership solicitation & retention (NIL Clubs, Kids’ Club, Rewards Program), merchandise sales, and fan engagement. Collaborate with the Marketing & Fan Experience, 12th Man Foundation, Playfly, Aggie NIL, and 12th Man Creative units daily to coordinate campaigns. Appropriately manage time to meet project goals and maximize resources to create efficiencies, increase revenue, and enhance the fan experience. Be current on email marketing best practices & privacy limitations related to automation, nurturing campaigns, data capture & utilization, and reporting. Proactively manage and develop the department’s year-round email marketing calendar.

MOBILE APP & DIGITAL ENGAGEMENT Assist with managing content and push notification strategy for the 12th Man app, including working with third-party vendors on engagement opportunities and ways to increase app usage and downloads. Coordinate engagement efforts across the mobile app, website, and other digital touchpoints to ensure a cohesive fan experience beyond email. Identify and implement opportunities to grow app adoption and usage among the 12th Man fan base.

DATABASE MANAGEMENT & ANALYTICS Oversee the Texas A&M Athletics database marketing tools, inclusive of the database itself in addition to all third-party data sources where data is captured. Use Google Analytics and platform-specific reporting tools to evaluate digital performance. Develop regular reports highlighting digital marketing effectiveness, sales and membership growth, engagement trends, and campaign outcomes. Share data insights & survey results with internal and external team members to guide content strategy and marketing decisions.

ADVERTISING Implement digital advertising media buys as needed and collaborate on social media advertising to increase ticket sales, membership growth (NIL Clubs, Kids’ Club, Rewards Program), and licensing/merchandising revenue.

Required Education & Experience: Bachelor’s degree in applicable field or equivalent combination of education and experience. Five years of related experience in marketing and/or advertising. Preferred Qualifications: Experience working in intercollegiate athletics or professional sports. Experience with email marketing campaigns Experience managing mobile app content and/or digital engagement platforms. Goal and task oriented with strong customer relations, problem solving and communication skills. Ability to multitask and work cooperatively with others. Creative and self-motivated to accomplish assigned tasks. Master’s degree in an applicable field.

Strong project management skills. Exceptional attention to detail. Highly organized with the ability to work in a fast-paced and dynamic work environment. Strong written communication.

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. Medical, prescription drug, dental, vision, life and AD&D, flexible spending accounts, and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums 12-15 days of annual paid holidays Up to eight hours of paid sick leave and at least eight hours of paid vacation each month Automatic enrollment in the Teacher Retirement System of Texas Health and Wellness: Free exercise programs and release time Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more Educational release time and tuition assistance for completing a degree while a Texas A&M employee Living Well, a program at Texas A&M that has been built by employees, for employees.

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.

The Texas A&M University System is one of the largest systems of higher education in the nation, with a statewide network of twelve universities, eight state agencies, a comprehensive health science center, Texas A&M-Fort Worth and Texas A&M-RELLIS. The A&M System is committed to providing an educational and work environment that is conducive to the personal and professional development of each employee. Each member institution provides equal opportunity and access to all students, employees and prospective employees.

External Applicants - Applicants not currently employed by a Texas A&M System member may Search Postings and apply for positions within one or more A&M System members by selecting the job posting. Internal Applicants - This site lists job postings throughout The Texas A&M University System. It is intended for applicants not currently employed by a member of the system. Current employees should apply for jobs on the Internal Career site.

The Texas A&M System is an Equal Opportunity/ Veterans/ Disability Employer.