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Nielsen Marketing Analytics Jobs (NOW HIRING)

Key ResponsibilitiesMarketing Performance & Analytics * Analyze marketing performance across ... Experience with consumer research tools (Nielsen, Circana, YouGov, GWI, Mintel, etc.) is a plus.

Senior Marketing Sales Analyst

New York, NY · On-site

$112K - $138K/yr

Company Description At Nielsen, we are passionate about our work to power a better media future for ... Work closely with Marketing to maintain a closed loop on lead reporting and analytics between ...

New

... day analytics and execution, delivering initial insights, and coordinating cross-functional ... Compile, process, and present data from syndicated databases (e.g., Nielsen/IRI) and internal ...

... day analytics and execution, delivering initial insights, and coordinating cross-functional ... Compile, process, and present data from syndicated databases (e.g., Nielsen/IRI) and internal ...

... day analytics and execution, delivering initial insights, and coordinating cross-functional ... Compile, process, and present data from syndicated databases (e.g., Nielsen/IRI) and internal ...

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Nielsen Marketing Analytics information

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$36.5K

$94.8K

$143.5K

How much do nielsen marketing analytics jobs pay per year?

As of Aug 23, 2026, the average yearly pay for nielsen marketing analytics in the United States is $94,807.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $111,000.00 per year, depending on experience, location, and employer.

What is Nielsen Marketing Analytics?

Nielsen Marketing Analytics refers to the suite of data-driven solutions and services provided by Nielsen to help businesses measure, analyze, and optimize their marketing performance. These analytics tools provide insights into consumer behavior, advertising effectiveness, and return on investment across various media platforms. By leveraging advanced analytics, Nielsen helps companies make informed decisions about media planning, audience targeting, and campaign improvements. Their offerings are widely used by brands, agencies, and media companies to maximize marketing impact and drive growth.

What are the key skills and qualifications needed to thrive in Nielsen Marketing Analytics?

To excel in Nielsen Marketing Analytics, you need strong analytical skills, a background in marketing or statistics, and proficiency with data interpretation, often supported by a relevant degree. Familiarity with tools like Nielsen’s proprietary analytics platforms, Excel, SQL, and data visualization software is typically required, along with certifications in analytics or digital marketing being advantageous. Exceptional problem-solving, attention to detail, and communication skills set professionals apart by enabling them to translate complex data into actionable insights for clients. These competencies ensure accurate data analysis and effective strategy recommendations, driving measurable results for marketing campaigns.

What are some common challenges faced by professionals in Nielsen Marketing Analytics, and how can they be addressed?

Professionals in Nielsen Marketing Analytics often encounter challenges such as managing large and complex datasets, keeping up with rapidly evolving marketing technologies, and translating analytical insights into actionable strategies for clients. Overcoming these challenges typically involves continuous learning, leveraging automated tools, and working closely with cross-functional teams such as data scientists, account managers, and client service representatives. Strong communication skills are essential to clearly present findings and recommendations that drive business impact.

What is the difference between Nielsen Marketing Analytics vs Nielsen Data Analyst?

AspectNielsen Marketing AnalyticsNielsen Data Analyst
Required CredentialsBachelor's degree in marketing, analytics, or related field; experience with data analysis toolsBachelor's degree in statistics, data science, or related field; proficiency in data analysis software
Work EnvironmentCorporate offices, client sites, marketing teamsData-focused teams within marketing or research departments
Employer & Industry UsageMarket research firms, consumer insights companies, media agenciesMarket research firms, media companies, advertising agencies

While both roles involve data analysis within the marketing industry, Nielsen Marketing Analytics focuses on interpreting marketing data to inform strategic decisions, whereas Nielsen Data Analysts primarily handle data collection, cleaning, and basic analysis. Nielsen Marketing Analytics professionals often develop insights and reports for clients, while Data Analysts support these efforts through technical data management.

Does Nielsen Marketing Analytics offer work from home?

Nielsen Marketing Analytics roles may offer remote work options depending on the position and team requirements. Many companies in marketing analytics provide flexible or hybrid schedules, especially for roles involving data analysis, reporting, and digital tools. Candidates should review specific job postings for remote work policies and expectations.

Is marketing analytics in demand?

Marketing analytics is a growing field with increasing demand for professionals skilled in data analysis, consumer insights, and tools like SQL and Tableau. Companies rely on marketing analysts to optimize campaigns and improve ROI, making the role increasingly valuable across industries.
More about Nielsen Marketing Analytics jobs

What job categories do people searching Nielsen Marketing Analytics jobs look for?

The top searched job categories for Nielsen Marketing Analytics jobs are:

Infographic showing various Nielsen Marketing Analytics job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $94,807 per year, or $45.6 per hour.

Account Executive, Platforms and Publishers (Business Development)

The Nielsen Company

New York, NY • On-site

Full-time

Medical, Retirement, PTO

Posted 10 days ago


Job description

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

The Nielsen Marketing Cloud has 3 core product offerings:

  1. Easy-to-use cloud software that enables first-party data management, including data ingestion, advanced insights, data segmentation, and audience syndication to downstream adtech platforms. 

  2. Industry-leading audience data for targeting and activation in downstream adtech platforms that help brands and publishers more effectively engage consumers across all channels and at every stage in the consumer journey.

  3. First-party, ID-based data enrichment that expands brand and publisher data sets so they can learn more about their consumers, including who they are and what their interests are, ultimately leading to more personalized advertising.

Our Nielsen Marketing Cloud Publisher & Platform Business Development Team is small but mighty. As a member of our team, you will be surrounded by a group of enthusiastic and consultative sellers with a deep understanding of the adtech ecosystem and how the sell-side can benefit from our products. You will also be joining a terrific organization that brings to bear the market's most powerful proprietary data assets. Together we are not only helping the world's biggest brands make better and faster marketing and media decisions, we are permanently disrupting the advertising landscape.

Responsibilities: 

  • In collaboration with your peers and manager, develop quarterly and annual sales plans to identify growth opportunities with existing and new clients within Publisher/Platform/Data Exchanges spaces

  • Deliver agreed quarterly and annual sales targets through new business development.

  • In collaboration with your team, lead discovery sessions to identify the customer's key needs and pain points. Work with the prospect in a consultative fashion to develop a digital strategy vision and position the Nielsen Marketing Cloud offering as an instrumental part of that vision.

  • Develop solid, strategic relationships with key decision-makers at targeted accounts.

  • Build internal relationships across the Client Strategy and Agency/Advertiser Sales Teams, as well as other members of the Publisher/Platform Team, to identify cross and upsell opportunities.

  • Collaborate with NMC leadership to drive new business and reach revenue targets

Qualifications
  • 3-5+ years of experience in a sales/account management capacity for Social Media Networks, streamers or sell-side/publishers preferred. 

  • Knowledge and understanding of media and advertising across digital landscapes. 

  • Demonstrable experience in developing strategic business plans, and executing them successfully.

  • Demonstrable experience in proposing and negotiating solutions and pricing. 

  • Strategic thinking, analytical and logical reasoning skills.

  • Results-oriented, resilient, persuasive and self motivated.

  • High-level of accuracy and attention to detail.

  • Strong written and verbal communication skills.

  • Strong interpersonal skills with a collaborative mindset to work well with others.

  • Willingness to travel 2-3 times per quarter.

  • Bachelor's degree from an accredited university or comparable work experience

Additional Information

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that  may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.