The Director will be responsible for generating NIL revenues on behalf of the Universityof Maryland to meet and exceed individual and team goals for Playfly Max. The person in this role will work on ...
The Director will be responsible for generating NIL revenues on behalf of the Universityof Maryland to meet and exceed individual and team goals for Playfly Max. The person in this role will work on ...
Director, Playfly Max (University of Maryland)
College Park, MD · On-site
$108K - $115K/yr
The Director will be responsible for generating NIL revenues on behalf of the Universityof Maryland to meet and exceed individual and team goals for Playfly Max. The person in this role will work on ...
Director, Playfly Max (University of Maryland)
College Park, MD · On-site
$108K - $115K/yr
The Director will be responsible for generating NIL revenues on behalf of the Universityof Maryland to meet and exceed individual and team goals for Playfly Max. The person in this role will work on ...
Nil Director information
What is a NIL director?
NIL Directors, or Name, Image, and Likeness Directors, are professionals typically employed by colleges or universities to oversee and manage student-athletes' opportunities to profit from their personal brands. They help navigate compliance with NCAA regulations, educate athletes on NIL policies, and connect them with potential endorsement deals, sponsorships, or marketing opportunities. NIL Directors also work closely with legal, compliance, and marketing teams to ensure all activities are transparent and within regulatory guidelines.
What is the difference between Nil Director vs Nil Manager?
| Aspect | Nil Director | Nil Manager |
|---|---|---|
| Credentials | Typically requires advanced degrees or certifications in relevant fields | Often requires a bachelor's degree, with some roles preferring certifications |
| Work Environment | Strategic planning, overseeing multiple teams or departments | Supervising team members, managing daily operations |
| Industry Usage | Used in organizations to denote senior leadership roles | Commonly used for mid-level leadership or team supervision |
The main difference between Nil Director and Nil Manager lies in their level of responsibility and scope. Nil Directors focus on strategic oversight and long-term planning, while Nil Managers handle day-to-day operations and team management. Understanding these distinctions helps clarify career progression and role expectations within organizations.
What are the primary challenges faced by a director in managing cross-functional teams?
Directors often oversee multiple departments, requiring them to effectively coordinate cross-functional teams with diverse skills and priorities. One of the main challenges is ensuring clear communication and alignment toward shared organizational goals, as different teams may have varying workflows, timelines, and expectations. Building consensus, resolving conflicts, and fostering collaboration are essential to achieving project success. Directors must also be adept at balancing strategic oversight with hands-on problem-solving, especially when addressing competing priorities or resource constraints.
What are the key skills and qualifications needed to thrive as a NIL director, and why are they important?
To thrive as a NIL (Name, Image, and Likeness) Director, you generally need a background in sports management, compliance, marketing, or related fields, often supported by a bachelor’s or master’s degree. Familiarity with NCAA regulations, compliance management systems, and athlete marketing platforms is essential, as are certifications in compliance or sports law when available. Outstanding interpersonal skills, attention to detail, and the ability to educate and advise athletes make someone stand out in this position. These combined skills ensure that athletes can maximize NIL opportunities while staying compliant and protecting both their and the institution’s reputations.
What job categories do people searching Nil Director jobs in Reston, VA look for? The top searched job categories for Nil Director jobs in Reston, VA are:
What cities near Reston, VA are hiring for Nil Director jobs? Cities near Reston, VA with the most Nil Director job openings:
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Posted 8 days ago
Job description
DIRECTOR, PLAYFLY MAX (UNIVERSITY OF MARYLAND)
College Park, MD
On-site
THE RUNDOWN
Playfly Sports is looking for a lead for our Playfly Max team in College Park, MD. The Director will be responsible for generating NIL revenues on behalf of the Universityof Maryland to meet and exceed individual and team goals for Playfly Max. The person in this role will work on-site with the staff and University of Maryland Athletics, University of Maryland Athletics partners, collectives, and the Maryland Sports Properties staff to pitch and close commercial NIL partnership agreements, develop, lead and execute specialty revenue concepts and revenue-driving events, and develop comprehensive revenue strategies to support Maryland NIL and incremental revenues for the athletic department.
WHAT YOU'LL ACCOMPLISH
Partner with athletic department to develop and execute a revenue plan to meet and exceed NIL revenue goals for Playfly Max at the University of Maryland.
Manage profit and loss & budget reports to maintain and exceed EBITDA budget
Prospect, meet and close a significant number of new and renewal high level NIL partnership deals.
Identify potential sponsors networking with university stakeholders & business partners and researching local, regional & national companies
Work with Maryland Sports Properties leadership and Maryland Athletics and collective executives to create sales inventory, revenue projections and overall revenue strategy for University of Maryland project assets
Develop sales presentations for new NIL marketing partners by incorporating research, category dynamics and an understanding of partner's marketing goals
Create sales proposals and draft/negotiate contracts with NIL sponsors
Develop key marketing objectives with clients thorough needs assessment and a collaborative sales process
Entertain and cultivate sponsors in non-game related settings
Prepare end-of-year recaps for partners
Represent Playfly Max, the University of Maryland, and Playfly Sports Properties in a professional manner
Research sports sponsorship and the NIL industry and stay current with relevant market trends and conditions
Build strong understanding of all Playfly business units and offerings in order to leverage new business areas, leads, and categories
Other job-related duties as assigned
WHAT YOU'LL BRING
Bachelor's degree required
5+ years of relevant direct sales/revenue generation experience in the sports multi-media environment, event planning, non-sports multi-media, or fundraising environment, or similar industry with transferrable applicable skills
Proven ability in managing, meeting & exceeding budget & revenue goals
Familiarity with KORE or similar CRM system
Strong experience and understanding of integrated and "conceptual" sales
Ability to generate and present ideas and concepts succinctly and provide creative solutions to prospects/clients
Ability to develop and manage individual project P&L's to a desired positive net outcome
Outstanding verbal, written and interpersonal communication skills
Demonstrated professional sales presentation skills
Must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with University of Maryland Athletics, collectives, school foundations and others
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
Must be available for game days and evening athletic events and other special events
Must be available to travel as needed for client presentations
Must be able to work nights and weekends around sporting and other special events
COMPENSATION