Product Marketing Manager
$78K/yr
Company Description At Nielsen, we are passionate about our work to power a better media future for ... large-scale B2B, data analytics, or media technology. * Comfort in technical environments ...
Product Marketing Manager
$78K/yr
Company Description At Nielsen, we are passionate about our work to power a better media future for ... large-scale B2B, data analytics, or media technology. * Comfort in technical environments ...
Product Marketing Manager
$157K/yr
Company Description At Nielsen, we are passionate about our work to power a better media future for ... large-scale B2B, data analytics, or media technology. * Comfort in technical environments ...
Product Marketing Manager
$157K/yr
Company Description At Nielsen, we are passionate about our work to power a better media future for ... large-scale B2B, data analytics, or media technology. * Comfort in technical environments ...
Product Marketing Manager
$78K/yr
Company Description At Nielsen, we are passionate about our work to power a better media future for ... large-scale B2B, data analytics, or media technology. * Comfort in technical environments ...
Product Marketing Manager
$78K/yr
Company Description At Nielsen, we are passionate about our work to power a better media future for ... large-scale B2B, data analytics, or media technology. * Comfort in technical environments ...
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
Quick apply
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
Market Measurement & Commercial Analytics Manager
Brea, CA · On-site
$90K - $115K/yr
The role will partner closely with Sales, Marketing & Finance to identify opportunities, monitor ... Hands-on experience with syndicated data sources such as NielsenIQ/Nielsen, Kantar, Circana/IRI, or ...
Quick apply
Market Measurement & Commercial Analytics Manager
Brea, CA · On-site
$90K - $115K/yr
The role will partner closely with Sales, Marketing & Finance to identify opportunities, monitor ... Hands-on experience with syndicated data sources such as NielsenIQ/Nielsen, Kantar, Circana/IRI, or ...
Trade Marketing Analyst
Arizona City, AZ · On-site
$60 - $80/hr
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
Trade Marketing Analyst
Arizona City, AZ · On-site
$60 - $80/hr
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
Trade Marketing Analyst
Phoenix, AZ · Remote
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
Quick apply
Trade Marketing Analyst
Phoenix, AZ · Remote
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
Quick apply
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
Trade Marketing Analyst
Phoenix, AZ · Hybrid
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
Trade Marketing Analyst
Phoenix, AZ · Hybrid
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
Associate Director, Data Analytics
Manhattan, NY · On-site
$125 - $150/hr
The Associate Director will oversee advanced measurement initiatives including marketing mix ... Familiarity with leading measurement providers including Nielsen, Circana, DISQO, Kantar, VideoAmp ...
Associate Director, Data Analytics
Manhattan, NY · On-site
$125 - $150/hr
The Associate Director will oversee advanced measurement initiatives including marketing mix ... Familiarity with leading measurement providers including Nielsen, Circana, DISQO, Kantar, VideoAmp ...
Trade Marketing Analyst
California City, CA · On-site +1
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
Trade Marketing Analyst
California City, CA · On-site +1
POSITION SUMMARY Align trade marketing initiatives by leveraging analytical tools, identifying new ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
$80 - $100/hr
Implements Trade Marketing strategies; tracks budget, communicates results, and makes ... as Nielsen * Strong business and financial knowledge with business analytics skills * Ability to ...
$80 - $100/hr
Implements Trade Marketing strategies; tracks budget, communicates results, and makes ... as Nielsen * Strong business and financial knowledge with business analytics skills * Ability to ...
$60 - $80/hr
Implements Trade Marketing strategies; track budget, communicate results and make recommendations ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
$60 - $80/hr
Implements Trade Marketing strategies; track budget, communicate results and make recommendations ... such as Nielsen * Strong business and financial knowledge with business analytics skills and the ...
... channel marketing campaigns to capture market intent and position Nielsen as the world's premier media intelligence leader. This role requires a balance of sophisticated data-driven analysis ...
... channel marketing campaigns to capture market intent and position Nielsen as the world's premier media intelligence leader. This role requires a balance of sophisticated data-driven analysis ...
... channel marketing campaigns to capture market intent and position Nielsen as the world's premier media intelligence leader. This role requires a balance of sophisticated data-driven analysis ...
... channel marketing campaigns to capture market intent and position Nielsen as the world's premier media intelligence leader. This role requires a balance of sophisticated data-driven analysis ...
Lead and teach analysts and sr. analysts on best practices of marketing analytics. * Provide ... Nielsen, IRI, Millward Brown, Oracle * Strong storytelling capabilities and experience with data ...
Lead and teach analysts and sr. analysts on best practices of marketing analytics. * Provide ... Nielsen, IRI, Millward Brown, Oracle * Strong storytelling capabilities and experience with data ...
Strategic Leadership & Business Partnership: • Operationalize all merchandising and marketing ... Nielsen, Numerator, Circana, 1010, Epsilon, and Big Chalk • Manage supplier contracts, work plans ...
Strategic Leadership & Business Partnership: • Operationalize all merchandising and marketing ... Nielsen, Numerator, Circana, 1010, Epsilon, and Big Chalk • Manage supplier contracts, work plans ...
... marketing goals and client needs. This role also serves as the central insights hub for Nielsen ... Analytical Rigor: Ability to synthesize complex quantitative data into clear, compelling stories.
... marketing goals and client needs. This role also serves as the central insights hub for Nielsen ... Analytical Rigor: Ability to synthesize complex quantitative data into clear, compelling stories.
Nielsen Marketing Analytics information
See salary details
$36.5K - $46.2K
2% of jobs
$46.2K - $56K
0% of jobs
$56K - $65.7K
8% of jobs
$65.7K - $75.4K
13% of jobs
$76.4K is the 25th percentile. Wages below this are outliers.
$75.4K - $85.1K
18% of jobs
The median wage is $92K / yr.
$85.1K - $94.9K
13% of jobs
$94.9K - $104.6K
17% of jobs
$108.7K is the 75th percentile. Wages above this are outliers.
$104.6K - $114.3K
11% of jobs
$114.3K - $124K
8% of jobs
$124K - $133.8K
5% of jobs
$133.8K - $143.5K
5% of jobs
$36.5K
$94.8K
$143.5K
How much do nielsen marketing analytics jobs pay per year?
As of Sep 7, 2026, the average yearly pay for nielsen marketing analytics in the United States is $94,807.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $111,000.00 per year, depending on experience, location, and employer.
What is Nielsen Marketing Analytics?
Nielsen Marketing Analytics refers to the suite of data-driven solutions and services provided by Nielsen to help businesses measure, analyze, and optimize their marketing performance. These analytics tools provide insights into consumer behavior, advertising effectiveness, and return on investment across various media platforms. By leveraging advanced analytics, Nielsen helps companies make informed decisions about media planning, audience targeting, and campaign improvements. Their offerings are widely used by brands, agencies, and media companies to maximize marketing impact and drive growth.
What are the key skills and qualifications needed to thrive in Nielsen Marketing Analytics?
To excel in Nielsen Marketing Analytics, you need strong analytical skills, a background in marketing or statistics, and proficiency with data interpretation, often supported by a relevant degree. Familiarity with tools like Nielsen’s proprietary analytics platforms, Excel, SQL, and data visualization software is typically required, along with certifications in analytics or digital marketing being advantageous. Exceptional problem-solving, attention to detail, and communication skills set professionals apart by enabling them to translate complex data into actionable insights for clients. These competencies ensure accurate data analysis and effective strategy recommendations, driving measurable results for marketing campaigns.
What are some common challenges faced by professionals in Nielsen Marketing Analytics, and how can they be addressed?
Professionals in Nielsen Marketing Analytics often encounter challenges such as managing large and complex datasets, keeping up with rapidly evolving marketing technologies, and translating analytical insights into actionable strategies for clients. Overcoming these challenges typically involves continuous learning, leveraging automated tools, and working closely with cross-functional teams such as data scientists, account managers, and client service representatives. Strong communication skills are essential to clearly present findings and recommendations that drive business impact.
What is the difference between Nielsen Marketing Analytics vs Nielsen Data Analyst?
| Aspect | Nielsen Marketing Analytics | Nielsen Data Analyst |
|---|---|---|
| Required Credentials | Bachelor's degree in marketing, analytics, or related field; experience with data analysis tools | Bachelor's degree in statistics, data science, or related field; proficiency in data analysis software |
| Work Environment | Corporate offices, client sites, marketing teams | Data-focused teams within marketing or research departments |
| Employer & Industry Usage | Market research firms, consumer insights companies, media agencies | Market research firms, media companies, advertising agencies |
While both roles involve data analysis within the marketing industry, Nielsen Marketing Analytics focuses on interpreting marketing data to inform strategic decisions, whereas Nielsen Data Analysts primarily handle data collection, cleaning, and basic analysis. Nielsen Marketing Analytics professionals often develop insights and reports for clients, while Data Analysts support these efforts through technical data management.
Does Nielsen Marketing Analytics offer work from home?
Nielsen Marketing Analytics roles may offer remote work options depending on the position and team requirements. Many companies in marketing analytics provide flexible or hybrid schedules, especially for roles involving data analysis, reporting, and digital tools. Candidates should review specific job postings for remote work policies and expectations.
Is marketing analytics in demand?
Marketing analytics is a growing field with increasing demand for professionals skilled in data analysis, consumer insights, and tools like SQL and Tableau. Companies rely on marketing analysts to optimize campaigns and improve ROI, making the role increasingly valuable across industries.
More about Nielsen Marketing Analytics jobs
What job categories do people searching Nielsen Marketing Analytics jobs look for?
The top searched job categories for Nielsen Marketing Analytics jobs are:
$78K/yr
Full-time
Medical, Retirement, PTO
Re-posted 5 days ago
Job description
Company Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
This is a Product Marketing Manager who thinks like a strategist and builds like an operator. You own how Nielsen products go to market, not as a process to administer, but as the line that connects what the market needs, what we build, and how we win the category.
You understand the market and the customer's problem clearly enough to see what will matter before it is obvious. You carry that back to Product and shape the roadmap, so we build the thing that leads the category rather than the thing that was simplest to build. Then you turn that roadmap into a go-to-market motion that carries our customer-centric positioning all the way to the buyer.
The GTM operating model is how you do this at scale. The launch lifecycle, tiering, intake, and gates are yours to run and to sharpen. They are the instrument, not the job. The job is judgment about the market, conviction about the customer, and the standing to influence what gets built.
What you'll do
You will help build the PMM function from the ground up and turn our product vision into a market story customers act on. Much of the job is translation: making complex legacy architectures clear, and helping the company move from tradition to innovation. Working across Product, Sales, and Marketing, you will be the storyteller who keeps that narrative consistent everywhere it shows up.
Who you are
Qualifications
We are hiring for advanced craft and the independence to own your area end-to-end.
#LI-AW1
Additional Information
Enabling your best to power a better media future.
Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives
Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
This is a Product Marketing Manager who thinks like a strategist and builds like an operator. You own how Nielsen products go to market, not as a process to administer, but as the line that connects what the market needs, what we build, and how we win the category.
You understand the market and the customer's problem clearly enough to see what will matter before it is obvious. You carry that back to Product and shape the roadmap, so we build the thing that leads the category rather than the thing that was simplest to build. Then you turn that roadmap into a go-to-market motion that carries our customer-centric positioning all the way to the buyer.
The GTM operating model is how you do this at scale. The launch lifecycle, tiering, intake, and gates are yours to run and to sharpen. They are the instrument, not the job. The job is judgment about the market, conviction about the customer, and the standing to influence what gets built.
What you'll do
You will help build the PMM function from the ground up and turn our product vision into a market story customers act on. Much of the job is translation: making complex legacy architectures clear, and helping the company move from tradition to innovation. Working across Product, Sales, and Marketing, you will be the storyteller who keeps that narrative consistent everywhere it shows up.
- Customer insights. Understand the customer deeply enough to represent them in a product review and to shape positioning, roadmap, and category definition.
- Ops-Minded Product Marketing Manager who leverages data-driven insights to build structured launch engines and scale GTM strategy. Partner with Product on roadmap prioritization where customer and competitive dynamics matter.
- Positioning and messaging. Translate the brand's customer-centric positioning into sharp product-level stories, grounded in real evidence and a clear view of where the category is going.
- Sales enablement. Build and maintain the assets that let a salesperson tell the story as well as you can: pitch decks, case studies, demos, battlecards, objection handling, and competitive teardowns.
- Competitive and market intelligence. Turn market intelligence into action across product decisions, sales strategy, marketing campaigns, and executive planning.
Who you are
- A market strategist. You read the market clearly enough to see what will matter to buyers before it is obvious, before it shows up in a competitor's launch. You hold a point of view about where the category is heading and how Nielsen leads it.
- A customer champion. You start from the customer's problem, not the product's feature list. You understand their needs deeply enough to speak for the customer when they are not in the room, and to be trusted when you do. Every recommendation you make traces back to a real need.
- A builder. This is a build moment for the team and the function, and you are at your best on a blank page. You help define the models and rhythms that turn our vision into something real, and you drive the change within the team to make it last. You reach for solutions, and you would rather build the system than wait for one.
- An influential cross-functional partner. This role sits at the intersection of many orgs, and its impact comes from bringing them together around shared goals and a shared operating rhythm. You make everyone feel like they are building the same thing.
Qualifications
We are hiring for advanced craft and the independence to own your area end-to-end.
- 5-10 years in product marketing or an adjacent GTM discipline, with significant time in large-scale B2B, data analytics, or media technology.
- Comfort in technical environments, including API-driven and cloud-based architectures, with the ability to tell a clear technical story.
- A track record of influencing what got built, not only how it was sold. You have helped shape a roadmap and can point to where it paid off.
- The instinct to look beyond immediate product features and connect your work to the category-level positioning of Nielsen's intelligence platform.
- Strong stakeholder communication. You can influence senior partners with a clear, compelling narrative.
- A generous teammate. You are seen as a great cross-functional partner and raise the bar around you.
- Clear, evocative writing. You can turn a complex capability into a sentence a buyer remembers.
#LI-AW1
Additional Information
Enabling your best to power a better media future.
Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives
Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.