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Nielsen Marketing Analytics Jobs (NOW HIRING)

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines. * 0-2+ years of experience in an analytical, marketing, or ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines.0 2+ years of experience in an analytical, marketing, or business ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines. * 0-2+ years of experience in an analytical, marketing, or ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines.0 2+ years of experience in an analytical, marketing, or business ...

Grupo Bimbo

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines. * 0-2+ years of experience in an analytical, marketing, or ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines. * 0-2+ years of experience in an analytical, marketing, or ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines. * 0-2+ years of experience in an analytical, marketing, or ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines. * 0-2+ years of experience in an analytical, marketing, or ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines. * 0-2+ years of experience in an analytical, marketing, or ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines. * 0-2+ years of experience in an analytical, marketing, or ...

Grupo Bimbo

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines. * 0-2+ years of experience in an analytical, marketing, or ...

Grupo Bimbo

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines. * 0-2+ years of experience in an analytical, marketing, or ...

Grupo Bimbo

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines. * 0-2+ years of experience in an analytical, marketing, or ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$65K - $71K/yr

Leverage syndicated data (e.g., Nielsen, Circana) and internal reporting tools to monitor trends ... Analytics, or related disciplines.0 2+ years of experience in an analytical, marketing, or business ...

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All JobsNielsen Marketing Analytics Jobs

Nielsen Marketing Analytics information

See salary details

$36.5K

$94.8K

$143.5K

How much do nielsen marketing analytics jobs pay per year?

As of Aug 3, 2026, the average yearly pay for nielsen marketing analytics in the United States is $94,807.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $111,000.00 per year, depending on experience, location, and employer.

Does Nielsen offer work from home?

Nielsen Marketing Analytics roles may offer remote work options depending on the position and team needs. Many companies in marketing analytics have adopted flexible or remote work arrangements, especially for roles involving data analysis, reporting, and digital tools. Candidates should review specific job postings for remote work policies and requirements.

What is Nielsen Marketing Analytics?

Nielsen Marketing Analytics refers to the suite of data-driven solutions and services provided by Nielsen to help businesses measure, analyze, and optimize their marketing performance. These analytics tools provide insights into consumer behavior, advertising effectiveness, and return on investment across various media platforms. By leveraging advanced analytics, Nielsen helps companies make informed decisions about media planning, audience targeting, and campaign improvements. Their offerings are widely used by brands, agencies, and media companies to maximize marketing impact and drive growth.

What is the salary of analyst in Nielsen?

The salary of a Nielsen Marketing Analytics analyst typically ranges from $60,000 to $85,000 annually, depending on experience, location, and education. Entry-level positions may start lower, while experienced analysts with specialized skills can earn higher salaries, often supplemented with bonuses and benefits.

What are the key skills and qualifications needed to thrive in Nielsen Marketing Analytics, and why are they important?

To excel in Nielsen Marketing Analytics, you need strong analytical skills, a background in marketing or statistics, and proficiency with data interpretation, often supported by a relevant degree. Familiarity with tools like Nielsen’s proprietary analytics platforms, Excel, SQL, and data visualization software is typically required, along with certifications in analytics or digital marketing being advantageous. Exceptional problem-solving, attention to detail, and communication skills set professionals apart by enabling them to translate complex data into actionable insights for clients. These competencies ensure accurate data analysis and effective strategy recommendations, driving measurable results for marketing campaigns.

Is a marketing analyst in high demand?

Marketing analysts are in high demand due to the increasing reliance on data-driven marketing strategies. Organizations seek professionals skilled in analytics tools like Excel, SQL, and marketing platforms to optimize campaigns and improve ROI, making this a strong job market for qualified candidates.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing analysts, media directors, and data analytics managers often earn $150,000 or more annually. These positions typically require advanced skills in data analysis, familiarity with tools like Nielsen or Nielsen Marketing Analytics, and significant experience in the industry.

What is the difference between Nielsen Marketing Analytics vs Nielsen Data Analyst?

AspectNielsen Marketing AnalyticsNielsen Data Analyst
Required CredentialsBachelor's degree in marketing, analytics, or related field; experience with data analysis toolsBachelor's degree in statistics, data science, or related field; proficiency in data analysis software
Work EnvironmentCorporate offices, client sites, marketing teamsData-focused teams within marketing or research departments
Employer & Industry UsageMarket research firms, consumer insights companies, media agenciesMarket research firms, media companies, advertising agencies

While both roles involve data analysis within the marketing industry, Nielsen Marketing Analytics focuses on interpreting marketing data to inform strategic decisions, whereas Nielsen Data Analysts primarily handle data collection, cleaning, and basic analysis. Nielsen Marketing Analytics professionals often develop insights and reports for clients, while Data Analysts support these efforts through technical data management.

What are some common challenges faced by professionals in Nielsen Marketing Analytics, and how can they be addressed?

Professionals in Nielsen Marketing Analytics often encounter challenges such as managing large and complex datasets, keeping up with rapidly evolving marketing technologies, and translating analytical insights into actionable strategies for clients. Overcoming these challenges typically involves continuous learning, leveraging automated tools, and working closely with cross-functional teams such as data scientists, account managers, and client service representatives. Strong communication skills are essential to clearly present findings and recommendations that drive business impact.
More about Nielsen Marketing Analytics jobs
What job categories do people searching Nielsen Marketing Analytics jobs look for? The top searched job categories for Nielsen Marketing Analytics jobs are:
Nielsen Marketing Analytics jobs near you
Infographic showing various Nielsen Marketing Analytics job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 3% Part Time, and 2% Contract. Highlights an 80% Physical, 6% Hybrid, and 14% Remote job distribution, with an average salary of $94,807 per year, or $45.6 per hour.

Manager Marketing Analytics

Reynolds Consumer Products

Lake Forest, IL • On-site

$111K - $160K/yr

Full-time

Re-posted 20 days ago

Reynolds Consumer Products rating

6.5

Company rating: 6.5 out of 10

Based on 21 frontline employees who took The Breakroom Quiz

Job description

Overview
Join Reynolds Consumer Products...and Drive Your Career across a world of opportunities! We are passionate about achieving results and have fun winning as a team!
We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. Are you looking to build a strong career? Then we have an opportunity for you! We currently have an opportunity for a Manager Marketing Analytics at our Corporate Headquarters in Lake Forest, IL.
Responsibilities
Your Role:
The Manager of Marketing Analytics will work with a variety of cross-functional team members to maximize business performance by applying appropriate application of analytical tools, marketplace knowledge and expertise to provide insights that feed planning and forecasting recommendations to the RCP brand teams. They will be directly responsible for providing insights on the return on our Marketing investments, simulating different investment scenarios based on changes to Marketing budgets and providing brand teams with monthly updates as their budgets are updated throughout the year. As a part of this process, they will play a critical role in developing annual Marketing plans with each brand based on data-driven analysis of Marketing ROI.
You will have the opportunity to Make Great Things Happen!
  • Support all efforts to identify & deliver marketing analytics insights for the RCP brand teams as part of a broader Insights and Analytics Team.
  • Provide strategic partnership to business teams in identifying and articulating key business issues, learning goals and knowledge gaps for assigned projects.
  • Work with the team to apply analytic insights and contribute to the business units by addressing critical business issues in the areas of Marketing Mix, Forecasting and Pricing & Promotion.
  • Lead the effort of turning research data & results into key insights which drive growth for the business via skillful application of marketing analytics principles and measurement.
  • Provide insight and direction on how to improve ROI on media & marketing investments.
  • Work closely with key internal and external data suppliers to ensure effective data collection, measurement and application of quantitative information.
  • Collaborate with the broader Category Management, Insights and Analytics teams to increase KPI measurement adoption across the business.
  • Foster diversity and inclusion as part of our larger organizational efforts.

You will love it here if...
  • You put safety first, always
  • You listen, learn, and evolve
  • You are passionate about collaboration, teamwork, and achieving shared goals
  • You treat all people with respect, operating ethically, and embrace inclusivity
  • You are committed to improving our impact on local communities

Qualifications
We need you to have:
  • A BS/BA degree with a concentration in business analytics, marketing and/or a quantitative field such as Mathematics, Statistics or Economics.
  • 6+ years in CPG marketing analytics with strong knowledge of the technical aspects of quantitative analysis and econometric modeling (including multiple regression).
  • Significant experience executing a broad range of analytical methodologies & techniques such as Marketing Mix modeling, Forecasting and Price & Promotion modeling.
  • In-depth knowledge of the analytic process related to Marketing Mix analyses, including collaborating with vendors/agencies on data collection, modeling and results interpretation.
  • Strong knowledge of CPG Retail Measurement databases (such as Circana and/or Nielsen) and how to facilitate using these data sources in quantitative analysis to develop insights.
  • Robust knowledge of a variety of Marketing tactics such as both linear and digital media, Trade, Shopper Marketing and Consumer Promotions.
  • Experience in the application of analytical methods to business processes such as media planning, business forecasting, demand planning, price/promotion decisions, new product growth initiatives, and Shopper Marketing.
  • Comfort with Microsoft Office - PowerPoint, Excel and Word.

Want to know more? Check out our website or connect with us on LinkedIn!
Apply today to join a fast-growing innovative company!
Not a good fit but know someone who is? Please refer them!
Local candidates only, no relocation assistance available
Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!
For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at Recruitment@ReynoldsBrands.com.
No recruiter calls or emails please.
RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.
Posted Salary Range
USD $111,000.00 - USD $160,950.00 /A
Bonus Eligibility
Role is eligible for 14% annual incentive provided the business meets financial goals and the individual meets their performance goals, subject to plan administration guidelines.

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