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Nielsen Marketing Analytics Jobs (NOW HIRING)

twentysix

Director, Analytics (Media)

Manhattan, NY · On-site

$150 - $200/hr

Lead the development of measurement frameworks--including Marketing Mix Modeling (MMM), Multi-Touch ... Google Analytics, Nielsen, IRI, Millward Brown, Oracle. * Strong storytelling capabilities and ...

System One

Brand Manager

Trenton, NJ · On-site

$51 - $54/hr

Background in category analysis, digital marketing & analytics, P&L analysis, and forecasting * Familiarity with industry tools including Numerator, Nielsen, and IRI data * Knowledge of consumer ...

VaynerMedia LLC

Manager, Analytics (Media)

New York, NY · On-site

$90K - $110K/yr

Lead and teach analysts and sr. analysts on best practices of marketing analytics. * Provide ... Nielsen, IRI, Millward Brown, Oracle * Strong storytelling capabilities and experience with data ...

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Nielsen Marketing Analytics information

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$36.5K

$94.8K

$143.5K

How much do nielsen marketing analytics jobs pay per year?

As of Sep 8, 2026, the average yearly pay for nielsen marketing analytics in the United States is $94,807.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $111,000.00 per year, depending on experience, location, and employer.

What is Nielsen Marketing Analytics?

Nielsen Marketing Analytics refers to the suite of data-driven solutions and services provided by Nielsen to help businesses measure, analyze, and optimize their marketing performance. These analytics tools provide insights into consumer behavior, advertising effectiveness, and return on investment across various media platforms. By leveraging advanced analytics, Nielsen helps companies make informed decisions about media planning, audience targeting, and campaign improvements. Their offerings are widely used by brands, agencies, and media companies to maximize marketing impact and drive growth.

What are the key skills and qualifications needed to thrive in Nielsen Marketing Analytics?

To excel in Nielsen Marketing Analytics, you need strong analytical skills, a background in marketing or statistics, and proficiency with data interpretation, often supported by a relevant degree. Familiarity with tools like Nielsen’s proprietary analytics platforms, Excel, SQL, and data visualization software is typically required, along with certifications in analytics or digital marketing being advantageous. Exceptional problem-solving, attention to detail, and communication skills set professionals apart by enabling them to translate complex data into actionable insights for clients. These competencies ensure accurate data analysis and effective strategy recommendations, driving measurable results for marketing campaigns.

What are some common challenges faced by professionals in Nielsen Marketing Analytics, and how can they be addressed?

Professionals in Nielsen Marketing Analytics often encounter challenges such as managing large and complex datasets, keeping up with rapidly evolving marketing technologies, and translating analytical insights into actionable strategies for clients. Overcoming these challenges typically involves continuous learning, leveraging automated tools, and working closely with cross-functional teams such as data scientists, account managers, and client service representatives. Strong communication skills are essential to clearly present findings and recommendations that drive business impact.

What is the difference between Nielsen Marketing Analytics vs Nielsen Data Analyst?

AspectNielsen Marketing AnalyticsNielsen Data Analyst
Required CredentialsBachelor's degree in marketing, analytics, or related field; experience with data analysis toolsBachelor's degree in statistics, data science, or related field; proficiency in data analysis software
Work EnvironmentCorporate offices, client sites, marketing teamsData-focused teams within marketing or research departments
Employer & Industry UsageMarket research firms, consumer insights companies, media agenciesMarket research firms, media companies, advertising agencies

While both roles involve data analysis within the marketing industry, Nielsen Marketing Analytics focuses on interpreting marketing data to inform strategic decisions, whereas Nielsen Data Analysts primarily handle data collection, cleaning, and basic analysis. Nielsen Marketing Analytics professionals often develop insights and reports for clients, while Data Analysts support these efforts through technical data management.

Does Nielsen Marketing Analytics offer work from home?

Nielsen Marketing Analytics roles may offer remote work options depending on the position and team requirements. Many companies in marketing analytics provide flexible or hybrid schedules, especially for roles involving data analysis, reporting, and digital tools. Candidates should review specific job postings for remote work policies and expectations.

Is marketing analytics in demand?

Marketing analytics is a growing field with increasing demand for professionals skilled in data analysis, consumer insights, and tools like SQL and Tableau. Companies rely on marketing analysts to optimize campaigns and improve ROI, making the role increasingly valuable across industries.
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Nielsen Marketing Analytics jobs near you
Infographic showing various Nielsen Marketing Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $94,807 per year, or $45.6 per hour.

Associate Director, Marketing Science

Omnicom

New York, NY • On-site

Full-time

Re-posted 2 days ago

Job description

Agency:

Omd

Job Function:

Strategy and Planning

Job Subfunction:

Research and Insights


Job Description:

Overview
OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.
As an Associate Director on OMD's Marketing Science team, you will not only work closely with the Directors to manage resources, implement process improvements and provide mentorship to a team of analyst, but also work with the account team consisting of media planners and strategists to shape the strategic direction of your client's marketing strategy through data-driven insights.
Responsibilities
Participating in the measurement plan development and execution
Establishing self as a thought leader around analytics, research and ad-technology concepts/methods/tools
Ensuring that analytics efforts lead to clear, compelling and actionable insights; insightful narratives are constructed through sophisticated analytics techniques
Anticipating client's needs and proactively developing solutions to address them
Ensuring timely follow through on all scheduled and ad hoc deliverables
Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
Manage engagement between Marketing Science and internal/external teams
Recommending and implementing research that will aid in the consumer insight gathering and strategic process
Providing thought leadership of ad-tech and measurement technologies
Identifying opportunities to continuously improve processes
Leading, mentoring and training analysts
Presenting reports, POV's, and other materials to clients on a regular basis over the phone and in person
Provide high-level oversight of during client presentations
Qualifications
Education & Experience
Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields (advanced degree - MBA/MS - is preferred)
6+ years of experience in a quantitative data driven field
A passion for digital marketing, research, and analytics
Demonstrated knowledge of paid media strategy and media analytics
Excellent communication and presentation skills
Ability to work well with others and work in cross functional teams
Ability to manage and prioritize a number of concurrent tasks
Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
Comprehensive knowledge of ad technologies and research techniques (how they work and how to troubleshoot)
Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
Ability to set individual goals for analysts and measuring individual success/performance
Ability to identify issues related to quality of work and/or workload and re-allocate resources to address these issues
Leading, mentoring, and training analysts
Delegating and managing projects, creating learning agendas, and opportunities for junior staff
Desired Technical Skills
Experience/familiarity in SAS, SPSS, R or other advanced analytics software packages
Experience/familiarity in ad-serving and web analytics tools (DCM/DV360, Sizmek, Twitter, SnapChat, Omniture, etc.)
Experience/familiarity with concepts of database design and SQL
Experience/familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
Experience/familiarity with digital ad effectiveness research
Proficiency with Microsoft Excel and PowerPoint
Proficiency with Project Management Tools (Trello, Asana, etc.)
Familiarity with web technologies including HTML and JavaScript
$125,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.


Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.


Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice


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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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