New Product Development Manager Jobs in Virginia

Job Description Summary:The Product Developer is responsible for developing innovative, commercially viable beauty products from initial concept through launch.This role manages the full product development lifecycle, including market and trend analysis, product concept development, product positioning, formula and packaging development, cost and margin management, cross-functional coordination, and launch readiness.The Product Developer is expected to combine consumer insight, product creativity, commercial judgment, and strong project execution to develop products that strengthen the brand and drive sustainable sales growth across retail and e-commerce channels.Job Description:1. Market, Consumer & Trend AnalysisContinuously monitor beauty, skincare, cosmetic, ingredient, packaging, and consumer trends.Analyze competitive brands, products, pricing, claims, ingredients, packaging, and channel strategies.Identify emerging product opportunities based on consumer needs, market trends, competitive gaps, and business opportunities.Monitor new product launches and best-selling products across key beauty channels, including mass retail, specialty beauty, Amazon, TikTok Shop, DTC, and international markets.Translate market insights into actionable product concepts and development opportunities.2. Product Concept & Strategy DevelopmentDevelop compelling new product concepts aligned with brand positioning, target consumers, and business objectives.Clearly define the product's target consumer, consumer need, key benefit, differentiation, and reason to believe.Establish product positioning, USP, POD/POP, key claims, ingredient stories, and competitive references.Develop product assortment recommendations, including SKU architecture, shades, sizes, formats, and pricing.Ensure each new product has a clear competitive advantage and commercial rationale before development begins.3. Business Case & Sales ForecastPrepare an initial business assessment for new product concepts, including:Target retail priceEstimated COGSGross marginCompetitive pricingInitial sales forecastEstimated launch volumePartner with Brand, Sales, Finance, and other stakeholders to validate the commercial potential of new products.Update forecasts and financial assumptions as product specifications and launch plans become finalized.Balance product innovation with cost, margin, inventory risk, and overall business potential.4. Formula & Product DevelopmentManage product development from concept through final formula approval.Partner closely with internal R&D, OEM/ODM manufacturers, and suppliers to develop innovative and differentiated formulas.Prepare clear product briefs outlining desired texture, performance, ingredients, claims, benchmarks, and target costs.Evaluate prototypes and provide structured feedback throughout development.Ensure final products meet agreed performance, quality, cost, regulatory, and consumer expectations.Identify opportunities to leverage proprietary ingredients, formulation technologies, delivery systems, or other product innovations.5. Packaging & Product ExperienceCollaborate with Packaging, Design, Brand, and suppliers to develop packaging that supports product positioning and consumer experience.Evaluate packaging functionality, aesthetics, usability, cost, and compatibility with the formula.Provide clear product information and development requirements for artwork, packaging, displays, and other product-related assets.Ensure the final product experience is consistent with the approved concept and brand positioning.6. Product Claims & CommunicationDevelop clear and compelling product stories that translate technical product benefits into consumer-relevant language.Work with R&D, Regulatory, Brand, and Marketing teams to validate product claims and supporting evidence.Provide key product information for marketing materials, e-commerce content, sales presentations, training materials, and retailer presentations.Ensure product messaging accurately communicates the product's key benefits and differentiation.7. E-Commerce & Digital Product ReadinessEvaluate product concepts from both offline retail and e-commerce perspectives.Consider searchability, social-media appeal, visual demonstration, before/after potential, review generation, and creator/influencer suitability during product development.Identify potential hero products that can drive online discovery and brand awareness.Collaborate with E-commerce and Marketing teams to ensure products are optimized for Amazon, TikTok Shop, DTC, and other digital channels.Consider online pricing, bundles, sets, exclusive configurations, and promotional opportunities when appropriate.8. Cross-Functional Project ManagementServe as the primary product development owner throughout the NPD process.Coordinate closely with R&D, Brand, Marketing/BX, Design, Packaging, Regulatory, Purchasing, Supply Chain, Sales, and E-commerce teams.Establish and manage development timelines, milestones, deliverables, and approvals.Proactively identify development risks, delays, cost issues, or quality concerns and drive timely resolution.Maintain accurate project information and documentation in the company's project management system.Ensure projects progress efficiently from concept approval through production and launch.9. Launch ReadinessEnsure all product-related requirements are completed before commercialization, including:Final formula approvalPackaging specificationsArtwork informationClaims and product informationCost and pricingRegulatory requirementsProduction readinessSales and marketing product informationSupport Sales, Marketing, E-commerce, and Brand teams with product knowledge and launch preparation.Participate in product training and retailer/customer presentations when required.10. Post-Launch Performance & Product LifecycleReview product performance following launch, including sales, consumer reviews, ratings, returns, and channel feedback.Compare actual performance against the original sales forecast and business case.Identify opportunities for product improvement, line extensions, shade/SKU expansion, bundles, reformulation, or discontinuation.Apply post-launch learnings to improve future product development decisions and forecast accuracy.Qualification(s):Education(s):Bachelor of Arts (B.A): Business Administration/ManagementWork Experience:Experience Range IV: 8 - 13 years of relevant experience or industry exposure in a related fieldSkill(s):CosmeticsLanguage(s):KoreanCertification(s):Not ApplicableThe anticipated compensation range is69,000.00 - 137,000.00 USD AnnualActual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. #J-18808-Ljbffr